As a Qualified Personal Trainer, I specialize in helping busy professionals prioritize their health without compromising their career success. 
After a decade in high-performance tech sales (LinkedIn, HubSpot, Revolut), where I achieved Top Performer and President’s Club status, I experienced firsthand the toll of burnout. 
That turning point led me to transform my passion for wellness into a career, empowering others to build sustainable fitness and wellness habits.

I offer:

✅ Personalized training & coaching tailored to demanding schedules
✅ Fitness, nutrition & stress management strategies for high performers
✅ Sustainable health solutions to boost energy, focus & resilience

I understand the challenges of balancing work and wellness—and I’m here to help you thrive in both. Let’s connect!

Personal Trainer | Wellness Coach for Busy Professionals

the D2 collective

Founding member of the D2 Collective. A diverse community of individuals working in tech, who come together to connect, learn and grow.

As a Connection Advocate for the Dublin Chapter, I host the monthly meet-up and engage members within the community to build meaningful connections and create a sense of belonging. We are on a mission to make the [tech] world feel closer.

Founding Member & Connection Advocate 

Revolut

Full Sales Cycle. From prospecting to acquisition and activation and account management/growth.

Account Executive [Italy]

Vida Care Digital Health

As Head of Business Development & Partnership I work with companies to find the best well-being and employee benefit solutions that will have the most impact on helping to recruit and retain staff.

Reporting to CEO & Founder, I am Responsible for driving inside B2B sales and developing partnership opportunities.

Achievements:

- Built from the ground-up a B2B sales foundation
- Worked with CEO on growth & strategic goals
- Evaluated, purchased, and implemented a full sales stack
- Developed and created outbound sales strategies
- Developed processes and procedures to increase efficiency and reduce manual tasks

Head of Business Development and Partnership

HubSpot

The Sales Team Lead Program is an intense development program for high potential Individual Contributors to equip them with the skills required to pursue Leadership roles. 

Activities I was involved in:

Hiring and Interviewing Process
Ramp up new hires
Coaching and Mentoring 
1:1 sessions
Sales Forecast

Sales Team Lead

HubSpot is a leading growth platform on a mission to help millions of organizations to grow better. They build the software and systems that empower businesses to transform the way they attract, engage, and delight customers.

As a Channel Account Manager, I was responsible for executing a long-term successful strategy for HubSpot channel partners for the Italian region to help them grow and scale their business.
I collaborated one-on-one with Solution Partners to enable strategic change and sustainable, repeatable business. 
Providing mentoring, coaching, training and guidance to help them improve their planning, sales execution, and strategy.

[2021 Achievements]: 

- Y2021 +169%
- President's Club 2021
- 2nd CAM in EMEA per segment MRR
- Rising Star: Hubspotter making a big impact in Year 1


[2022 Achievements]: 

- Y2022 +116%

Senior Channel Account Manager [Italy]

LinkedIn

Peer coaching: Sales performance and victory/territory planning coach for my peers.

I supported SDRs and BDRs along their journey to become top performers, leveraging strong metrics and developing programmatic outbound lead generation and outreach strategies.

Sales Performance Coach/ Mentor

As an Account Executive within the Talent Solutions team in Dublin, I was assisting companies in Italy with integrated solutions to help them build a stronger Employer Brand, attract Passive Candidates, increase Quality of Hire, reduce Time and Cost to Hire.

I established go-to-market planning and execution, territory management, and strategic business development for the corporate Italy segment.

I managed full sales cycle from prospecting to closing.

Achievements: 

- Y2017 +112% 
- Y2018 +103%
- Y2019 [Maternity Leave] 
- Y2020 +211%

Account Executive | Talent Solutions [Corporate Italy]

Yelp

Yelp connects people with great local businesses. As an Account Executive I worked with Local Businesses in Italy and formulated marketing and advertising plans to get them more business using Yelp's Ad programme.

Managed full sales cycle from prospecting to closing deals.

Achievements:

- Graduated to Associate Account Executive in 1 month and 22 days (Company average: 3 months)
- Graduated to Junior Account Executive in 3 months and 25 days (Company average: 7 months)
- Record-Breaker: Fastest in the office to graduate to Account Executive - in 6 months and 28 days/ September 2016 (Company average: 12 months)
- Record-Breaker: 34k Revenue Booked In for the Italian Market - September 2016
- Office Top Biller - September 2016
- Regular Over-Achievement of sales quotas (246% of my Target over the year)
- Qualified to President Club


My Call-To-Set was 15.
My Close Ratio 35%
My Chargeback rate was lower than 5%

- After 6 months in Yelp I was selected to join the "Elite 16" squad for my positive contribution to the office culture, personifying the values of Yelp and encouraging others to engage.
- Thanks to my natural Leadership, after 5 months on the job, I was asked to be a New Hires Mentor. I was involved in Role-plays, open call shadowing, feedback sessions throughout their first month and I was responsible with tracking progress and providing feedback to their managers. I had the opportunity to implement skills including hosting trainings, panels, providing feedback, and identifying trends.

Delphi

Delphi is a leading global supplier of technologies for the automotive and commercial vehicle market, making vehicles smarter, safer, and efficient. I supported a very busy sales market managing the 50% of the Italian customers.

Duties: 
Working with Sales, Marketing and Product Support Teams to ensure revenue and customer satisfaction goals are met, Identifying issues preventing customer orders meeting required delivery dates, work cross-functionally to establish resolutions and implement, Preparing internal reports, Processing orders and enquiries, Resolving payment issues caused by pricing/shortages/warranty/etc, Creating Credits and Debits, Processing Customer Returns, Allocation of materials, Managing export shipments, Dealing with customers claims, Processing customers schedules.

Account Manager [Italy]

Bridgestone

Bridgestone Corporation is the world's largest tire and rubber company. I was responsible for 300+ assigned dealers within the UK market.

Duties:
Ensuring Dealers are paid in accordance with Standard Truck Points Terms, Ensuring compliance to Fleet Policy on BS Truck, Bus and PSR Contracts, Building internal and external relationships and providing outstanding customer service, Completing contractual Fleet revenue recharges, Improving Fleet and Company Profitability.

Account Manager [UK/I]

iPokerSolutions.com

PlayTech's iPoker network sets a world-wide standard for online poker gaming. Awarded with the EGR Poker Network of the Year 2014 award amongst numerous other awards, iPoker and the countless poker rooms in its network supply a big part of the online poker community with a variety of classic and modern poker games and a secure and fun experience.

I was working within the Regulated Markets Dept., responsible in supporting the Italian, French and Spanish online poker Networks.

Duties: 
Dealing with customers enquiries by email or chat (Skype and Pidgin), Ensuring that a customer problem is brought to a satisfactory conclusion, Collecting and analysing data to monitor the level of customer service, Completing all administrative tasks and updating records, Using word and Excel to write reports and fill in databases, Managing player accounts (nickname, username, password, cash transfers, account privileges), Providing information on player deposits and cash outs, Assisting players with connection and technical issues, Responding to players concerns about site integrity, Informing players about games policies (chat ban and warning); Translation English/Italian.

Account Manager  [Italy, France and Spain]

🚀 From Tech Sales Success to Wellness Advocate: A Journey of Transformation

For over a decade, I thrived in the fast-paced world of Tech Sales, working with some of the biggest names in the industry (Linkedin, Hubspot, Revolut to name some).
I consistently exceeded quotas, earned Top Performer recognition, and proudly achieved President’s Club status. My experience spanned both Channel and Direct Sales, where I built strong relationships and delivered exceptional results.

But behind the achievements, I was running on empty. The constant hustle, high-pressure targets, and demanding lifestyle led to burnout. 
I realized that while I was excelling in my career, I was neglecting my own physical and mental well-being. 

That wake-up call set me on a new path. I channeled my drive and discipline into reclaiming my health - ultimately becoming a Qualified Personal Trainer with a mission: to help busy professionals integrate wellness into their demanding lives without sacrificing success.

I know firsthand the challenges of balancing work and wellness, and I’m here to prove that it’s possible. Through tailored fitness and wellness strategies, I empower high-achievers to integrate sustainable health habits into their fast-paced lives - boosting energy, focus, and resilience.

💡 Helping You Prioritize Health in a High-Performance World

🔹 Personalized training & wellness coaching
🔹 Strategies for fitness, nutrition & stress management
🔹 Sustainable health solutions for busy professionals

If you’re ready to invest in your health while continuing to excel in your career, let’s connect!

Valeria Baglieri

Federico Presicci

Global Sales Enablement Manager

Crafting Sales Enablement Systems 📈 Turning Inconsistent Sales Execution into Scalable Success | Mindfulness & Emotional Intelligence in Sales | MEDDPICC Certified | ICF Business Coach | Meditation Teacher 🧘🏽‍♂️

Do you understand what “enablement” truly means and the value it can bring?

Ciao, I’m Federico 👋

Enablement isn’t just a function, strategy, or process.

It’s a mindset and a discipline that transforms how organisations empower customer-facing teams, support buyers, and align for growth.

Yet, too often, it’s misunderstood – boxed into narrow tasks like:

“Training delivery.”
“Content creation.”
“Sales tools management.”

But here’s the truth👇

Enablement exists to empower customer-facing teams to achieve meaningful business outcomes. 

It equips them with the training, resources, processes, support, and tools they need to produce high-quality outputs on which their job goals depend.

Enablement bridges the gap between potential and performance, providing a certain set of “means” for someone to achieve something.

Over the years, I’ve seen organisations invest heavily in enablement initiatives that fail to stick.

I know because I’ve made those mistakes too.

Early in my career, I focused on fixing performance at the individual level, only to realise that the system itself was holding people back.

I learnt the hard way that no amount of training or resources can succeed without addressing the foundational barriers within the organisation.

That’s where I come in.

I help founders, CEOs, and revenue leaders diagnose systemic blockers to performance and empower enablement professionals to amplify their impact.

Whether you’re just starting to explore enablement or scaling an existing function, I’m here to help.

Enablement, done right, can be your organisation’s competitive edge.

If you’re ready to unlock that edge, join me on this journey: follow my content, take one of my assessments, or reach out directly. 
_____

Subscribe to my sales enablement newsletter: https://federicopresicci.com/newsletter/

Check out my sales enablement blog: https://federicopresicci.com/blog/

Chief Editor & Enablement Strategist 

I am the leading creator and strategist for this blog which serves as a compass in the complex world of sales and enablement. 

Here, you will discover expert insights into tools, systems, frameworks, methodologies, and strategies to augment your capacity to nurture and upskill your sales teams.

Sales discovery is hands down one of the most important capabilities in the sales cycle.

It shapes how well reps understand buyers, how accurately they position value, and how confidently they move deals forward.

And yet, what makes discovery effective is rarely broken down into something reps can consistently execute in real conversations.

Reps are told to “ask good questions.”
To “dig deeper.”
To “uncover pain.”

But the structure behind great discovery often lives only in the heads of top performers.

---

That’s why – in partnership with Hyperbound – I created a Discovery Meeting Guide + Template that gives reps a clear structure for running strong first discovery calls.

It covers:

• A simple, repeatable discovery call flow
• Talk tracks for framing and setting the upfront contract
• A structured questioning model (open → probing → closed)
• How to weave value into the conversation naturally
• A closing framework to surface alignment, blockers, and next steps

In short: less improvisation, more intentional discovery.

This one-pager sits alongside my full guide on how to build world-class discovery training. 

The full guide goes deeper into:

🔹 Designing discovery training around observable behaviours
🔹 Breaking discovery into coachable components
🔹 Reinforcing skills beyond the classroom
🔹 Measuring impact, not just attendance

---

💭 How confident are you that your team runs discovery in a structured, repeatable way? 

If you’d like the discovery one-pager + template + full discovery training guide, drop “sales discovery” below and I’ll share everything.

✌️

#sales #salesenablement #salestraining

Building Enablement Systems for Scalable Revenue Growth 📈 | Strategy, Systems Thinking, and Behavioural Design | Founder, Enablement Edge Network 🌐

A month ago, I went through some of the hardest days of my life.

At the end of a normal working day, I was hit by sudden vertigo.

Within hours, it spiralled into something severe.

For three days, I couldn’t get out of bed. Barely able to eat and use the bathroom because any movement triggered violent vomiting.

The week after wasn’t much better. 

Luckily, one of my best friends was with me and helped me through it.

Try to imagine this: you stare at the room, and everything spins – fast, relentlessly, for hours. 

That’s when I understood what it really means to be powerless and incapacitated.

As someone who likes control, this was the ultimate emotional test.

Those days "broke" me.
Physically.
Psychologically.
In a way nothing else ever had.

And I’ll be honest – in the first days, fear crept in intensely. 

The kind of fear where you start wondering:

What if this doesn’t pass?
What if things don’t go back to normal?
What if this is it?

Being stuck in bed with nothing to do gives you time.
Too much time, maybe.

And that’s why I’m writing this.

Because when health is suddenly at stake, clarity arrives fast.

I wasn’t thinking about achievements, accolades, LI followers, or career. 

None of that mattered.

What mattered were different questions:

Was I moving in a direction that truly fulfilled me?
Was I experiencing the process – or just moving from one thing to the next?
Was I nurturing the relationships that actually matter?
Was I present enough with my parents and friends?
Was I acting with integrity and authenticity? 

I realised – again, but much deeper – that life is just a sequence of moments.

And rushing through them has no inherent purpose.

What are we rushing for, exactly?
Time is moving anyway.
Relentlessly.
Towards the only certainty we all share. 

This doesn’t mean giving up ambition; it means finding a better pace and rhythm – one that allows us to feel more grounded, nurtured, and aligned. 

Also, when you realise how quickly things can change, you also realise there isn’t always going to be a “later”.

Some changes can’t be postponed indefinitely.
Some conversations can’t wait.
Some truths become heavier the longer we avoid them.

---

One other thing.

After the worst had passed, the first food I ate was a rice cake, a carrot, and some celery.

For the first time, I truly tasted the rice in the cake. 
I noticed how fresh the carrot was.
How the celery hydrated every corner of my mouth.

I was just... there.

---

I’ve now almost fully recovered.

In the end, it seems this was caused by a virus that inflamed one of the nerves responsible for balance. 

This experience was brutal, but also illuminating.

While I was in bed, unable to do anything, all I wanted was to feel normal again.

I yearned to walk, eat, and sit upright without the room spinning.

The smallest things suddenly felt like everything.

Sometimes it takes losing the ordinary to understand its weight.

Don’t forget to cherish it, friends. 

💭

#life

Sales coaching is one of the most talked-about levers in sales performance.

And one of the least consistently executed.

Most leaders say coaching matters.
Most reps say they want more of it.

Yet in many teams, coaching ends up being:

❌ irregular
❌ reactive
❌ focused on numbers, not skills
❌ squeezed between meetings

So, the issue doesn't seem to lie in intent but in consistency and structure. 

---

The data on this is fascinating.

I went deep into 22+ recent research reports and studies focused specifically on sales coaching to extract the most decision-relevant statistics (2026 edition).

I am referring to numbers that show:

🔹 what effective coaching actually looks like
🔹 where most organisations fall short
🔹 how coaching quality links to performance
🔹 what high-performing teams do differently

...and help you answer questions like:

• How big is the real impact of coaching?
• How often should coaching actually happen?
• What do top managers focus on during coaching?
• Where do most coaching systems break down?

If you work in enablement, lead a sales team, or manage managers, this gives you:

✅ Evidence to justify investing in coaching systems
✅ Benchmarks to compare your current approach
✅ Insight into what to change first
✅ Data to move the conversation beyond “we should coach more”

Coaching should not be viewed as a standalone "tool." 

Instead, it should be an integral part of a solid performance system.

---

💬 What’s the biggest coaching gap you see in your organisation today?

If you’d like the sales coaching statistics one-pager + full report, drop “coaching statistics” below and I’ll share it with you.

✌️

#sales #salesenablement #salescoaching

Outbound becomes ineffective when teams try to scale effort before they build a system.

More messages, more calls, more sequences… 

...but no clear decisions about who deserves effort, when it’s actually the right moment to reach out, or how outreach should run across accounts and buying groups. 

That’s when activity grows, but pipeline doesn’t.

In today's B2B market reality, strategy and system thinking must come before execution.

So in partnership with lemlist – a leading multichannel prospecting platform – I put together the ultimate step-by-step guide on how to build a repeatable outbound system.

And I distilled the whole thing into a practical one-pager you can apply with your sales organisation and teams. 

---

Here’s what the guide + one-pager cover:

1️⃣ ICP definition and account prioritisation – How to identify the accounts that actually deserve outbound effort.

2️⃣ Account tiering and effort allocation – Structuring your universe so attention matches potential value.

3️⃣ Signal-led prioritisation – Using intent, triggers, and access signals to decide when timing is right.

4️⃣ Outbound coverage and operating rhythm – Start rates, active account caps, and buying-group coverage that teams can sustain.

5️⃣ Manual vs cadence-led outreach – Knowing when to open manually and when to rely on structured sequences.

6️⃣ Personalisation governance at scale – How to distribute high, low, and zero personalisation across stakeholders deliberately.

Outbound still works.

But it only becomes predictable when you treat it as a system of decisions rather than just a sequence of activities.

---

💭 Which part of outbound tends to create the most friction in your team today?

If you want the one-pager + full guide, drop “outbound system” below, and I’ll share it with you. 

#sales #outboundsales #salesenablement

In enablement interviews, knowing what to do helps.

Knowing what not to do helps even more.

Many capable candidates fail interviews because of small, repeatable mistakes they are unaware of that quietly weaken the way they come across.

Over the past few months, I spoke with and surveyed 25 enablement leaders and practitioners who have collectively sat on hundreds of interview panels (I’ll tag them in the comments).

Different companies.
Different roles.
Different seniority levels.

The patterns were remarkably consistent.

---

That’s what led me to document the 13 most common sales enablement interview mistakes as a way to make interviews clearer from both sides of the table.

What surprised me most?

These mistakes are rarely about enablement knowledge.

They’re about judgement under pressure.

They show up when candidates:

• default to abstract language instead of concrete experience,
• talk fluently but don’t ask meaningful questions
• describe activity without explaining impact
• rely on rehearsed frameworks instead of listening
• misread the role, the environment, or the dynamics in the room

In other words, the issue is almost never: “I don’t understand enablement.”

It’s usually: “I’m not sending the signal I think I’m sending.”

So I turned the insights into:

• A one-pager you can use as a pre-interview guardrail
• A full guide that breaks each mistake down into what it looks like, why it happens, and how strong candidates avoid it. 

---

💭 Which interview mistakes do you only notice after the conversation is over?

If you’d like the one-pager + full guide, drop below “interview mistakes” and I’ll share them with you.

✌️

#sales #salesenablement #salesenablementinterviews

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Valeria Baglieri

Federico Presicci

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Federico Presicci

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