Founder at Omniconvert: I help retailers increase their Customer Lifetime Value and Conversion Rate with our advanced solutions

I help eCommerce brands and retailers unlock growth by leveraging their data & running experiments.

I’m the founder of Omniconvert.
We empower eCommerce players like Patagonia, Avon, Shiseido or Tempur make progress.

After 18 years in eCommerce, here are three significant achievements that brought me here:

➔ My first eCommerce company started with just $700 and went on to become the largest online car insurance player in Romania, thanks to the principles of Conversion Rate Optimization (CRO) and Customer Lifetime Value (CLV).

➔ After realizing the game-changing potential of Conversion Rate Optimization I launched OmniConvert, a growth experimentation suite for eCommerce companies, where >1K eCommerce companies ran >60K experiments 

➔ My team helped >800 eCommerce companies like Patagonia, Sephora, and Max Mara run experiments to improve their conversions and CLV

I’ve finally put all my experience in one place and wrote a best-selling book: The CLV Revolution - a practical guide with actionable insights to leverage the power of customer research, CX, and experimentation to improve the Customer Lifetime Value in eCommerce. 

Currently, we're developing the first AI-powered CRO audit in collaboration with 100 leading experts from the CRO community, with the goal of establishing the global CRO standard for eCommerce

✉️ Let’s connect! DM me to chat about AI in CRO, CX, CLV, or experimentation, or reach me at valentin [@] omniconvert [.] com

Valentin Radu

Telia

Working with stakeholders to get maximum insights out of collected data. GA4 trainings for stakeholders.

Tools: Google Analytics (360 / GA4), Google BigQuery, Google Data Studio / Looker, Google Tag Manager

Senior Web Analyst

MeasureCamp Helsinki

MeasureCamp Helsinki will be organized againin March 2025. Keep an eye on helsinki.measurecamp.org for dates and ticket releases.

Organizing group

Frantic

Web Analytics, depending on project needs and running analytics for a growth hacking-team. Interesting learning experience for me, as I've previously been an in-house analyst.

Tools: Google Analytics (360), Supermetrics, Google Data Studio, Google Search Console and the tiniest bit of R and SQL.

Web analyst

KSF Media Ab

Building reporting, dashboards and doing all kinds of ad hoc-analysis. User research for development of new products.

Tools: Google Analytics, Supermetrics, Facebook Insights, Facebook Business Manager, Google AdWords, Google Data Studio, Tableau, Chartbeat

Digital analytiker

Web analytics with comScore Digital Analytix etc. for a bigger organization.

Asiakkuuspäällikkö, Uutiset ja Ajankohtaistoiminta

Web analyst @ the newsdesk. Fast paced & fun. ComScore Digital Analytics & found a new obsession with Facebook Insights. Focus groups (programme testing for TV & Radio) for Svenska YLE.

Nätanalytiker / Svenska YLE

Analyst

Programme testing for Svenska YLE. Facilitation as innovaatiovalmentaja (internal coach @YLE) 2009 - 2014.

Projektledare, Programutveckling

Facilitation of workshops and brainstorms & building ideas.

Koordinoiva Suunnittelija, YLE Särmä Ohjelmakehitys

Nodvisionssamarbete i främsta hand för Nordvisionens faktautbyte. Lite TV Finland, ansvar för att ordna EBU- och Nordivisonsmöten i Finland samt försäljning av arkivmaterial.

Nordvisionskoordinator

I love data - and it shows! I enjoy the process of working the data towards an insight and then sharing it with others. It doesn't matter if it's to find out the results of an a/b-test or planning KPI's - it's always interesting.

taplio

The Battle

Valentin Radu

Karoliina "Liina" K.

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