Kevin Casey

Account Director and some other wild titles

Cal LeGrow Insurance & Financial Group

 Partner

Senior VP, Sales and Marketing

The Idea Factory

A group of 20+ wildly passionate marketers who love partnering with clients who want to stop being just average and ready to truly stand apart of the sea of sameness out there. While we plant ourselves in historic downtown St. John's - 40% of our revenue is from clients outside the province. We love to live here, but ready to put our fingerprints anywhere on the planet. That's the world we live in.  No Boundaries.

Co-Founder and Director

Labatt Breweries of Canada

Managed marketing and promotional activities for Newfoundland and Labrador including leading launch of Bud and Bud Light brands to the marketplace.

Marketing Manager

M5 Marketing Communications

Started working with Market Quest Research for 2.5 years and then worked with provincial and regional clients from Credit Unions to beer to car dealers - managing with a great team of talent fully integrated campaigns.

14 (un)conventional principles to reduce sales anxiety & increase sales.→ (un)selling® → the book → the page has turned.

READ THIS FIRST: 

I don’t teach pressure, convincing, or chasing. 
If that’s what you want, I’m not your guy.
__________________________________________________________________________________________

Let’s be real…

If sales makes you sweat, stall, or want to disappear into a cave—you’re not broken. 

You’re just not wired for boiler room tactics.

I help entrepreneurs who hate selling...stop hating it.

No fake urgency. No pushy scripts. No pretending to be someone you’re not.

I grew my first agency from a basement to $5M+ using zero cold calls. 

Then tripled the market value of an insurance brokerage by teaching the team how to sell like humans, not robots.

In my spare time, I coach founders and solo business owners how to get more yes’s—without chasing, begging, or burning out.

Join 3,000+  and get my free “Sunday Espresso Shots” at www.kevincasey.ca/unselling

Partner

Year 25 as a business owner.

2 “hell yeahs.”
7 “oh, f*cks.”

Still all in.

Which square are you today?

Kevin  Casey 

Hate Selling? Helping Anxious Entrepreneurs Land More Clients Without Cold Calling | Best-Selling Author of (Un)Selling | I don’t teach pressure, convincing, or chasing. If that’s what you want, I’m not your guy.

Salespersoon: spends 40 minutes crafting the epic narrative email. 

Prospect: sees the preview, declares time of death, moves on with life.

———————————————————-

Nobody’s reading your 9-paragraph confession. 

You get 60 words to make their brain itch… after that, your email’s not outreach, it’s a eulogy.

#deadonarrival
#unselling

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Entrepreneurs and Founders...

If you need to follow up 9 times, you don’t have a buyer.

You have a hostage. 

If selling feels like a hamster wheel, you’re not growing a business.

You’re doing cardio for strangers. 🥵

Here’s the insanity loop most founders get stuck in 
👇

→ Make a call
→ Hope you don’t get hung up on
→ Force fake small talk about the weather
→ Ask 1–2 weak softball questions
→ Get grilled for free advice
→ Vomit answers to feel smart
→ Then cave in and put all the vomit in writing
→ Log it in as a “lead” (when it's really a "lie")
→ Call
→ Chase
→ Chase more
→ Borderline stalk
→ Convince yourself it’s “relationship building”
→ Hope
 → Pray
 →Repeat

*No thanks.*

That’s how good humans start to hate selling.

It drains your dignity. 

It trains prospects to see you as a vending machine.

Here’s the (un)Selling path instead:

👉 Connect only with people who are highly likely to have the pain you solve

👉 Drop an illumination hook that joins a secret conversation going on in their head so clearly they flinch a little

👉 Tease a hypothesis of how you solved that problem for people like them and then poke the bear a little

👉 Make it clear that this isn't for everyone -  invite them to say 'no' - and declare you might say 'no' also. 

👉 If the pain is real and the stakes are high enough, then continue

👉 Decide next step: Nurture, Continue, or Run like hell. 

No chasing. No weirdness. 

Doing less, Getting more. 

_________________________________________________________________

P.S. Full disclosure: (un)selling is 411 pages. It won’t fit in a stocking unless you upgrade your fireplace, but it's still on Amazon and hated by delivery drivers globally. https://geni.us/unselling

Our Dog Bella. 

Cute to Cujo in seconds.

Desperately trying to inhale one pasta strand is every needy salesperson ever.

Pawing. Lunging. Eyes locked on the noodle like rent is due.

That’s how those 'fast closes' and empty "checking in" and "circling back" attempts feel to the prospect.

Prospects smell the hunger.

And they pull back.

Calm sellers don’t worship one noodle.

They make more pasta.

An abundance mindset. 

Detach from the outcome.

#unselling

Benelogix Benefits Inc.

Want help with recruiting and retaining staff in this extremely tight job market?

Or maybe your current provider continues to hit you with unsustainable rate increases when renewing your current plan?

I help business owners recruit, retain and take care of their teams with an exclusive benefits product that is NOT available from your broker. And unlike the other guys, we structure our plans with cost containment and flexibility at the core.

Let's chat!

Group Benefits Advisor

Get Smart Professional Development

I started Get Smart Professional Development for two reasons.

First, after making a career change I felt it important to rebrand here on LinkedIn and to leverage the platform fully to educate prospects [and myself, too!]. I wanted to share what I learned on my journey with other B2B sales pros and business owners.

Second, as a former workplace learning guy I found I was missing instructional design and especially teaching.

Put those hands together and GSPD was founded.

Principal

Part of a remote team working to expand the TRG brand to new markets.

Account Executive

Apex Wireless.ca

My team and I worked with business owners to streamline their telecommunications and technology.

Sales Manager

𝟳𝟳% 𝗼𝗳 𝗲𝗺𝗽𝗹𝗼𝘆𝗲𝗲𝘀 𝗽𝗼𝗹𝗹𝗲𝗱 𝗿𝗲𝗰𝗲𝗻𝘁𝗹𝘆 𝘀𝗮𝗶𝗱 𝘁𝗵𝗮𝘁 𝘁𝗵𝗲𝘆 𝘄𝗼𝘂𝗹𝗱 𝗰𝗼𝗻𝘀𝗶𝗱𝗲𝗿 𝗰𝗵𝗮𝗻𝗴𝗶𝗻𝗴 𝗷𝗼𝗯𝘀 𝗼𝘃𝗲𝗿 𝗯𝗲𝗻𝗲𝗳𝗶𝘁𝘀. 📊

Are you a small business owner or executive director struggling to attract and retain top talent? 👥

Are your recruiting challenges costing you money? 💰

One big reason could be that you're not offering employee group benefits.

That's where I come in...

You need an advisor who has helped dozens of businesses overcome this challenge.

We work together to get the perfect plan in place quickly.

Your team gets health and dental, life and disability, and more.

You get affordable and customized group benefits designed for your business. 

Now you can attract and retain the top talent that will help your company thrive.

✅ 𝗙𝗹𝗲𝘅𝗶𝗯𝗶𝗹𝗶𝘁𝘆  ✅ 𝗔𝗳𝗳𝗼𝗿𝗱𝗮𝗯𝗶𝗹𝗶𝘁𝘆  ✅ 𝗠𝗼𝗱𝗲𝗿𝗻 𝗳𝗲𝗮𝘁𝘂𝗿𝗲𝘀 𝗹𝗶𝗸𝗲 𝗘𝗔𝗣 𝗮𝗻𝗱 𝗩𝗶𝗿𝘁𝘂𝗮𝗹 𝗛𝗲𝗮𝗹𝘁𝗵 𝗖𝗮𝗿𝗲

✅ 𝗡𝗲𝘄 𝗽𝗹𝗮𝗻𝘀 𝗼𝗿 𝗰𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗶𝘃𝗲 𝗾𝘂𝗼𝘁𝗲𝘀  ✅ 𝗡𝗼𝘁-𝗙𝗼𝗿-𝗣𝗿𝗼𝗳𝗶𝘁𝘀, 𝘁𝗼𝗼!

Contact me today to learn more -> call/text 403.807.0900 or ken.frampton@benelogix.ca

𝘗𝘚 -> 𝘠𝘰𝘶 𝘥𝘰𝘯'𝘵 𝘩𝘢𝘷𝘦 𝘵𝘰 𝘣𝘦 𝘢 𝘚𝘵𝘢𝘳 𝘞𝘢𝘳𝘴 𝘧𝘢𝘯 𝘵𝘰 𝘥𝘦𝘢𝘭 𝘸𝘪𝘵𝘩 𝘮𝘦, 𝘣𝘶𝘵 𝘪𝘵 𝘸𝘰𝘶𝘭𝘥𝘯'𝘵 𝘩𝘶𝘳𝘵...

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The Battle

Kevin Casey

Ken Frampton

Followers

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Performance ScoreKevin Casey's LinkedIn Performance

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taplio

The Battle

Kevin Casey

Ken Frampton

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Kevin Casey's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreKevin Casey's LinkedIn Performance