Omniconvert

Omniconvert is the straightforward solution for eCommerce experimentation 

Our suite:

Explore 
- real-time web personalization (based on weather, geolocation, cookie and behavior data, etc)
- A/B testing using an advanced WYSIWYG editor
- triggered mobile and desktop interactions (exit-intent technology, on-load, on-scroll or on-click)
- surveys with branching logic that you can easily build in order to get strong insights about specific segments of visitors (new, returning, sleepy, lost, VIP, etc)

Pulse
- NPS monitoring
- real-time alerts based on NPS + RFM segment
- advanced NLP analysis of customer feedback

Reveal: 
- Advanced customer segmentation 
- Customer analytics - CLV, retention, cohorts, etc
- Audience Builder - target customers based on their NPS, RFM, product, category, time since the last order, city, etc

Orgo.space

Investor

Omniconvert CVO Academy

There's a shift going on in the entire retail industry: from products to customers and from acquisition to retention. 
To be able to make the shift, companies have to understand the customer behavior and the jobs that their products are being hired for by their customers. 

Amazon makes a great job on this aspect: they manage to keep 9 out of 10 customers coming back and buy again. 
Customer lifetime value should be the north star metric for any eCommerce company willing to thrive.

Together with 8 great minds in the digital eCommerce and marketing arena, I am starting an online academy to help companies understand and improve customer lifetime value. 
It is a serious endeavor - for the first course, we condensed all our knowledge about customer lifetime value into >100 lessons.

In a world where 3rd party cookies are becoming irrelevant, becoming an expert in a field that’s just shaping up will be an unfair advantage for you and your company. 

Working in an email marketing, CRO, or PPC agency? This is going to give you huge leverage: you will be able to actually know what’s going on with your eCommerce customers better than they do. 

Leader of a retailer willing to nail digital transformation? Don’t neglect this: the main reason that you’re in the digital transformation is to become customer-centric and adapt to the new market conditions. 
How can you do that, if your team has outdated knowledge?

Founder & Course Instructor

Pintilie Broker de Asigurare

Business development
Marketing strategy
Innovation

Marketing Manager

Co-founder

Etcetera

Owner

Sover Optica Shops

Sales Trainer

BNet Computers

Co-owner

Sover Optica

Key Account Manager

Delta RFI

Weekly radio-show producer, just for fun: getting in touch with thousands of ears might be delightful:)

Radio-Show Producer

Founder at Omniconvert: I help retailers increase their Customer Lifetime Value and Conversion Rate with our advanced solutions

I help eCommerce brands and retailers unlock growth by leveraging CRO & CLV! 

I’m the founder of Omniconvert, where we empower eCommerce players like Patagonia, Shiseido or Tempur make progress through experimentation & AB testing 

After 18 years in eCommerce, here are three significant achievements that brought me here:

➔ My first eCommerce company started with just $700 and went on to become the largest online car insurance player in Romania, thanks to the principles of Conversion Rate Optimization (CRO) and Customer Lifetime Value (CLV).

➔ After realizing the game-changing potential of Conversion Rate Optimization I launched OmniConvert, a growth experimentation suite for eCommerce companies, where >1K eCommerce companies ran >60K experiments 

➔ My team helped >800 eCommerce companies like Patagonia, Sephora, and Max Mara run experiments to improve their conversions and CLV

I’ve finally put all my experience in one place and wrote a best-selling book: The CLV Revolution - a practical guide with actionable insights to leverage the power of customer research, CX, and experimentation to improve the Customer Lifetime Value in eCommerce. 

Currently, we're developing the first AI-powered CRO audit in collaboration with 100 leading experts from the CRO community, with the goal of establishing the global CRO standard for eCommerce

✉️ Let’s connect! DM me to chat about AI in CRO, CX, CLV, or experimentation, or reach me at valentin [@] omniconvert [.] com

Valentin Radu

15 years ago, I was an eCommerce founder with a tiny budget and a big problem. 
I kept guessing. 
New tools, new hacks, more guessing. 
Money burned, momentum stalled, customers misunderstood.
Then I flipped the script. 

I treated growth like a lab: small tests, fast cycles, pissed-off developers, and ruthless honesty with the data. 
Quali + Quanti started to tell a story. Conversions climbed. CLV followed. 
No massive budgets, no heavy dev teams, just disciplined experimentation and clear decisions. 

The company that I co-founded with $700 was making 14M in turnover, and 12 months of ruthless experimentation led to 60% in conversion rate. 
After that, Omniconvert was born. 
A platform built to help eCommerce teams learn faster than they spend. 

Since then, thousands of users have run more than 70kA/B tests and keep rating us highly for one simple reason:
we are small enough to care.

We are not a vanity-metric company. 
We are a results company. 
We strip out the noise, help you focus on customer behavior, and turn experiments into compounding gains.
Now we are launching Omniconvert 3.0. 

It is the next leap in AI experimentation, engineered to make advanced CRO, fast, and accessible to any store, any team size, any budget.

If you are done guessing, or simply want to see what we're all about, join me for the 3.0 launch:

https://lnkd.in/dqCP7Bts

Omniconvert: we help companies grow with AI / AB testing

CRO isn’t broken, the incentives are. 
We’ve turned rigorous experimentation into a stage show that rewards loud wins, cherry‑picked stats, and “lift” that never hits the P&L.

I wrote about the CRO disinformation circus: why vanity testing thrives, how weak hypotheses and bad math poison decisions, and what it takes to rebuild trust with customer research, proper stats, and a CLV compass. 

If the goal isn’t profitable growth, it’s theater.

If you’re done with “+40% CVR” posts that don’t move margin, this is for you. 
I break down the traps, the incentives behind them, and a practical path back to evidence and outcomes.

Read the whole guide here : https://bit.ly/CRO-circus

I'm Valentin. I write (almost) daily about growing eCommerce companies through data, experimentation, and deep customer insights.
If you want to scale smarter, click that bell button on my profile.

The CRO Disinformation Guide

Align Digital

Consulting Services focused on CRO (Conversion Optimisation) and Analytics.
We take your website performance to new highs by finding where users are dropping and how to retain them. 
Our thorough methodology analyse your website in a way no agency, developer, or designer has done before.

Typical scenarios that warrant our services:
• Are your paid campaigns struggling to deliver ROI?
• Have been jumping from web designer to web designer and still find your site isn't converting/selling enough
• Want to take your conversions to the next level, before investing more on ad spend 
• Have you changed agencies several times and nobody has given you the insights on what is working and what hasn't and why

We provide consulting services with the aim to provide you with solid data and guidance that will support your next steps in terms of web changes, so you can get as many sales/calls/bookings from your site as possible.

How do we do it?
This is what we love the most! The intensive, data insane work that goes behind our activities: we do quantitative and qualitative analysis: from Google Analytics to user testings, cross-device checks, technical analysis, mouse tracking and so much more. We left no stone unturned and revise where your website is leaking revenue as no other service or agency would do. 
When we get all the information and distill it for you, give you the relevant information. No BS, pure facts and valuable insights you have never seen or received before. 

If this is what you need for your site, just give us a msg and we'll discuss how we can add value to your current challenges.

Founder & Managing Director

Padel New Zealand

Supporting the New Zealand Padel Federation to grow the sport in the country. Connecting with the Padel community and clubs to raise sports engagement

Community Development Manager

ReachLocal Australia & New Zealand

This was a Senior Leader role that encompassed two different aspects: Product Owner and Head of SEO.

As Product Owner:
• Developing of SEO products using latest techniques & best practices
• Responsible for Sales and profitability of the SEO products, as well as book growth
• Developing SEO strategy for SMBs and premium accounts
• Go To Market:
   - Costing Analysis
   - Go live process
   - Marketing collaterals (working with RL Marketing Department) 
   - Sales & SEO team training

As Head of SEO:
• Team management (team of 10 with no team leader or 2nd in charge)
• Conflict resolution (customers and key stakeholders)
• Developing & training in Project Management tools 
• Refinement of standardization processes
• Recruiting and selection of new team members
• Working in alignment with RL offices in US and India
• Working with Operations, Search (Adwords, SM and others) to manage client experiences and promote synergies

SEO Project & Proposal Manager

Academic Colleges Group (ACG)

User insights and international market research for ACG, customer decision journey, developing of digital marketing strategies. User data analysis for effective communication strategies. 

•	SEO & SEM for domestic and International markets
•	Website management: Web design, development, optimisation, web traffic and customer data     analysis
•	Social Media (strategy, content publishing, SM web integration and SEM)
•	Landing page optimisation (unbounce CMS)
•	Experiential Marketing
•	EDMs (campaign management & execution)
•	International & domestic market research & lead generation
•	CRM – Dynamics integration & funneling

Digital Marketing Manager, International & Senior Web Analyst

As eMarketing Manager (Digital Marketing Manager):
•	Digital Marketing Strategy
•	SEO & SEM (Google & Facebook platforms)
•	Website management: Web design, development, optimisation, web traffic and customer data     analysis
•	Social Media (strategy, content publishing, SM web integration and SEM)
•	Landing page optimisation (from heatmaps and user behavior to dynamic text replacement)
•	Experiential Marketing
•	Graphic Design (to assist traditional marketing concept initiatives)
•	EDM (campaign management & execution) 
•	Team management, training & recruiting (team of 5)

Highlights:
- 18% web traffic growth YoY
- 10% organic traffic growth YoY
- Lead generation: Tenfold growth since 2012
- New website (5k+ pages): Transition resulted in positive organic growth

As International Relationships Manager, South America and Spain: 
•	Student recruitment strategy
•	Social Media campaigns
•	Agent relationship
•	Event organisation (fairs, workshops etc).

eMarketing & International Relationships Manager, Latin America and Spain

•Managing the process of publishing high quality content on the ACG websites and on social media channels to build a strong profile for ACG Schools.
•Developing and overseeing search engine marketing campaigns for the Group and ensuring that best practice is followed on Google and other search engines globally
•Developing and facilitating the implementation of principles, processes and guidelines for the ACG online presence and web development.
•Managing and maintaining the ACG online presence by creating and updating content, images, links, online forms, analysis and response to tracking/reporting statistics and accessibility in multiple-languages.
•Managing the process of increasing interaction and engagement with key stakeholders using social media and the web.

eMarketing Communications Executive

Editorial Martin

Editorial Martin has spent more than 20 years establishing itself as Mar del Plata’s largest, most respected publisher of books.

Marketing & communication: I was in charge of all executive activities of the company while the founder dedicated to business development, investment and strategy.

• Managing a team of 4 (plus contractors)
• Conduct recruitment & coaching 
• Review the report of production in relation to sales
• Working on budgets, Go To Market and business plans for new products
• Take advantage of the social media, live advertising events, and other publicity media to promote
products or services

Achievements:
  • Increased annual book publishing rates by 45% by taking initiatives to reach new customers
  • Planned & launched Google Ad Words campaigns and performed Google Analytics reports
  • Launched website & digital catalog design
  • Designed authors database & stock control software
  • Engaged customers through Facebook, twitter and book fairs events as a Social Media strategy

Co Owner

Founder & Managing Director at Align Digital

More than 10yrs working as a digital marketer took me on this journey: I'm a conversion specialist. I made a life mission to find and revert bad marketing practices, to understand websites, traffic sources, and customers to get an alignment of the three. 

I created Align Digital to that end, after assessing over 1,000 websites (while working as an SEO manager for an agency) and realising that 99% of all current websites are flawed and are leaking conversions/revenue daily.

With vast experience in SEO, Web design/development, FB and Adwords advertising, and the fact that I had the chance to work with agencies and for agencies, I find myself in a unique position to unify the experience between clients, key actors (copywriters, designers, web devs) and business needs. 

Through conversion optimisation techniques we provide data-driven guidance to all types of sites (lead generation, e-commerce, small to big sites). Our framework and methodologies come from renowned leaders in the optimization field, such as Conversion XL, MarketingExperiments, Unbounce, and many others.

taplio

The Battle

Valentin Radu

Jim Martin

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taplio

The Battle

Valentin Radu

Jim Martin

Followers

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Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Valentin Radu's LinkedIn Performance

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