Kevin Casey

Account Director and some other wild titles

14 (un)conventional principles to reduce sales anxiety & increase sales.→ (un)selling® → the book → the page has turned.

READ THIS FIRST: 

I don’t teach pressure, convincing, or chasing. 
If that’s what you want, I’m not your guy.
__________________________________________________________________________________________

You didn't leave your corporate job to spend Sunday nights rewriting follow-up emails.

You left for freedom. For flexibility. For dinner with your kids without replaying a blown sales call in your head.

But somewhere along the way, "running your own business" turned into a second job you never wanted:
Salesperson.

The chasing. The "just checking in" emails. The proposals that disappear into silence. The pit in your stomach before every money conversation.

You're not broken. You're just using a playbook that was never built for people like you.

Here's what I know:

→ I grew my first agency from a kitchen table to $5M+ using zero cold calls.
→Then I tripled the market value of an insurance brokerage by teaching the team how to sell like humans — not robots.

Now I help kitchen-table entrepreneurs who are great at what they do but exhausted by the chase.

No pressure tactics. No fake urgency. No pretending to be someone you're not.

Just a way to land clients that doesn't make you hate yourself.

I'm not your guy if:

You want boiler-room tactics
You're looking for "one call close" scripts
You think sales is about convincing people

I am your guy if:

You'd rather attract than chase
You want to sell without selling out
You're done replaying conversations at 2am wondering what you said wrong

Want a taste?

Join 3,000+ kitchen-table entrepreneurs getting my free "Sunday Espresso Shots" at www.kevincasey.ca/unselling

Or grab my best-selling book (un)selling — it's the playbook I wish I had 20 years ago.

Partner

Got my ass handed to me today. 

Feels great.

One of my favorite (un)selling students just lapped me.

Not figuratively. Like… actually lapped me. 

By a mile. Maybe a thousand miles.

Here’s the story:

Jeremy, in the shadows, helped me launch my book in 2023. 

Then rescued me from all the techie crap — building my email list, setting up systems, the stuff I’m useless at. 

The truth is I can’t even get my microwave to stop flashing 12:00.

In exchange, I taught him the sales stuff that took me 20 years to figure out.

He applied every bit of it with a consistency I’ve never had.

Now he’s clearing numbers most people only dream about.

And straight up:

I couldn’t be prouder.👏👏

This is the thing nobody tells you about teaching what you know:

The best students don’t just learn your lessons.

They take your 20 years and compress it into 2 years. 

Doing > IQ’ing. 

Then they leave you in the dust.

And if you’re doing it right, that doesn’t sting.

It’s the whole point.

Congrats Jeremy Bennett 
 
So damn happy for you and your family.

Kevin  Casey 

You built a business. Ended up with a second job you hate: Salesperson. You can sell without begging, chasing, or hating yourself after. | Best-Selling Author of (un)selling

The podcast just turned 2 years old! 🎉

And look what happened👇

Kevin Casey was my very first guest.
Thanks for taking that leap with me my friend.
You completely changed how I do business. Grateful 🙏🏻 

The show started off as a local show.
Then it grew to Atlantic Canada.
And then...global.

About a year later LInkedIn giant Jasmin Alić came on.
And since then, everything changed.
Grateful for you my friend.

Within the same time frame, I had titans like:

→ Richard van der Blom 
→ Lara Acosta 
→ Fatima Khan 
→ Charlie Hills 🦩 
→ Ruben Hassid 

And so many more.

Then it turned into a full-time career.
Five business titans every week.
And I feel blessed every day.

Then the partners came:

Link Up
↳ Simply the best community out there. 

AuthoredUp 
↳ I remember the first time I heard about AuthoredUp, it was during an interview where Chris Do was talking with Jasmin, and Jasmin spoke very highly of it and strongly recommended it. And now...partner :) 

Richard's van der Blom’s Just Connecting - Social Selling, Employee Advocacy and Marketing 
↳ So incredibly honoured! Wow!

Pinch me.

Two years.
400+ episodes.
Hundreds of conversations.

To everyone who supports this show:

Thank you from the bottom of my heart.
Without you, this show certainly wouldn't exist.

Forever thankful. ❤️

What's been your favorite episode?
Who would you like to see on the show?
Let me know in the comments. 🙏🏻 

P.S. Wait until you see who's coming up! 🤩

You love what you do. You hate selling. 

So you skip the sleazy stuff. Good. 

But there's a sneaky mistake you're probably still making and it's tanking your conversations before they start. 

I call it unconscious commission breath. 

65 seconds. 

I know that's an eternity if you're 19. You're not.

#unselling

Product pushers chase.

Problem solvers attract.

(Everyone nods. Very few do) 


#unselling

Prospect barks "sh*t, this is a ton of questions." 

You say...

#unselling

Tom Hanks wasn't born an actor. He became one.

Michael Jordan wasn't born a legend. He earned it.

Reps. Practice. Failure. More reps.

So why do we think selling is different? 

That you either "have it" or you don't?

55 seconds. Not a TikTok dance. Actual grown-up stuff.

#unselling

Big words don't make you look smart.

They make you look like you're hiding something.

Simple sells. Jargon repels.

I call it the "5 cent word" rule and it's one of the easiest fixes in selling with dignity. 

#unselling

P.S. This clip lifted from a conversation with Fred Copestake.
Brilliant sales brain. 
Terrible name for a superhero.

❌ "Be totally upfront. This is a sales call. Do you want to hang up now or give me 27 seconds and then decide?"

Pssst 🤫…

That stopped being a pattern interrupt about 47,000 YouTube videos ago.

My mom turned 90 last Sunday.

If you called her with this line, she'd pause, sigh, and in the sweetest voice imaginable say:

"Oh honey. Did reading that off your script make you feel powerful? Or did your soul leave your body a little?"

Then she'd hang up. Gently. Because she was raised right.

Yesterday's pattern interrupt is tomorrow's worn-out line. 

*Benjamin Dennehy can still pull it off. 
But let's be real here.
You're not Benjamin. 
I'm not Benjamin.  
 
#unselling

p.s. Two ways to see if I know what I'm talking about:
→ Free (skeptics): https://lnkd.in/ea3wZaep 
→ $17 (believers): https://geni.us/unselling

Open article: (un)selling: 14 (un)conventional principles to reduce sales anxiety and increase sales by geni.us

(un)selling: 14 (un)conventional principles to reduce sales anxiety and increase sales

Copper Mountain Books

CEO | Ghostwriter | Editor | Book Strategist | Publisher

Media Alchemy Guild

Ghostwriter | Editor | Book Coach

Ballast Books

Ghostwriter | Editor

Greenleaf Book Group

Manuscript Editorial Evaluator

Scribe Media

— Evaluate manuscripts at various levels of completion, focusing on achieving author goals, advocating for the reader, and improving book components such as the reader’s journey, throughlines, and overall narrative
— Coordinate with and guide the author at various stages of editing, working collaboratively to assist with common author issues, fix the issues, and move the manuscript toward completion
— Conduct structural, developmental, line, and copy editing as needed
— As a ghostwriter, interview and coordinate with authors to turn their spoken and transcribed words into polished, written narrative ready for publishing 
— Conduct media research and write marketing pitches for targeted campaigns on behalf of authors
— Research various topics to ensure factual accuracy in completed books

Ghostwriter | Editor | Pitch Writer | Manuscript Evaluator | Researcher 	

Threat Tec

— Served as the lead author and analyst for strategic multilayer assessment, ghostwriting various deliverables
— Managed a team of cross-functional analysts, defined and interpreted statistical models, and organized data points into coherent analytical reports

Lead Author and Analyst

Leidos

— Wrote, edited, and improved curriculum based on student feedback, changing requirements, updates in material, etc., while simultaneously coordinating with subject matter experts
— Coordinated with Army University counterparts and proponents to keep abreast of advances in training and education

Cell Lead

Benedictine College

Adjunct Professor

Greystones Group

— Compiled, wrote, and edited products and curriculum for the Army Leader’s Cyberspace Operations Course from various subject matter experts from diverse cross-functional organizations 
— Designed, reviewed, and revised curriculum for Army training at various levels

Senior Training and Education Analyst

Many high-profile individuals have trusted me to write for them: four-star generals, multiple CEOs, a US Ambassador, the Chief of Staff of the US Army, a US Senator, the Secretary of Defense, and others. In publishing, several of the books I worked on have reached the bestseller lists, including multiple #1 Amazon bestsellers and #1 Amazon new releases (#1 bestsellers among the new releases in a category).

What makes prominent figures not only trust me but request me by name? First, I get the job done very well. Second, I threw out my writer’s ego a long time ago when I realized it didn’t serve any purpose, and it certainly didn’t help the person I was writing for. Finally, I’m highly efficient. My clients don’t want to wait for months (or years) to produce a product (or write a book). So I leveraged my 17+ years of professional writing and editing experience to create my unique Swift Book Method® so I can write your book in 8 weeks or less, not months or years. You can learn more about it on my website: https://www.CopperMountainBooks.com/

How can I use my skills to help you reach your target audience of people who value your insights and wisdom? Connect with me and let’s find out together.

taplio

The Battle

Kevin Casey

Nicole Jobe

Followers

Posts

Engagements

Likes

Performance ScoreKevin Casey's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Kevin Casey

Nicole Jobe

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Kevin Casey's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreKevin Casey's LinkedIn Performance