Founder at Omniconvert: I help retailers increase their Customer Lifetime Value and Conversion Rate with our advanced solutions

I help eCommerce brands and retailers unlock growth by leveraging their data & running experiments.

I’m the founder of Omniconvert.
We empower eCommerce players like Patagonia, Avon, Shiseido or Tempur make progress.

After 18 years in eCommerce, here are three significant achievements that brought me here:

➔ My first eCommerce company started with just $700 and went on to become the largest online car insurance player in Romania, thanks to the principles of Conversion Rate Optimization (CRO) and Customer Lifetime Value (CLV).

➔ After realizing the game-changing potential of Conversion Rate Optimization I launched OmniConvert, a growth experimentation suite for eCommerce companies, where >1K eCommerce companies ran >60K experiments 

➔ My team helped >800 eCommerce companies like Patagonia, Sephora, and Max Mara run experiments to improve their conversions and CLV

I’ve finally put all my experience in one place and wrote a best-selling book: The CLV Revolution - a practical guide with actionable insights to leverage the power of customer research, CX, and experimentation to improve the Customer Lifetime Value in eCommerce. 

Currently, we're developing the first AI-powered CRO audit in collaboration with 100 leading experts from the CRO community, with the goal of establishing the global CRO standard for eCommerce

✉️ Let’s connect! DM me to chat about AI in CRO, CX, CLV, or experimentation, or reach me at valentin [@] omniconvert [.] com

Valentin Radu

eCommerce Strategist & Consultant | RETHINK Retail 2024 Top Expert | Producer for RWM Commerce Watson Weekend Podcast | Head of SponsorShip RMW Commerce | CSM Agency Director

With over 15 years of experience in online retail, digital marketing, and ecommerce consulting, I help companies design and execute their global ecommerce omnichannel strategies. As the Group Strategy Director at TRC Solutions, a leading provider of enterprise software solutions, and the Chief Technology Officer at Tranquillity, a startup that offers personalized wellness products, I oversee the technical architecture and marketing technology stack development for both businesses, ensuring scalability, sustainability, and customer satisfaction.

I also leverage my extensive network and industry knowledge to provide strategic advice and guidance to various ecommerce and digital businesses, ranging from automotive, fashion, hard goods, and home verticals. As a mentor, trainer, and board director, I empower and enable entrepreneurs, startups, and established brands to optimize their online presence, performance, and profitability. I am passionate about ecommerce, retail, marketplace, and omnichannel trends and best practices, and I enjoy sharing my insights and learnings through speaking engagements and online platforms.

Vinny O'Brien

The challenge facing Agentic platforms: a customer will happily ask for medical advice for a rash they picked up in Amsterdam last week but won’t trust your fashion advice. 

#vspotPSA

No alternative text description for this image

An NYC story without the #NRF overtone. Maybe. In the 1780's, NYC had a population of approx 33,000. In the first census in 1790 it was said to be 33,131. 2025 was the year of Agentic and it was also a celebration of the 200th birthday of the completion of the Erie Canal. Much like the transatlantic cable to Ireland, wihtout it, the world might be very, very different. Agentic presents a challenge to us all. It is not going anywhere, but we are pacing a path to adoption that will frustrate and burst bubbles and dams along the way. History has a great habit of looking backwards to move forwards. In this research for Agentic, I met a guy along the way, introducing Canvass White. 

Everyone in ecommerce wants to build “the next big thing with AI.”

Almost no one wants to be Canvass White. 

White was the 19th‑century canal engineer who walked 2,000 miles of British towpaths, invented a better hydraulic cement, and quietly changed the economic destiny of New York and arguably America by fixing leaky canals. He died broke and forgotten, while everyone else got rich.​ He also turned a 100 year project with lots of uncertainty into an 8 year delivery, speeding up trade, growth and the development of the City that never sleeps. Must be something he put in the water. 

Right now, agentic commerce is at that same “leaky canal” stage. The demos look magical. The infrastructure is not ready.

The real opportunity is not another AI widget. It’s: 

New protocols so agents can actually transact on our behalf.
New guardrails so we can trust them.
New arbitrage in complexity: letting systems handle what humans avoid.​

In this piece, I argue that we need a Cluetrain Manifesto (thanks Chris Byrne ) for the agentic era:

Markets are becoming conversations between systems on behalf of humans and protocols are our new policy.

If you work in ecommerce, SaaS, or retail, your job over the next few years is simple and hard:

Walk your own canal.

Find the leaks.

Build the cement.

Let’s all be Canvass White in the world of commerce.

If you’d stood on a muddy New York street in 1783 and confidently predicted that this scruffy, post‑war port would become the greatest city in the wor

Open article: Clinton's Folly - The birth of Modern NYC.  by Vinny O'Brien • 13 min read

Clinton's Folly - The birth of Modern NYC.

Calling all SaaS Cos, Agencies and platforms producing useful reports. I am working on a new show to distribute reports, thoughts and have a little fun a long the way. This new show will be co hosted with a big big voice with a global reach, along with some friends... If you are in these groups please share your reports, DM me, email etc. Tag companies you think might want to know about this and we will be running this from mid February till June. In the last 18 months I have worked with 

BigCommerce eDesk Avalara SCAYLE Commerce Engine Elastic Path Omnisend Sumoblue Shopware Glass Atlas eComm Live™ & eComm Awards | eCommerce Events Rithum ParcelPlanet Eurobase ShipStation and many many more... This will be a unique way to share insights, debate and more.

taplio

The Battle

Valentin Radu

Vinny O'Brien

Followers

Posts

Engagements

Likes

Performance ScoreVinny O'Brien's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Valentin Radu

Vinny O'Brien

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Vinny O'Brien's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreVinny O'Brien's LinkedIn Performance