Kurogo

Content Writer

We create thought leaders through personal branding

Post-Grad Survival Guide

Took over the publication from my friend Tom. With 44K+ followers on Medium, we're one of the biggest publications on Medium. We help 20-somethings live happier & healthier lives.

Editor in Chief

FinGhost.io

Helping finance and real estate professionals build their audiences on LinkedIn

Writer

Foundry 

Writing content for world-class professionals and industry leaders across niches such as Law, Tech, AI, Business, and more.

Kohort

Head of Content

Building the copy for the website, creating eye-catching LinkedIn posts for the founder, and writing informative articles, among other things.

Ghostwriting & Copywriting Consultant

Mobco Media

Helped build the CEO's personal brand through LinkedIn and writing articles on highly reputed websites like Forbes.com and Entrepreneur.com.

Ghostwriting Consultant

LinkedIn

The LinkedIn Creator Accelerator Program is an initiative designed to invest in creators. In India, 200 creators were selected from all over the country and given financial grants, resources, and mentorship from the country’s leading creators and executives. I was one of the youngest people selected for the program and worked alongside thought leaders from various industries.

LinkedIn Creator Accelerator Program India 2022

upGrad

I was a part of the Business Intelligence team for most of my tenure at the company. Among other things, I also worked in Talent & Acquisition, helped organize and manage the National Sales Meet 2021, and worked on researching colleges and subject matter experts in the course-building process.

Business Intelligence

WellnessCalendar.ai

Wrote, edited, and published content, based primarily in the niches of Health, Wellness, and Fitness. I also wrote captions for Social Media, emails, and posts for the Founders’ handles.

Torrey Pines Foods

Responsible for designing, creating, and publishing all of the company’s Social Media content, campaigns, and generating leads through Social Media platforms and other online mediums.

Social Media Strategist

Content @ Kurogo | LinkedIn Creator Accelerator

I just moved from Bangalore to London on a fully sponsored writing job. Here's my story so far:

Age 17: did 4 internships in a gap year before my undergrad
Age 18: started writing online on Instagram, Medium, and LinkedIn
Age 19: signed my first ghostwriting client
Age 20: graduated uni with first-class distinction
Age 21: one of the youngest members of LI's creator accelerator, got paid lakhs to write here (wild)
Age 22: beat 700+ people to get my dream job in personal branding
Age 23: dropped out of a Masters degree from KCL
Age 24: moved back to London for work

I've had quite the unconventional story. 

The fact I'm the proudest of isn't any of the "achievements" but that I did it all my way.

I write mostly to my younger self. 

My journey is an example of how your life can change if you refuse to conform and earn the right to play your own game.

Today, the clients I work with at my job are multi-millionaires dominating their industries. I'm lucky I get paid to learn from them everyday.

If you'd like to get in touch with me, email me at varunkhadri@gmail.com.

Varun Khadri

What people see:

1. Financially sorted
2. Moved to London at 24
3. Get to ghostwrite for a living
4. Work with the smartest people

What people don't see:

1. Said no to everything and saved £ for years
2. Felt alone and depressed for a long time
3. Hated every job and gig before this
4. Outgrew almost everyone I knew 
5. Chronically anxious

Social media is never the full picture.

Don't compare your dark moments to their highlight reel.

I ordered Paneer ghee roast. I was served Prawns ghee roast.

I was too hungry to notice the visual difference in the texture so I took a couple of bites.

I'd never eaten non-vegetarian food in my life before, so I quickly realised something was off upon tasting it.

This was a week ago, I was on vacation with my family, in one of the most popular restaurants in Coorg.

Understandably, I was fuming.

And I wanted to throw up.

But I knew I had a choice.

I could cause a scene, hold the restaurant accountable, post bad reviews, get into a screaming match, demand reparation, etc.

For my non-Indian audience, this might feel like an overreaction.

But we Indians take our vegetarianism pretty seriously 😅

So the mistake the staff made was pretty much the worst thing you can do in F&B here.

But it was just that, a mistake.

The waiter/chef simply misheard our order.

Getting into a fight wouldn't fix or undo anything.

So I sent the food back, let the manager know what'd happened, and told them I wasn't pleased.

They apologised, served us the correct dish, I ate it half heartedly (having lost some of my appetite), and moved on with my life.

Sometimes, you just gotta put a pin in things, be the bigger person, and leave it at that.

Who among us hasn't made a bad mistake at our jobs?

So why is it hard for us to empathise when someone from the hospitality sector makes one?

Being kind in situations where being unkind would be an understandable reaction is what reveals the kind of person you really are :)

P.S.
My no. 1 pet peeve is people who treat waiters badly, I instantly lose respect for these people.

P.P.S.
What would you do if you were in my place?

7 unhinged things I did to build my dream life that paid off:

1. Ended a 3-year relationship that wasn’t going in the right direction

2. Dropped out of a Masters program at one of the best universities in the world

3. Moved to another continent for a remote job I could do from anywhere

4. Cut off childhood friends who I knew were toxic and bad for me

5. Stopped aimlessly partying, getting wasted, and chasing girls

6. Played multiple sports at a competitive level until I became a Jack of all trades

7. Invested 50% of my income for 3 years straight, lived way below my means

The result: I’m healthier, happier, freer, and wealthier than I’ve been in years.

This is your reminder to make the “crazy“ choices that make sense for your personal goals.

Seek advice from others, but remember only you know what’s best for you ✌🏼

Top 5 feelings I love:

- Drinking a hot cup of coffee on a chilly morning and having it slowly warm you up from the inside

- Going through a client’s LinkedIn posts and only seeing triple digit reacts

- Cutting open a piece of burrata and watching it melt over the pizza

- The sound of a feather shuttle when I hit a jump smash with a newly strung racquet

- Being in bed after a warm shower at night in fresh sheets

I’m trying to appreciate the little things in life that we take for granted more.

What’s your favourite feeling?

Friendly reminder: if you don't ask, the answer will always be "no" :)

I’ve experienced heartbreak, almost lost all my money once, and survived childhood trauma for years.

But leaving my friends and family behind and watching them cry at the airport,

Will always be the most painful thing I experience.

These are the people who’ve stood by me for a decade.

My flights from Bangalore to London are always a teary mess.

But this time, I’m choosing to remind myself that for a few weeks a year, I still get to live life, travel, and laugh with my day 1 people. 

Not everyone gets that.
Not everyone is so lucky.

There are still tears as I write this while touching down at LHR - but some of them this time are also happy tears and me thanking God I get to live this life ❤️

No alternative text description for this image

Taking care of myself is a non-negotiable.

Not because I love self-care.

But because I want to be the best version of myself.

I want to be the best writer, athlete, and person I can be.

This means eating right, sleeping enough, reading more, not drinking as much, and cutting off bad energy.

I do these things because I have high standards for myself and big goals.

So I better align my actions with my ambitions.

High performance starts with taking care of yourself better.

“Being the best in the world requires you to set your standards higher, and to demand more of yourself than anyone else ever would” - Graham Weaver

3 lessons I've learnt the hard way this year:

- If you don't have your health, nothing else matters.
- Narrow your focus, don't try doing everything at once.
- You're allowed to outgrow the people/places you still love.

What's been an eye-opening lesson for you in 2025?

I've been on my first real break from work all year.

Here's what I've been up to over the last 2 weeks:

- Being a tourist in the city I grew up in has been fun
- Playing sports each evening (padel, Badminton, pickleball, Football)
- Playing FIFA every other night with the boys
- Spending time with the people I grew up with
- Plotting my next move on my content journey (YouTube)
- Trying out as many breweries and cocktail bars as possible 😅
- Dentist visits (9+ cavities filled in one week, I'm dead)
- About to go on an annual trip to Goa with my closest friends

Life is good.

I'm very lucky I get to experience the best of both worlds - my life in London and the comfort of being in familiar territory with my people back home.

As my India trip comes to an end, I can't help but think how grateful I am to have the kind of inner circle around me that I do.

Your people are who shape you, so be mindful whom you allow around you!

A good friend asked me what to post about on LinkedIn.

I write LinkedIn posts for a living, this is what I told him 👇

1. Document your journey, tell people what you’re learning, show them the life you’re living, share your wins and losses, your story is more interesting and relatable than you think

2. LinkedIn isn’t a journal though, make sure you’re adding in something valuable for the audience to take away in each post, even if it’s just stirring a positive emotion in their minds

3. Packaging is everything, format your posts carefully, nobody likes reading long paragraphs, add in personal pictures whenever possible, insider tip: aesthetic pics with your face in them do better

4. To write banger hooks, ask yourself: what’s the most interesting part about the post, lead with that, remember - the hook is THE most important part of a post

5. Don’t overthink it, nobody cares as much as you assume they do, yes - some people will judge you and make fun of you for posting here, but I guarantee you: if someone’s trying to pull you down, they’re already beneath you anyway (literally and figuratively speaking)

Posting on LinkedIn can change your whole life, it’s certainly changed mine :)

P.S.
Please don’t post crying selfies though. What’s your most hated LinkedIn trend?

My weird visualisation routine that sets me up for a calm workday:

I visualise everything that can go wrong.

The client who's being a pain, the colleague that's on your case, the mistakes that I'll make at times...

I picture it all.

Then, I inevitably think about how I'd deal with it.

- What's the kind of mindset I need to have?
- What are some possible solutions?
- Where must I be extra careful?

Startup life can be complete CHAOS at times.

But when I've already pictured the worst in my head and thought of ways to cope,

Very little can faze me throughout the day.

Negative visualisation centres me. Try it tomorrow and let me know how your Friday goes :)

The best consistency hack I’ve discovered with habits I want to build:

Never miss 2 days in a row.

One day is okay - life happens.

But 2 days missed? 

That’s a choice :)

I had 1:1s with our new starters this week at Kurogo - Personal Branding Agency.

These are the 3 biggest pieces of advice I gave them:

- You’ve already made it.
You beat hundreds of people to get the job.
You’ve earned your seat at the table.
So give yourself a pat on the back.
We’re all rooting for you.

- Our goal is to be the best personal branding agency in the world.
Nothing less.
Of course, we’re all human and have crap days at times.
But keeping our North Star top of mind is key.
We can’t forget that what makes us an elite team is our standards.

- The hardest part about working in content is not burning out.
What looks like all fun and games from the outside,
Is bloody hard work in the day-to-day.
Pace yourself and take care of yourself well.
At some point, the sheer volume can get overwhelming, but don’t burn out pls.

What’s something you wish you'd been told when you started your job?

Things nobody taught me to do but are insanely important at my writing job:

1️⃣ How to stick to daily deadlines

This is unheard of for my corporate friends who have project deadlines that span months. 

In 2+ years at my job, there hasn’t been a single time I’ve missed a deadline by more than a day.

2️⃣ How to talk to clients

We have very different conversations with our startup clients than we do with the CEOs managing thousands of people. 

Some clients need to be hand held, others want to be left alone. 

Some send us too much info, others are a closed book. Knowing what each client needs is something you develop with time and experience.

3️⃣ How to get figure things out

I’m a copywriter. But I’ve also written PR blurbs for clients, written tweets, edited videos, designed graphics, and god only knows what else. 

Most of what you do at a startup/agency isn’t going to be in your job description. 

But you gotta learn. 

If you’re always saying “that’s not my job”, you’re not going to get very far in this game.

I’ve written 5475 LinkedIn posts over 3 years.

A short guide to high-performing hooks:

Hooks that win nail these basics:

- Short (under 12 words)
- Emotional or tense
- Outcome-driven (why this matters to me)
- Pattern-breaking (something surprising or contradictory)
- Specific to your worldview

Hooks work best when they signal:

➡️ Stakes
➡️ Shift
➡️ Tension
➡️ Contradiction
➡️ Earned wisdom
➡️ Future insight

Hooks that stop the scroll leverage psychology:

· Curiosity gaps
· Authority claims rooted in lived experience
· Contrarian tension 
· Identity hooks
· Strong POV 

How good your post is doesn’t matter if you can’t get people hooked in the first 2 lines.

P.S. My fav hook I spotted on LinkedIn this week: 
“How are people in jobs finding time to cheat on their partner?”
Tell me yours in the comments 🤝🏻

3 reasons I ghostwrite:

- I’m naturally a curious person and get paid to amass knowledge about new industries everyday. 

- I get to learn from the smartest minds in the world.

- I get to practice my craft and put in the reps, this improves my personal writing tremendously.

Ryan Holiday is a multiple times bestselling author and still occasionally ghostwrites books.

That’s a pattern across all the greats.

They say yes to things that enable them to learn.

Ghostwriting is a cheat code for personal growth - and this weekend I’m extra grateful I get to do this for a living.

Remember this feeling.

Remember how much you f*cking hate losing.

Then tell yourself that I'm going to do everything in my power not to lose at the next thing.

Use every loss to remind you how important it is to:

- Have the right prep
- Build the right team around you
- Win

Use every loss to remind yourself how hungry you are to win and how important winning really is to you.

Remember how much you hate this feeling and do everything you can to never feel this way again.

We turn entrepreneurs into credible thought leaders through personal branding.

Growth Manager

Transparity

Working for Transparity in the Modern Workplace & Security team. We are the UK’s most accredited, pureplay, Microsoft partner. Transparity have unparalleled knowledge of the Microsoft cloud and support our customers through a range of Professional Services, Managed Services and licencing. We help organisations deliver digital transformation on the world’s most trusted and comprehensive cloud platform. We cover all Microsoft Technology areas from App Innovation, Azure, Cyber Security, Data and AI, Business Applications and Modern Work.

Business Growth Manager

Brand Nudge

Market leading data analytics platform helping retail brands maximise sales and profit through advanced market intelligence.

Senior Business Development Lead

OpenText

Channel role specialising in helping organizations protect themselves from the ever growing threat landscape through Carbonite and Webroot's bespoke cyber security solutions.

Account Executive

ThirdSpace

Helping organisations in to solve Identity & Access, Enterprise Mobility, Service Automation and Cloud Enablement challenges, by providing solutions and strategies underpinned by Microsoft technologies.

Client Executive

TiG Data Intelligence

TiG is an award-winning Microsoft Gold Partner specialising in cloud transformation, data intelligence, and 24/7 cloud managed services, based on the Microsoft Azure platform.

TiG acquired ThirdSpace, one of the UK’s leading experts in identity management and enterprise mobility and security solutions – creating an advanced digital MSP (managed service provider) with cyber security capabilities.

We turn entrepreneurs into credible thought leaders through personal branding so they can scale their businesses, unlock untapped opportunities and outlast their competition.

If you’re anything like our clients, you’re an expert in your field. One of the best. 

But you just don’t seem to have the reputation you deserve. 

You want to be the go-to authority in your industry and become an opportunity magnet. 

That way you could… 

- Generate inbound leads consistently 
- Win clients and customers with ease 
- Attract media features 
- Attract top talent 
- Speak on stage 

The list is endless. 

We help our clients do just that through the power of personal branding, by: 

1. Giving them clarity on their brand and positioning them as industry leaders.
2. Blowing up their social profiles and landing them high-profile media features.
3. Helping them convert their new-found reputation into meaningful opportunities and ROI

And having built 150+ personal brands, we’ve got quite good at it, achieving results like these in the process: 

🚀 Jack generated 2.5M views and 6 figures in revenue in 90 days with us 
🚀 Joe and Olly generated millions of views and saw a record month
🚀 Guy added 5 figures of pipeline value in a matter of months
🚀 Olie added £50K of inbound revenue to his pipeline
🚀 Sue generated over 8.3 million views in 4 months
🚀 Jemma increased her views by 51,347%
🚀 James became an Amazon Best Seller 
🚀 Tom generated 5M views in 3 months 

Your reputation is your biggest asset. 

Take control of it! 

If you want to see how we could help you build your personal brand, shoot me a dm saying ‘Personal Brand’

If you're not quite ready yet, I post daily content on here showing you how to do it yourself

Charlie Heritage

I’ve been building my personal brand on LinkedIn for 11 months.

My biggest lesson:

If people don’t know you, they can’t buy from you.
If they don’t trust you, they won’t work with you.

Use these 5 steps to build a profitable personal brand this year:

(I’ve used all of these in 2025)

1️⃣ Make Your Profile a Sales Machine
Use your Featured section to show proof & case studies.
Put your value proposition at the start of your tagline.
Write your About section like a sales letter.

2️⃣ Post Content That Positions You THE Expert
Share your process → "How I" > "How To"
Turn real-life conversations into posts.
Talk about failures & lessons.
Teach what you wish someone had taught you.
Track what resonates (double down on what works).

3️⃣ Create a Cadence
2x posts per week to grow your audience.
2x posts per week to nurture trust.
1x post per week to convert.
Have 3-5 content topics.

4️⃣ Engage
Respond to comments within the first hour.
Message people who view your profile.
Follow up with prospects who engage with your posts.

5️⃣ Make Your Writing Gripping
Focus on the first line (the hook makes or breaks your post).
Write like you talk (conversational > corporate).
Turn lessons into actionable frameworks.

By the way, this is exactly what we do for our clients (no gatekeeping)

Some of the results in the first 6 months:

→ One confirmed £120,000 of new business.
→ One generated 2 leads from just 2 posts.
→ One gained 14,000+ new followers.

If you apply them too?

• More authority.
• More opportunities.
• Huge industry presence.

So here’s my challenge to you:

Follow the gameplan above and go all in for 12 months.
Worst case: you build a high value network 🤷‍♂️

Find this useful?

💾 Save it to come back to later
♻️ Repost it to help your network

Ps. When did you start posting on LinkedIn?

We Create Thought Leaders Through Personal Branding - Growth Manager @ Kurogo

When we charged £300:

Someone thought it was ‘too expensive’
Someone thought it was a bargain.

When we charged £3,000:

Someone thought it was ‘too expensive’
Someone thought it was a bargain.

When we charged £30,000:

Someone thought it was ‘too expensive’
Someone thought it was a bargain.

So if you get a 'No' this week… don’t see it as a reflection of your value. Someone out there values you at 10x what you’re currently charging.

You don’t need an office to build trust.

What you need is:

Ownership and clear outcomes.

Our team is spread across the globe.

We rarely share a room.

Yet, every day:

→ We deliver great results for our clients
→ We hit deadlines, keep standards high
→ We communicate and collaborate with ease

How?

We have a culture based on trust, ownership, and outcomes.

Here’s what matters:

1️⃣ Clarity - Everyone knows the goal and their role.
2️⃣ Accountability - If you own your work, you deliver.
3️⃣ Follow-through - Promises are kept, results are seen.

Performance is not about where you are. It’s about how you show up.

When people have clear goals and real responsibility, location stops mattering.

Teams thrive when they trust each other. When you give ownership, you see results.

Trust is the real currency. Not the desk. Not the badge. Not the office.

If you want high performance, build your team around clarity and accountability.

The rest takes care of itself.

P.s Here's a pic from our Summer social. Looking forward to our next one in December

Generic outreach is dead.
People buy from people they trust, not strangers in their inbox.

Cold emails end up ignored.
Cold calls get declined.
Generic messages do not build trust.

Trust is now the currency.
We live in the reputation economy.
People want to work with those they know, like, and trust.

Before a buyer says yes, they check your LinkedIn.
They read your posts.
They want to know what you stand for.

If you have a strong personal brand, you have already done the hard part.
You have built trust before the first conversation.

That means:
→ Higher close rates
→ More inbound leads
→ Less chasing, more closing

I have seen this myself.
Twelve months ago, my inbox was quiet.
Now it is full of real opportunities.
Not a coincidence.

If you have not started building your brand, here is how to begin:

1️⃣ Post consistently.
Share your insights, stories, and lessons.
Let people see your expertise.

2️⃣ Engage with your network.
Comment on posts.
Start real conversations.

3️⃣ Have a clear strategy.
Know what you want to be known for.
Stick to it.

Stay consistent.
Results do not come overnight.
Give it twelve months and you will see the difference.

Personal branding is not a shortcut.
It is the new foundation for trust and growth.

Follow Charlie Heritage for similar insights.

Sales is the no.1 life skill.

- Got an interview? That’s sales
- Negotiate a pay rise? That’s sales
- At a networking event? That’s sales
- Pitching ideas to your boss? That’s sales
- Convincing mates to go to a new restaurant?

You guessed it. That’s sales…

It doesn’t matter how junior or senior you are… 
You’ll always go further if you know how to sell.

Agree or disagree?

Ps. Do you remember your first sale?

Newsflash: People buy from people, not logos.


You can have the best product
The biggest ad budget.
The slickest brand

But if your team hides behind your logo, you’re missing your edge.

The smartest brands are waking up to it…

→ Trust is the new currency.
→ We live in the reputation economy.
→ Consumers want to follow people, not logos.

They’re humanising their brands with exec thought leadership…

(Proof: Our data shows a credible exec team influences 98.2% of buyers’ decisions)

Still though, most exec profiles are outdated CVs.
No story, no perspective, no reason to trust them.

Now, imagine your execs:
• Sharing their best ideas
• Leading industry conversations
• Showing up as the go-to experts in your field.

Not for fame, but to:
• Pull in top talent
• Attract better leads
• Shorten sales cycles
• Open doors to media
• Build trust you can’t buy with ads

Look at HubSpot. They’re pulling in millions of eyeballs from this.
But not just any eyeballs, trusting audience members.

My prediction: Soon this will be the norm.

Ps. Have you seen anyone else doing this?

Most people give up right before their personal brand explodes.

I see it all the time.

You post for a few weeks.
You get a handful of likes.
You wonder if anyone is even watching.

Then you stop.

But here’s the truth:

The real results come after most people quit.

That is when your name starts to stick.
That is when people begin to trust you.
That is when opportunities show up in your inbox.

Every single personal brand you admire today?
They kept going when it was quiet.
They showed up when no one cared.
They built a reputation while others lost patience.

Remember:

- Your content is your 24/7 salesperson.
- Your reputation is your biggest asset.
- In 2026, people will choose who they know and trust.

81% of buyers trust leaders active on social media.
85.9% pay twice as much for experts with a strong brand.

Most people never make it to the tipping point.
They stop right before the magic happens.

If you are building your brand right now and not seeing results, you are closer than you think.

Keep showing up.
Keep sharing your story.
Keep building trust.

Most people who win just stay consistent long enough to see the rewards.

Want to future-proof your career? Build your personal brand before you need it.


You could be great at what you do. But if people don’t know about it, you’ll watch others get chosen again and again.

Here’s why every professional should build a personal brand:

• Opportunities find you, not the other way around
• People buy from people, not faceless companies
• You stand out in crowded markets
• Your voice carries more influence
• You become a thought leader, not just another name
• Your network grows without forced outreach
• Reputation becomes leverage in every deal
• Your story helps those a few steps behind
• It shields your career from sudden change
• Jobs change, but your brand follows you

Personal branding isn’t about chasing fame. It’s about being known for the value you bring.

When you share your expertise and values often, the right people start paying attention. Your reputation opens doors for you. 

The professionals investing in their brand now will lead tomorrow’s opportunities.

If you’re not building yours, someone else in your space already is.

Start showing up. Share what you know. If you don’t know where to begin, write content that would have helped you 6-12 months ago.

I never have all the answers. But I always trust I’ll figure it out.

Early in my career, I thought confidence meant always knowing what to do.

But real confidence?

It’s knowing you’ll handle what’s next (even if you’re not sure how.)

I see this every day with entrepreneurs and leaders I work with.

They step into new markets.
They build teams from scratch. 
They launch products with no playbook.

No one hands them a perfect plan.

But they show up anyway. 
They ask better questions. 
They learn as they go.

Truth is, if you wait for the perfect moment, you’ll wait forever.

You don’t need to wait for certainty. 
You need to back yourself to find a way-every time.

Trust yourself to figure it out, then show the world how you do it.

--

♻️ Hit repost to help someone win today ♻️

Image: Rob Dance

Sales in 2005: Sees ad → Buys product.

Sales in 2025: Sees social content → Becomes aware of problem → Puts phone down → Googles solution → Reads blog → Watches YouTube Gets distracted → Sees ad → Signs up for freebie → Searches author’s name → Consumes more content → Stumbles across competitor → Comes up with objection → Objection solved through content → Repeats for 1 week - 12 months → Sees LinkedIn post → Clicks link → Forgets to book call → Sees another LinkedIn post → Checks out author’s profile → Books call → Buys product.

I’ve been cheating as a salesperson for 12 months.

How? I started posting content.

Let me explain…

1. I post on LinkedIn every day
2. Thousands of people see each one
3. Every post is educational to build authority
4. I get more leads (inbound) from the posts (= $)
5. But I also have more authority with outbound prospects
6. When we get to the sales call, we have rapport
7. Plus they trust my recommendations more
8. And that increases conversion rates
9. So I earn more commission…

See, content is your 24/7 salesperson.

It can speak to more people in one day than I could in a year.

Even when I’m off, with the kids, training - content is working for me.

Biggest sales unlock for 2026.

Ps. Anyone else doing this?

The more I track my progress, the less I care about other people’s pace.

It's easy to look around and feel behind. 

Social media makes it seem that someone is always a step ahead. 

Personally, when I focus on documenting my own progress, I don't feel the need to compare.

Because it's easier to then see the evidence of your own momentum.

Things we often forget as we are too busy to even notice. 

Once I started writing down my wins, something clicked. 

I wasn’t behind.

I just wasn’t keeping score.

Now I track the small things every month.

Not to feel productive.

But to stay honest with myself about the direction I’m actually moving.

If you want to compete, compete with your own last month.

Everything else is noise.

What’s one small win you’ve logged this month?

Beating 97% of people is simple but not easy.

1. Show up early.
2. Follow up quickly.
3. Prepare the day before.
4. Follow up multiple times.
5. Remember everyone's name.
6. Deliver value at every interaction.
7. Never make the same mistake twice.
8. Say no to opportunities that don't bring value.

Most people want shortcuts.

But the people who win?

They do the simple things more consistently than anyone else.

Ps. Anything else you think requires 0 talent?

Image: Justin Wright

“How do I generate leads from my personal brand?”

You turn your LinkedIn profile into a sales page.

(this helped me sign 20 clients in the last 12 weeks)

Most people think content is what drives leads. 
Wrong. Content gets you attention.

Your profile turns that attention into revenue.

It’s where people land the moment they get curious.

And 90% of the time, it’s the reason they stay cold or convert.

So ask yourself, if your ideal client clicked on your profile right now:

→ Would they trust you enough to start a conversation? 
→ Would they instantly see the value you offer? 
→ Would they know what to do next?

If your answers aren’t a resounding “yes”, it’s time to rework it.

Use this blueprint to optimise your LinkedIn profiles to generate leads: 
(we’ve used this exact framework close thousands $$$ in new business)

1️⃣ Banner = reinforces your positioning + shows proof 
2️⃣ Tagline = gives readers the who, what and why 
3️⃣ Featured Section = lead magnets, case studies, etc 
4️⃣ About Section = reads like a sales page, not a CV 
5️⃣ Experience = simple, punchy, and value-focused 
6️⃣ Skills = relevant and endorsed by clients

Most people leave this stuff blank or outdated. 
But you can never underestimate your profile.

In 2025, use it as your personal sales page.

So we created a complete guide to help you optimise it.

Over 1600 people viewed it so far:

https://lnkd.in/eP-BK_T7

Ps. This is the last week that this blueprint will be available for free.

Want to 2X your leads on LinkedIn in 2026?
(without posting 7x a week)

I mapped out everything that helped me sign 17 clients in the last 2 months.

Hint: My profile does the heavy lifting.

Today I’m giving access to our Profile Blueprint.

It’s free for the next 24 hours, but after that, the price is $79.
→ Full profile optimisation guide
→ Checklist to ensure you cover everything
→ Examples and templates for you to follow

Grab it here, only for 24 hours: https://lnkd.in/eEFA_5WR

We’ve signed 100s of clients from our personal brands.

But most people get it wrong:

❌ They post cringe selfies.
❌ They use gimmicky ‘hacks’.
❌ They lack a repeatable system.

But I’ve seen how the most profitable ones operate:

These 5 Content Formats build audience and authority.
(Use them to speed up your creation process by 10x)

1️⃣ Timeline + Lesson
– Uncommon formatting captures attention
– List shows personal transformation (+builds credibility)
– Lessons for the reader embedded into your story

2️⃣ Misconception vs Reality
– Shows you understand the industry and have niche experience
– You can subtly embed ‘your way’ into the comparison
– Breaks common misconception (+creates a lightbulb moment)

3️⃣ Action To Success
– Shows how one small action causes a huge difference
– Positions your state as the desired state for the reader
– Proves your strategy creates their desired transformation

4️⃣ What I Wish I Knew
– Shortcuts success for people in your position 1-10 years ago
– Positions you as experienced and credible
– Hook structure creates FOMO

5️⃣ Year You Started vs Now
– Positions you as experienced and credible
– Separates you from industry beginners (& cowboys)
– Simplicity creates lightbulb moment and leaves people wanting more

Now, let’s make this work for you:

1). Use these formats in rotation to keep your content fresh.
2). Test different angles and track what resonates.
3). Double down on the winners to scale your brand faster.

Most people guess their way through content.
The most profitable brands follow proven frameworks.

Which format are you trying next? 👇

2026 is the dawn of the reputation economy.

The old way of doing things won’t work anymore.

Things like:

• Relying on referrals.
• Expecting your work to do the talking.
• Assuming people will automatically discover your value.

The problem with this is that once you've exhausted your immediate network, your pipeline of opportunities will run dry.

In 2026, a select few in every industry will rise above the rest.

They’ll stand out.
They’ll gain the trust of their audience.
They’ll attract opportunities like a magnet.

Why?

Because they built their personal brands.

In 2026, how people perceive you will be EVERYTHING.

And a strong personal brand gives you this leverage of perception.

Who’s with me?

Ps. What’s one personal brand tip you wish you had on day 1?

Most founders have great businesses, but weak profiles waste their hard work.

You can build something impressive. 
You can post content that drives thousands of views. 
But if your profile is not built to convert, all that attention leaks out.

Imagine this:

You take someone on the perfect date. 
You’re getting along well. 
You do everything right.

But when you bring them home, your house is a mess…

Dishes in the sink. 
Clothes on the floor. 
Coffee stains on the table.

All your work is undone in seconds.

Your LinkedIn profile works the same way.

You can have the best content, but if your profile is weak, people move on.

They do not see your value. 
They do not trust your results. 
They do not take action.

A strong profile should:

• Show your credibility in seconds 
• Make your value clear 
• Turn visitors into leads

Here is what to fix:
1️⃣ Tagline - Make it clear who you help and why you are trusted 
2️⃣ Banner - Use it to reinforce your positioning and proof 
3️⃣ Featured - Add links to your best assets, free guides, or case studies 
4️⃣ About - Tell your story, your results, and your offer (not a CV) 
5️⃣ Experience - Highlight real wins and current work, not just job titles

Your value is meaningless if your audience cannot see it.

So optimise your profile and make every set of eyeballs count.

We built a full guide that walks you through every step-templates, instructions, examples.

Grab it here: https://lnkd.in/eEFA_5WR

This week is the last chance to access it for free.

Industry being commoditised. More competitors. More educated and sceptical consumers.

How do you stand out?

You use the one thing no one can compete with:

• Not offer
• Not funnel
• Not product

You.

Your unique combination experience and expertise
Your outlook, worldview, philosophy, model.
Your network, personality, values.

And then you get 3, 4, 5 of your execs to do the same.

Suddenly you’re reaching millions of people per month.
Building credibility and authority round the clock.
Nurturing prospects through sales cycles.

And separating yourself from competitors, not on ‘features’ but on philosophy.

Want to get started? We wrote this guide to show you how:

https://lnkd.in/ghcndfvP

Ps. Who’s doing this well at the moment?

taplio

The Battle

Varun Khadri

Charlie Heritage

Followers

Posts

Engagements

Likes

Performance ScoreVarun Khadri's LinkedIn Performance

Performance ScoreCharlie Heritage's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Varun Khadri

Charlie Heritage

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Varun Khadri's LinkedIn Performance

Performance ScoreCharlie Heritage's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreVarun Khadri's LinkedIn Performance