Omniconvert

Omniconvert is the straightforward solution for eCommerce experimentation 

Our suite:

Explore 
- real-time web personalization (based on weather, geolocation, cookie and behavior data, etc)
- A/B testing using an advanced WYSIWYG editor
- triggered mobile and desktop interactions (exit-intent technology, on-load, on-scroll or on-click)
- surveys with branching logic that you can easily build in order to get strong insights about specific segments of visitors (new, returning, sleepy, lost, VIP, etc)

Pulse
- NPS monitoring
- real-time alerts based on NPS + RFM segment
- advanced NLP analysis of customer feedback

Reveal: 
- Advanced customer segmentation 
- Customer analytics - CLV, retention, cohorts, etc
- Audience Builder - target customers based on their NPS, RFM, product, category, time since the last order, city, etc

Orgo.space

Investor

Omniconvert CVO Academy

There's a shift going on in the entire retail industry: from products to customers and from acquisition to retention. 
To be able to make the shift, companies have to understand the customer behavior and the jobs that their products are being hired for by their customers. 

Amazon makes a great job on this aspect: they manage to keep 9 out of 10 customers coming back and buy again. 
Customer lifetime value should be the north star metric for any eCommerce company willing to thrive.

Together with 8 great minds in the digital eCommerce and marketing arena, I am starting an online academy to help companies understand and improve customer lifetime value. 
It is a serious endeavor - for the first course, we condensed all our knowledge about customer lifetime value into >100 lessons.

In a world where 3rd party cookies are becoming irrelevant, becoming an expert in a field that’s just shaping up will be an unfair advantage for you and your company. 

Working in an email marketing, CRO, or PPC agency? This is going to give you huge leverage: you will be able to actually know what’s going on with your eCommerce customers better than they do. 

Leader of a retailer willing to nail digital transformation? Don’t neglect this: the main reason that you’re in the digital transformation is to become customer-centric and adapt to the new market conditions. 
How can you do that, if your team has outdated knowledge?

Founder & Course Instructor

Pintilie Broker de Asigurare

Business development
Marketing strategy
Innovation

Marketing Manager

Co-founder

Etcetera

Owner

Sover Optica Shops

Sales Trainer

BNet Computers

Co-owner

Sover Optica

Key Account Manager

Delta RFI

Weekly radio-show producer, just for fun: getting in touch with thousands of ears might be delightful:)

Radio-Show Producer

Founder at Omniconvert: I help retailers increase their Customer Lifetime Value and Conversion Rate with our advanced solutions

I help eCommerce brands and retailers unlock growth by leveraging CRO & CLV! 

I’m the founder of Omniconvert, where we empower eCommerce players like Patagonia, Shiseido or Tempur make progress through experimentation & AB testing 

After 18 years in eCommerce, here are three significant achievements that brought me here:

➔ My first eCommerce company started with just $700 and went on to become the largest online car insurance player in Romania, thanks to the principles of Conversion Rate Optimization (CRO) and Customer Lifetime Value (CLV).

➔ After realizing the game-changing potential of Conversion Rate Optimization I launched OmniConvert, a growth experimentation suite for eCommerce companies, where >1K eCommerce companies ran >60K experiments 

➔ My team helped >800 eCommerce companies like Patagonia, Sephora, and Max Mara run experiments to improve their conversions and CLV

I’ve finally put all my experience in one place and wrote a best-selling book: The CLV Revolution - a practical guide with actionable insights to leverage the power of customer research, CX, and experimentation to improve the Customer Lifetime Value in eCommerce. 

Currently, we're developing the first AI-powered CRO audit in collaboration with 100 leading experts from the CRO community, with the goal of establishing the global CRO standard for eCommerce

✉️ Let’s connect! DM me to chat about AI in CRO, CX, CLV, or experimentation, or reach me at valentin [@] omniconvert [.] com

Valentin Radu

15 years ago, I was an eCommerce founder with a tiny budget and a big problem. 
I kept guessing. 
New tools, new hacks, more guessing. 
Money burned, momentum stalled, customers misunderstood.
Then I flipped the script. 

I treated growth like a lab: small tests, fast cycles, pissed-off developers, and ruthless honesty with the data. 
Quali + Quanti started to tell a story. Conversions climbed. CLV followed. 
No massive budgets, no heavy dev teams, just disciplined experimentation and clear decisions. 

The company that I co-founded with $700 was making 14M in turnover, and 12 months of ruthless experimentation led to 60% in conversion rate. 
After that, Omniconvert was born. 
A platform built to help eCommerce teams learn faster than they spend. 

Since then, thousands of users have run more than 70kA/B tests and keep rating us highly for one simple reason:
we are small enough to care.

We are not a vanity-metric company. 
We are a results company. 
We strip out the noise, help you focus on customer behavior, and turn experiments into compounding gains.
Now we are launching Omniconvert 3.0. 

It is the next leap in AI experimentation, engineered to make advanced CRO, fast, and accessible to any store, any team size, any budget.

If you are done guessing, or simply want to see what we're all about, join me for the 3.0 launch:

https://lnkd.in/dqCP7Bts

Omniconvert: we help companies grow with AI / AB testing

CRO isn’t broken, the incentives are. 
We’ve turned rigorous experimentation into a stage show that rewards loud wins, cherry‑picked stats, and “lift” that never hits the P&L.

I wrote about the CRO disinformation circus: why vanity testing thrives, how weak hypotheses and bad math poison decisions, and what it takes to rebuild trust with customer research, proper stats, and a CLV compass. 

If the goal isn’t profitable growth, it’s theater.

If you’re done with “+40% CVR” posts that don’t move margin, this is for you. 
I break down the traps, the incentives behind them, and a practical path back to evidence and outcomes.

Read the whole guide here : https://bit.ly/CRO-circus

I'm Valentin. I write (almost) daily about growing eCommerce companies through data, experimentation, and deep customer insights.
If you want to scale smarter, click that bell button on my profile.

The CRO Disinformation Guide

Made With Intent

The platform that helps retailers predict visitor intent and find the value others overlook

Founder

The Person in Personalisation

As both practitioners of personalisation and victims of it, it is the person in personalisation that has been lost. The titans of the personalisation industry have commercially defined what personalisation should be for us all without realising what it takes to make a relationship work—a personal touch. 

This book explores why. And if it can change

Author

Ruroc

Maturing digital operations, structure and process with a particular focus on conversion optimisation and personalisation

Digital Board Advisor

CurrentBody

Supporting to mature digital product operations, particularly within an optimisation, experimentation and personalisation capacity.

Brainlabs

Build, curate and deliver best in class conversion optimisation product for our client base that aids their performance marketing needs

Global VP Conversion Rate Optimisation

CIM | The Chartered Institute of Marketing

I run a course for the Chartered Institute of Marketing where delegates learn how to approach a strategic process of conversion rate optimisation where you will learn how to implement a robust conversion optimisation methodology and culture which can deliver huge and real uplifts in conversion rate, sales revenue and profitability.

Delegates inc. Product Directors, Heads of Product, head of eCommerce, eCommerce Directors and C-Suite executives

(MCIM) Course Director for Advanced Conversion Rate Optimisation

User Conversion

Founded User Conversion - one of UK’s leading independent optimisation consultancies. Grew and successfully exited the business to multi-million revenues. 

Worked alongside of some of the biggest e-commerce businesses in the UK inc. Boots, BrewDog, Sports Direct, AVON - helping to mature their conversion optimisation and experimentation strategies.

Founder (+ successful exit)

WilsonCooke

UX and Optimisation Strategist

Digital Project Manager

McCann Worldgroup

Cogent

Digital Account Executive

Hey, I’m David

🎯 Founder and successful exit of User Conversion; UKs top conversion rate optimisation consultancy
📕 Author of "The Person in Personalisation" 
📍 Founder of Made With Intent: Real-Time Intent Platform
🎆 Big kid. Fan of Disney 

--- 

As ecommerce professionals, we’re living in an era where data and insight have the potential to transform how we connect with our visitors.

We’ve been saying this for years. Using terms like customer-centricity, data-driven and even the dreaded P-word: “personalisation”.

Yet, each year, it feels like we get no closer. We are stuck in an entrenched way of selling that does not align with how people actually buy.

At Made With Intent, we’re on a mission to give you the data and delivery system you need to guide each visitor to purchase. Appropriately. In the most impactful way for them.

If you’re interested in using intent to improve your ecommerce experiences, or just curious about the world of data-driven growth, I’d love to connect.




✅ Former founder building (and successfully exiting) one of the UK’s largest independent conversion optimisation consultancies - User Conversion. 
✅ Global VP of CRO at Brainlabs building world-class conversion product for digital businesses.

David Mannheim

Announcing our fourth keynote at Intent in a Tent, Aron Gelbard co-founder of Bloom & Wild. It turns out “being nice” is a growth strategy, and he has the data to prove it. ⛺️

On February 24th, you're invited to listen to Aron talking about Caring Wildly. A growth lever brands often overlook when prioritising the immediate and overly transactional.

He'll share his story about how empathy and generosity gave one of the UK’s most loved brands its competitive edge. And it goes far beyond just saying you're customer-first in a boardroom. We've all heard that one.

It’s about how Bloom & Wild measure care, right down to repeat rates, market share, and lifetime value. How they use it to grow while everyone else chases the transactional measures (hello conversion rate, I see you)

If you’ve ever wondered whether playing the long game pays, this is your answer.

He joins a lineup including the founders of The Inkey List and SURI, plus special guests from Formula 1 and Liverpool FC, all sharing ways to find the value others overlook.

💐 Apply for a free ticket here. 350 spots for people at eCommerce brands only. February 24th, 2026 💐

Founder and CEO, Made With Intent - Real-Time Intent for Online Retail

⛺️ Announcing our third keynote for Intent in a Tent. One of Formula 1s top race strategists, shaping winning moments for Ferrari, Haas Automation, Inc. and Sauber.

Meet Ruth Buscombe 🏁

Intent in a tent is a 350-person eCommerce event about finding value that others overlook. Those moments that matter and responding to them, there and then. (Apply for a ticket for February 24th, 2026)

Her talk, “When Strategy Meets Reality”, is all about that. How to adapt and react in the moment; in both F1 and ecommerce.

Because races are won or lost in moments. Nothing says 1% increments more than this sport. 

Teams build sophisticated plans. Models. Simulations.

And then the lights go out, chaos takes over, panic ensues and we all end up giving discounts to satisfy a poor trading period. 😂

How do you have the courage to change the plan and fast when real-time insight tells you to.

Where do you find the edge in the data?

Ruth will share stories from the pit wall about how split-second decisions can change everything.

A metaphor for what Intent in a Tent is all about:

🔥 Finding value that others overlook
🔭 Spotting the right signals among the noise.
🤯 Turning adaptability into your advantage.

🏁 Apply for a ticket here. eCommerce brands only. February 24th 2026  🏁

I have a love hate relationship with Disney. And it's that surprising relationship that started Made With Intent. 

I love Disney. The parks, the films, the history, the earnings calls all wrapped up in one warm nostalgia blanket. It means a lot to me. 

But. The shift in how Disney measure their success towards share of wallet, has meant that they've moved away from Walt's original vision of inclusivity. "To all who come to this happy place, welcome" he once said. 

Now its for the top 5% of earners. Disney park ticket prices have grown at a rate nearly nine times that of inflation 💴

A wine-paired prix fixe meal at the Michelin-starred Victoria & Albert’s at Disney’s Grand Floridian hotel starts at over $1,200 for two.

Fast passes costs up to $30 per person per day, doubling the price of a days ticket for a family of four, giving priority to travelers who book a guide, purchase expensive passes or stay at a Disney property.

Part of it is societal; the middle class has so eroded in size and in purchasing power and the wealth of our top earners has so exploded. But most is greed; short-termist share price manipulation that serve whatever CEO is in charge.  

And that love-hate conflict is a reason why I wanted to create something like Made With Intent. No, really. 

Something that shines a light on the purely short-termist, transactional nature of the eCommerce industry. 

Something that shows there can be a better way to measure and treat those who visit our website, with a balance of long-term LTV and retention. 

Something where experiences and communication isn't thrown in the faces of site visitors desperate for them to buy, but acts in support of their needs; appropriate to their job to be done.  

Our mission at Made With Intent is to change the perspective of ecommerce for the better. For the better of brands, and for the better of those that visit. 

Disney should have a similar mission statement. Thanks for the inspiration Bob (Iger), but something needs to change.

🤔 Weird thing I’m noticing: People trust AI to help them find products more than they trust search engines. But not because it’s more objective, just because it feels more objective.

Spoiler alert: I think that tiny perception shift is about to reshape discovery in ecommerce.

👇

How do people use Chat GPT currently? Just last month, Aaron Chatterji et al produced a paper for the National Bureau of Economic Research on how peop

Open article: Agentic eCommerce: The Current Consumer View by David Mannheim • 5 min read

Agentic eCommerce: The Current Consumer View

125 intent-based experiences in 30 days. A new record. 

Four a day. Double what July was already. Our customers are responding to user intent, creating and triggering experiences there and then; intervening to behavioural signals and predictions. 

And it’s not because we’ve suddenly got a tonne more customers (we’ve got more, sure, on our journey). But it’s because they’re doing more with intent.
25% more, in fact.

And that’s what this is really about for us. 

We're changing how brands think about ecommerce at Made With Intent

To do that we aim to democratise the idea of intent and own it. We've spent over 45,000 hours thinking about this one thing. It makes sense to make it accessible, usable, everyday.

It's why we're not enterprise and exclusive. But we are building something for everyone who wants to understand their customer better.

And when I see moments like this, I can’t help but think we’re getting there. 🙌

A lot of brands talk about being “consumer first”. Colette Laxton actually built one that is. The INKEY List | B Corp. So we invited her to keynote and talk about her story at Intent in a tent, February 24th 2026 

️There’s no one better placed to talk about “what happens when you stop following and start listening?" This is a story about flipping the script on the skincare industry.

Before The INKEY List became a $100M rocket ship, Colette noticed something the industry ignored. People were overwhelmed. Confused. Asking real questions that no one wanted to answer.

It’s all about listening and helping, not telling and pushing. 

Sound familiar? It’s customer intent in a bottle. Understanding where the customer is coming from and where they’re at, then responding to those signals.

Collette will be joined by:
🏎️ Ruth Buscombe (ex-Ferrari F1 race strategist) on pit wall adaptability.
⚽️ Ian Graham (ex-Liverpool FC research director) on football data no one else thought to check.
💐 Aron Gelbard (Bloom & Wild) on Caring Wildly.
🪥 Mark Rushmore (SURI) on thinking in increments.

350 of the fastest-growing brands. All in one place (a big tent). All challenging the “more, more, more” mindset of eCommerce.

Register here for your spot on February 24th, 2026 here -> www.madewithintent.ai/tent

I have the most wonderful UX Director / Head of UX Design in my network looking for a new challenge ✏️ (I wish I could hire him). DM me if you're looking.

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The Battle

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David Mannheim

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The Battle

Valentin Radu

David Mannheim

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