Mark Updegraff

Raze Capital LLC

As a busy active real estate investor, have you ever said to yourself
"This isn't exactly what I was expecting when I started down this path, it's A LOT more work that I anticipated?" 
"Why is it that I'm the one that get's roped into maintenance calls in the middle of the night?  Why am I still screening tenants?  Why do I spend so much of my time managing my managers??"

If you have ever had these thoughts, then you are in the right place!

Welcome to Raze Capital! 

We help Active Real Esate investors regain their sanity and build truly PASSIVE income through better financial education and by creating recession-resistant passive income portfolios. 

For tips and strategies on how to start being more passive in real estate and generating more passive income than you were active, sign up for our bi-weekly Newsletter at RazeCapital.com.

Chief Executive Officer

Updegraff Group Realty

Mark is the Broker or record for Updegraff Group, a boutique Real Estate Agency committed to providing exceptional service for the greater Rochester, NY area. Mark believes in building a brokerage that resonates with both new and top producing agents alike. He pioneered the flat fee model in Rochester, well ahead of others in order to help his agents keep more of their commission and build their personal brands fast! He has developed more top producing agents as a percentage of his associates than any other firm.

Real Estate Broker

Updegraff Management

Updegraff Management LLC specializes in the management of commercial and residential real property in Rochester NY and in the Marcellus Shale region of central Pennsylvania.  We have a proven track record of low vacancy, and quality market rate tenants.  We work closely with clients to boost asset performance and our network of trusted local professionals makes us your only call.

Updegraff Services Inc

Updegraff Services Inc specializes in combining modern design, functionality, sustainability, and environment stewardship.  Founded in 2011 Updegraff Services is active across Upstate NY and Central Pennsylvania.  The company looks forward to providing quality built to rent, self-storage, industrial and multi-family space to enhance the regions it serves.

Ward Redux LLC

Redevelopment of deferred housing stock (single and multi family)  in the 19th ward of Rochester NY.

Real Estate Developer

Downtown Redux LLC

Acting Developer and General Contractor for redevelopment of 100 Liberty Pole Way Rochester NY 14604.  Conversion of 16,000 sq ft office building to modern mixed use featuring 10 luxury apartments.

Wedge Redux LLC

Redevelopment of single, multi, and mixed use space in 14620, Rochester NY's South Wedge neighborhood.

Port Redux LLC

Port Redux LLC was established in 2010 to provide the Williamsport Pennsylvania community with quality housing for lease.  We focus on restoring turn of the century architecture to it's original glory, while providing modern amenities for our clients.

Founder

M & M Ventures

M & M Ventures specializes in comprehensive market analysis to produce cash flow with high rates of return in conjunction with below market rate acquisition prices for oil and gas investments in the Marcellus Shale region on Pennsylvania.

Rust Redux LLC

Buy / Sell distressed properties, foreclosures, REOs

Real Estate Investor

I help Active Real Estate Investors regain their sanity and make MORE MONEY 💵 while doing LESS WORK!

Mark C. Updegraff moved to Rochester, NY in 1997 to pursue his Bachelor's of Science from Rochester Institute of Technology (RIT) in Imaging and Photographic Technology.  As an undergraduate student he participated in co-operative work academic quarters for NASA, Pictometry, and as an independent 4x5 film photographer.

In 2003, after working for Kodak, Mark took a position in RIT's Center for Imaging Science and began his Master's studies in Color Science.

Mark took a position with ITT Corporation in 2009 where he worked on video quality metrics, end-to-end spectral imaging systems, and electro-optical systems for high altitude aircrafts.  

In 2010, Mark decided to focus his efforts fully on his real estate redevelopment companies; Wedge Redux LLC, Ward Redux LLC, and Raze Capital LLC.  These companies rehabilitate neglected properties into fully refurbished, market rate, rental homes in the greater Rochester area.

Mark now oversees Updegraff companies in the development, management and brokerage of residential, commercial, and mixed-use real property.  His vision for Upstate NY, real estate, and technology are evident through his plans and generated results.  

Mark is a city of Rochester advocate, employer, entrepreneur, and business owner.  He is passionate about striving to provide safe, clean, affordable, sustainable, adaptable, space for the community at large while garnering the best and brightest minds in an effort to stimulate the economy through creativity, innovation, and workforce development.

Currently Mark spends time raising capital for syndications in the industrial, multifamily, self storage and built to rent asset classes while overseeing the operations of the Updegraff Companies.  His leadership style attracts other leaders eager to deploy new technologies, hone their skills and take massive action.  Under his guidance associates are able to independently flourish into peak producers in their own strengths.  When assembled together as a team a colossal amount of creativity is unleashed and goals and expectations are significantly exceeded.

Lanzaro CPA, LLC

Marketing Consultant

Updegraff Companies

Marketing Specialist

Home Invest, LLC

Designed offering memorandums, investor presentations, and marketing materials for real estate investments. Focused on clear data visualization, cohesive branding, and compelling layouts to enhance investor engagement and property marketing.

Graphic Design Consultant

CT/FL Investors Realty & Lanzaro CPA

Director of Recruiting and Marketing + Social Media Manager

The Lifestyle Home Team brokered by eXp Realty

Marketing Director and Social Media Manager

Addison Jane Boutique

- Forecast and keep up with trends.
- Attend trade shows
- Communicate effectively utilizing intercultural competence to create lasting buyer/seller relationships
- Analyze customer base
- Purchase inventory for the boutique.

Assistant Fashion Buyer

- Achieve sales and service level targets set for the boutique.
- Recruit and train personnel
- Maintain a visually inspiring boutique.
- Merchandising
- Fashion Buying
- Make sure that every customer is served in a timely manner and manage customer inquiries and complaints.
- Motivate the staff to provide exceptional customer service, manage shifts and complete all reports or documentations related to each shift
- Ensure the boutique is clean and well maintained

Manager

- Support the manager in the daily operations of a retail store.
- Supervise employees, work with customers and help carry out the directives of the manager and owner.
- Ensure that store personnel provides exceptional customer service. This includes answering questions and assisting with product selection, purchases, and returns as well as handling any disputes.
- Help ensure that the store is clean, well organized, and properly merchandised.
- Responsible for making sure that all store policies, procedures, and controls are followed.
- Ordinate and oversee the planning, organizing, and delegating of work among staff.

Assistant Manager

Tiberio Retail Group

- Create visually appealing and engaging content for Brooklynn's, Branches, and Addison Jane.
- Track engagement and patterns of Instagram accounts for Branches and Addison Jane.
- Post consistently and interact with online consumers.
- Stay up to date with the latest social media practices and technologies.
- Identify trends and insights
- Optimize spend and performance based on insights
- Develop new and creative growth strategies
- Increase brand awareness and sales through social media.
- Coordinate and monitor Brooklynn's brand ambassador program.
- Develop and oversee marketing campaigns to promote products.

Social Media Marketing

francesca’s®

- Assist the team by driving business results by maximizing daily sales plans, leadership, and continuous coaching on and off the sales floor.
- Plan, delegate and follow up on expected tasks, assignments and activities to ensure expectations and objectives are met
- Assist in leading, developing and coaching team members to their fullest potential and prepare them for the next level of responsibility by utilizing company tools
- Maintain a high degree of personal integrity and inspire team with the same value
- Focus, support and prepare the team to balance our guest experience with necessary operational tasks
- Visual Merchandising
- Maintain a visually inspiring boutique that is compelling to guests by developing visual decision making skills and effective communication to our visual standards
- Utilize, lead and deliver our visual brand standards to present our unique product mix offering
- Demonstrate a passion for fashion by understanding trends
- Understand, support and enforces all company policies and procedures in a fair and consistent manner
- Perform, support and supervise boutique opening and closing procedures including bank deposits and securing the boutique

Keyholder

Fashion Stylist

With over six years of experience in marketing, content creation, and graphic design, I have developed a versatile skill set that spans both the real estate and fashion industries. My passion for storytelling, combined with a data-driven approach, enables me to create compelling narratives that resonate with audiences and drive business growth.

In the real estate sector, I manage marketing campaigns for companies involved in real estate, real estate investing, property management, and home services/contracting. My expertise includes developing and executing comprehensive marketing strategies across digital and traditional channels. I excel in optimizing social media platforms, websites, email campaigns, and online ads to enhance brand visibility and engagement. Additionally, I craft SEO-rich blog posts that drive organic traffic and position companies as industry leaders. A significant aspect of my role also involves creating offering memorandums to effectively market and sell investor properties.

My experience in the fashion industry has allowed me to bring products to life through engaging content and design. I have worked with businesses focused on e-commerce and retail, where I have developed products, captured visually appealing product images, and managed social media content and growth strategies. My work in these areas has consistently elevated brand presence through visually captivating marketing assets.

I am adept at building efficient systems and processes that align with overall business goals. My ability to stay ahead of industry trends and incorporate the latest marketing tools and AI technologies has been key to driving success.

Whether it's shaping a brand’s identity through engaging visuals and copy or optimizing marketing performance through data-driven strategies, I am committed to delivering results that make a lasting impact. I thrive in dynamic environments and am always eager to expand my skill set, collaborate cross-functionally, and contribute to innovative marketing solutions.

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The Battle

Mark Updegraff

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