ICUC

Senior Content Specialist

- Monitoring and responding to comments on clients’ social channels using their brand voice.
- Creating engaging content to enhance audience participation across platforms.
- Aligning with clients’ social media strategies and brand guidelines to ensure excellent audience experiences.

Social Media Content Specialist

Portage Luxury Eyewear

- Guided over 60 customers monthly in eyewear selection, providing expert advice and product knowledge. 

- Promoted specific products, resulting in a 20% boost in sales and enhancing the store's visual appeal to attract more customers. 

- Processed customer payments with 100% accuracy, ensuring precise receipt issuance.

Retail Sales Associate

Kinnect

- Maintained client relationships, evaluated client needs, and created upsell/cross-selling opportunities. 

- Built trust with higher-level POCs within brand teams. 

- Strategized jointly with other teams for social media posts, ORMs, collaborations, and larger campaigns, increasing social media engagement by 10%. 

- Established, documented, and implemented account management processes and procedures, reducing response time to client inquiries by 24%. 

- Led 2 major campaigns for TVS Raider: Sunburn and TVS MotoSoul, contributing to a 14% increase in brand visibility.

Senior Account Executive

SoCheers

- Ideated and executed social media posts and campaigns across platforms for Amazon Prime Music and Godrej Interio, resulting in a 25% increase in follower engagement. 

- Built and strengthened relationships with new and existing accounts, contributing to a 15% increase in revenue growth over 12 months. 

- Led a collaboration campaign between Amazon Prime Music & T-Series, achieving a 13% boost in cross-platform engagement and an 18% increase in streaming numbers.

Account Executive

Hello, I'm Varun Bosmia, a Digital Marketer with 3+ years of experience in creating and executing impactful digital advertising and social media campaigns.

With a track record of driving brand growth and engagement, I've worked with top-tier clients like LinkedIn, Amazon Music, Mahindra Electric, Godrej Interio, and many more. Now, at ICUC, I handle major brands such as Michaels, Straight Talk, Eckankar, and Autobell, ensuring their social presence stays engaging, responsive, and impactful.

At Kinnect and SoCheers, I led campaigns that significantly boosted brand visibility and audience engagement. My expertise in social media marketing, client servicing, and content strategy has helped brands strengthen their online presence and build lasting customer relationships.

As a recognized LinkedIn Creator, I’ve built a personal brand with a community of over 33,000 members, sharing insights on digital marketing, personal branding, and growth strategies.

🔑 Key Highlights:

🚀 Campaign Leadership: Led major campaigns for TVS Raider and collaborated with brands like T-Series and Allen Solly, achieving high engagement and visibility.

🤝 Client Relationship Management: Successfully nurtured client relationships, leading to a 10% growth in account revenue and long-term partnerships.

📈 Content Strategy & Community Engagement: Developed and executed strategies that increased audience interaction and brand impact across social platforms.

🌟 LinkedIn Achievements: Part of the LinkedIn Creators Program, building an engaged community of professionals and marketing enthusiasts.

I recently completed my advanced studies in Project and Marketing Management at Georgian College, Toronto. Now, I continue to apply my knowledge and experience to help brands connect with their audiences in meaningful ways.

Let’s connect and explore opportunities! Reach out at varun.bosmia10@gmail.com or connect with me on LinkedIn.

Varun Bosmia

Technical Lead at LTIMindtree | Thought Leader at Global AI Hub | Associate Editor at AI Time Journal

Akshay is an Associate Principal at LTIMindtree, where he drives innovation within the Industrial AI vertical. With over a decade of experience in data science and AI, he specializes in developing data-driven and AI-powered solutions, encompassing areas like Machine Learning, Computer Vision, Natural Language Processing, and Generative AI.

His expertise spans the entire spectrum of the AI industry, from business requirement understanding and P&L management to building scalable architectures, ensuring end-to-end use case delivery, and leading technology development and team management. This comprehensive skill set allows Akshay to deliver intelligent solutions with significant business impact.

Beyond his technical roles, Akshay is a prolific technology blogger and content writer, sharing insights on technology, business, startups, and entrepreneurship. He previously served as an Associate Editor at AI Time Journal, where he conducted interviews and podcasts with leading figures in the data and AI industry. In his early career, he also mentored students and professionals in various technology domains and programming languages, including Python, AI, ReactJS, and PHP.

To connect with Akshay, please reach out via personal message on LinkedIn.

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Varun Bosmia

Akshay Toshniwal

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