Director of Marketing - B2B SaaS | ABM | Growth

With over five years spearheading marketing at Trundl, I have honed expertise in HubSpot and digital campaigns to propel brand awareness and growth. My journey has been marked by the adept creation and execution of strategies that have consistently delivered results, fostering Trundl's market presence.

My core competencies include ABM, HubSpot Marketing/Sales, Email Marketing, LinkedIn advertising, Content Marketing, Paid Advertising, SEO, Analytics and the orchestration of digital campaigns that resonate with our target audience.

Varun K.

Anil Batra

Optizent

Optizent offers Digital Marketing & Analytics consulting and training services. 
Clients include organizations such as Apptio, Estee Lauder, HCL, Michigan State University, Microsoft, ZipLogix,  Bellevue College

Helping organizations become data driven. Evangelize data driven thinking for product development, websites and media.  Helping customer unleash the power of 3rd Party and 1st Party data sets to drive effective marketing. Using data such as weather, traffic, competitive index, demographic etc. with product attributes, sales and behavioral data to provide contextual insights to drive mult-channel marketing and product sales.

Workshops that I have conducted:
Storytelling with Data workshop
Influencing with Data workshop
Developing a data driven culture workshop
Data driven product development and design
Digital Transformation ROI model
Adobe Analytics
Adobe Launch and DTM
Google Analytics 4 (GA4)
Google Tag Manager
Google Data Studio
A/B testing
Tableau

Chief Executive Officer

Optizent Academy

Empower your team with Digital Analytics knowledge

Managing Director

Wunderman

Lead the Analytics and Insights team for key accounts that included Microsoft. Developed and Optimized digital marketing using data, analytics and testing for various clients. Responsible for P&L.

Head of Digital Marketing Analytics and Insights

iJento

Lead consulting services to help clients  leverages web analytics data to drive online personalization saving over 25% spend on customer service support while driving over 10% increase in conversions.

Business Consulting, VP

Leading the Search and Analytics group at POP, an interactive agency in Seattle.

VP of Search & Analytics

Digital Analytics Association

During my tenure on the Board I created the concept of bringing Web Analytics to local levels. We started the first local symposium in Seattle. Since then the local symposiums and chapters have been created in various cities around the world.

Member of Board

Ascentium

Head of Analytics, Social Media and Search Engine Marketing

Partner and Chief Analytics Officer

ZeroDash1

Founding member of the company. Responsible for building, managing and leading a world-class web analytics, optimization and search engine marketing consulting practice. 
Later sold to Ascentium

Director of Analytics and Strategy

POSSIBLE

I built the team and lead the largest Web Analytics and Optimization Accounts for ZAAZ. I lead integration of the analytics and optimization capabilities with Wunderman when ZAAZ was bought by Wunderman. Lead the joint Wundermand/ZAAZ teams.

Senior Manager, Analytics & Optimization

AudienceScience

Group Manager

Using Data, Analytics and Marketing Technology to drive better marketing, websites and digital products. 

Digital Marketing & Analytics executive with extensive experience in driving growth for fortune 50 clients and building and leading high performance Digital Marketing, Analytics and Insights teams.

Former Board Member of Digital Analytics Association. Worked with organizations such as HCL, Estee Lauder, Michigan State University, Microsoft Advertising (Bing), Digital Analytics Association and Digital Analytics Hub.

Leader with building and growing teams responsible for MarTech (Marketing Technology), Web Analytics Strategy and Implementation, Conversion Rate Optimization, A/B Testing, Web Analytics Implementation, Growth Hacking, SEO, Email Marketing, Display Advertising, Social Media.

Some technologies that I deal with:  Adobe Analytics, DTM, Adobe Launch, Adobe Target, Google Analytics, Google Tag Manager, Google Data Studio, Optimize, Tableau, SQL, mySQL

Specialties: Digital Marketing, Analytics, Data, Remarketing/Retargeting, Growth, Conversion Optimization, A/B testing, Personalization, SEO/SEM, Display Advertising, Social Media, Email, Business Development, Customer Relationship Management (CRM), Partner Management, Product Development, Consulting and Startups.

taplio

The Battle

Varun K.

Anil Batra

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