Kevin Casey

Account Director and some other wild titles

Cal LeGrow Insurance & Financial Group

 Partner

Senior VP, Sales and Marketing

The Idea Factory

A group of 20+ wildly passionate marketers who love partnering with clients who want to stop being just average and ready to truly stand apart of the sea of sameness out there. While we plant ourselves in historic downtown St. John's - 40% of our revenue is from clients outside the province. We love to live here, but ready to put our fingerprints anywhere on the planet. That's the world we live in.  No Boundaries.

Co-Founder and Director

Labatt Breweries of Canada

Managed marketing and promotional activities for Newfoundland and Labrador including leading launch of Bud and Bud Light brands to the marketplace.

Marketing Manager

M5 Marketing Communications

Started working with Market Quest Research for 2.5 years and then worked with provincial and regional clients from Credit Unions to beer to car dealers - managing with a great team of talent fully integrated campaigns.

14 (un)conventional principles to reduce sales anxiety & increase sales.→ (un)selling® → the book → the page has turned.

READ THIS FIRST: 

I don’t teach pressure, convincing, or chasing. 
If that’s what you want, I’m not your guy.
__________________________________________________________________________________________

Let’s be real…

If sales makes you sweat, stall, or want to disappear into a cave—you’re not broken. 

You’re just not wired for boiler room tactics.

I help entrepreneurs who hate selling...stop hating it.

No fake urgency. No pushy scripts. No pretending to be someone you’re not.

I grew my first agency from a basement to $5M+ using zero cold calls. 

Then tripled the market value of an insurance brokerage by teaching the team how to sell like humans, not robots.

In my spare time, I coach founders and solo business owners how to get more yes’s—without chasing, begging, or burning out.

Join 3,000+  and get my free “Sunday Espresso Shots” at www.kevincasey.ca/unselling

Partner

Year 25 as a business owner.

2 “hell yeahs.”
7 “oh, f*cks.”

Still all in.

Which square are you today?

Kevin  Casey 

Hate Selling? Helping Anxious Entrepreneurs Land More Clients Without Cold Calling | Best-Selling Author of (Un)Selling | I don’t teach pressure, convincing, or chasing. If that’s what you want, I’m not your guy.

Salespersoon: spends 40 minutes crafting the epic narrative email. 

Prospect: sees the preview, declares time of death, moves on with life.

———————————————————-

Nobody’s reading your 9-paragraph confession. 

You get 60 words to make their brain itch… after that, your email’s not outreach, it’s a eulogy.

#deadonarrival
#unselling

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Entrepreneurs and Founders...

If you need to follow up 9 times, you don’t have a buyer.

You have a hostage. 

If selling feels like a hamster wheel, you’re not growing a business.

You’re doing cardio for strangers. 🥵

Here’s the insanity loop most founders get stuck in 
👇

→ Make a call
→ Hope you don’t get hung up on
→ Force fake small talk about the weather
→ Ask 1–2 weak softball questions
→ Get grilled for free advice
→ Vomit answers to feel smart
→ Then cave in and put all the vomit in writing
→ Log it in as a “lead” (when it's really a "lie")
→ Call
→ Chase
→ Chase more
→ Borderline stalk
→ Convince yourself it’s “relationship building”
→ Hope
 → Pray
 →Repeat

*No thanks.*

That’s how good humans start to hate selling.

It drains your dignity. 

It trains prospects to see you as a vending machine.

Here’s the (un)Selling path instead:

👉 Connect only with people who are highly likely to have the pain you solve

👉 Drop an illumination hook that joins a secret conversation going on in their head so clearly they flinch a little

👉 Tease a hypothesis of how you solved that problem for people like them and then poke the bear a little

👉 Make it clear that this isn't for everyone -  invite them to say 'no' - and declare you might say 'no' also. 

👉 If the pain is real and the stakes are high enough, then continue

👉 Decide next step: Nurture, Continue, or Run like hell. 

No chasing. No weirdness. 

Doing less, Getting more. 

_________________________________________________________________

P.S. Full disclosure: (un)selling is 411 pages. It won’t fit in a stocking unless you upgrade your fireplace, but it's still on Amazon and hated by delivery drivers globally. https://geni.us/unselling

Our Dog Bella. 

Cute to Cujo in seconds.

Desperately trying to inhale one pasta strand is every needy salesperson ever.

Pawing. Lunging. Eyes locked on the noodle like rent is due.

That’s how those 'fast closes' and empty "checking in" and "circling back" attempts feel to the prospect.

Prospects smell the hunger.

And they pull back.

Calm sellers don’t worship one noodle.

They make more pasta.

An abundance mindset. 

Detach from the outcome.

#unselling

David Rolls

Teamtailor

Full-cycle AE (i.e. I book my own meetings 💅)

Account Executive - SMB

Aircall

Business Development Representative

The David Rolls Experience

Hosted a podcast where I interviewed people in Sales, Psychology, Content Creation and Marketing, among other areas. Find it on YouTube and Spotify.

Podcast Host

DMR Consulting

If you want to learn how to win more Retained work as a Recruiter, and build a personal brand on LinkedIn, check out my Retained Recruitment Blueprint eCourse: https://david-s-site-30e6.thinkific.com/courses/tmrb

Founder | Retained Recruitment Trainer & Business Development Coach/Mentor

Identify Solutions Ltd

I was a Billing Team Manager for the London office at Identify Solutions where I drove the transition to a Retained model and provided training to both my team and colleagues. 

I was also heavily involved in different types of training for everyone in the company including subjects such as: 

- Business Development strategy
- LinkedIn Personal Branding training/coaching 
- Retained New Business training 
- Productivity training 

During this time I also receiving training on:

- LinkedIn Personal Branding via Hoxo
- DISC Profile Level 1 Certification
- Copywriting training (for job adverts and LinkedIn messages)

Billing Team Manager/360 Consultant - Tech Startup Recruitment

CPS Group (UK) Limited.

Returned to CPS Group to set up a London office in 2018.

Senior 360 Recruitment Consultant - Tech Startup Recruitment

RED - The Global SAP Solutions Provider

Focused on building a permanent SAP desk from scratch in the UK.

Senior 360 Recruitment Consultant

Promoted to Senior Recruitment Consultant after invoicing over £100k in a 6 month period.

Senior 360 Recruitment Consultant - Test/QA/SDET 

Recruitment specialist for Test Analysts in the UK. Focused on attracting the best talent that the UK markets have to offer.

Contact me on 02920 375599 or drolls@cpsgroupuk.com

360 Recruitment Consultant

Now Careers Ltd

A specialist recruiter of Accounting and Finance staff.

Rayner Personnel

I was a Delivery Consultant for an Estate Agency Recruitment Agency.

Delivery Consultant 

Hey, I'm David! I'm an Account Executive at Teamtailor; if you're looking for an ATS that will help you attract more talent, save you time on admin, or just be more customisable, then we might be worth checking out!

Want more info or to chat? Drop me a DM here or an email to david.rolls@teamtailor.com

Book a call: https://calendly.com/david-rolls-teamtailor/30min

When I'm not trying to close deals, I'm usually watching Chelsea, gaming, travelling, writing jokes as an amateur Stand-up comedian, or at the gym.

I really do love Sales, as I find the art of communicating with other humans endlessly complex and fascinating. 

Reading books has helped me enormously in my career. Some of my favourites are:

- Never Split the Difference
- Can't Hurt Me by David Goggins
- Four Thousand Weeks by Oliver Burkeman
- New Sales. Simplified. 
- Way of the Wolf
- Fear Bubble by Ant Middleton 

______________________

My background: 

I've been in Sales since 2011. Initially, honestly, I hated it. My first role was a boiler room Telemarketing role, and I was terrible. 

I dropped out of sales for a year, but after I saw Wolf of Wall Street, it inspired me to give it another go... cringe, but true. 

Whilst working a few different Sales jobs, honing my craft and focusing on personal development, I spent the next couple of years saving to go solo backpacking and 'find myself'. 

After a few months having a blast in SE Asia, I returned to the UK and needed a job. This is the part where I tell you I fell into Recruitment. 

I had great success as a 360 Recruiter helping Tech Start-ups grow their teams, and learned loads about the art of human communication. 

After working my way up to Manager level, I decided I wanted a change. I took some time out to try self-employed life, helping Recruitment Agencies win more Retained business and optimise their Business Development Strategy. But it wasn't what I wanted to do long-term, and gave me time to think on my next move. 

I'd been looking at SaaS sales for a few years as a potential career move, and I decide to make the leap. In Jan 2024, I started my first SaaS role as a BDR at aircall, an AI-driven VOIP solution.

I love Sales and post content regularly on LinkedIn. I try not to take myself too seriously, so if you ever see me doing that, feel free to tear me down :)

Podcast Host 

I talk about things I want to talk about and speak to people I want to speak to.

Watch on YouTube: https://www.youtube.com/channel/UCs-LFg4ZRjPC-mdboD41WlQ 
Listen on most platforms: https://rss.com/podcasts/thedre/ (simply click 'Listen on' then choose your preferred platform).

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The Battle

Kevin Casey

David Rolls

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taplio

The Battle

Kevin Casey

David Rolls

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Kevin Casey's LinkedIn Performance

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