ICUC

Senior Content Specialist

- Monitoring and responding to comments on clients’ social channels using their brand voice.
- Creating engaging content to enhance audience participation across platforms.
- Aligning with clients’ social media strategies and brand guidelines to ensure excellent audience experiences.

Social Media Content Specialist

Portage Luxury Eyewear

- Guided over 60 customers monthly in eyewear selection, providing expert advice and product knowledge. 

- Promoted specific products, resulting in a 20% boost in sales and enhancing the store's visual appeal to attract more customers. 

- Processed customer payments with 100% accuracy, ensuring precise receipt issuance.

Retail Sales Associate

Kinnect

- Maintained client relationships, evaluated client needs, and created upsell/cross-selling opportunities. 

- Built trust with higher-level POCs within brand teams. 

- Strategized jointly with other teams for social media posts, ORMs, collaborations, and larger campaigns, increasing social media engagement by 10%. 

- Established, documented, and implemented account management processes and procedures, reducing response time to client inquiries by 24%. 

- Led 2 major campaigns for TVS Raider: Sunburn and TVS MotoSoul, contributing to a 14% increase in brand visibility.

Senior Account Executive

SoCheers

- Ideated and executed social media posts and campaigns across platforms for Amazon Prime Music and Godrej Interio, resulting in a 25% increase in follower engagement. 

- Built and strengthened relationships with new and existing accounts, contributing to a 15% increase in revenue growth over 12 months. 

- Led a collaboration campaign between Amazon Prime Music & T-Series, achieving a 13% boost in cross-platform engagement and an 18% increase in streaming numbers.

Account Executive

Hello, I'm Varun Bosmia, a Digital Marketer with 3+ years of experience in creating and executing impactful digital advertising and social media campaigns.

With a track record of driving brand growth and engagement, I've worked with top-tier clients like LinkedIn, Amazon Music, Mahindra Electric, Godrej Interio, and many more. Now, at ICUC, I handle major brands such as Michaels, Straight Talk, Eckankar, and Autobell, ensuring their social presence stays engaging, responsive, and impactful.

At Kinnect and SoCheers, I led campaigns that significantly boosted brand visibility and audience engagement. My expertise in social media marketing, client servicing, and content strategy has helped brands strengthen their online presence and build lasting customer relationships.

As a recognized LinkedIn Creator, I’ve built a personal brand with a community of over 33,000 members, sharing insights on digital marketing, personal branding, and growth strategies.

🔑 Key Highlights:

🚀 Campaign Leadership: Led major campaigns for TVS Raider and collaborated with brands like T-Series and Allen Solly, achieving high engagement and visibility.

🤝 Client Relationship Management: Successfully nurtured client relationships, leading to a 10% growth in account revenue and long-term partnerships.

📈 Content Strategy & Community Engagement: Developed and executed strategies that increased audience interaction and brand impact across social platforms.

🌟 LinkedIn Achievements: Part of the LinkedIn Creators Program, building an engaged community of professionals and marketing enthusiasts.

I recently completed my advanced studies in Project and Marketing Management at Georgian College, Toronto. Now, I continue to apply my knowledge and experience to help brands connect with their audiences in meaningful ways.

Let’s connect and explore opportunities! Reach out at varun.bosmia10@gmail.com or connect with me on LinkedIn.

Varun Bosmia

Content Editor | Content Team Lead | Copywriter & Content Writer | German Language Expert & Teacher | Ex DSE | Ex SRCC

🎉 Hey I'm Garima!

The hardest question I’ve ever been asked? Who I am. 

Here’s what I’ve figured out so far

I am 

1. A writer. I’ve been writing since I was 9 years old. (Really, I even got published at 9)

2. A reader. I started with short stories at 4 years of age. Graduated to Harry Potter at 10. Devoured titles by John Grisham, Agatha Christie, and Sidney Sheldon while still in school. Haven’t looked back since.

3. A traveler. I’ve been to 10 countries and 66 cities so far. I always want to be more cities old than years because life is short. And the world? Huge. 

4. A content marketer who is interested in SaaS, technology, and the business of doing business

I’ve 5 years of experience across all things content, with 2 years of experience in B2B SaaS 

Here’s what I can do for your SaaS or e-commerce business 👇

🌟 Content strategy

From identifying your ICP to creating a strategy that will help you speak to them instead of at them, I can support you every step of the way

🧠 Thought leadership articles

I derive not just creative joy but also spiritual fulfilment in writing content that ACTUALLY helps someone make sense of the world

🔥 SEO blogs

I can help your brand become a formidable online presence with SEO blogs that drive action across all funnel stages—from awareness to conversion

💫 Copywriting

Say goodbye to dull and hello to dazzling! I'll weave strategic copy that will deliver direct value to both your customers and your business. I write copy for

1. Websites and landing pages
2. Company social media pages
3. Personal LinkedIn profiles (ghostwriting)
4. Digital ads—Google, Facebook, LinkedIn, and Twitter
5. Product videos

My approach?

🕵️‍♀️ Step 1: A deep dive into your target audience and content objectives 
🔍 Step 2: Good ol’ research to understand what works—across blogs, videos, books, podcasts, surveys, reports, social media…you name it
📚 Step 3: Connecting the dots to lend your piece the unique angle and voice it deserves; creating stories that don’t just sell but also seek to inspire

The results?

1. Better brand visibility (4M search impressions in 1 year with <100 blogs)
2. Higher audience engagement (300+ keywords in top 10 positions; Average session duration of 4m 45s for a 1200-word blog)
3. Qualified leads and revenue ($97k in MQLs through SEO blogs in 1 year)

Want similar results for your business? 

Reach out to me in DMs or drop an owl (I mean, email) at: gbehalwrites@gmail.com

taplio

The Battle

Varun Bosmia

Garima Behal 🚢

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