Founder at Omniconvert: I help retailers increase their Customer Lifetime Value and Conversion Rate with our advanced solutions

I help eCommerce brands and retailers unlock growth by leveraging their data & running experiments.

I’m the founder of Omniconvert.
We empower eCommerce players like Patagonia, Avon, Shiseido or Tempur make progress.

After 18 years in eCommerce, here are three significant achievements that brought me here:

➔ My first eCommerce company started with just $700 and went on to become the largest online car insurance player in Romania, thanks to the principles of Conversion Rate Optimization (CRO) and Customer Lifetime Value (CLV).

➔ After realizing the game-changing potential of Conversion Rate Optimization I launched OmniConvert, a growth experimentation suite for eCommerce companies, where >1K eCommerce companies ran >60K experiments 

➔ My team helped >800 eCommerce companies like Patagonia, Sephora, and Max Mara run experiments to improve their conversions and CLV

I’ve finally put all my experience in one place and wrote a best-selling book: The CLV Revolution - a practical guide with actionable insights to leverage the power of customer research, CX, and experimentation to improve the Customer Lifetime Value in eCommerce. 

Currently, we're developing the first AI-powered CRO audit in collaboration with 100 leading experts from the CRO community, with the goal of establishing the global CRO standard for eCommerce

✉️ Let’s connect! DM me to chat about AI in CRO, CX, CLV, or experimentation, or reach me at valentin [@] omniconvert [.] com

Valentin Radu

MicroAnalytics

Data Product Manager

Omniconvert

Account executive

Rca-ieftin.ro

Evaluating, planning, completing and monitoring software development projects.
Daily management of the project - organizational and conceptual;
Interfacing between Business stakeholders and IT teams.
Leading meetings/interviews with stakeholders in order to generate development requirements.
Analysing business needs and translating them into software development specifications.
Leading projects across multiple development teams, both in-house and external.
Analysing and improving existing business/operational processes and creating new processes based on business requirements.
Generating reports for management.
Training employees in new software functionalities and platforms.

Project Manager

Pintilie Broker de Asigurare / rca-ieftin.ro

Communication and liaising with suppliers for services and products necessary to perform marketing activity like:
Affiliate marketing
- approving and monitoring applicants from affiliate marketing campaigns;
- approving and monitoring commissions earned by affiliates;
- monthly report on campaign effectiveness;
Advertising
- negotiating quotations for different promotional material;
- monitoring payments to suppliers;
- looking for a new advertising company
Graphic Design and copy
Participation in the design, editing and ordering of the promotional materials, including:
- creating and editing files for print advertising, company websites or images for social media environment;
- updating and creating copy materials for online and offline campaigns;
Marketing analysis
- Achievement bimonthly reports on the evolution of sales by product category and
agencies
- Periodic collection of customer information based on questionnaires
Carrying out regular UX tests for websites in the portfolio company;
Organize online and offline advertising campaigns run by the company:
- Drafting terms ongoing official campaign;
- Monitoring the progress of the campaign.

Marketing Assistant

Preparing insurance policies (RCA, home insurance, Casco Insurance, Medical Professional Liability, Green Card)

Insurance inspector

Adventure Travel

Making deals and travel programs;
Promoting internal and external tourism offers;
Operating in reservation systems;
Making online reservations;
Organizing events and team building for client companies;
Participation in team building as an instructor;
Ticketing;
Updating of websites;
Participation in website development;
Travel insurance.

Travel Agent

Easy Call

Answering calls
Entering data taken in database
Handling of complaints, questions and customer issues

taplio

The Battle

Valentin Radu

Cristina Miertoiu

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