Director of Marketing - B2B SaaS | ABM | Growth

With over five years spearheading marketing at Trundl, I have honed expertise in HubSpot and digital campaigns to propel brand awareness and growth. My journey has been marked by the adept creation and execution of strategies that have consistently delivered results, fostering Trundl's market presence.

My core competencies include ABM, HubSpot Marketing/Sales, Email Marketing, LinkedIn advertising, Content Marketing, Paid Advertising, SEO, Analytics and the orchestration of digital campaigns that resonate with our target audience.

Varun K.

Trundl Inc.

At Trundl.com—a company which was often mistaken for a “trundle bed” brand—I was the 2nd marketing hire, building its digital presence from scratch when the team had just 2 members.

In 2 years, we transformed its digital presence from a single placeholder page to a 100+ page website, adapting to business needs and budgets. Led website development, implementing high-performance landing pages, WordPress plugins, and SEO optimizations to enhance speed and functionality.

Content, Demand Gen and Email Marketing:
Repurposed webinars into blogs, guides, and case studies, driving inbound marketing. Led end-to-end lead generation via ZoomInfo, Apollo, MailerLite, Mailshake, Zift Solutions for outreach and nurturing. Improved email segmentation, open rates, and engagement.

Marketing Automation & CRM:
Optimized HubSpot workflows for lead scoring, nurturing, and sales alignment. Built automation to streamline customer interactions, boosting efficiency.

Brand & Growth Strategy:
Developed brand guidelines, social media profiles, and a unified voice. Executed ABM campaigns with targeted messaging and landing pages for high-value accounts.

Webinar & Event Management:
Managed webinars from promotion to execution, maximizing post-event content. Led newsletters, promotional emails, and audience engagement.

Analytics & SEO:
Used GA4, Google Tag Manager, and Looker Studio for KPI tracking. Conducted SEO audits, schema markup, and Core Web Vitals optimizations for organic growth.

Key Projects:
	•	Scaled Trundl’s website beyond 100 pages with strategic redesigns.
	•	Overhauled HubSpot CRM, refining segmentation & nurturing workflows.
	•	Built a content repurposing system, making webinars evergreen.
	•	Launched ABM-driven campaigns with personalized outreach.
	•	Established data-driven marketing strategies for competitive growth.

Worked cross-functionally, mentoring junior marketers & collaborating with leadership to drive digital success.

Digital Marketing Specialist

Indian Institute for Human Settlements

- Candidate Sourcing & Screening: Identified and evaluated potential hires through job portals, referrals, and networking events, ensuring a consistent pipeline of qualified applicants.
- Interview Coordination & Scheduling: Collaborated with hiring managers to set up and conduct interviews—managing calendars, room bookings, and communication with candidates.
- Recruitment Process Management: Maintained applicant records, tracked candidate progress, and updated internal stakeholders on hiring timelines.
- Offer & Onboarding Support: Assisted in drafting offer letters, clarifying role expectations, and guiding new hires through initial orientation.
- HR Policy Adherence: Applied organizational guidelines throughout the recruitment cycle, balancing candidate experience with compliance and best practices.

- Strengthened organizational skills by overseeing multiple recruiting projects simultaneously.
Gained hands-on experience in end-to-end hiring processes, laying a solid foundation for people-centric roles.
- Honed communication and stakeholder management capabilities, crucial for both HR and cross-functional team collaboration.

Internship

Self-employed

- Brand Identity & Collateral: Created logos, marketing materials, and digital assets for small businesses and theater groups, blending visual storytelling from my performing arts background with modern design principles.
- Project Management: Oversaw end-to-end projects—from client consultations and concept development to final production—ensuring timely delivery and budget adherence.
- Design Tools & Techniques: Employed Adobe Photoshop, Illustrator, and video-editing software (e.g., PowerDirector, VideoScribe) to produce engaging visuals. Explored no-code web tools to help clients enhance their online presence.
- Collaboration & Communication: Worked with a diverse client base, honing my ability to tailor designs to varied branding needs. Built strong relationships through clear communication and iterative feedback.
- Foundation for Marketing Transition: This hands-on design experience naturally paved the way for my shift into digital marketing. By understanding audience appeal, brand aesthetics, and user engagement at a granular level, I developed the creative and strategic skill set that informs my work as a Digital Marketing Specialist today.

Independent Graphic Designer

Yours Truly Theatre

Managing social media pages to generate impression 
Designing creative for publicity different online platform
Content Creation using in-house videos and photos
Editing content using tools like Photoshop and PowerDirector
Created an online animated module for POSH policy a Whiteboard Animation (VideoScribe)
Making cold calls to leads
Corporate training(BEL, HAL, Dalberg), actors, newcomers (including millennial) and children.
Trained around 600+ individuals across various age groups and demographics.
Got Trained by Veterans in the field of Performing Arts/Pure Arts from across the countries.
Got opportunities to perform across all major stages in Bangalore ranging from Under Trees in Open fields for Children and Laborers, Government Schools for Children, Orphanages, Old Age Homes, Private Schools, IT Companies, Government Organizations and more.

Actor / Trainer / Space Manager

- Blog & Article Writing: Produced engaging content on diverse topics—ranging from wedding traditions to music techniques—tailored to the platform’s target audience.
- Social Media Content: Conceptualized and designed creative posts for Facebook, strengthening brand identity and user engagement.
- Website Copy & Editing: Generated copy for various webpages, ensuring consistent brand voice and optimized user experience.
- Project Coordination: Oversaw multiple website and social media projects, collaborating with designers and stakeholders to meet deadlines and maintain quality.
- Internal Documentation: Drafted clear, concise internal documents to streamline processes and communication.

Freelance Writer

Airpush, Inc

- Advertiser Query Resolution: Responded promptly to client questions, troubleshooting technical issues related to ads and campaign setup.
- Guideline & Compliance Management: Ensured all advertisements adhered to company policies and industry standards, maintaining quality and brand safety.
- Account Management: Monitored advertiser accounts, optimized campaign performance, and facilitated smooth onboarding processes.

Solution Support Executive

Yours Truly Theatre Repertory

Some of the plays I was part of are:
o The Nuisance of Hamlet – A shadow play for children sensitizing about the issues
like peer pressure, aspirations and bullying
o The Corporate Politics of Macbeth – A shadow play for Adults to build a platform
for working people to open up and share their experiences related to politics and
backbiting at the workplace.
o Bollywood Shadow performance – A show that along with the theme of
Bollywood emphasized on the fact that in the end, its family and relationships that
matters
o Playback Theatre performance – A show where the Actors are unrehearsed and
the ideas and stories shared by the audience are converted into a play with creative
representations impromptu.

Professional Actor

iPRIMED Education Solutions Private Ltd

Marketing roles:

Increased the visibility of organization on web space using Social Media 
Handled various tasks of Inbound Marketing

Took sessions on Social Media Marketing with the students as a facilitator

Performing Market Research and regular Competition Analysis
Maintained the Word press blog

Played an important role in organizing 2 successful events of the company:
1. Alumni Meet at IIM, Bangalore
2. IPRIMED-CPP Conference on Beyond Employability– Implications of Skill Development, IIM   Bangalore o Visited colleges for the purpose of business development

Miscellaneous roles:
Guiding the Designers and Developers in updating the company Website/Facebook/Twitter accounts

Have travelled to several parts of India to meet, communicate and collaborate with the clients, conduct assessments to select prospective candidates for training

Evaluating and selecting the right candidate as per company’s requirement

taplio

The Battle

Varun K.

Amarendra Kumar A.

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