C17 Lab

Head of GTM Engineering

Building out outbound plays for enterprise clients

Strategic GTM

Clay

Enterprise Partner

Monthly Unlimited Flows for Fixed retainer

Clay Certified Expert 

Unlimited Custom clay workflows for you for a fixed monthly price

24-72 hours delivery, one request at a time.

Free 3000 Credits - 

https://clay.com/?via=6f1999

Clay Creator

Instantly.ai

Certified Instantly Expert

Smartlead

Smartlead Certified Experts

Maildoso

Advisor

Persana AI

Monthly Flows on a fixed price


https://persana.ai/pros/utkarsh-rana

Persana Pro

Adyhere.com

Helping B2B SaaS Companies and Agencies Generate Leads while they sleep via AI-Powered Inbound + Outbound

If you are not from one of the above industries no issues, you just need to be a B2B business.

We do all the heavy lifting, you just attend the meetings!

$200,000+ in REV & $1M+ Pipeline generated for B2B clients via outbound

Website - https://www.adyhere.com/
Email - utkarsh.rana@adyhere.com

Founder

I help B2B SaaS Companies and Agencies Generate Leads while they sleep
$200,000+ in REV & $1M+ Pipeline generated for B2B clients

Unlimited Custom clay workflows for you at $2000/Month

I set content systems that:
-> Builds audience
-> Engage with them while heating their buying intent 
-> Converting warm leads with a high closing rate as the content did most of the work.

Then I use data from over 100+ sources to create smart strategies that find the right prospects. 

This helps your sales team connect with people who are looking for you.

Here’s what I do:
Build Content systems that build an audience
Build targeted lead lists
Set up and warm up inboxes
Write personalized emails & DMs
Manage full campaigns


The aim is to test 
OFFER-MARKET-FIT
TARGET TESTING
MESSAGE-MARKET FIT
PRODUCT-UNTAPPED MARKET FIT


--
If you're a B2B company that wants more demos/sales calls, go to https://www.adyhere.com/

Utkarsh Singh Rana

We don’t use Clay native waterfall.
Even though I love Clay
.
.
Why?

Because we needed full control

Especially around tools like Supabase, BounceBan (Verify risky emails without sending messages), and email domain filtering. 

So, I built a custom waterfall logic. 
We're now on Version 8 and it's been a game-changer for our GTM team.

Thanks to Enzo Carasso 🧲 for letting me spend $$$ on testing tools 😊 

🔁 Our Custom Enrichment Waterfall at C17 Lab:

1️⃣ Supabase First: 
Credit goes to 🦾Eric Nowoslawski and Bharatt Arorah for introducing me to SupaBase

We query by:
LinkedIn Handle (if valid)
OR Full Name + Domain
 This saves us 30–40% of our enrichment credits upfront.

2️⃣ Domain Filter Logic
 If Supabase gives us utkarsh@c17.ai
 but the real domain is c17.com → ❌ rejected.

 No mismatched domains. No noise in the pipeline.

➡️ What if Supabase fails?
We fall back to:
Apollo/CSV email (only if different from invalid ones)
Prospeo.io and Icypeas
But NEVER revalidate already-marked-invalid emails.

 🧠 That alone saved us 154,000+ verification calls last month.

3️⃣ Final Validation
 Every valid-looking email goes through:
✅ MillionVerifier
🚫 BounceBan (Verify risky emails without sending messages) (only if catch-all/invalid by MillionVerifier)

And we use request IDs to fetch final verdicts if needed as sometimes BounceBan gives you request ID

4️⃣ Bonus: ESP Detection
 We tag every email with Gmail, Outlook, etc., via EmailGuard.
 Helps in split testing emails as Outlook deliverability is bad.

5️⃣ Sync Back to Supabase
 Every enriched lead gets written back to Supabase with full data.

 No duplicates. No overwriting.

NOTE: When you cross like a Million records in Supabase, you'll get errors with LookUp as the data is too much

Use ChatGPT to figure out what schema you want with it.

🔍 How We Fixed the Lookup Problem
We use GIN trigram indexes, which are special tools that help Supabase find text very fast, even in millions of rows. 

They let Supabase search company domains and LinkedIn handles without slowing down. 

These indexes act like shortcuts that guide the database to the right place instantly.

Indexes that make Supabase fast:
➡️ emaildb_companydomain_trgm_idx — helps find company domains quickly
➡️ emaildb_handle_trgm_idx — helps match LinkedIn handles fast
➡️ emaildb_handle_eq_idx — speeds up exact LinkedIn lookups
➡️ emaildb_email_key — keeps emails unique and easy to find


⚙️ Other Automations We Use
➡️ Emails are cleaned automatically before saving
➡️ LinkedIn handles are generated on their own
➡️ Full names and email domains are created automatically
➡️ Duplicate contacts are blocked before saving
➡️ "created_at" and "updated_at" update automatically
➡️ All new records become searchable right away

Utkarsh  Rana 🧲

Head of GTMs @ C17 Lab | Top Clay Enterprise Partner • Sales Tech & Revenue Systems Optimization •

I would still be spending 40+ hours weekly if it wasn't for these tools.
.
.
1. Serper
 Scrape Google Search, Maps, and Reviews.
 → Build targeted business lists
 → Monitor reviews to gauge activity
 → Pull company data fast

2. n8n
 Zapier’s smarter cousin.
 Great for cloud automations and AI workflows—especially if you're technical.

3. Apify
 Custom scraping powerhouse.
 → Grab Meta ads, Google data, TikTok profiles, tech stacks - whatever you need.

4. ZenRows
 Most reliable and cost-efficient scraper I've used.
 → Scrapes full websites (HTML + Text) cleanly.

5. HeyReach.io
 It's Smartlead, but for LinkedIn.
 → Automate connection and message campaigns at scale.

6. SmartProspect (by Smartlead)
 Massive lead database.
 → Easily download leads—top-tier for outbound.

7. Clay
 The glue.
 → Integrates with everything to automate lead enrichment, research, and outreach.

8. Taplio
 Content machine for LinkedIn.
 → Helps you ideate, write, and post consistently.

 If you're not stacking the right tools, you're stacking unnecessary hours.
 
Will it increase your cost? Yes
Will it save your time so that you can re-invest it into scaling your business? Yes

Tools I use everyday!

I used to burn $$$ on B2B lead tools that overpromised and underdelivered.
.
.
.
The worst part?
Even after dropping $1K+ per month, I still had to:

Clean up lists and have 2 verification tools - basic and catchall verification
Deal with bounce-backs

Guess who my real ICP was as list contained leads that didn't match the filters I added

AND somehow protect my domain reputation...

And that was called normal.

The real problem?
Most tools aren’t built to prioritize lead quality.
They bulk scrape, charge you upfront, and leave you holding a bag of outdated contacts.
Their job ends when you pay.

But your job (booking meetings) is just getting started.

Now imagine you're an agency owner or founder...

Every bad lead = wasted rep time.
Every bounce = damaged sender reputation.
Every wrong ICP = campaign fatigue.

When your pipeline depends on cold outreach, these things compound fast.

You’re not just burning ad spend - you’re burning trust, time, and deliverability.

Shared this issue with the Smartlead and next 2 weeks, they launched Smartprospect

✅ 300M+ verified B2B profiles with real-time enrichment
✅ Filters for role, company size, engagement, and more
✅ Multi-step verification waterfall built-in
✅ Push leads directly into your campaigns (no manual export/import)
✅ Flat $59/month fee - and no per-lead nonsense

The result?
Better data. Better replies. Better ROI - all without risking your sender health.

C17 Lab is a proud Smartlead Partner!

Last week: a lead from Samsung ➡️ https://lnkd.in/gE8Ja-Y4
This week: a booked call with Intel.
.
.
.

No warm intros. No magic.
Just a clear offer, a sharp GTM motion, and a real solution to a real problem.

This isn’t luck - this is strategy.

Here’s what we know:
🎯 Who to target
 Enterprise teams feeling the pain - and the exact decision-maker responsible for fixing it.

🔍 What they care about
Not your product — their problem. Even giants like Intel have burning issues they want solved.

📞 How to reach them
 Right message. Right channel. Right timing.

Here’s what we did:
1. Refined the targeting
We reworked the ICP - especially headcount - to align with the client’s enterprise motion.

2. Rewrote the messaging
Enterprise-grade clarity, but still easy to digest and imagine in action.

3. Shifted personalization
We don’t care about their nearest KFC.
We care about their problem.
Messaging anchored in their challenges - not surface-level flattery.

The best GTM strategies don’t start with the product.
They start with pain - and offer a clear path to relief.

You’re not burning your TAM.
You’re not annoying anyone.

You’re stepping up with relevance and precision - and that gets responses.

If your offer can solve problems for Intel…
Why wouldn’t smaller companies take notice?

🚫 Stop playing small.
✅ Start executing like it’s enterprise.

That’s the C17 Lab way.

We made 40% fewer dials than usual for a client… 
And still hit the meeting KPI 🤯 for them
That’s not a fluke.
.
.


📅 On Nov 11, we dialed 40% less than our usual volume for this client.
 🎯 Still booked 4 meetings a day - exactly what we needed to hit target.

Here’s what I learned:
🚀 Quality wins if you don't have much quantity - especially when your data source is 🔥

BetterContact is turning out to be a total powerhouse for phone numbers.

I still remember Roman Hipp telling me they were rolling out Phone Number Waterfall.

 And I was like:
 💳 “This is gonna hit the credit card HARD.”

But nope.
💡 The quality, the hit rate, and the ROI we’re seeing - it’s totally worth it.

And I don’t even validate phone numbers manually.
Yeah, there are tools for that…
 But honestly?

📞 The only way to validate a phone number is by actually calling it.

Just like how Scrubby | Complete email validation validates emails by sending actual emails - max accuracy, no guesswork.

Cold + Warm Calls = 💘 
Cold emails + Cold Calls + Warm Calls = 👩‍❤️‍👩

You're reading this because you're curious about LinkedIn Automation.

You might have tried some LinkedIn Automation tools, maybe an Expandi or a Heyreach or something else.

Loads of those out there.

But nothing really seems to work.

LinkedIn Accounts get banned.

You can't seem to scale up the LinkedIn Outreach channel.

Meanwhile cold email is harder than ever.

Email deliverability feels knottier than the wires on your table.

Well, that is where we come in.

We've helped 3700+ users from lead gen agencies (including Clay agencies) and sales teams escape this LinkedIn nightmare.

Our clients go from ignored messages to booking 5-10 meetings monthly per LinkedIn Account using LinkedIn Outreach that actually gets you meetings

How?
↳ Safe LinkedIn Automation software with zero ban rate
↳ Partnerships with LinkedIn Account providers that actually work
↳ Advanced capabilities like AI voice note personalization and AI video message personalization
↳ AI Appointment Setter that nutures the replies and gets them into your calendar

We're like Instantly/Smartlead, but for LinkedIn

Try SalesRobot free for 14 days: salesrobot.co

Saurav G.

I wasted 6 months sending text DMs on LinkedIn. One simple switch changed everything:

Voice notes.🎙

Look... I sent HUNDREDS of perfectly crafted text messages.

Personalized the first line. Used their name. Referenced their posts. Did all the "right" things the gurus tell you.

And you know what happened? 4% response rate.

FOUR PERCENT.🫥

That's 96 people ignoring me out of every 100 messages I sent.

So I started testing voice notes instead... and immediately got 12% replies.

Same exact outreach. Same prospects. Same offer.

The ONLY difference? I hit record instead of typing.

Here's what nobody tells you about LinkedIn DMs in 2025:

Text messages on LinkedIn →

💬Everyone sends them
💬Takes 5 minutes to read your "value prop"
💬Looks exactly like every other sales pitch
💬Gets buried in 50+ other text DMs per day

Voice notes on LinkedIn →

🎤Maybe 1-2 people per MONTH send them
🎤30 seconds and they understand your entire point
🎤Instantly proves you're not a bot🤖
🎤Stands out like you're wearing a neon suit in a room full of grey blazers

People can listen while they're doing literally anything else.

Walking their dog. Driving to a meeting. Making coffee☕.

Text? They gotta stop everything and READ your pitch.

This is the formula I use now:

→ Keep it under 45 seconds MAX 
→ Say their name in the first 3 seconds 
→ Reference something specific from their profile (not generic garbage) 
→ One clear ask or value statement 
→ End with your name

That's it.

No fancy equipment. No editing. Just press record and talk like you're leaving your friend a message.

Want to see the exact 7 voice note templates I've been using?

Comment "VOICE" and I'll send them over. 📩

P.S.: I'll also show you how I automate voice notes at scale for my outreach, without recording for hours. 😉.

Book 10-30 B2B meetings every month just via LinkedIn messaging | Chief Social Selling Evangelist at SalesRobot

I watched 400 prospects ignore "professional" outreach... then reply to messages that looked like typos.

Yeah, you read that right.

The polished messages? Dead in the water.💀

The ones that looked like I wrote them while walking my dog? 65% reply rate.

It’s not random. There’s actually a pretty clear reason for this:

Everyone's trying SO hard to sound smart and professional that they all sound the same. Your prospects open their inbox and see 47 messages that could've been written by the same AI.

"I hope this message finds you well" 🤮
"I'd love to explore potential synergies" 🤮🤮
"Would you have 15 minutes for a quick call?" 🤮🤮🤮

Meanwhile... the message that says "hey do you deal with [problem]?" gets opened, read, and answered.

Because it looks HUMAN.

Here's the framework that actually works:

✅Drop the formalities completely. No "hope you're well" garbage. Get straight to WHY you're reaching out without sounding like a typical salesman.
✅Write like you're texting. Lowercase works. Simple words work. If a 12-year-old can't understand it, rewrite it.
✅Ask ONE brain-dead simple question. Not "can we schedule a discovery call?" Try "do you currently deal with [specific problem]?" Something they can answer in 3 seconds.
✅Follow up like you actually care.

Message 2: "hey, curious if [problem] is actually an issue?" 
Message 3: Just endorse a skill. No text. 
Message 4: The breakup.

The MORE polished your message looks, the LESS human it feels.

And people don't reply to marketing messages. They reply to PEOPLE.

So stop trying to sound impressive.

Start trying to sound like someone they'd actually want to talk to.

Your new reply rate will prove me right 📈

You know that sick feeling when you see a hot lead replied 6 hours ago? 

Yeah, that never gets any easier to stomach. 🤧 

Getting the reply has been the easy part for a while now.

I got 150 of them last month. Felt great for about 5 minutes.

Then reality hit.

Someone messages at 11 pm → I'm asleep 😴
Someone else at 7 am → I'm still asleep😪
Three more during my morning calls → didn't see them
Five objections while I'm at lunch → sitting there

End result? 32 meetings. 118 dead threads.

And listen, I'm not complaining about 32 meetings. That's solid.

But when I went back and read those 118 conversations;

At least 30 of them were ready to buy. They just needed someone to be there.

The math is simple:

⭕Respond in 10 minutes = they're still warm🔥
⭕Respond in 4 hours = they've moved on🧊
⭕Respond next day = you're getting ghosted 👻

Problem is, I can't sit in my inbox 16 hours a day. 

I've got calls to run. Deals to close. A life, maybe? 😅

So we built something that does it for me.

Think of an AI that actually understands your product, talks like your best closer, and never sleeps:

⚡ Replies in minutes
🤖 Handles the common stuff solo
👀 Pulls me in when it matters
📆 Books calls straight into my calendar 

I'm not drowning in my inbox anymore. I'm just taking the calls that are already warmed up.

Want the breakdown on how this works?

- Connect with me
- Drop "INBOX" 

😶‍🌫️ The leads you're getting right now deserve better than a 6-hour wait time.

taplio

The Battle

Utkarsh Singh Rana

Saurav G.

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taplio

The Battle

Utkarsh Singh Rana

Saurav G.

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Utkarsh Singh Rana's LinkedIn Performance

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