Kevin Casey

Account Director and some other wild titles

Cal LeGrow Insurance & Financial Group

 Partner

Senior VP, Sales and Marketing

The Idea Factory

A group of 20+ wildly passionate marketers who love partnering with clients who want to stop being just average and ready to truly stand apart of the sea of sameness out there. While we plant ourselves in historic downtown St. John's - 40% of our revenue is from clients outside the province. We love to live here, but ready to put our fingerprints anywhere on the planet. That's the world we live in.  No Boundaries.

Co-Founder and Director

Labatt Breweries of Canada

Managed marketing and promotional activities for Newfoundland and Labrador including leading launch of Bud and Bud Light brands to the marketplace.

Marketing Manager

M5 Marketing Communications

Started working with Market Quest Research for 2.5 years and then worked with provincial and regional clients from Credit Unions to beer to car dealers - managing with a great team of talent fully integrated campaigns.

14 (un)conventional principles to reduce sales anxiety & increase sales.→ (un)selling® → the book → the page has turned.

READ THIS FIRST: 

I don’t teach pressure, convincing, or chasing. 
If that’s what you want, I’m not your guy.
__________________________________________________________________________________________

Let’s be real…

If sales makes you sweat, stall, or want to disappear into a cave—you’re not broken. 

You’re just not wired for boiler room tactics.

I help entrepreneurs who hate selling...stop hating it.

No fake urgency. No pushy scripts. No pretending to be someone you’re not.

I grew my first agency from a basement to $5M+ using zero cold calls. 

Then tripled the market value of an insurance brokerage by teaching the team how to sell like humans, not robots.

In my spare time, I coach founders and solo business owners how to get more yes’s—without chasing, begging, or burning out.

Join 3,000+  and get my free “Sunday Espresso Shots” at www.kevincasey.ca/unselling

Partner

Year 25 as a business owner.

2 “hell yeahs.”
7 “oh, f*cks.”

Still all in.

Which square are you today?

Kevin  Casey 

Hate Selling? Helping Anxious Entrepreneurs Land More Clients Without Cold Calling | Best-Selling Author of (Un)Selling | I don’t teach pressure, convincing, or chasing. If that’s what you want, I’m not your guy.

Salespersoon: spends 40 minutes crafting the epic narrative email. 

Prospect: sees the preview, declares time of death, moves on with life.

———————————————————-

Nobody’s reading your 9-paragraph confession. 

You get 60 words to make their brain itch… after that, your email’s not outreach, it’s a eulogy.

#deadonarrival
#unselling

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Entrepreneurs and Founders...

If you need to follow up 9 times, you don’t have a buyer.

You have a hostage. 

If selling feels like a hamster wheel, you’re not growing a business.

You’re doing cardio for strangers. 🥵

Here’s the insanity loop most founders get stuck in 
👇

→ Make a call
→ Hope you don’t get hung up on
→ Force fake small talk about the weather
→ Ask 1–2 weak softball questions
→ Get grilled for free advice
→ Vomit answers to feel smart
→ Then cave in and put all the vomit in writing
→ Log it in as a “lead” (when it's really a "lie")
→ Call
→ Chase
→ Chase more
→ Borderline stalk
→ Convince yourself it’s “relationship building”
→ Hope
 → Pray
 →Repeat

*No thanks.*

That’s how good humans start to hate selling.

It drains your dignity. 

It trains prospects to see you as a vending machine.

Here’s the (un)Selling path instead:

👉 Connect only with people who are highly likely to have the pain you solve

👉 Drop an illumination hook that joins a secret conversation going on in their head so clearly they flinch a little

👉 Tease a hypothesis of how you solved that problem for people like them and then poke the bear a little

👉 Make it clear that this isn't for everyone -  invite them to say 'no' - and declare you might say 'no' also. 

👉 If the pain is real and the stakes are high enough, then continue

👉 Decide next step: Nurture, Continue, or Run like hell. 

No chasing. No weirdness. 

Doing less, Getting more. 

_________________________________________________________________

P.S. Full disclosure: (un)selling is 411 pages. It won’t fit in a stocking unless you upgrade your fireplace, but it's still on Amazon and hated by delivery drivers globally. https://geni.us/unselling

Our Dog Bella. 

Cute to Cujo in seconds.

Desperately trying to inhale one pasta strand is every needy salesperson ever.

Pawing. Lunging. Eyes locked on the noodle like rent is due.

That’s how those 'fast closes' and empty "checking in" and "circling back" attempts feel to the prospect.

Prospects smell the hunger.

And they pull back.

Calm sellers don’t worship one noodle.

They make more pasta.

An abundance mindset. 

Detach from the outcome.

#unselling

Mulcahy Creative Solutions

As the Co-Founder and CEO of Mulcahy Creative Solutions, I lead our mission to empower non-profits and small to medium businesses by offering comprehensive administrative support, innovative business development, and strategic planning services. 

I oversee the strategic direction of the company, develop business growth strategies, and engage with clients to understand their needs. 

Our goal is to help businesses streamline operations, enhance growth, and achieve long-term success.

Co-Founder and CEO

Techleft

Co-Founder and CSO

Heart & Stroke

Provincial Advisory Board Member

Nature Newfoundland and Labrador

Member Board of Directors

Brightisle

💫 Strategic Growth: Partner closely with the CEO and COO to formulate and execute strategic growth plans, driving business development and innovation initiatives to meet corporate objectives.

💫 Market Expansion: Lead efforts to identify and penetrate new markets, capitalize on emerging trends, and position the company for sustained growth and competitiveness.

💫 Innovation Leadership: Foster a culture of innovation within the organization, championing creative thinking, and guiding the development of new products, services, and solutions.

💫 External Partnerships: Cultivate and manage strategic partnerships with key industry players, startups, and research organizations, creating opportunities for collaboration and technology integration.

💫 Team Building: Assemble and manage cross-functional teams dedicated to delivering innovative solutions and business development projects, while ensuring alignment with company goals.

💫 Data-Driven Decision-Making: Utilize data and market insights to inform business development strategies, refine product offerings, and make informed decisions.

💫 Resource Allocation: Efficiently allocate budgets and resources to support innovation projects and business development efforts, optimizing return on investment.

💫 Stakeholder Engagement: Collaborate with internal and external stakeholders to secure support for innovation initiatives and ensure alignment with the organization's mission and values.

💫 Continuous Improvement: Drive a culture of continuous improvement, evaluating and enhancing business development processes, tools, and methodologies.

Director of Business Development and Innovation

Parallel Health

💫 Strategic Planning: Collaborate with the board of directors to create and implement
financial, operational, and strategic plans, achieving organizational goals.

💫 Communications Management: Oversee all external communications, including website,
marketing collateral, and social media, enhancing brand visibility.

💫 Community Outreach: Represent the organization at external events, develop
strategic partnerships to increase awareness, and expand programs.

💫 Team Leadership: Built and lead a dedicated team to fulfill the organization's mission
through successful programs, engagement, and service provision.

💫 Diverse Relationship Management: Manage staff and clients reflecting the community's
diversity, focusing on client-centric approaches and satisfaction.

Executive Director

CareGivers

✨ Strategic Oversight:
Formulate and execute financial, operational, and strategic plans in collaboration with the board, focusing on enhancing home support services.

✨ Marketing & Communications:
Manage external communications, including website,marketing materials, and social media, boosting company profile and client engagement.

✨ Community & Partner Engagement:
Act as the organizational representative at key events, fostering partnerships to broaden support services and community awareness.

✨ Team Development:
Built and lead a team committed to delivering exceptional home support services, emphasizing quality care, community involvement, and compassion.

✨ Client & Staff Relations:
Supervise a diverse staff and client base, ensuring tailored support aligned with individual needs and community values.

GoodLife Fitness

Divisional Manager

GLPTI National Trainer

Fitness Manager

I empower SMBs and non-profits. I'm dedicated to creating meaningful connections and driving impactful change with over 20 years of experience in healthcare, innovation, wellness, business development, strategy, admin, public speaking, and customer service.

My diverse background enriches my understanding of business challenges and fuels my mission to humanize the business journey.

As CEO of Mulcahy Creative Solutions, I focus on client-centric strategies. My leadership style is transformational and people-centric.

Under my guidance, Caregivers NL won a Community Votes award, and Parallel Health was nominated for the Service Star award by St. John’s Board of Trade this year.

At Caregivers NL, we reinvented the approach to homecare with a patient-focused, comprehensive care model.

I hold a Business Administration degree and a certificate in Innovation from Oxford Saïd Business School, along with numerous health and wellness certifications, enhancing my approach to business development.

At Parallel Health, we reshaped patient care with innovative, patient-centered healthcare solutions.

Check out my LinkedIn newsletter, The Secret Sauce.

Discover more at MulcahyCreativeSolutions.ca.

Let’s elevate your business together.

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The Battle

Kevin Casey

Kris Mulcahy

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taplio

The Battle

Kevin Casey

Kris Mulcahy

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Kevin Casey's LinkedIn Performance

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