Founder at Omniconvert: I help retailers increase their Customer Lifetime Value and Conversion Rate with our advanced solutions

I help eCommerce brands and retailers unlock growth by leveraging their data & running experiments.

I’m the founder of Omniconvert.
We empower eCommerce players like Patagonia, Avon, Shiseido or Tempur make progress.

After 18 years in eCommerce, here are three significant achievements that brought me here:

➔ My first eCommerce company started with just $700 and went on to become the largest online car insurance player in Romania, thanks to the principles of Conversion Rate Optimization (CRO) and Customer Lifetime Value (CLV).

➔ After realizing the game-changing potential of Conversion Rate Optimization I launched OmniConvert, a growth experimentation suite for eCommerce companies, where >1K eCommerce companies ran >60K experiments 

➔ My team helped >800 eCommerce companies like Patagonia, Sephora, and Max Mara run experiments to improve their conversions and CLV

I’ve finally put all my experience in one place and wrote a best-selling book: The CLV Revolution - a practical guide with actionable insights to leverage the power of customer research, CX, and experimentation to improve the Customer Lifetime Value in eCommerce. 

Currently, we're developing the first AI-powered CRO audit in collaboration with 100 leading experts from the CRO community, with the goal of establishing the global CRO standard for eCommerce

✉️ Let’s connect! DM me to chat about AI in CRO, CX, CLV, or experimentation, or reach me at valentin [@] omniconvert [.] com

Valentin Radu

Sure, you can still wash clothes by hand.
You can also do “human-only” data analysis.

I get it.
Hand-washing feels honest.
You feel the fabric. You feel the work. You feel in control.

HERE IS THE PROBLEM:
People confuse effort with accuracy.
They confuse “I suffered through it” with “I understood it.”
They confuse tradition with outcomes.

When you insist on human-only analysis, you are basically standing over a sink at 11 PM scrubbing socks, proudly saying: “I just prefer the craftsmanship.” Cool. Also unnecessary.

And AI-only analysis?
That is tossing laundry into a machine with no sorting, no detergent, and no clue what the settings do. Fast. Confident. Wrong. Then you act surprised when everything turns pink.

THE SHIFT:
Use the washing machine the way an adult uses it.

1. Let AI do the agitation
Summaries, clustering, first-pass insights. The repetitive scrubbing, that has proper guardrails.

2. Keep humans for the sorting
Context, business tradeoffs, “does this make sense?”, and the decisions that carry reputational risk.

3. Audit the output like you’d check a stain
If the insight changes a roadmap, pricing, or spend, you do not “trust the cycle.” You verify.

Teams that blend speed with judgment compound.

Human-only will always be available.
So is a washboard.

We are building an advanced app that will allow eCommerce leaders and data people to have a tool that will do the heavy-lifting for them.

Shopify / eCommerce data + GA4 + G Ads + Meta Ads + NLP on Support tickets + Customer feedback + AI CRO audit + User Sentiment + AB testing data + Ad library research 
All pre-calculated data with insights 

AI + Human is the way to go. 

Follow me to get updated when the beta will be ready!

↳ Omniconvert: helping DTC + retailers grow using Data + AI + Experimentation

Most companies have thousands of customer reviews.
Most companies have no idea what they actually say.
We built something about that.
Still in beta. Still free. 
Worth 90 seconds of your time:

Host @ nohacks.show podcast | Chief Growth Officer @ FOSH

I help brands see what's actually broken on their site - and what to fix first.

Most sites are built for sighted humans only. But your site has three audiences: humans, assistive technologies, and AI systems. They all read your site through code. If it's broken for one, it's usually broken for all three. That's costing you traffic, conversions, and visibility.

I run technical audits covering performance, accessibility, and AI readiness. I also host a podcast about optimizing the web for AI agents. If your site is slow, inaccessible, or invisible to the next generation of search - let's talk.

---

Fifteen years in web development, web performance, technical SEO and CRO have shown me which levers move the metrics that matter. I work side by side with design, development and marketing teams to ship improvements instead of reports.

I’ve helped teams at Instacart, Klarna and Search Engine Journal launch products, increase conversions and speed up their websites. I'm also a keynote speaker, CXL-certified CRO (conversion rate optimisation) specialist, WordPress Core Contributor and WordCamp Porto 2024 and Future of eXperimentation 2025 organiser.

Slobodan Manić

First of all, Friday shoutout to Descript and their Studio Sound effect for saving the most important recording in history of No Hacks Podcast. Next door neighbour doing construction work at 19h is one of those uniquely Southern European things, but somehow my audio is usable. Happy customer here.

Second, no matter what kind of a website optimizer you are - SEO, CRO, or anything else or in-between, the future of your work is upstream. Adapt.

Episode with Rand Fishkin dropping next Wednesday. 

Subscribe to the podcast at nohackspod.com/subscribe

Web optimisation for the AI era | Keynote speaker | Host of the No Hacks podcast (200+ eps)

I got to interview Rand Fishkin for No Hacks and part of my brain is still processing the fact :)

Rand has been one of the sharpest voices in marketing for over two decades. And he recently published research that should make anyone selling (or buying) "AI visibility rankings" very uncomfortable. You can find the link in the comments.

You'd need to ask ChatGPT 1,500 times to get the same brand list in the same order twice. Less than 1 in 100 chance of an identical list. Less than 1 in 1,000 for identical ordering.

That's a lottery, not a ranking system.

We covered a lot:

AI tracking tools are selling phantom metrics. There's $100M+ being spent on tools measuring something that has no stable reality. Rand's advice: demand transparent methodology or walk away.

Your homepage is not your homepage anymore. It's what Google says about you. What ChatGPT says about you. What Reddit says about you. First impressions now happen on platforms you don't control.

The best brands of the last 30 years weren't built on digital marketing. Classic brand building never stopped working.

Google is still 210x bigger than ChatGPT. And ChatGPT usage actually declined last quarter. The narrative doesn't match the data.

Rand basically told me the optimization everyone's selling doesn't work. But he's not saying give up. He's saying the lever is different than what people think. It's not your website. It's what everyone else says about you.

This one's special. Get the episode link in comments.

P.S. If you're new here, I run a podcast about optimizing the web for LLMs and AI agents. Subscribe at nohackspod.com/subscribe

Hey LinkedIn, how about instead of focusing on killing everyone's reach if they don't want to pay for "thought leader ads" and completing the final stage of platform enshittification, maybe you could do something like this, at least for comments?

You know, just give users information about how each comment was created, at least under their posts? Or maybe something as radical as full transparency where every comment has this meta information for anyone to see? Number of keystrokes vs number of characters, keystroke log...

If you want the users to spend as much time on the platform as possible, interact with each other and comment, maybe focus on quality, rather than copy/pasted AI-generated nonsense?

With machines now consuming the internet as much, if not more than humans do, it seems very important to make sure the content they are consuming is created by humans, doesn't it? 

Too radical? Should I boost this post so people I care about can see it?

No podcast episode this Wednesday (planned week off), but there's something really cool hitting the feed next week. 

Here's a short clip from next No Hacks episode with Rand Fishkin, coming out on March 4th. It's crazy that someone I've been learning from and had massive respect for, for literally 20 years is now on the podcast, but here we are :)

Link to SparkToro study we discussed: https://lnkd.in/e_c78TaS

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The Battle

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