Repute Origin

Brand Strategist

Lead Generation for B2B Companies and Coaching Businesses | LinkedIn Personal Branding | Guaranteed Sales Pipeline | Transforming Conversions into Profitable Success

Is your incredible business feeling a bit lost in the LinkedIn shuffle?

Here at Repute Origin, we're not just Personal Branding Strategists; 

We're storytellers, problem-solvers, and your partners in turning your LinkedIn presence into a lead-generating powerhouse.

👇 Here's a glimpse of what our clients are saying 👇

◼️ "Vaishali & Team challenged us from Day 1 to extract the optimal best from us in terms of our thoughts on diverse topics,  achievements, growth and I personally loved her meticulous approach to even the tiniest of details which made her a star in my eyes.

Creative writing styles, personalized touch and resonating with our values and ethos makes her impressive and she with her team are truly consistent in their works and words. Loving the ride so far and more adventures to come." 
- Mr. Fazil, CEO ( Education Industry )

◼️ "Vaishali and her team are prompt in their service and stay clear in communication. 

My followers and connections increased rapidly with awesome quality of content and engagement. 

The team understood me and targeted the right customer for my business.

I recommend them as they are qualified and gain expertise." 
- Ms. Manju, Founder (Health & Wellness Industry)

👇How can we help you grow?👇

25+ founders, just like you, faced the same challenge of making their mark on LinkedIn. 

How❓ 

With our personalized content strategies and a proven lead-generating system that cuts through the noise.

👇Whom do we help 👇 

◼️ B2B founders with services / products valued at $10k and above. 

◼️ Coaches selling services worth $8k or more.  


We've fine-tuned our processes to cater specifically to trailblazers like you. 

Currently, we're executing our magic in industries like Education, Health & Wellness, Blockchain, Engineering Services and Coaching across the globe.

But hey – let's focus on you now. 

Need a hand in making your personal brand shine or generating those game-changing leads? 

Slide into our DMs here on LinkedIn.

If you're feeling old-school, drop us a note at vaishalivenkatraman@reputeorigin.com

Let's turn your LinkedIn story into a page-turner together.

Vaishali Venkatraman

Your Linkedin Rajamatha |LinkedIn Personal Branding Strategist | I'm a storyteller helping PEOPLE share their stories with MASS audience

Hi, I’m Sivakami Uma Muthukumar.

I work with founders and senior executives to build personal brands that do two things well:

→ Reflect their real expertise
→ Drive business outcomes

Most people think more content = more visibility = more leads.
In reality, it looks like this:

→ Dozens of posts
→ Minimal traction
→ No real positioning
→ And a profile that doesn’t convert

What’s missing isn’t effort.
It’s clarity.

For the last 3.5 years, I’ve helped leaders:

→ Build trust at scale
→ Refine their narrative
→ Develop a clear content system
→ And attract the right opportunities without chasing them

What I offer is simple:

→ Ghostwritten content in your voice
→ A positioning strategy tailored to your goals
→ Performance tracking + weekly optimizations
→ A 12-week transformation or your money back

If you’re serious about building a brand that commands attention,
And you're not interested in guesswork

Send me a message !!!
We’ll build a system that compounds.

Sivakami Uma Muthukumar

I didn't think turning 27 would mean finally doing the thing that scared me most...expanding my team Namma Socials.

Today, I'm hiring interns.
And I'm not going to micromanage you.

Here's what I need at Namma Socials:
→ Social Media Management Intern
→ Content Research Intern
→ Graphic Design Intern
→ Founder Office Intern

The commitment?
1 - 1.5 hours a day, 5 days a week.

I don't need you to have it all figured out.
I'll hand-hold you even if you're a beginner.

Only 2 rules:
→ Get the work done before the deadline
→ Speak with respect and kindness

This is a paid internship with perks:
→ Canva subscription + 3 AI tools
→ Personalized LinkedIn training
→ 1 new book every quarter
→ No micromanaging

I'm building a team that grows together.

If that sounds like you, DM me "INTERN" and tell me which role you're applying for.

P.S. Birthdays hit differently when you're finally doing the scary thing you've been putting off.

P.P.S: I'm enjoying my day off with my husband Anand and my partner Muthu 🥺

Sivakami  Uma Muthukumar (Linnkedin Rajamatha)

JSESSIONID

li_at

Talks about #freshers, #storytelling, #creativewriting, #contentmarketing, and #personalbranding

Personal Branding Strategist and Storyteller |Done-for-You Personal Brand for Founders 👉 Storytelling, Authority & Results in 12 Weeks or It’s Free

I honestly didn't expect 300 views to turn into 39 internship applications in my DMs.

My personal brand is finally doing what I built it to do.

Here's what most people get wrong about hiring: they make applying frictionless.

We're doing the opposite.

I'm customizing Google Form links.
Making them intentionally long.
Adding barriers on purpose.

Everyone else removes friction to maximize applications.

We remove the wrong people instead.

If you can't push through a slightly longer form, you can't handle the real work ahead.

The ones who complete it are committed.
They're filtered.
They're worth my time.

Yes, the initial stipend will be low.

But I need to test this before committing to full-time roles.

This is what personal branding actually looks like when it works.

We are not perfect.
Just real results from showing up consistently.

P.S. Were you are also stressed while hiring?
I'm genuinely curious how others approach this.

every Friday I do crazy experiments ,this Friday I did one such thing .

I sent connection requests to people i like and whose personality i liked while reading their posts,comments or if someone mentioned them in comments .

to start trying new things
to try introducing myself to new people 
to push myself to do something small and yet fun 

I got 85% people accepting my request 
got 3 new dms and spoke with 5 new people
i myself texted 1 person.

yet to reply and text others
but it's fun to do things like these
things that are mandate but funnier to do 

--
building Namma Socials

I used to get stuck in analysis mode and hesitate to take action. Now I'm mapping out my systems, growing my team, and letting my results speak for the transformation.

For three months, I've been playing it safe on LinkedIn.

Same posts.
Same pattern.
Same fear holding me back.

I kept thinking I was doing it right, but deep down I knew I wasn't really doing much at all.

Just thinking.
Always thinking.
Never really moving.

This week, something clicked.

I heard someone say what I'd been thinking all along, but they were actually doing it.

Building systems.
Hiring people.
Growing their business.

While I was still stuck in my head.

So I'm done with that version of me.

I'm writing down my processes.
I'm bringing people onto my team.
I'm expanding what I do.

And my LinkedIn?
It's going to show this shift.

New mindset.
New pattern.
New results.

Because I realized something important:

You can think yourself into circles forever.
Or you can start building.

I'm choosing to build.

The fear of letting go?
It's still there.
But I'm moving anyway.

And for the first time in months, that feels like the right move.

My account is about to reflect who I'm becoming.
Not who I was afraid to stop being.

---
I'm Sivakami Uma Muthukumar 
People call me "Rajamatha" 
Building Namma Socials in public

If you're like I was, 'planning' often feels like a sophisticated word for 'procrastination.' 

I’d sit down, notebook open, convinced I was about to breakdown my week.

Instead, I’d just map out the same old fears, highlight the familiar roadblocks, and stare down decisions I was too afraid to make. 

It wasn't confusion; it was chronic overthinking.

I finally admitted it: I wasn't strategizing. 

I was stuck in a mental loop, going nowhere fast.

The moment I stopped pretending, everything shifted. 

I didn’t suddenly become a productivity guru. 

I didn't solve all my problems. 

I simply forced myself to pick one tiny, almost ridiculous action. 

Something so small it felt like I was cheating.

And then, holy hell, the momentum hit. 
It was an avalanche. 
That one tiny step broke the dam.

Most of us aren’t lacking ideas. 

We’re drowning in thoughts. 

What we truly need is to 
cut through the internal noise, 
take that one decisive step, 
and just do something.

This is the philosophy behind Namma Socials: 

to help founders, just like me, escape the quicksand of endless analysis and actually show up.

I’ve been scared to let go of the way I’ve been showing up on LinkedIn.

For three months, I felt this quiet tension inside me. 

I knew the pattern I was using no longer matched the person I was becoming, but I held onto it anyway. 

Not because it worked, 
but because it was familiar. 
And familiar feels safe.


Someone I look up to told me, “You think in the right direction… you’re just not executing enough.” 

It wasn’t criticism. 
It was clarity. 

And clarity has a way of exposing the truth you’ve been avoiding.

So I finally admitted it to myself: I’ve outgrown my old strategy.

And the moment I accepted that, a new version of me started taking shape.

I’m building my SOPs.
I’m expanding the business I once played small with.

I’m hiring my team and stepping into the leader I should’ve been months ago.

And naturally, my account is going to look different now.

Because I’m different now.
This year is about alignment.
About showing up with intention, not habit.

About creating from who I am, not who I used to be.

The mindset shifted first.
Now the pattern will follow.

And if you want to be part of this next chapter -- Namma Socials is hiring interns.
 
Reach out if you want to learn, build, and grow with me.

To all the Founders worried about being too vulnerable online. You probably should be. So, let's talk about it.

By far, the one fear that stops Founders from sharing real stories.

Keeping them posting surface-level content.

Keeping them hidden behind their brand.

Limiting their connection.

Is the fear of exposure.

But here's what most people miss.

Exposure IS the strategy.

Whatever polished story you're crafting, it probably won't land.

At least not the way you think.

The data doesn't lie: Generic content gets ignored.

But...that vulnerability isn't weakness.

I've shared lots of stories.

At least 90% of them scared me before I hit post.

But I learned something in each one.

That discomfort becomes connection.

The next story is stronger.

My ability to relate improves.

I learn more about what resonates.

I get better at choosing which stories to tell.

Then I share something else.

But I can't know what CONNECTS until I POST it. You have to SHARE to find out what needs to CHANGE.

The longer you delay the SHARING, the longer you delay your impact.

Is the fear of judgment holding you back?

What story are you not TELLING because you're afraid of being too exposed?

---
I'm Sivakami Uma Muthukumar 
People call me "Rajamatha" 
Building @namma socials in public

i feel a little shy writing again after disappearing...

View newsletter: Yours Freshie Speaking...

it’s been a long time since i wrote to you all. some of you probably forgot you even subscribed. honestly. i would too. so hey. i’m back. nothing dram

Open article: I Didn’t Plan This… by Sivakami Uma Muthukumar (Linnkedin Rajamatha) • 1 min read

Sivakami Uma Muthukumar (Linnkedin Rajamatha)

My Saturday newsletter was late because this week broke me. Here's why getting 'broken open' can be better for you ....

read time 100 seconds

Monday noon while eating, Tuesday Morning while brushing, and every time i told myself, “okay, tonight i’ll write.” but i didn’t.i felt guilty, but al

Open article: the weird part is...i kept remembering at the wrong times by Sivakami Uma Muthukumar (Linnkedin Rajamatha) • 2 min read

the weird part is...i kept remembering at the wrong times

I told myself I’d only try it once… now it’s week three and I can’t stop ...

because it feels too good to be heard.

---
p.s: Still hiring for Namma Socials

I said this 6 months ago, and sadly, I still see too many brilliant founders stumbling over the same mistake: 

It's not a visibility problem. 
It's a storytelling problem.

They talk about what they do, not why it matters.
They post features, not the feelings it evokes.
They share wins, but hide the gritty struggle behind them.

Here's the truth: Your audience can't connect with clarity they don't understand.

The founders who truly break through? 
They know the transformation they create, and they make their audience the undeniable hero of that journey.

Ask yourself:

→ What unique change do you create that your audience craves?
→ What deep-seated problem do you solve that keeps people awake at 3 AM?

When your story is razor-sharp, every single thing in your business gets profoundly easier.

The content practically writes itself.
Your ideal clients intuitively find you.
The marketplace noise simply fades away.

I’ve witnessed this dramatic, 12-week transformation unfold for founders who finally get their story right. 

Because what I’ve learned is this: your compelling story isn't just a marketing tactic. It might just be the last thing standing between you and the extraordinary business you truly desire. 

Which of these storytelling shifts resonates most with you today? 

---
Sivakami Uma Muthukumar | 'Rajamatha' of Namma Socials  | Building in public, build your stories.

No alternative text description for this image

Most founders think resumes tell the real story...But I've learned they hide the only thing that matters.

I don't care about your past internships.
I care about who you ARE, and where you're going.

That's why our interview process at Namma Socials starts with this:

👉 'When you imagine yourself 6 months from now, what do you hope will be *different* about you?'

👉 'How do you *truly* like to communicate when working in a team, and why does that feel natural for YOU?'

I've been on both sides  -  the corporate hierarchy, the freelance hustle.

I learned the hard way that the best work happens when people feel genuinely seen.

Now I'm building a team, and I'm looking for hunger, not just experience.

We're hiring for 4 intern roles:
✦ Social Media
✦ Content Research
✦ Founder Office
✦ Graphic Design

Know someone who thrives on growth and wants to be seen? 
Tag them below.

If your recommendation gets hired, I'll personally craft a story-based content strategy for you.

For FREE.

---
I'm Sivakami Uma Muthukumar 
People call me "Rajamatha" 
Building @namma socials in public

planning something big and it's scaring me

3 content gaps I see with every founder I work with:

1️⃣ They lead with logic instead of emotion.

↳ "Our platform increases efficiency by 30%"
↳ vs "I used to work 12-hour days. Now I'm home for dinner."

One is a statistic. The other is a story people actually care about.

2️⃣ They make bold claims without showing proof.

↳ "We helped a startup scale to $1M ARR"
↳ Where's the screenshot? The testimonial? The actual numbers?

Without evidence, you're just another person making promises on LinkedIn.

3️⃣ They only share wins, never struggles.

↳ Perfect launch. Perfect team. Perfect results.
↳ But people don't trust perfect. They trust real.

Your biggest failure might be your most engaging post.

Here's what happens when founders fix these gaps:

Their content stops getting ignored.

People start commenting with real questions instead of generic praise.

Prospects reach out saying "I saw your post about..." instead of "I'd love to connect."

They build actual authority, not just follower counts.

I've seen this transformation happen in weeks.

Because once you understand what your audience wants to hear, everything changes.

They want to feel something first.

They want proof it actually works.

And they want to know you're human.

Give them that, and watch your content go from noise to signal.

If your content isn't converting, PLEASE stop blaming the algorithm or your audience for 5 seconds.

Because I promise you, it's not that.

It's these 3 storytelling mistakes that most founders make:

1. You're sharing facts, not feelings.

I get it. You want to sound credible.
But when you list achievements without emotion, you sound like a resume.

"We increased revenue by 200%" tells me nothing about the journey.
Every founder on LinkedIn has growth stats.
So does every other success story I scroll past.

Share the struggle. Share the STORY.

2. You're skipping the transformation moment.

You're talking about what you do when people need to see who you became.
You're being "informative" when people connect with change.
You're playing it safe when vulnerability gets remembered.

Stop hiding behind your business card.

3. You're forgetting the lesson (Guilty! 🙋‍♀️)

Tell a great story.
Leave people hanging.
Wonder why they scroll past without engaging.

Stories without lessons are just entertainment.
It's about giving people something they can USE, something that changes how they think.

Every. Single. Time.

The thing about content that converts:

It doesn't come from perfect posts.

It comes from stories that make people feel something, then gives them something to do about it.

TL;DR:

1. You're sharing facts, not feelings
2. You're skipping the transformation moment  
3. You're forgetting the lesson

Share the struggle.
Show the change.
Give the lesson.

The connection will follow.

Which of the 3 hits you the most?

---
I'm Sivakami Uma Muthukumar 
People call me "Rajamatha" 
Building @namma socials in public

Most founders think they need complex funnels to convert...But yesterday I proved  them wrong in under 45 minutes.

I did a full story audit for a founder, and here's what shifted:

Crystal clear product narrative.
Refined founder personality and tone.
How they communicate value completely changed.

Here's the part most founders miss:

You're sitting on goldmine stories you've never touched.

Your story isn't fluffy content for engagement.
It's your competitive advantage.

This worked because I asked questions nobody had asked before.

I connected their product to their personal mission. 

Just deep listening and narrative mapping.

Most founders are leaving money on the table because they think storytelling is ONLY about being relatable.

It's not.

It's about being memorable for something that solves problems.

Your story should show the gap you help people close and prove your process works.

Stop treating your narrative like nice-to-have content.

If you want the same clarity that transforms how you communicate value, send me "STORY" and let's map yours out.

---
I'm Sivakami Uma Muthukumar 
People call me "Rajamatha" 
Building Namma Socials in public

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The Battle

Vaishali Venkatraman

Sivakami Uma Muthukumar

Followers

Posts

Engagements

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taplio

The Battle

Vaishali Venkatraman

Sivakami Uma Muthukumar

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Sivakami Uma Muthukumar's LinkedIn Performance

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