Kevin Casey

Account Director and some other wild titles

14 (un)conventional principles to reduce sales anxiety & increase sales.→ (un)selling® → the book → the page has turned.

READ THIS FIRST: 

I don’t teach pressure, convincing, or chasing. 
If that’s what you want, I’m not your guy.
__________________________________________________________________________________________

You didn't leave your corporate job to spend Sunday nights rewriting follow-up emails.

You left for freedom. For flexibility. For dinner with your kids without replaying a blown sales call in your head.

But somewhere along the way, "running your own business" turned into a second job you never wanted:
Salesperson.

The chasing. The "just checking in" emails. The proposals that disappear into silence. The pit in your stomach before every money conversation.

You're not broken. You're just using a playbook that was never built for people like you.

Here's what I know:

→ I grew my first agency from a kitchen table to $5M+ using zero cold calls.
→Then I tripled the market value of an insurance brokerage by teaching the team how to sell like humans — not robots.

Now I help kitchen-table entrepreneurs who are great at what they do but exhausted by the chase.

No pressure tactics. No fake urgency. No pretending to be someone you're not.

Just a way to land clients that doesn't make you hate yourself.

I'm not your guy if:

You want boiler-room tactics
You're looking for "one call close" scripts
You think sales is about convincing people

I am your guy if:

You'd rather attract than chase
You want to sell without selling out
You're done replaying conversations at 2am wondering what you said wrong

Want a taste?

Join 3,000+ kitchen-table entrepreneurs getting my free "Sunday Espresso Shots" at www.kevincasey.ca/unselling

Or grab my best-selling book (un)selling — it's the playbook I wish I had 20 years ago.

Partner

Got my ass handed to me today. 

Feels great.

One of my favorite (un)selling students just lapped me.

Not figuratively. Like… actually lapped me. 

By a mile. Maybe a thousand miles.

Here’s the story:

Jeremy, in the shadows, helped me launch my book in 2023. 

Then rescued me from all the techie crap — building my email list, setting up systems, the stuff I’m useless at. 

The truth is I can’t even get my microwave to stop flashing 12:00.

In exchange, I taught him the sales stuff that took me 20 years to figure out.

He applied every bit of it with a consistency I’ve never had.

Now he’s clearing numbers most people only dream about.

And straight up:

I couldn’t be prouder.👏👏

This is the thing nobody tells you about teaching what you know:

The best students don’t just learn your lessons.

They take your 20 years and compress it into 2 years. 

Doing > IQ’ing. 

Then they leave you in the dust.

And if you’re doing it right, that doesn’t sting.

It’s the whole point.

Congrats Jeremy Bennett 
 
So damn happy for you and your family.

Kevin  Casey 

You built a business. Ended up with a second job you hate: Salesperson. You can sell without begging, chasing, or hating yourself after. | Best-Selling Author of (un)selling

The podcast just turned 2 years old! 🎉

And look what happened👇

Kevin Casey was my very first guest.
Thanks for taking that leap with me my friend.
You completely changed how I do business. Grateful 🙏🏻 

The show started off as a local show.
Then it grew to Atlantic Canada.
And then...global.

About a year later LInkedIn giant Jasmin Alić came on.
And since then, everything changed.
Grateful for you my friend.

Within the same time frame, I had titans like:

→ Richard van der Blom 
→ Lara Acosta 
→ Fatima Khan 
→ Charlie Hills 🦩 
→ Ruben Hassid 

And so many more.

Then it turned into a full-time career.
Five business titans every week.
And I feel blessed every day.

Then the partners came:

Link Up
↳ Simply the best community out there. 

AuthoredUp 
↳ I remember the first time I heard about AuthoredUp, it was during an interview where Chris Do was talking with Jasmin, and Jasmin spoke very highly of it and strongly recommended it. And now...partner :) 

Richard's van der Blom’s Just Connecting - Social Selling, Employee Advocacy and Marketing 
↳ So incredibly honoured! Wow!

Pinch me.

Two years.
400+ episodes.
Hundreds of conversations.

To everyone who supports this show:

Thank you from the bottom of my heart.
Without you, this show certainly wouldn't exist.

Forever thankful. ❤️

What's been your favorite episode?
Who would you like to see on the show?
Let me know in the comments. 🙏🏻 

P.S. Wait until you see who's coming up! 🤩

You love what you do. You hate selling. 

So you skip the sleazy stuff. Good. 

But there's a sneaky mistake you're probably still making and it's tanking your conversations before they start. 

I call it unconscious commission breath. 

65 seconds. 

I know that's an eternity if you're 19. You're not.

#unselling

Product pushers chase.

Problem solvers attract.

(Everyone nods. Very few do) 


#unselling

Prospect barks "sh*t, this is a ton of questions." 

You say...

#unselling

Tom Hanks wasn't born an actor. He became one.

Michael Jordan wasn't born a legend. He earned it.

Reps. Practice. Failure. More reps.

So why do we think selling is different? 

That you either "have it" or you don't?

55 seconds. Not a TikTok dance. Actual grown-up stuff.

#unselling

Big words don't make you look smart.

They make you look like you're hiding something.

Simple sells. Jargon repels.

I call it the "5 cent word" rule and it's one of the easiest fixes in selling with dignity. 

#unselling

P.S. This clip lifted from a conversation with Fred Copestake.
Brilliant sales brain. 
Terrible name for a superhero.

❌ "Be totally upfront. This is a sales call. Do you want to hang up now or give me 27 seconds and then decide?"

Pssst 🤫…

That stopped being a pattern interrupt about 47,000 YouTube videos ago.

My mom turned 90 last Sunday.

If you called her with this line, she'd pause, sigh, and in the sweetest voice imaginable say:

"Oh honey. Did reading that off your script make you feel powerful? Or did your soul leave your body a little?"

Then she'd hang up. Gently. Because she was raised right.

Yesterday's pattern interrupt is tomorrow's worn-out line. 

*Benjamin Dennehy can still pull it off. 
But let's be real here.
You're not Benjamin. 
I'm not Benjamin.  
 
#unselling

p.s. Two ways to see if I know what I'm talking about:
→ Free (skeptics): https://lnkd.in/ea3wZaep 
→ $17 (believers): https://geni.us/unselling

Open article: (un)selling: 14 (un)conventional principles to reduce sales anxiety and increase sales by geni.us

(un)selling: 14 (un)conventional principles to reduce sales anxiety and increase sales

Ever wonder how top business leaders make the decisions that change everything?

I ask them.

I’m the host of Insights from Top Business Leaders.

It’s a video podcast that exclusively lives here on LinkedIn.

On the show, I sit down with the minds behind some of the world’s most successful companies.

We get real about what it actually takes to grow.

To pivot.

To win in business.

No fluff. 

Just raw insight from the frontlines.

But the podcast is just the start.

For 15+ years, I’ve helped business owners across the country unlock clarity, sharpen focus, and spot massive opportunities hiding in plain sight.

You know how you suddenly see the same car everywhere after buying it? 

That’s how opportunity works, once your mind is trained to notice it, it’s everywhere.

Here’s what fuels my work:

→ 100K+ YouTube subscribers 
→ 10M+ organic views 
→ Keynote speaker to tens of thousands 
→ Personality of the Year Award 
→ 3x published author 
→ Starred in 3 national documentaries

Let’s shift how you see business. One insight at a time.

Check out past episodes: https://www.insightspodcast.ca

Jeremy Bennett

The episode you've been waiting for!

Richard explains what's going on with LinkedIn.

This is part 1 of 2. 

In this episode:

Why reach is down so much 
Why infographics now outperform carousels
How LinkedIn monetization changed the feed 

Why posting more stopped working 
Why density matters more than frequency 
Why engagement now matters more than content alone

Why AI is not the problem, ego is 🤯
Why ego-driven content fails before it's posted
Why templates and fake success stories hurt trust

What LinkedIn is actually rewarding now 
Why intent and value are extremely important
Why saves and reposts matter more than likes

Are listicles still working? 
Is video making a comeback?
Why long-form content performs better 

And this is only part 1!
↳ Part 2 dropping soon! 

Wow!

This is the one you don't want to miss! 

Are you changing how you post on LinkedIn?
Let us know in the comments.

Let's give a warm welcome to these leaders! 

Wow. Just wow. 🔥 

I simply love what I do.
Make sure to follow these titans.
I promise you, you'll be happy you did.

A big welcome to:

→ Todd Dickerson 
→ Hannah del Herrera 
→ Richard van der Blom 
→ Charlie Hills 🦩 
→ Alec Rickard 
→ Samridhi Bhardwaj 🚀 
→ Prakriti Sharma 
→ Fatima Khan 
→ Ryan Yockey 
→ Rebecca Schocker 
→ Angela Marie D'Antonio 
→ Jeremy Boissinot 
→ Ellie Barnett-White 
→ Simi Arora 
→ Jawna Standish 
→ Blossom Affia 

I am excited. 🔥 

Any questions you want me to ask?

undefined undefined

A video podcast showcasing the personal and professional journeys of some of Atlantic Canada's most successful business figures.

​Through candid discussions, we delve into the experiences, challenges, and triumphs of these influential leaders, presenting their stories in a relatable and inspiring manner.

Alongside their personal narratives, our guests offer practical business advice and strategies for achieving goals, providing viewers with insights into overcoming adversity and excelling in their own endeavors.

This blend of storytelling and guidance aims to motivate viewers, reinforcing the attainability of their aspirations with real-world wisdom.

🎥 Discover Leadership Gems 🎥 Watch our podcast with Atlantic Canada's most influential business minds sharing their wisdom.

Founder and Host

Professional Keynote Speaker

Executive Producer

I interview top business leaders on LinkedIn | 10M video views | 100K followers | 2 world designations | 3 books | Featured in 3 documentaries | Keynote Speaker | Spoken live to tens of thousands

Co-Founder @ ClickFunnels | Building the only platform you can run any business from

[FREE PROFILE GUIDE READY TO DOWNLOAD!] | ★ Rebel Design Club ★ | Transforming 350+ designers into top creators

LinkedIn Strategist | Algorithm Research-Backed | Helping Entrepreneurs Turn Visibility Into Revenue Without Living on the Platform | 350K+ Trained | Keynote Speaker

I help you (actually) use AI for content.

We Grow Founder & LinkedIn Strategist | I help founders and executives turn deep expertise into an unmissable personal brand | 10 years at L’Oréal & J&J | Book a free profile review

Cofounder Uniquirk Pvt Ltd || Trusted by $1M+ B2B Founders to turn LinkedIn into their #1 revenue channel || Favikon Top #5 in Personal Branding || Published Author || Josh Talks, TEDx Speaker 🎯

I brainwashed myself into making six figures on LinkedIn by mastering my mind and message. Now I teach this mastery in under 90 days to women selling their services online.

I spill LinkedIn Tea ♨ Helping 100+ founders use AI and LinkedIn to grow their businesses online

Actionable strategies to grow your audience, monetize your skills, and build leverage online. | Trusted by leaders at Google, Adobe, Meta

Mindset & Identity Mentor | Speaker | Emotional Performance Coach

Neurodivergent Learning Advocate | Keynote Speaker | Improving the education system one student at a time | Associate of Cheese 😎

Co-founder & CEO Favikon | Setting new standards in the creator economy

Social Media Manager | LinkedIn specialist focused on strategy, content & brand growth

Helping Service-based Businesses & Founders Grow and Scale Business through Content-led Marketing | Building Personal & Business Brands for B2B | LinkedIn Lead Generation & Scalable systems. 🔔 Founder @Brandscale

Neuroscientist in Longevity | 5 Yr. Field Research Retracing Homer’s Odyssey in Blue Zones by sail | Bestselling Author | Building in public one block at a time

Making YOU Visible & Irresistible on LinkedIn | Scaled 1027+ Global Brands | Organic Growth Expert & Brand Strategist | Content Writer

These are my most watched episodes of 2025. 

Make sure you're following these titans. 

Big thanks to these leaders.
They make my job so enjoyable.
And bring so much to this platform.

Thanks for coming on the show:

→ Jasmin Alić 
→ Lara Acosta 
→ Richard van der Blom 
→ Giulio Segantini 
→ Victoria Michaels 
→ Nikolett Jaksa 
→ Mischa Collins 
→ Jesse Chan 
→ Louis Butterfield 

To every incredible guest, thank you.
For every single supporter, thank you.
The program has now reached 400 episodes.

And...

We are just getting started! 
Wait until you see who's coming on 🔥 🔥 🔥

With AI everyone can sound like an expert. 

Jesse Chan shows how trust is earned today.

In this episode, Jesse reveals: 
 
→ What actually makes people believe you now
→ How lazy content quietly kills credibility
→ Why trust has become harder to earn
→ Sounding smart on social may hurt you
→ What builds long-term trust beyond posts
→ Why consistency matters more than virality

LinkedIn is changing fast!
Are you adapting? 

Any questions for Jesse? 
Ask her in the comments!

Are you ignoring your biggest advantage?

Nikolett Jaksa explains why people trust people.

In this episode, we talk about why founder visibility matters more than ever. Polished, corporate content is losing trust, and staying silent makes brands feel distant and easy to replace.
 
Nikolett explains why founders overthink instead of posting. Why founders try to sound professional instead of sounding real. And why sharing a clear point of view builds trust faster than playing it safe.
 
If you’re a founder trying to stand out in 2026, this conversation will change how you think about content, visibility, and personal branding.

Absolute must-watch!

Are you a founder? 
Let us know in the comments.

It's actually happening. 🎉

I'm creating a podcast course.

That's something I never thought I'd say.
But after 400+ episodes...
I think it's time.

I feel incredibly blessed.

People keep asking:

"How do you run your show?" 
"How do you get guests?" 
"What gear do you use?"

So I'm finally putting it all in one place.

Everything I've learned (the hard way).

From getting started. 
To landing guests. 
To tech setup.

To making money.
To attracting amazing partners.
To how to stay motivated at the beginning

After 400+ episodes, I finally feel ready to teach it.

But I want to make sure I cover what matters most.

What else would you want included?

Let me know in the comments 👇

Is ChatGPT actually one of the worst LLMs now?

Charlie Hills 🦩 thinks so.

And he's not holding back.

In this episode he reveals:

→ The AI tool stack he actually uses in 2026
→ Why ideas now matter more than execution
→ His "sandwich method" for AI content
→ When it's actually okay to use AI for comments
→ Why LinkedIn is 10x harder than two years ago

Charlie grew his following doing exactly what he teaches.

If you're using AI but not seeing the results you expected, this conversation will change how you approach it.

Must-watch!

Are you using AI for your content?
Let us know in the comments.

Does creating your personal brand feel awkward?

Mariam Gogidze explains why. 
 
In this episode, Mariam breaks down why personal branding isn’t about showcasing yourself, and why that mindset is exactly what makes so many people uncomfortable doing it.
 
We talk about what personal branding is really about:

→ Value exchange
→ How to position yourself 
→ How to connect with your audience
 
You’ll also hear:
 
How headlines determine if someone clicks or ignores 
Why natural, unforced content always performs well
Why self-promotion turns people off on LinkedIn
What’s changing on LinkedIn in 2026 and why
When AI helps or hurts your content
 
If personal branding has ever felt cringey, forced, or confusing, this episode reframes it in a way that finally makes sense.

Have you created a personal brand? 
Let us know in the comments.

Let's give a warm welcome to these titans! 

What a line up! 

A big welcome to:

Nick Broekema 
Mita Mallick 
Richard van der Blom (part 2)
Justin Wright 
MJ Jaindl 
Luke Tobin 
Will McTighe 
Elisabetta Torretti 
Sam Browne 🦖 
Eva Karnaukh 
Simon Koerner 
Jennifer Orji 
Amy Marriott 
Jeff Abracen 
Thomas Pearce 
Chikamdinaka Ibeh 

So pumped to sit down with these leaders!

What do you want me to ask them?

Let me know in the comments!

Let's give a warm welcome to these titans.

Starting the new year off right. 💪 

Look who's coming up: 

1. Richard van der Blom 
2. Nat Berman 
3. Fatima Khan 
4. Nikolett Jaksa 
5. Charlie Hills 🦩 
6. Jesse Chan 
7. Leonardo Freixas 
8. Jeremy Boissinot 
9. Emmanuel Tsekleves 

Excited for the conversations and impact ahead.

Any questions you want me to ask them?

Well, well, well.

Look who's coming on the show.

These conversations are going to be 🔥

Hit follow so you don't miss them.

Coming up:

→ Giulio Segantini 
→ Linda Reddy 
→ Edgar Jones 
→ Loral Langemeier 
→ Ron Bauer 
→ Brian Solis 
→ Norbert Bezzina 
→ Deena Priest 
→ Valeriya Pilkevich 
→ Charlie Lass 
→ Debora Prossomariti, M.Sc. 
→ Anneli Hansson 
→ Helen Parker 
→ Shreya Pattar 
→ Stuart Andrews 
→ Elizabeth Kershaw 

What do you want me to ask them?
↳ Let me know in the comments.

Make sure you follow these titans. 🔥

Go big or go home.

Huge conversations are coming.

Let’s give a warm welcome to these leaders 👏

What’s ONE question you want me to ask them?

Drop it in the comments 👇

Luke Matthews 
Tasleem Ahmad Fateh 
Jingjin Liu 
Aastha sharma 
Luke Shalom 
Mariam Gogidze 
Lindsay Rosenthal 
Leonardo Freixas 
Precious Obo 

This lineup speaks for itself. 🔥 🔥 

Let's welcome them to the podcast!

LinkedIn is boring. I am not. Follow for memes, anti-guru hate speech, practical AI tool workflows and to join my movement of rebel creators.

I supply words to the rich and busy. Part Owner of the “MEME team” and responsible for bringing fun back to LinkedIn, one meme at a time.

Founder & CEO | Board Member I On a Mission to Impact 5 Million Professional Women I TEDx Speaker I Early Stage Investor

LinkedIn Personal Branding for C-suite executives on LinkedIn | People→ Brand→ Legacy💪 | Grab FREE eBooks now (check featured section)!📚

Founder at Atticus | Predictable LinkedIn pipeline using a founder-led sales system I 100+ clients scaled | Be the next 👉 atticusagency.com

Personal branding expert | Building category-of-one positioning for FS founders | 120+ execs coached | 👩🏼‍💻 Founder @LinkedInAcademy, @ACB | Top 1% UK (Favikon) | UK-GCC Private Capital Alliance | Prof. @Hult

Founder | Creator | Strategist | Building AI, Leaders, & Ideas That Move Markets

Top 100 Most Influential Men 2025 | Creator of The Signal | Guiding leaders and brands to grow influence and attract premium opportunities

Founder at The Precious Touch | Marketing & Branding Agency for Entrepreneurs | LinkedIn Influencer.

Your AI comments could be getting you flagged.

Richard van der Blom just dropped a bombshell.

AI comments used to hurt the creator's reach.
Not just the commenter.
The creator too. 

Creators spoke up.
And things changed.

Now the penalty hits the person leaving them.

Here's what most don't know:

→ The user agreement prohibits automated commenting
→ Flagging AI comments may not be your best move
→ The platform isn't really enforcing this yet though

Some people think AI comments help your reach.

Richard says they don't.

Also in this episode:

→ Should you post with an image or just text?
→ Should you accept every connection request?
→ Why consistency alone won't help you "make it"

Absolute must-watch! 

What do you think about AI comments?

Burnout is 95% self-imposed.

Eva Karnaukh shows how to break the cycle.

She burned out three years in a row.

Different jobs.
Different goals.
Same pattern.

Then she figured it out.

→ We are trained as kids to push hard for rewards
→ At work, the reward is out of our control
→ So we stretch ourselves past our limits
→ Burnout is not from too much work
→ It comes from delayed rewards

The fix?

→ Break work into small wins
→ Reward yourself, not your boss
→ Create your own sense of progress

Eva also drops gems on:

→ Why doubt became a major trend in 2025
→ How to build confidence through micro wins
→ Using AI to amplify your thinking, not replace it

Such a must-watch.

What is a small win you are celebrating today?

Let us know in the comments 👇

My 4-year-old wasn’t feeling well today.

So I did something an entrepreneur can do.

This is why entrepreneurship matters to me.

Not the titles. 
Not the money. 
Not the trips around the world.

Right now, his little arms are wrapped around my arm. 

Not tight. 
Just enough.
Enough to know I’m here.

He feels better knowing daddy is nearby. 

So I cancelled podcasts. 
I moved my meetings. 
Without hesitation.

I’m not in a meeting wondering if he’s calling my name. 
I’m not an hour drive away across town. 
I’m not missing the moment.

I’m right here.

As long as he can touch my arm, he feels safe.

Entrepreneurship can be hard. 

It can test you. 
It can break you. 
It can keep you up at night.
It can feel uncertain and heavy.
It can expose your fears.
It can bankrupt you.
It can feel lonely.

But…

This feeling. Right now.
Having the ability to be here when he needs me most.
Having to answer to no one.

There are no words for it. 
None whatsoever. 

This is why I chose entrepreneurship. 💙

Luke Matthews & Tasleem Ahmad Fateh, no filters.

Where LinkedIn is going in 2026 (must-watch!).

In this must-see episode discover:

Why Luke completely changed his stance on AI writing
Why vulnerability posts aren’t working like before
How AI is hurting your presence on the platform
What happens when content is too polished
Why video will be your biggest advantage
Why entertaining content works

Not often you get Luke and Tasleem behind one camera, telling it the way it is and holding nothing back.

LinkedIn is changing fast.
Help your network prepare for what’s coming.

Save and repost. ♻️

Have you been changing your strategy on LinkedIn?
↳ Let us know in the comments.

You're waiting way too long to build authority.

Ryan Yockey explains why.

In this episode, Ryan breaks down why building authority while employed makes your next move so much easier. 

And why waiting until you need it is already too late.

We talk about:

→ Why people with 1,000 followers can still make money
→ How to build your brand without crossing lines at work
→ Why authority beats influence for career transitions
→ How your prospects should tell you what to create 
→ Why you should launch before you're ready

Your next chapter starts with what you build right now.

When did you start building your authority?
Let us know in the comments.

The podcast has reached a turning point.

Want to be part of what’s next?

We’re approaching our 2-year anniversary. 
We are going to hit 500 episodes soon!
The upcoming guests are next level.

As many of you already know, the podcast has welcomed some incredible partners. 

And when I say partners... 
I mean the best in their space.

Jasmin Alić 
↳ Link Up 

Ivana Todorovic 
↳ AuthoredUp 

Richard van der Blom 
↳ Just Connecting - Social Selling, Employee Advocacy and Marketing 

And now…

We’re opening the door to a small number of new partners.

If you’re a brand that values:

→ Credibility
→ Long-term thinking
→ Meaningful relationships

There may be some synergy. 

Are you in spaces like:

→ Education and training
→ Professional services
→ Project management
→ Executive coaching
→ AI and consulting
→ Marketing
→ Finance

If this resonates, feel free to send me a DM. 
Excited for what we’re building together next. ❤️ 🔥

If you’re like me, you HATE selling.

Shoaib Ahmed shows you how to 'inbound'.

In this episode, we break down how inbound actually works on LinkedIn.

No pressure. 
No awful cold DMs. 
No awkward sales conversations.

It starts with content. 
That’s the real top of the funnel.

Your profile does the nurturing. 
Not your pitch.

We talk about when to move into DMs. 
And when not to.

We unpack the buying signals most people miss. 
The ones happening right in front of them.

He explains why one clear CTA is vital.
And why confusion kills conversions.
"A confused mind never buys."

Shoaib reframes selling as storytelling. 
Because stories build trust. 
And trust drives action.

We also get into what it means to sound human in 2026. 
Why generic, AI-sounding content is fading fast. 
And how visuals help people trust you.

And...

Does formatting a post matter as much as it used to? 
What he says will surprise you!
(It surprised me).

If selling scares you, this episode will change how you think about growing on LinkedIn.

Do you rely on inbound marketing to sell?

📅 FREE WEBINAR: How to write viral LinkedIn Posts | Register now | Grown 195+ personal brands for founders, coaches & creators | Brain behind 300M+ impressions | LinkedIn coach, strategist, speaker

taplio

The Battle

Kevin Casey

Jeremy Bennett

Followers

Posts

Engagements

Likes

Performance ScoreKevin Casey's LinkedIn Performance

Performance ScoreJeremy Bennett's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Kevin Casey

Jeremy Bennett

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Kevin Casey's LinkedIn Performance

Performance ScoreJeremy Bennett's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreKevin Casey's LinkedIn Performance