Butterfly Copywriting

Content Writing that is stress-free content creation for small business owners, coaches, and authors, creating transformative content solutions and helping them build a community of *business friends*, potential clients, and readers. The Conversation to Content Method and Customized Author Promotion Method crafts tailored, ready-to-post content which captures their voice, creates value, touches lives, and builds genuine relationships.

Content Strategy Writer

Interpower Corporation 

Writer

Tracy Area Chamber of Commerce

Chamber Director

If you are struggling with sharing your message, let's talk. I’d be happy to share ideas with you.

All it takes is one conversation and you’ll get four weeks of tailored, ready-to-post content. Think of it as transformative content solutions.

Small business owners – It’s even more important than ever to share your message, to let people know who you are, who you serve, what your values are! If you’re not posting consistently because you don’t know what to say, I’d love to help you with your content creation!

Coaches – Do you have lots of ideas but no time to write about them? If you can talk to me, I can create content for you in your words, in your voice!

Authors – How are you promoting your book on LinkedIn? I’d love to be your content creation partner writer and help you share about you and your book!


You talk…I listen – and I do the writing!

I don't just create content – I help you transform your message into content that engages and inspires.
• Save time and reduce stress with tailored content that's ready to post.
• Share authentic stories that resonate with your audience.
• Create a positive online presence that builds community.


🦋 Let's have a coffee chat or a discovery conversation to talk about ideas: https://go.oncehub.com/butterfly-copywriting

🦋 Check out my engagement guide to help you be on social media, "Your Social Media Impact Trifecta": https://subscribepage.io/oQiyix

🦋 Sign up for my email newsletter ("Impact Words!") – join me for an uplifting journey through uncommon words: https://butterflycopywriting.com/newsletter/

🦋 Subscribe to my LinkedIn newsletter ("LinkedIn Content Creation Inspiration: Delightful Thoughts"): 
https://www.linkedin.com/newsletters/7020755656005586944/?displayConfirmation=true


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I can help you make an impact, turning your message into content through a conversation. It’s stress-free content creation, helping you build a community of *business friends* and potential clients. 

I am here to hold space for you, to listen, and then write the content that shares who you are, captures your voice, creates value, touches lives, and builds genuine relationships.

Val 🦋

Val Roskens Tews

Baisch Business Solutions

Just because a business is profitable, doesn't mean it's running like a well-oiled machine. Successful small business owners and solo entrepreneurs work with me when they're tired of being pulled apart by the stress of running their businesses. 
Services include:  
  ⭐️ 1 to 1 Life AND Leadership Coaching (not either/or)
  ⭐️ Small Business Analysis & Advising
  ⭐️ Strategic Planning & Goal Setting
  ⭐️ Tailored Back Office Processes & Best Practices
  ⭐️ HR Consulting for Small Business Owners or HR Managers

Founder

Ace Strategies

Created LinkedIn posts and graphics for several small business owners including Sales Consultants, EOS Consultants, HR Executives, and Healthcare Professionals.

Content Curator

Strong Minds Coaching

Coaching Professional Women with a focus on:
•	Finding fulfillment at work Showing compassion in difficult situations
•	Using empathy and confidence to improve relationships
•	Engaging, Action-oriented communication
•	Executive Presence
•	Work/Life Harmony
•	Stress management

Served as a Team Leader from September 2014-January 2018
      o	On-boarded and trained new associates on article structure and team 
                 processes
      o	Provided on-going mentoring to 3-5 teammates who needed help with:
                	Time management & prioritization 
                	Strategies when working with new partners and products
                	Talking to executive leaders; especially regarding tough questions or 
                         sensitive situations
                	Clear and efficient communication
      o	Created the mission and vision statements for the Knowledge 
                Management Team
Fostered Associate and Client Engagement 
      o	Built Relationships with Subject Matter Experts and collaborated on KM 
                content
      o	Conducted regular touch point meetings with key contributors and stake 
                holders 
      o	Promoted adoption through roadshows, online communication, and on- 
                site visits
      o	Responded timely to associate feedback
      o	Analyzed usage data for trends and suggested changes to content, 
                presentation and communication accordingly
      o	Analyzed search results and clicks to determine the best tags and key 
                words so users could find the right content quickly
Responsible for process, procedure and tactical content on the National Accounts Knowledge Management sites
      o	Developed and maintained content based on analysis of: product 
                releases, legislative updates, CRM enhancements, service model 
                changes, and large-scale projects
      o	Suggested ways to streamline complex processes
      o	Advocated and implemented knowledge management and information 
                mapping best practices
      o	Collaborated with teams within and beyond my division

Lead Knowledge Management Consultant

Responsible for process, procedure and tactical content on internal Knowledge Management sites
      o	Developed and maintained content based on analysis of: product 
                releases, legislative updates, CRM enhancements, service model 
                changes, and large-scale projects
      o	Suggested ways to streamline complex processes
      o	Advocated and implemented knowledge management and information 
                mapping best practices
      o	Collaborated with teams within and beyond my division
Fostered Associate and Client Engagement 
      o	Built Relationships with Subject Matter Experts and collaborated on KM 
                content
      o	Conducted regular touch point meetings with key contributors and stake 
                holders 
      o	Promoted adoption through roadshows, online communication, and on- 
                site visits
      o	Responded timely to associate feedback
      o	Analyzed usage data for trends and suggested changes to content, 
                presentation and communication accordingly
      o	Analyzed search results and clicks to determine the best tags and key 
                words so users could find the right content quickly
      o	On-boarded and trained new associates on article structure and team 
                processes

Technology Services Consultant III (Knowledge Management)

Product Support Consultant II: January 2006 to September 2010 | ADP, Alpharetta, GA | Level II 2007-2010, Level I 2006-2007
•	Provided technical support for clients with HR/Payroll products
      o	Resolved client data issues within the software
      o	Analyzed client service tickets for trends and areas for internal 
                improvement
      o	Engaged various internal groups when there were issues with interfaces, 
                server messages, and reports
•	Served as a leader on the team from 2007-2010
      o	Interviewed, on-boarded and mentored teammates
      o	Worked with management on the development and roll-out of internal 
                procedures
      o	Provided Product Booster Presentations for Level 1 and 2 Client Service 
                Consultants

Application Consultant: April 2005 to January 2006 | Automatic Data Processing, Ann Arbor, MI
•	Applied patches to HR/Payroll software; averaging 3-5 projects monthly
      o	Conducted post-upgrade product tests to ensure connectivity and access 
                to data
      o	Worked with internal partners in Client Service and Technical Support to 
                resolve client issues and questions
      o	Collaborated with teammates on best practices and improvements in the 
                patch process
•	Trained and mentored new associates

Sr. Client Service Analyst: December 2000 to April 2005 | ADP, Ann Arbor, MI
Senior CSA April 2004, CSA October 2001, Associate CSA December 2000
•	Provided technical support to nearly 400 clients who use ADP's HR and Payroll software in a hosted environment
      o	Researched and resolved client inquiries
      o	Performed data changes and customization
•	Trained new associates and mentored less experienced coworkers

Various Client Service & Technical Support roles

Domino's Pizza & Borders Group Inc.

Various HR Roles: September 1997-December 2000 
•	HRIS Coordinator | Borders Group, Inc.: Responsible for the implementation and maintenance of the Position Management module in PeopleSoft.
      o	Worked with project team to develop workflow, forms, training materials, 
                policies and procedures
      o	Trained end-users and maintained data
•	Human Resources Administrator | Domino's Pizza, Inc.: Oversaw the federal and corporate drug/alcohol testing programs for 20 distribution centers, 100 corporate stores, and nearly 650 office associates.
      o	Led the national implementation of new substance testing policies and 
                procedures
      o	Created compliance reports for each location
      o	Analyzed substance testing statistics for trends and the impact on 
                insurance rates
•	Human Resources Assistant | Domino's Pizza, Inc.
      o	Assisted the VP of Human Resources 
      o	Interviewed candidates and checked references and conducted New 
                Employee Orientation

Various HR Positions

If you are an owner of a thriving small business with 3-20 employees, you are the kind of person I enjoy working with the most. I am a:
🔅 Small Business Coach who focuses on the crazy intersection of Owner, Leader, and Human Being.
🔅 Human Resources Consultant who takes a practical approach to the People & Processes within your business.

🔸 Do you avoid dealing with people issues?
🔸 Are you ready to focus on what you love and delegate the rest?
🔸 Does your back office need some structure?
🔸 Do you need space to breathe?

These feelings are common. Just because a business is financially successful doesn't mean it's running like a well-oiled machine. We often search for the magic solution to people and process issues but realize cookie-cutter systems don't fit. Who has the time and energy to figure out how to make them work?

How would your life & business change if you had:
🔹 A Profit & Performance Playbook? (it's a thing-ask me about it!)
🔹 Tools to delegate & empower?
🔹 Guides for simple & efficient systems?
🔹 A strategic partner by your side for support?


Owning a business is full of twists and turns but you don’t have to go it alone.
Here’s how I can help:

⭐️ "Your Profit & Performance Playbook" 90-day program 
	✔️ Because you're looking for Business and HR analysis plus an actionable plan.

⭐️ Ongoing 1:1 Advising and Coaching
	✔️Because you want a sounding board, solutions, and support.

⭐️ Part-time HR Director (Supporting the People Side of Human Resources)
	✔️Because tough conversations and employee development aren't every owner's cup of tea. (hey-no judgment)

◾️ Are you ready to tackle the people-y stuff holding you back? 
◾️ Do you want to get out of the middle of everything? 
◾️ Is it time to elevate the employees primed to take on more?

Then DM me to set up a chat!

A bit about me…

My life is purposely simple. I love nature walks with my dogs, Sunday naps with my cat, and weekend fires with good music, cocktails, my goofy husband, and a friend or two. 🎶🍹

taplio

The Battle

Val Roskens Tews

Bridget Baisch

Followers

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