Content @ Kurogo | LinkedIn Creator Accelerator

I just moved from Bangalore to London on a fully sponsored writing job. Here's my story so far:

Age 17: did 4 internships in a gap year before my undergrad
Age 18: started writing online on Instagram, Medium, and LinkedIn
Age 19: signed my first ghostwriting client
Age 20: graduated uni with first-class distinction
Age 21: one of the youngest members of LI's creator accelerator, got paid lakhs to write here (wild)
Age 22: beat 700+ people to get my dream job in personal branding
Age 23: dropped out of a Masters degree from KCL
Age 24: moved back to London for work

I've had quite the unconventional story. 

The fact I'm the proudest of isn't any of the "achievements" but that I did it all my way.

I write mostly to my younger self. 

My journey is an example of how your life can change if you refuse to conform and earn the right to play your own game.

Today, the clients I work with at my job are multi-millionaires dominating their industries. I'm lucky I get paid to learn from them everyday.

If you'd like to get in touch with me, email me at varunkhadri@gmail.com.

Varun Khadri

Luxuries most people don’t realise they have:

1. Having your parents still alive
2. A partner who always backs you
3. A full belly
4. Clean water running through your taps
5. Enough in the bank to not worry about rent
6. Your limbs work flawlessly
7. Doing work you like
8. Paid time off

We’re all luckier than we realise.

3 simple rules I’ve set for myself for a good year:

- With a good habit you’re trying to adopt, never miss two days in a row. Once is a mistake, twice is a pattern, thrice is a new habit.

- Do what you say you’re going to do. Forget about other people, this is how you teach YOUR own mind that you’re someone worth talking seriously.

- If anything harms my health, I want no part of it. “You only live once” should never be an excuse for unhealthy coping mechanisms. You get one life, so take care of yourself.

What’s one rule you’ve set for yourself in 2026?

The older I get, the more I realise that my parents were right all along.

A good life to me today is:

- Eating more home-cooked food
- Reading/learning continually
- Playing every evening
- Using my phone less 
- Drinking less soda
- Going to bed early
- Working hard
- Being honest

All the things my parents tried to get me to do as a kid.

Funny how life comes full circle!

The superflu is no joke.

Last Tuesday, I proudly announced to Sam G. Winsbury  “I’m going to try to not take a single sick day in 2026”

Next day, I got the flu and had 104 degree fever for the whole week.

I couldn’t get out of bed for days.
I lost 4 kgs in 6 days.
I didn’t have enough strength to even stand in the shower.
I dissapeared from LinkedIn for the first time ever.

All this isn’t to say “wow pls cry for me”.

The point is that you can have the best of intentions but…

When your health breaks, when life comes for you, every plan goes out the window.

Then, you gotta adapt and readjust.

Life will never follow your script, but hey - isn’t that what makes it worth living?

14: Wrote my first words online (WordPress blog).
15: Quit my pursuit of professional Badminton in Bangalore.
16: Started making money for the first time, working for myself.
17: Did 35 model UNs in one year, won at some.
18: Took a gap year to do internships and get formal work-ex.

19: started writing on Instagram.
20: miserable in undergrad, being taught outdated stuff.
21: started writing on Medium and signed my first ghostwriting client.

22: somehow graduated with first-class distinction.
23: LinkedIn paid me $2500 to write on the platform, wild times.

24: got into King's College for post-grad and moved to London.
24: was disappointed at the calibre, dropped out, and moved back home.
24: ended a long-term relationship I knew was wrong for me.
24: started working my dream role at my dream company.

25: moved back to London for work on a sponsored visa.

29/01/26 - writing this post at 6 am before starting work in one of my all-time most hectic weeks.

Growing up, all I heard was:

"Writers are starving artists"
"Stop posting everything online"
"You'll never amount to anything if you don't study".

I begrudgingly listened for a few years.

Then I realised:
If I don't want their life, why am I taking their advice?

The takeaways from my journey:

1. Try lots of things, something is bound to stick.
2. You can have the best plan, but life will still surprise you.
3. You're capable of building the life you want - if you put in the work.

Tell me in the comments - what's the most interesting part of your story?

Every single positive outcome in my life was born out of a single decision I made.

From the job I work to the city I live in to the people I know, 

It was all shaped by one choice:
Building my personal brand.

Most people think a personal brand is about followers.
It’s not.
A personal brand is leverage.
And leverage touches every goal in your life.

➡️ Career?
Your brand speaks before you enter the room.
Opportunities find you - jobs, clients, partnerships, because people already trust your thinking.

➡️ Money?
When people know what you stand for, they’re willing to pay for your perspective.
They’re more willing to pay not just for your time.
But also your point of view.

➡️ Freedom?
A strong personal brand gives you options.
You choose who you work with, what you say yes to, and where you spend your energy.

➡️ Confidence?
When you articulate your ideas publicly, you stop second-guessing yourself privately.
And clarity creates confidence.

➡️ Impact?
Your experiences don’t just stay experiences.
They become lessons that help other people move faster, avoid mistakes, and believe in themselves.

But here’s the real truth most people miss:
You already have a personal brand.

The only question is - 
are you shaping it intentionally…
or letting others define it for you?

So build your personal brand.

Not for attention.

But for everything else - better career, higher income, more freedom, and deeper relationships, that visibility unlocks.

No alternative text description for this image

As a young person, you have two choices.

Live it up in your 20s.
Travel. Party. Say yes to everything.
Stretch adolescence a little longer.

Or put your head down early.
Work when others are playing.
Build skills, discipline, and direction while you still have the most energy to do so.

Neither path is WRONG.
But they do compound very differently.

One optimises for memories now, and optionality later - often with more pressure, more catching up, more trade-offs in your 30s.

The other delays gratification.
It looks boring from the outside.
But it buys leverage: confidence, competence, and freedom that most people only start chasing a decade later.

What people don’t say enough is this:

You don’t magically “figure it out” with age.
You inherit the consequences of how you spent your time.

The real question isn’t fun vs grind.

It’s: WHEN do you want life to feel lighter?

I’m choosing to build early, so future me doesn’t have to sprint forever.

What are you choosing?

You trust the bartender to not spit in your drink.

You trust the pilot to not crash the plane.

You trust the doctor operating on you to not be a fraud.

You trust your barber to not mess up your hair.

You trust the barista to make your coffee properly.

Then tell me, my friend, why do you refuse to trust that you're capable of more?

Why do you refuse to believe you can achieve your wildest goals?

If you can trust strangers blindly, you can back yourself to build the life you want!

♻️ Share this with a friend to remind them to believe in themselves.

A day in my life as a 25-year-old in London (21/01/26) 👇🏻

- Up at 7 am, usually an early riser but it’s my first winter here and it’s been harder to wake up early lately.

- Coffee, quick meditation, and at my desk by 8.30 am

- Start my day by writing my LinkedIn content before anything else and commenting on the team’s posts

- Leave from home as we’re having a co-working day in Paddington, 35 mins on the tube door to door

- Get to the coffee shop at 10 am and meet a couple of colleagues, we work remotely, but it’s always nice to catch up in person, the vibes are good, plus working in person pushes me to work harder

- I’m nervous to take a client call at 11.30 because it’s a new client and I usually avoid doing meetings when I’m working out of public spaces, thankfully the cafe wasn’t too noisy so the call went well

- Break at 12.30 for lunch with my colleagues, over lunch we talk about workout routines, the company's 2026 strategy, a few problem clients, and where we see the industry heading - we’re all obsessed with what we do

- Back to work at the restaurant we were lunching at, it’s a nice quiet spot and we were the only ones there, so it was the perfect spot to work from

- Around 4.30 pm we wind up for the day to avoid the rush hour on our way back home, on my way back I do a food shop because the nice supermarket I like getting my groceries from is closeby. I also grab a quick pain au chocolat as a pre-workout snack

- Back home an hour later, quick call to catch up with family and then it’s time to get a lift in with my friends, it’s super convenient having a gym in my building so no excuses of “I’m too tired to get out of the house”.

- Dinner at 8 pm, my friend made curry so I shamelessly steal some from her and heat up frozen naans

- 9 pm: I do the dishes, watch a little bit of Netflix (just finished a show called Run Away), and in bed for 10 pm

📷 On days that I feel a little homesick, happening days like these make me glad I took the leap of moving away from my hometown. Still hard being away from my loved ones though.

But that’s a day in my life, what do your days look like?

A perk of my job is I get to pick the brains of the top 1% performers daily.

A surprising pattern I’ve noticed in them is:

They have ridiculously boring habits.

They do the same things over and over again,
Longer than would be considered reasonable by most others.

The top 1% prioritise the simple things like being up early, reading, exercising consistently, and so on.

From the outside, it’s easy to assume your idols live a super happening, exciting life.

And maybe they do - at times.

But most of their days, and how they got where they were in the first place, is by doing the boring things right consistently.

Excitement is overrated in the pursuit of excellence.

I’ve never been told by someone more successful than me to have more work life balance and take it easy.

I’ve never been told by someone fitter than me that I need to let loose and eat out more and drink more with them.

I’ve never been told by someone wealthier than me that I need to buy more designer brands and spend more than I make.

Coincidence? I doubt it.

I can’t believe I’ll log into work on Monday and not see a familiar face.

We’ve never agreed on everything but we’ve never had to.

I’m going to miss us bickering so much!!! 🫣😆

We’re sad to be losing you Megan Bishop but also so happy for you as you head off on your next adventure. You’re doing something equal parts terrifying and exciting. We know some days are sh!t and chaotic but we’re so proud of you - now and always ❤️

This isn’t goodbye but an “until next time” 🥂

The fastest hack for behaviour change is controlling your environment.

If you don’t get liquor home, you’re less likely to drink.

If your friends work out, you’re more likely to go to the gym.

If you hang around smokers, you’re more likely to smoke.

Control who and what you allow around yourself.

Behaviour change is downstream from the right environment.

I’ve been so much better with my habits once I got clear on what my bare minimum looks like.

When I’m sick and can’t get to the gym, I try going on just a short walk after a meal.

When I’m unmotivated and don’t feel like creating content, I fire off a quick tweet and I’m done for the day.

When I’m tired and don’t feel like doing my skincare routine, I just put moisturiser and call it.

When I’m lazy and don’t feel like working, I do the tasks that HAVE to get done that day and finish up.

The goal isn’t perfect consistency.

It’s to have no zero days.

What version of the habit can you manage to do even on your worst days? 

That’s what you’ve to figure out to make a habit stick.

📷 - is it socially acceptable to still use Christmas pics?

Sunday reminder: do hard things to feel good about yourself.

My 2026 motto: say yes more.

Last year was a lot - I moved countries, juggled a demanding job with hobbies like sports and content creation, as well as maintained my existing close relationships.

As a consequence, however, I said no to most other things.

Going to events, meeting new people, travelling more, new interests - everything took a backseat.

And I’m glad I did that and narrowed my focus to prioritise the most essential.

But saying no to everything won’t serve me well in this next phase.

I didn’t move to London to be in a shell.

So I’m saying “yes” more this year.

I’m realistic though, as an introvert, most things still don’t appeal to me.

I like my own little world and simple daily routine.

But every now and then, I’m pushing myself to do new things, meet new people, and have new experiences.

I’m more open to widening my perspective and changing my opinion on things.

Let’s see how it works out.

What are you saying yes to more this year?

Being healthy is actually really simple: 

Sleep enough, drink less and don’t smoke, eat nutritious food, do work that fulfils you, and stay away from toxic people. 

Doing just these basics right will already put you ahead of 99% of the crowd. 

Don’t overcomplicate it.

📷 - having an active Sunday here in London, what are you doing today?

January was the longest 6 months of my life.

I start every week by studying virality on LinkedIn.

Every Monday on our team standup, Bruce Martinus and I break down a high-performing post for the rest of the team.

We do this because:

- It teaches the rest of the team at the agency how to reverse engineer viral content, even if that might not be their core role.

- It keeps us sharp and helps us keep our ears close to the ground.

- Social platforms are constantly evolving, what worked last week might not work this week, so if you're not keeping up with the platforms, you'll get left behind.

I've been in the personal branding space for years and have written thousands of posts, hundreds of viral ones.

Yet I still learn new things about LinkedIn every single day.

Always a student of the game :)

Ghostwriter for people who hate sounding like everyone else.

You’re not just busy.
You’re buried.

Clients, calls, launches, growth… and somewhere in between, you’re supposed to “just post on LinkedIn” and wait for the leads to roll in.

Here’s the truth nobody tells you:
Inbound works - but it’s not instant.
It takes time, testing, and the right content to attract the right people.

That’s why my clients don’t rely on hope alone.
We run inbound and outbound in parallel.

Inbound: Content + comments that build authority and trust so leads find you.

Outbound: Strategic, non-spammy outreach that starts conversations with your ideal buyers now.

It’s a two-lane system:

Inbound creates long-term demand.
Outbound brings short-term opportunities.
Together, they keep your pipeline moving - now and later.

What this looks like in action:

“Five months ago, I was stuck at 20K. Now we’re almost at 70.
It didn’t happen by magic. It happened in the shadows — your ghost comments, your fingerprints on DMs I didn’t know how to answer.
Somewhere in the middle of all that, my work got sharper. Less about me, more about them.
You don’t say much. But when you do, it’s clean, fast, and brutal in the best way. I trust your eye because you don’t flinch.”

Proof:

11k+ organic followers grown

Clients booking calls within weeks

Leads that multiply with consistent, strategic posting

If you want LinkedIn to bring you leads without becoming a guessing game,
DM me “GROW” and I’ll share the exact strategy I use for my clients.

Nadia Bajwa

Myth #6:

“Content is king.”

No.

Clarity is king.

Content without clarity is just noise with formatting.

Clarity is what makes someone:
 
→ Pause
→ Pay attention
→ Pre-qualify themselves
→ DM you without needing a pitch

People don’t remember the post.
They remember how clear you were.

You can be loud.
Consistent.
Even viral.

And still completely misunderstood.

The real skill?

Writing in a way that makes someone pause and say:
“This is exactly what I’ve been trying to explain.”

That’s when the DMs start.
That’s when referrals click faster.
That’s when your content stops being content and starts being proof.

Not of popularity.
Of precision.

Myth #5:

“Viral posts drive business.”

Sometimes they do.
Mostly they don’t.

What drives business?

Trust.
Specificity.
Quiet confidence.

Most viral posts appeal to everyone which means they convert no one.

The posts that bring in the best clients often:
 
→ Get half the reach
→ Say something only your people will understand
→ Sound like a client call, not a performance

Reach is a metric.
Relevance is a signal.

Only one moves pipeline.

If you hire a ghostwriter just to “save time,” you’ll get filler.

But if you want to scale your signal, here’s what happens instead:

→ Your beliefs get sharper
→ Your story gets tighter
→ Your content finally matches the way you speak on your sharpest day

Most people don’t need help being louder.

They need help being clearer.

That’s what we do.

Quietly. Consistently. In your voice.

You write something honest.
Then you soften it.
Then you tweak the tone.
Then it doesn’t land - because it doesn’t feel like you anymore.

The line you deleted?

That was probably the one worth posting.

Sharp content isn’t risky because it’s bold.
It’s risky because it’s true.

But truth is what cuts through.

Not performance.
Not polish.

Permission.

There’s a version of you that works 60 hours and feels alive.
And a version that works 20 and still feels drained.

Burnout is rarely about volume.

It’s about:

→ Ownership
→ Clarity
→ Resonance

If your work reflects who you are and what you stand for, it feeds you.

If it doesn’t, even a few hours a day feels like a grind.

Before you cut hours, check direction.

I’ve realized something uncomfortable.

My days are full.
I show up.
I get things done.
I stay “on track.”

And yet, there’s this quiet feeling that I’m not actually moving forward.

Not falling apart.
Not failing.
Just… stuck in place.

It’s a strange space to be in.
Nothing hurts enough to force change.
Nothing excites enough to spark growth.

So life keeps moving
and I move with it
without really choosing direction.

From the outside, everything looks fine.
That’s what makes it dangerous.

Because comfort can disguise stagnation.
And being busy can feel like progress.

If this resonates, it’s not negativity.
It’s awareness.

And awareness is usually where real change begins.

Some days I feel behind for no dramatic reason.

Nothing terrible happened.
No big failure.
Just a quiet awareness that I’m capable of more than what I’m currently doing.

That’s the uncomfortable part no one talks about.

When life isn’t falling apart, but it’s also not moving forward.
When you’re functioning, not fulfilled.
Busy, not building.

And you keep wondering if this is patience…
or avoidance dressed as maturity.

I don’t need a miracle.
I need honesty with myself.

Because comfort doesn’t ruin you loudly.
It lets you drift.

And drifting is how years disappear.

Last year, nothing was actually wrong with my life.

And that messed with me.

I was doing what I was supposed to do.
Showing up.
Staying busy.
Finishing things.
Saying “I’m good” when people asked.

But almost every night, when things went quiet,
I’d feel it.

This small, heavy feeling.
Like I was standing still while time kept moving.

I wasn’t failing.
I wasn’t behind.
I just… wasn’t going anywhere.

From the outside, everything looked fine.
From the inside, it felt like I was wasting something I couldn’t get back.

What hurt the most wasn’t messing up.
It was knowing I could do more
and choosing what was easier instead.

I didn’t need motivation.
I didn’t need advice.

I needed to stop lying to myself.

So I stopped waiting to feel ready.
Stopped saying “soon”.
Stopped calling fear “being patient”.

I’m not ahead of anyone.
I’m not done figuring things out.

But I’m moving.
And that matters.

That quiet pressure I used to feel at night?
It’s still there.

It just finally feels like it has a direction!

Everyone has access to the same tools now.

Same AI.
Same prompts.
Same frameworks.

So why does some content stop you mid-scroll
while the rest feels like recycled oatmeal?

Because tools don’t create resonance.
Taste does.

Taste is knowing:

 → What to cut
 → What to keep
 → What lands vs. what performs
 → What actually sounds like you

It’s the difference between content that’s just correct
and content that actually moves people.

AI can write.
But it can’t recognize what’s worth saying.

That’s still on you.
Or someone you trust to see what you can’t.

Some days you’re not lazy.
You’re just tired of pretending you care about things that don’t matter to you.

Tired of chasing goals you didn’t choose.
Tired of proving yourself to rooms that don’t see you.
Tired of shrinking your ambition so it fits your environment.

No one talks about this part.
The quiet grief of knowing you’re capable of more.
And still showing up where that “more” has nowhere to go.

But here’s what I’m learning, slowly.
Feeling stuck doesn’t mean you’re finished.
It means your current place can’t hold who you’re becoming.

So if today all you did was survive with your self respect intact, that counts.
You’re not behind.
You’re just gathering the courage to move differently.

I used to think I was behind.

Behind people with better colleges.
Better connections.
Cleaner timelines.

But then I realized something uncomfortable.

Most people aren’t ahead.
They’re just louder.

They post certainty while privately questioning everything.
They announce wins while quietly avoiding the work that actually scares them.

Progress rarely looks impressive in real time.
It looks boring.
Messy.
Repetitive.

Showing up when no one is clapping.
Fixing one small thing instead of chasing ten shiny ones.
Choosing clarity over noise.

You don’t need to reinvent yourself.
You need to stay long enough to compound.

That’s how real momentum is built.

Quietly.
Patiently.
Honestly.

taplio

The Battle

Varun Khadri

Nadia Bajwa

Followers

Posts

Engagements

Likes

Performance ScoreVarun Khadri's LinkedIn Performance

Performance ScoreNadia Bajwa's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Varun Khadri

Nadia Bajwa

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Varun Khadri's LinkedIn Performance

Performance ScoreNadia Bajwa's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreVarun Khadri's LinkedIn Performance