Director of Marketing - B2B SaaS | ABM | Growth

With over five years spearheading marketing at Trundl, I have honed expertise in HubSpot and digital campaigns to propel brand awareness and growth. My journey has been marked by the adept creation and execution of strategies that have consistently delivered results, fostering Trundl's market presence.

My core competencies include ABM, HubSpot Marketing/Sales, Email Marketing, LinkedIn advertising, Content Marketing, Paid Advertising, SEO, Analytics and the orchestration of digital campaigns that resonate with our target audience.

Varun K.

HighRadius

In my role as Lead Graphic Designer at HighRadius, as a B2B company, I spearheaded brand consistency efforts, mentored junior designers on leveraging AI for impactful designs. I led successful website redesigns, doubling click-through rates and enhancing MQL capture for improved conversions. Additionally, I overhauled various content types, increasing organic traffic and conversion rates significantly.

Lead Graphic Designer

Trundl Inc.

• As a B2B organization, Firstly I needed to establish brand consistency across collateral assets, laying the groundwork for project & sales team alignment.
• Revamped company website, achieving a 10x revenue surge through user-centered design approach.
• Aligned Global & Indian teams to enhance brand representation, propelling company towards Platinum Solution Provider status.

Graphic Designer

Digital Minds software solutions Pvt Ltd

• Spearheaded diverse design projects across web applications, mobile apps, social media assets, & more, showcasing versatility in design mediums.
• Strategically supported Marketing Team, resulting in a 2x increase in client conversions, positioning the company as a leading Construction Building Firm in Australia.
• Implemented UCD for mobile & web app projects, guiding them through development phases till Go-Live.

Sr. Graphic Designer

NSIC-Technical Services centre

Graphic Design Faculty 

At HighRadius, my role as Manager Creative Servcies revolves around pioneering AI-infused design strategies for B2B marketing that not only amplify brand consistency but also mentor a robust team of junior designers. Our collaborative efforts have led to successful website redesigns, resulting in a two-fold increase in click-through rates and a significant improvement in conversion metrics. With a focus on KPI Reporting, Team Management, and Peer Mentoring, the vision is to create impactful designs that resonate with users and elevate the brand's digital presence.

The journey at HighRadius has been instrumental in overhauling to bring brand consistency on key visual assets like blogs, case studies, eBooks and white papers, which has notably increased organic traffic and conversion rates. These achievements are a testament to our dedication to the brand and its narrative through context-driven illustrations and comprehensive internal HR collateral. The expertise in UX Design and Branding Strategy, fortified by certifications in 21st Century Design and Usability Analysis, underpins the strategic objectives and innovative outcomes delivered by our team.

taplio

The Battle

Varun K.

Vara P

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