Founder at Omniconvert: I help retailers increase their Customer Lifetime Value and Conversion Rate with our advanced solutions

I help eCommerce brands and retailers unlock growth by leveraging their data & running experiments.

I’m the founder of Omniconvert.
We empower eCommerce players like Patagonia, Avon, Shiseido or Tempur make progress.

After 18 years in eCommerce, here are three significant achievements that brought me here:

➔ My first eCommerce company started with just $700 and went on to become the largest online car insurance player in Romania, thanks to the principles of Conversion Rate Optimization (CRO) and Customer Lifetime Value (CLV).

➔ After realizing the game-changing potential of Conversion Rate Optimization I launched OmniConvert, a growth experimentation suite for eCommerce companies, where >1K eCommerce companies ran >60K experiments 

➔ My team helped >800 eCommerce companies like Patagonia, Sephora, and Max Mara run experiments to improve their conversions and CLV

I’ve finally put all my experience in one place and wrote a best-selling book: The CLV Revolution - a practical guide with actionable insights to leverage the power of customer research, CX, and experimentation to improve the Customer Lifetime Value in eCommerce. 

Currently, we're developing the first AI-powered CRO audit in collaboration with 100 leading experts from the CRO community, with the goal of establishing the global CRO standard for eCommerce

✉️ Let’s connect! DM me to chat about AI in CRO, CX, CLV, or experimentation, or reach me at valentin [@] omniconvert [.] com

Valentin Radu

Host @ nohacks.show podcast | Chief Growth Officer @ FOSH

I help brands see what's actually broken on their site - and what to fix first.

Most sites are built for sighted humans only. But your site has three audiences: humans, assistive technologies, and AI systems. They all read your site through code. If it's broken for one, it's usually broken for all three. That's costing you traffic, conversions, and visibility.

I run technical audits covering performance, accessibility, and AI readiness. I also host a podcast about optimizing the web for AI agents. If your site is slow, inaccessible, or invisible to the next generation of search - let's talk.

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Fifteen years in web development, web performance, technical SEO and CRO have shown me which levers move the metrics that matter. I work side by side with design, development and marketing teams to ship improvements instead of reports.

I’ve helped teams at Instacart, Klarna and Search Engine Journal launch products, increase conversions and speed up their websites. I'm also a keynote speaker, CXL-certified CRO (conversion rate optimisation) specialist, WordPress Core Contributor and WordCamp Porto 2024 and Future of eXperimentation 2025 organiser.

Slobodan Manić

Is your website actually working for you? Here's how to find out (for free).

In 2026 your website needs to work for three audiences:

- Human visitors who expect it to be fast and accessible
- Search engines that decide if you get found
- AI systems that are becoming how people discover businesses

The problem? Checking all of this has been complicated. Existing tools either:

- Drown you in technical jargon
- Cost you money
- Require a developer to interpret

Or all of the above. I built Glimpse to change that.

You enter one URL. You click. You get easy to understand results.

Glimpse audits your website for SEO, performance, accessibility, AND how AI systems understand your content. No technical background needed. And it's free.

Not "free trial." Not "freemium with paywalls." Free by design.

Why? Because every business deserves to know how their website is performing, without needing a consultant to tell them. 

What you'll learn:

- How search engines and AI interpret your content
- What's slowing down your site
- Accessibility issues that exclude visitors
- What your pages look like with vs without JavaScript
- Quick wins you can fix today

Ready to see what's really going on?

Check out the link in the first comment.

P.S. The screenshot shows the welcome email, not the audit!

P.P.S. Fixing a bug on Cloudflare - has to do with Puppeteer page crawling and the initial audit. Should be fixed later today, everything else works.

We haven’t quite figured out how AI understand and uses the web we built for ourselves. I’m trying to do that. | Keynote speaker | Host of the No Hacks podcast (200+ eps)

Hot take: By 2027, your "Brand Values" page will be more important than your product page.

Why? Because AI agents can easily compare product specs. They know your competitor is 10% cheaper and has better battery life. You can't hide that anymore. 

"12 people are looking at this product right now" won't cut it. "Add $20 more to cart to get a free gift" won't cut it.

The only differentiator left is the one thing the machine can't commoditize:
Your reputation. Your logistics. Your return policy. Your actual behavior as a company.

Jono Alderson calls this "Upstream Engineering." Stop optimizing the meta tags. Start optimizing the quality of the cardboard you use for shipping.

Do you agree or disagree with this take?

New No Hacks episode with the one and only Jono Alderson is dropping tomorrow. Not sure if everyone will like what they hear, but you need to hear it.

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Subscribe to the podcast (https://lnkd.in/eGFerCui) and the Substack (https://lnkd.in/dtDRRsYR) there's a lot of content there you will not see on LinkedIn.

Making humans happier by making websites fast, semantic, and accessible. AI seems to like it, too | Keynote speaker | Host of the No Hacks podcast (200+ eps)

For 100 years, marketing followed one simple law: The Threshold.

It didn’t matter if you ran a physical store in 1925 or a website in 2005. The goal was always the same: Drag a human across your threshold.

As long as they were "out there" (on the street, on Google), they were distracted. But once they crossed into your environment, you controlled the messaging. You could "sell the pen" and you could to it on your own terms.

In 2026, that era is effectively over.

I just interviewed Jono Alderson, and he laid out a brutal reality for anyone relying on website traffic: The threshold hasn't just moved. It has been deleted.

We have transitioned from "marketing to humans" to "marketing to machines." We no longer speak directly to the customer. We speak to an AI agent that decides whether or not to pass our message along. And most of the time it decides not to.

The data proves it. As Rand Fishkin (who I would LOVE to have on the podcast in 2026) and the team at SparkToro found, more than half of Google searches now result in "Zero Clicks". That is more than half of all intent vanishing into the machine without ever crossing a website’s threshold.

Jono’s conclusion is uncomfortable: If the machine extracts your value without sending a human, your website becomes a "Husk."

It’s a hollow shell. Technically online, but functionally dead because it offers no unique value that the AI hasn't already memorized.

So, what do you do when you can't optimize for clicks?

You move upstream. You stop optimizing your title tags and false urgency triggers and start optimizing your return policy, your logistics, and your real-world reputation.

Because the machine sees through the marketing fluff. It punishes incoherence.
The threshold is gone. You are no longer inviting people into your store. You are submitting evidence to a judge who may or may not rule in your favour.

Listen to the episode at https://lnkd.in/ePGwAtXN

You used to be able to "greenwash" your brand.

You could claim "We prioritize sustainability" on your homepage, while customers on Reddit complained about your wasteful packaging.

Humans rarely checked both. Machines read both simultaneously.

In the latest No Hacks podcast episode, Jono Alderson calls this the "Incoherence Penalty."

LLMs flatten the web. They vectorize your sales copy and cross-reference it against forum discussions, reviews, and news articles.

If there is a gap between what you say and what the internet knows, the machine spots the incoherence. It treats your marketing as a hallucination or a lie.

As Jono told me: "The cost of that incoherence and failure is far higher. All of that gets encoded and remembered... All of that haunts you."

You can no longer fix a bad reputation with good SEO. You have to fix the reality.
We discuss how to survive this shift in the full episode, get it wherever you get your podcasts.

How do you do that? You find the search box and type "No Hacks: Optimising the Web for AI Agents". Then subscribe to the podcast. Or if you prefer reading, find the No Hacks Substack, and if that doesn't roll off the tongue I don't know what does.

CTA #2: Follow Jono. Read his blog. Listen to what he has to say. It is important.

taplio

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Valentin Radu

Slobodan Manić

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taplio

The Battle

Valentin Radu

Slobodan Manić

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Slobodan Manić's LinkedIn Performance

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