Content @ Kurogo | LinkedIn Creator Accelerator

I just moved from Bangalore to London on a fully sponsored writing job. Here's my story so far:

Age 17: did 4 internships in a gap year before my undergrad
Age 18: started writing online on Instagram, Medium, and LinkedIn
Age 19: signed my first ghostwriting client
Age 20: graduated uni with first-class distinction
Age 21: one of the youngest members of LI's creator accelerator, got paid lakhs to write here (wild)
Age 22: beat 700+ people to get my dream job in personal branding
Age 23: dropped out of a Masters degree from KCL
Age 24: moved back to London for work

I've had quite the unconventional story. 

The fact I'm the proudest of isn't any of the "achievements" but that I did it all my way.

I write mostly to my younger self. 

My journey is an example of how your life can change if you refuse to conform and earn the right to play your own game.

Today, the clients I work with at my job are multi-millionaires dominating their industries. I'm lucky I get paid to learn from them everyday.

If you'd like to get in touch with me, email me at varunkhadri@gmail.com.

Varun Khadri

Luxuries most people don’t realise they have:

1. Having your parents still alive
2. A partner who always backs you
3. A full belly
4. Clean water running through your taps
5. Enough in the bank to not worry about rent
6. Your limbs work flawlessly
7. Doing work you like
8. Paid time off

We’re all luckier than we realise.

The older I get, the more I realise that my parents were right all along.

A good life to me today is:

- Eating more home-cooked food
- Reading/learning continually
- Playing every evening
- Using my phone less 
- Drinking less soda
- Going to bed early
- Working hard
- Being honest

All the things my parents tried to get me to do as a kid.

Funny how life comes full circle!

14: Wrote my first words online (WordPress blog).
15: Quit my pursuit of professional Badminton in Bangalore.
16: Started making money for the first time, working for myself.
17: Did 35 model UNs in one year, won at some.
18: Took a gap year to do internships and get formal work-ex.

19: started writing on Instagram.
20: miserable in undergrad, being taught outdated stuff.
21: started writing on Medium and signed my first ghostwriting client.

22: somehow graduated with first-class distinction.
23: LinkedIn paid me $2500 to write on the platform, wild times.

24: got into King's College for post-grad and moved to London.
24: was disappointed at the calibre, dropped out, and moved back home.
24: ended a long-term relationship I knew was wrong for me.
24: started working my dream role at my dream company.

25: moved back to London for work on a sponsored visa.

29/01/26 - writing this post at 6 am before starting work in one of my all-time most hectic weeks.

Growing up, all I heard was:

"Writers are starving artists"
"Stop posting everything online"
"You'll never amount to anything if you don't study".

I begrudgingly listened for a few years.

Then I realised:
If I don't want their life, why am I taking their advice?

The takeaways from my journey:

1. Try lots of things, something is bound to stick.
2. You can have the best plan, but life will still surprise you.
3. You're capable of building the life you want - if you put in the work.

Tell me in the comments - what's the most interesting part of your story?

The superflu is no joke.

Last Tuesday, I proudly announced to Sam G. Winsbury  “I’m going to try to not take a single sick day in 2026”

Next day, I got the flu and had 104 degree fever for the whole week.

I couldn’t get out of bed for days.
I lost 4 kgs in 6 days.
I didn’t have enough strength to even stand in the shower.
I dissapeared from LinkedIn for the first time ever.

All this isn’t to say “wow pls cry for me”.

The point is that you can have the best of intentions but…

When your health breaks, when life comes for you, every plan goes out the window.

Then, you gotta adapt and readjust.

Life will never follow your script, but hey - isn’t that what makes it worth living?

You trust the bartender to not spit in your drink.

You trust the pilot to not crash the plane.

You trust the doctor operating on you to not be a fraud.

You trust your barber to not mess up your hair.

You trust the barista to make your coffee properly.

Then tell me, my friend, why do you refuse to trust that you're capable of more?

Why do you refuse to believe you can achieve your wildest goals?

If you can trust strangers blindly, you can back yourself to build the life you want!

♻️ Share this with a friend to remind them to believe in themselves.

Every single positive outcome in my life was born out of a single decision I made.

From the job I work to the city I live in to the people I know, 

It was all shaped by one choice:
Building my personal brand.

Most people think a personal brand is about followers.
It’s not.
A personal brand is leverage.
And leverage touches every goal in your life.

➡️ Career?
Your brand speaks before you enter the room.
Opportunities find you - jobs, clients, partnerships, because people already trust your thinking.

➡️ Money?
When people know what you stand for, they’re willing to pay for your perspective.
They’re more willing to pay not just for your time.
But also your point of view.

➡️ Freedom?
A strong personal brand gives you options.
You choose who you work with, what you say yes to, and where you spend your energy.

➡️ Confidence?
When you articulate your ideas publicly, you stop second-guessing yourself privately.
And clarity creates confidence.

➡️ Impact?
Your experiences don’t just stay experiences.
They become lessons that help other people move faster, avoid mistakes, and believe in themselves.

But here’s the real truth most people miss:
You already have a personal brand.

The only question is - 
are you shaping it intentionally…
or letting others define it for you?

So build your personal brand.

Not for attention.

But for everything else - better career, higher income, more freedom, and deeper relationships, that visibility unlocks.

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As a young person, you have two choices.

Live it up in your 20s.
Travel. Party. Say yes to everything.
Stretch adolescence a little longer.

Or put your head down early.
Work when others are playing.
Build skills, discipline, and direction while you still have the most energy to do so.

Neither path is WRONG.
But they do compound very differently.

One optimises for memories now, and optionality later - often with more pressure, more catching up, more trade-offs in your 30s.

The other delays gratification.
It looks boring from the outside.
But it buys leverage: confidence, competence, and freedom that most people only start chasing a decade later.

What people don’t say enough is this:

You don’t magically “figure it out” with age.
You inherit the consequences of how you spent your time.

The real question isn’t fun vs grind.

It’s: WHEN do you want life to feel lighter?

I’m choosing to build early, so future me doesn’t have to sprint forever.

What are you choosing?

A day in my life as a 25-year-old in London (21/01/26) 👇🏻

- Up at 7 am, usually an early riser but it’s my first winter here and it’s been harder to wake up early lately.

- Coffee, quick meditation, and at my desk by 8.30 am

- Start my day by writing my LinkedIn content before anything else and commenting on the team’s posts

- Leave from home as we’re having a co-working day in Paddington, 35 mins on the tube door to door

- Get to the coffee shop at 10 am and meet a couple of colleagues, we work remotely, but it’s always nice to catch up in person, the vibes are good, plus working in person pushes me to work harder

- I’m nervous to take a client call at 11.30 because it’s a new client and I usually avoid doing meetings when I’m working out of public spaces, thankfully the cafe wasn’t too noisy so the call went well

- Break at 12.30 for lunch with my colleagues, over lunch we talk about workout routines, the company's 2026 strategy, a few problem clients, and where we see the industry heading - we’re all obsessed with what we do

- Back to work at the restaurant we were lunching at, it’s a nice quiet spot and we were the only ones there, so it was the perfect spot to work from

- Around 4.30 pm we wind up for the day to avoid the rush hour on our way back home, on my way back I do a food shop because the nice supermarket I like getting my groceries from is closeby. I also grab a quick pain au chocolat as a pre-workout snack

- Back home an hour later, quick call to catch up with family and then it’s time to get a lift in with my friends, it’s super convenient having a gym in my building so no excuses of “I’m too tired to get out of the house”.

- Dinner at 8 pm, my friend made curry so I shamelessly steal some from her and heat up frozen naans

- 9 pm: I do the dishes, watch a little bit of Netflix (just finished a show called Run Away), and in bed for 10 pm

📷 On days that I feel a little homesick, happening days like these make me glad I took the leap of moving away from my hometown. Still hard being away from my loved ones though.

But that’s a day in my life, what do your days look like?

A perk of my job is I get to pick the brains of the top 1% performers daily.

A surprising pattern I’ve noticed in them is:

They have ridiculously boring habits.

They do the same things over and over again,
Longer than would be considered reasonable by most others.

The top 1% prioritise the simple things like being up early, reading, exercising consistently, and so on.

From the outside, it’s easy to assume your idols live a super happening, exciting life.

And maybe they do - at times.

But most of their days, and how they got where they were in the first place, is by doing the boring things right consistently.

Excitement is overrated in the pursuit of excellence.

I can’t believe I’ll log into work on Monday and not see a familiar face.

We’ve never agreed on everything but we’ve never had to.

I’m going to miss us bickering so much!!! 🫣😆

We’re sad to be losing you Megan Bishop but also so happy for you as you head off on your next adventure. You’re doing something equal parts terrifying and exciting. We know some days are sh!t and chaotic but we’re so proud of you - now and always ❤️

This isn’t goodbye but an “until next time” 🥂

I’ve never been told by someone more successful than me to have more work life balance and take it easy.

I’ve never been told by someone fitter than me that I need to let loose and eat out more and drink more with them.

I’ve never been told by someone wealthier than me that I need to buy more designer brands and spend more than I make.

Coincidence? I doubt it.

The fastest hack for behaviour change is controlling your environment.

If you don’t get liquor home, you’re less likely to drink.

If your friends work out, you’re more likely to go to the gym.

If you hang around smokers, you’re more likely to smoke.

Control who and what you allow around yourself.

Behaviour change is downstream from the right environment.

I start every week by studying virality on LinkedIn.

Every Monday on our team standup, Bruce Martinus and I break down a high-performing post for the rest of the team.

We do this because:

- It teaches the rest of the team at the agency how to reverse engineer viral content, even if that might not be their core role.

- It keeps us sharp and helps us keep our ears close to the ground.

- Social platforms are constantly evolving, what worked last week might not work this week, so if you're not keeping up with the platforms, you'll get left behind.

I've been in the personal branding space for years and have written thousands of posts, hundreds of viral ones.

Yet I still learn new things about LinkedIn every single day.

Always a student of the game :)

January was the longest 6 months of my life.

I’ve been so much better with my habits once I got clear on what my bare minimum looks like.

When I’m sick and can’t get to the gym, I try going on just a short walk after a meal.

When I’m unmotivated and don’t feel like creating content, I fire off a quick tweet and I’m done for the day.

When I’m tired and don’t feel like doing my skincare routine, I just put moisturiser and call it.

When I’m lazy and don’t feel like working, I do the tasks that HAVE to get done that day and finish up.

The goal isn’t perfect consistency.

It’s to have no zero days.

What version of the habit can you manage to do even on your worst days? 

That’s what you’ve to figure out to make a habit stick.

📷 - is it socially acceptable to still use Christmas pics?

Being healthy is actually really simple: 

Sleep enough, drink less and don’t smoke, eat nutritious food, do work that fulfils you, and stay away from toxic people. 

Doing just these basics right will already put you ahead of 99% of the crowd. 

Don’t overcomplicate it.

📷 - having an active Sunday here in London, what are you doing today?

My 2026 motto: say yes more.

Last year was a lot - I moved countries, juggled a demanding job with hobbies like sports and content creation, as well as maintained my existing close relationships.

As a consequence, however, I said no to most other things.

Going to events, meeting new people, travelling more, new interests - everything took a backseat.

And I’m glad I did that and narrowed my focus to prioritise the most essential.

But saying no to everything won’t serve me well in this next phase.

I didn’t move to London to be in a shell.

So I’m saying “yes” more this year.

I’m realistic though, as an introvert, most things still don’t appeal to me.

I like my own little world and simple daily routine.

But every now and then, I’m pushing myself to do new things, meet new people, and have new experiences.

I’m more open to widening my perspective and changing my opinion on things.

Let’s see how it works out.

What are you saying yes to more this year?

LinkedIn is becoming too same-y.

Most content here looks the same. 

It's ultra safe, templatised, and the same recycled stuff that those who of us who owe this platform our living recognise all too well.

And look, I don't blame creators or LinkedIn.

Every platform goes through a cycle of figuring out what type of content to push to best meet business goals, and then people are attracted by the gold rush and give the platform exactly the kind of content they KNOW it will push.

But we need to be careful here.

We don't want to make this platform so homogenous that it's boring.

I'm fully aware that my work significantly contributes to the problem (I mean - my last post was literally about why I enjoy reverse engineering viral content).

But I'm also happy to see that both the platform and the people on it are becoming increasingly cognisant of this overtemplatisation of content here.

We write hundreds of posts a week and we're seeing now that content that tells meaningful stories, breaks formats, and provides real utility to users is being prioritised by LinkedIn.

It's not just okay to break the rules every once in a while but a smart choice.

The creators who are really on it with LinkedIn are already waking up to this.

I'm seeing more and more viral posts that go against conventional LinkedIn advice: chunky paragraphs, no media, rogue emojis, giving risky opinions, etc.

Blindly blasting out '7 B2B lessons' type of stuff doesn't hack it anymore.

And I for one, am relieved it doesn't.

So - I'm excited for the future of LinkedIn. Are you?

I help founders build their brand on 𝕏 and LinkedIn with influential content • 15M+ organic impressions for my clients in the past 25 months • Sharing content on writing, entrepreneurships and marketing

Most people try to be louder.

I’ve learned it’s better to be truer.

When I moved to Mumbai for college 4 years ago, I was chasing independence.

I wanted to stand on my own feet, pay my own bills, and see what I was capable of.

That curiosity pulled me into content.

At first, I wrote to earn.

But soon, I realized that the people who stood out online were the most consistent one. 

They showed up. 
Every day.

That’s when it hit me: it’s possible.

Over the years, that belief shaped everything I do.

I stopped chasing attention and started focusing on authenticity.

Because I believe that you don’t build trust by shouting, you build it by showing up as yourself.

Since then, I’ve helped founders, coaches, and leaders cut through the noise: 

→ Turning ideas into viral moments
→ Creating impactful content with purpose and precision
→ Building systems that turn visibility into opportunities
→ Crafting stories that make people stop scrolling and start trusting

20M+ organic impressions later, I still believe the same thing:

You just need to be real where it matters, not everywhere. 

Outside of work, I’m either running long distances, geeking out over functional training (because with weightlifting I’d probably have turned into the next Arnold), or spending time with dogs, the best kind of company.

I’m still learning, experimenting, and figuring out what “authentic” really means in a world full of filters.

If my story or work resonates with you, I’d love to connect and exchange ideas with you!


Hasta entonces, mi amigo y amiga.

Arya Sattvikk

Today I sat down to review my 2025, and my North Star became clear.

Here’s what went wrong, what went right, and what I’m carrying into 2026.

Biggest setbacks: 

> Couldn’t move forward with my MBA dream
> Couldn’t continue with the agency I was confident with 
> Couldn’t manage my family, work, and mental health
> Got the ankle and back injury from lifting heavy and running 
> Failed to move forward with the second stage interview for the writer role in one of my dream companies 

Biggest wins: 

> Giving gold + money to my mom on my birthday
> Worked with high-profile clients at my prev. agency
> Sponsoring the trip to Mumbai for my mom + sister
> Making the fat amount of money in my whole life
> Going back to meet my family after 3 long years in Mumbai 
> Clearing out all my educational + Credit card loans and bills 
> Grateful to work with a founder I admire and learn from daily 
> Started working with Shreya (long-time inspiration since college)

Now, moving forward with 2026, here are some habits I’m adding: 

> Consistently Posting content 
> Getting up early in the morning 
> Studying every day for my MBA exam 
> Working out 5 times a week (minimum)
> Allocating 4-5 hours weekly for upskilling
> Keep overdelivering to my clients (no matter if I have to work late nights or early mornings)

And if you’re here till the end and reading the post, thank you for being a part of my journey. I would love to connect, share ideas, and learn more from you. 

:)

Writer behind the creators you admire I 20M+ organic impressions across X & LinkedIn I Runner & Pet lover I Exploring the unexplored in writing, marketing, and ideas that move people.

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Arya Sattvikk

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The Battle

Varun Khadri

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Varun Khadri's LinkedIn Performance

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