Omniconvert

Omniconvert is the straightforward solution for eCommerce experimentation 

Our suite:

Explore 
- real-time web personalization (based on weather, geolocation, cookie and behavior data, etc)
- A/B testing using an advanced WYSIWYG editor
- triggered mobile and desktop interactions (exit-intent technology, on-load, on-scroll or on-click)
- surveys with branching logic that you can easily build in order to get strong insights about specific segments of visitors (new, returning, sleepy, lost, VIP, etc)

Pulse
- NPS monitoring
- real-time alerts based on NPS + RFM segment
- advanced NLP analysis of customer feedback

Reveal: 
- Advanced customer segmentation 
- Customer analytics - CLV, retention, cohorts, etc
- Audience Builder - target customers based on their NPS, RFM, product, category, time since the last order, city, etc

Orgo.space

Investor

Omniconvert CVO Academy

There's a shift going on in the entire retail industry: from products to customers and from acquisition to retention. 
To be able to make the shift, companies have to understand the customer behavior and the jobs that their products are being hired for by their customers. 

Amazon makes a great job on this aspect: they manage to keep 9 out of 10 customers coming back and buy again. 
Customer lifetime value should be the north star metric for any eCommerce company willing to thrive.

Together with 8 great minds in the digital eCommerce and marketing arena, I am starting an online academy to help companies understand and improve customer lifetime value. 
It is a serious endeavor - for the first course, we condensed all our knowledge about customer lifetime value into >100 lessons.

In a world where 3rd party cookies are becoming irrelevant, becoming an expert in a field that’s just shaping up will be an unfair advantage for you and your company. 

Working in an email marketing, CRO, or PPC agency? This is going to give you huge leverage: you will be able to actually know what’s going on with your eCommerce customers better than they do. 

Leader of a retailer willing to nail digital transformation? Don’t neglect this: the main reason that you’re in the digital transformation is to become customer-centric and adapt to the new market conditions. 
How can you do that, if your team has outdated knowledge?

Founder & Course Instructor

Pintilie Broker de Asigurare

Business development
Marketing strategy
Innovation

Marketing Manager

Co-founder

Etcetera

Owner

Sover Optica Shops

Sales Trainer

BNet Computers

Co-owner

Sover Optica

Key Account Manager

Delta RFI

Weekly radio-show producer, just for fun: getting in touch with thousands of ears might be delightful:)

Radio-Show Producer

Founder at Omniconvert: I help retailers increase their Customer Lifetime Value and Conversion Rate with our advanced solutions

I help eCommerce brands and retailers unlock growth by leveraging CRO & CLV! 

I’m the founder of Omniconvert, where we empower eCommerce players like Patagonia, Shiseido or Tempur make progress through experimentation & AB testing 

After 18 years in eCommerce, here are three significant achievements that brought me here:

➔ My first eCommerce company started with just $700 and went on to become the largest online car insurance player in Romania, thanks to the principles of Conversion Rate Optimization (CRO) and Customer Lifetime Value (CLV).

➔ After realizing the game-changing potential of Conversion Rate Optimization I launched OmniConvert, a growth experimentation suite for eCommerce companies, where >1K eCommerce companies ran >60K experiments 

➔ My team helped >800 eCommerce companies like Patagonia, Sephora, and Max Mara run experiments to improve their conversions and CLV

I’ve finally put all my experience in one place and wrote a best-selling book: The CLV Revolution - a practical guide with actionable insights to leverage the power of customer research, CX, and experimentation to improve the Customer Lifetime Value in eCommerce. 

Currently, we're developing the first AI-powered CRO audit in collaboration with 100 leading experts from the CRO community, with the goal of establishing the global CRO standard for eCommerce

✉️ Let’s connect! DM me to chat about AI in CRO, CX, CLV, or experimentation, or reach me at valentin [@] omniconvert [.] com

Valentin Radu

15 years ago, I was an eCommerce founder with a tiny budget and a big problem. 
I kept guessing. 
New tools, new hacks, more guessing. 
Money burned, momentum stalled, customers misunderstood.
Then I flipped the script. 

I treated growth like a lab: small tests, fast cycles, pissed-off developers, and ruthless honesty with the data. 
Quali + Quanti started to tell a story. Conversions climbed. CLV followed. 
No massive budgets, no heavy dev teams, just disciplined experimentation and clear decisions. 

The company that I co-founded with $700 was making 14M in turnover, and 12 months of ruthless experimentation led to 60% in conversion rate. 
After that, Omniconvert was born. 
A platform built to help eCommerce teams learn faster than they spend. 

Since then, thousands of users have run more than 70kA/B tests and keep rating us highly for one simple reason:
we are small enough to care.

We are not a vanity-metric company. 
We are a results company. 
We strip out the noise, help you focus on customer behavior, and turn experiments into compounding gains.
Now we are launching Omniconvert 3.0. 

It is the next leap in AI experimentation, engineered to make advanced CRO, fast, and accessible to any store, any team size, any budget.

If you are done guessing, or simply want to see what we're all about, join me for the 3.0 launch:

https://lnkd.in/dqCP7Bts

Omniconvert: we help companies grow with AI / AB testing

CRO isn’t broken, the incentives are. 
We’ve turned rigorous experimentation into a stage show that rewards loud wins, cherry‑picked stats, and “lift” that never hits the P&L.

I wrote about the CRO disinformation circus: why vanity testing thrives, how weak hypotheses and bad math poison decisions, and what it takes to rebuild trust with customer research, proper stats, and a CLV compass. 

If the goal isn’t profitable growth, it’s theater.

If you’re done with “+40% CVR” posts that don’t move margin, this is for you. 
I break down the traps, the incentives behind them, and a practical path back to evidence and outcomes.

Read the whole guide here : https://bit.ly/CRO-circus

I'm Valentin. I write (almost) daily about growing eCommerce companies through data, experimentation, and deep customer insights.
If you want to scale smarter, click that bell button on my profile.

The CRO Disinformation Guide

RQmedia

Group Head of Email 

MashrMail

Co-Founder & Managing Director

SmartMail.io

We setup, implement and manage lifecycle and behavioural email marketing campaigns for eCommerce companies.

Our "done for you" service only takes 21 days to have the following campaigns up and live on your website:

- Welcome series (including behavioural pop-ups that will triple your email list within 30 days)
- Product browse emails
- Product / Category viewed campaigns
- Abandon cart campaigns
- Post purchase customer review emails
- Replenishment / Upsell campaigns
- Retention campaigns (Win back or churning customer campaigns)   
- Plus more

Plus, we also manage the entire process including:

- Data integration with your website to track and tag all user behaviour.
- Responsive email template design matching your brand colors and style.
- Subject line and template copy to ensure massive open and clickthrough rates. 
- Setup and creation of automation rules for each campaign so everything runs constantly on auto-pilot.
- Email sending and real time reporting on all key metrics.
- A/B testing and campaign optimization for ongoing performance.

Founder, President

eCommerce Think Tank

The #1 community for eCommerce and D2C marketers to share their wisdom, insights and experience.

Founder & Community Leader

DealsDirect.com.au

I was tasked with some of the following:

- Overhaul entire marketing budget and formulate a new vision and strategy
- Identify new growth / revenue opportunities 
- Restructure and align all agency relationships for better results (PPC, SEO etc)
- Leverage all platform integrations for a greater ROI
- Create and instil a more data centric culture amongst key stakeholders
- Address entire site UI and UX and optimize for better performance
- Devise and develop new lead generation activity

Key milestones and achievements:

- Added over $500k/month in incremental revenue through new and existing channels
- Built the entire affiliate program from scratch - over 450 affiliates, now averaging $200k+/month in sales 
- Complete overhaul of Google Analytics - Over 35 custom dashboards created for staff, 5 custom variables created, 15+ goal and event funnels created and new monthly reporting dashboards created. 
- Drove over 100,000 new leads to newsletter list within a 4 month campaign period. Each lead given a precise value along with very specific CPA and revenue goals.
- Increased conversion rate of first time users by 35%
- Layered in over 5 behavioural touch points across the site for a more 1:1 shopping experience
- Increased adsense and other banner display revenue opportunities on site by over 10x

Digital Marketing Director

Get Me On Media

An innovative digital marketing agency for SME's with a fully automated signup, activation and media buying processes allowing small business owners to purchase paid search and display traffic through tier 1 channels and networks that were not so easily available to them previously.

Key milestones and achievements:

- Brought the company to profitability within first 14 months of operations 

- Built and implemented a sophisticated sales and marketing funnel including landing pages, email drip campaigns, paid search advertising, PR, SEO and more that ultimately drove over 15,573 new companies into our system. 

- Beyond Australia, the product was rolled out into over 6 territories and 4 foreign languages - US, France, Germany, Spain, UK, Canada and more.

- Roll out of 3 consecutive "up-sell" products that drove an additional 30% revenue to the bottom line.

Chief Marketing Officer

Kazaa.com

Known as the pioneer of P2P networks, at one point Kazaa was THE LARGEST file sharing network on the internet. With over 350 million installs of the Kazaa application to date, I headed up the team that built, managed and optimized the entire acquisition and retention program for the brand. 

I also ran the entire transition of the brand from a free to use network into a monthly music subscription service.


Some of the initiatives and milestones included:


- Internal PPC management - Managed aprox $500,000/month PPC budget, subscribing over 40,000 new subscribers in any given month.
- Internal SEO strategy development and execution - Ranked #1-3 for over 25,000 artist keywords, 65,000 song titles and #1 for the highly acclaimed keyword "download music" 
- Creation of over 65 landing page styles - along with twice as many A/B tests
-  Identified and managed strategic JV partnerships and opportunities- Helped drive an additional 120mill additional installs
- Worked closely with product team on UI and UX of the website for optimal performance and retention
- Improved retention rates by over 24% by developing a sophisticated "next song" algorithm.

Chief Marketing Office (CMO)

Skype

I was apart of the Skype incubation team, before the sale to eBay. Our team seeded and developed and implemented the original marketing and viral strategies to grow their user base.

Digital Marketing

The Pav Corporation

Ran all media and marketing campaigns for a large touring company. 

Tours included:

Beastie Boys
Offspring
Smashing Pumpkins
Ben Harper
Beck
Fat Boy Slim
Jack Johnson
Green Day
+ a heap more

I help eCommerce brands 12x their email revenue in 12 weeks.

Getting results via my 4 part eCommerce email growth framework is what I do. 

Having led and scaled the P/L for multiple D2C brands, I realized most eCommerce brands don’t really need ongoing email marketing engagements with high retainers. I knew there was a better way than the typical agency model, so I created this service. 

My best clients could be incredibly successful with email marketing if only they had a little help guiding them along the path of knowing how to apply a solid email strategy and then execute. 

It’s why so many of them 10x or in some cases 25x their email revenue after working together:

📈 $12 in revenue generated for every email sent (RPE) for D2C brand selling phone accessories.

📈 13.7% Opt-in Rate on database & list growth activity for a world leading homewares brand

📈 73x ROI from all email marketing activity from a world leading woodcraft brand.

If email isn't delivering 30% of your total revenue, then feel free to reach out and let's implement our proven email growth framework to get your brand there.

taplio

The Battle

Valentin Radu

Daniel Kohn

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taplio

The Battle

Valentin Radu

Daniel Kohn

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Valentin Radu's LinkedIn Performance

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