Content @ Kurogo | LinkedIn Creator Accelerator

I just moved from Bangalore to London on a fully sponsored writing job. Here's my story so far:

Age 17: did 4 internships in a gap year before my undergrad
Age 18: started writing online on Instagram, Medium, and LinkedIn
Age 19: signed my first ghostwriting client
Age 20: graduated uni with first-class distinction
Age 21: one of the youngest members of LI's creator accelerator, got paid lakhs to write here (wild)
Age 22: beat 700+ people to get my dream job in personal branding
Age 23: dropped out of a Masters degree from KCL
Age 24: moved back to London for work

I've had quite the unconventional story. 

The fact I'm the proudest of isn't any of the "achievements" but that I did it all my way.

I write mostly to my younger self. 

My journey is an example of how your life can change if you refuse to conform and earn the right to play your own game.

Today, the clients I work with at my job are multi-millionaires dominating their industries. I'm lucky I get paid to learn from them everyday.

If you'd like to get in touch with me, email me at varunkhadri@gmail.com.

Varun Khadri

I manifested moving to London at 24.

I started telling friends and family I was planning to move back months before my company agreed to sponsor my work visa.

When they said they'd be open to it in my annual review, the first thing I did was give notice to my landlord and decide I wanted to move back home to save on rent, to financially prepare for how expensive London is.

Then, for the next few months, I nagged my manager each month to get the long sponsorship process started.

UKVI kept changing the immigration rules so at one point it wasn't looking too promising.

I asked myself: "what do I need to do to make myself important enough to make my employer jump through all the hurdles in front of us, how can I work so hard and prove myself beyond a doubt to such an extent that they finally give me what I want"?

I was getting more and more determined.
I was also getting more delusional.

I set my laptop wallpaper to the London skyline as a visual reminder at the start of each day to remind myself of the end goal.

There was simply no other option in my head than to make this work.

I remember starting to look for flats and flatmates in the city the second we submitted my visa application.

Whenever I met new people and they asked me about myself, I'd casually say "I work in marketing, it's a remote job but I'm moving to London soon for it".

8 months after that first conversation with my manager about this, we finally made it happen.

Unhinged self belief + relentless action ➡️ whatever you're manifesting coming true.

Writer at Kurogo | We’ve built 350+ leading personal brands | LinkedIn Creator Accelerator alumni

100 years ago, even the richest people in the world had no hot showers, died from a simple infection (no antibiotics), and took 5 days to get to NYC from London - by ship.

The average life today is miles better than the best life just a few decades ago.

undefined undefined

Writer at Kurogo | We’ve built 350+ leading personal brands | LinkedIn Creator Accelerator

Brian Noel

When life feels hard, I remind myself I'm living out my childhood dreams ❤️

Do it for your younger self

My daily non-negotiables:

- 3 min meditation
- 5 mins of reading
- 5k steps
- 1 LinkedIn post
- Phoning family
- Tracking my calories
- 2.5L of water

None of these are particularly big.

People usually aim for 10k steps or 10 pages a day.

But these are my minimums I can do even on bad days, weekends, and on vacation.

Consistency > intensity for me.

Happy Women’s Day to all the women who raised me, shaped me, and tolerated me ❤️

No alternative text description for this image

At 22, I walked into a hospital and got told I had high cholesterol during a routine health checkup.

This was a wake up call and I needed it.

Back then, I was:

- Overweight
- Drinking & smoking every other day
- In a bad relationship
- Miserable freelancing
- About to do a degree I knew was wrong

At 25, I’m:

- In decent shape
- Have no vices
- Love my own company
- Working a job I love
- Living in London

No 22 year old should have high cholesterol.

But I’m glad I did, because I’d never be here today without that wake up call 3 years ago.

I published my first LinkedIn post 6 years ago.

9 things that happened since then:

- Graduated with first-class distinction
- Got into the best unis in the world for post-grad
- LinkedIn paid me to write here every day
- Made $25k in my 2nd year freelancing in India
- Beat 700 people to get my dream job
- Got a sponsored work visa 
- Moved to London
- Built an audience of almost 20k of you
- Made friends I'll keep for the rest of my life

NONE of this would've happened if I didn't force myself to put my work out there.

If you don't know how to leverage your personal brand to attract opportunities, clients, and leads...

Start here (link in comments)

They told me I couldn't make money writing, I did.

They told me I couldn't get a stable job in social media, I did.

They told me I couldn't move across the world alone, I did.

They told me I couldn't juggle sport, content, and work, I did.

They told me I'd never survive as a dropout, I did.

Bottomline - they have no idea what you're capable of. Neither do you.

Keep going 👊🏻

graphical user interface, text, application

Having an audience gives you unparalleled confidence.

I have less than 20k followers here, yet I know that:

- I’ll never struggle to get a job again 
- If I start a business, the first couple of leads will be easy
- 80% of the connection requests I send are instantly accepted
- It’s easier to make new friends because people trust you faster
- I can monetise my audience and make extra income whenever I want

A personal brand makes EVERY aspect of your life easier.

2.5 years ago, on the first day of my job, my boss Sam G. Winsbury politely told me everything I'd learnt until then was wrong.

I'd written blogs, worked at multiple agencies, and had been ghostwriting for years at that point.

But I had to learn how LinkedIn copywriting in particular, works at the highest level.

It was humbling. But also a really fun process.

True mastery is impossible if you're not willing to accept that you'll always be a student of the game.

I recently wrote a guide for new content writers who joined our team, a guide to content writing at Kurogo - Personal Branding Agency.

I haven't got it all figured out by any means, but it's a full circle moment to be able to pass on what I've learnt from the best.

Long way to go, but nice to look back on how far I've come :)

P.S. 
Hit me with your weekend plans in the comments 💬

I've been writing for a long time so very little rattles me anymore but this made me want to ragequit.

I’ve always struggled with really bad insomnia.

I used to take melatonin to help with it for the last few years.

But it was doing TOO good of a job, I ended up always feeling a little sleepy and lethargic.

Exactly one month ago I quit taking it.

The result has been many nights laying awake in bed and even when I do sleep, it’s for max 5-6 hours a night.

Obviously that’s been really hard but I’m so glad I did it because my energy levels aren’t that much lower.

And it’s a dangerous game anyway to rely on external stuff for normal bodily functions like sleep.

Proud of me for getting through this battle that nobody really sees.

P.S please don’t suggest sleep hacks in the comments I’ve already tried literally everything under the sun

The right companies will always take a chance on people with potential.

When I started my job, the company was hiring for a full-time, remote role.
But they ended up hiring me part-time, in the same city (London).

I was an incoming Masters student and could only work 20 hours a week.

Then, 2 weeks into the job, I dropped out and told them I was moving back home.

Since it was supposed to be a remote role anyway - they were fine with it.

I kept the part-time job, and since I no longer had visa restrictions, went full-time a couple of months later.

Then a year later, when I wanted them to sponsor my work visa and move back to the UK…

They eventually agreed.

Mind you - this was also a remote role with occasional in-person stuff, and sponsoring a work visa in the UK is no cheap endeavour, I was ALSO only the 2nd person they’d ever sponsored, and the first writer ever.

So I really had no business getting my way.

But they took a bet on me anyway.

Sure, one could argue I’d earned it.

But in other ways, I also got lucky, I was fortunate that the people in charge were good at spotting potential and great at taking care of their people.

Takeaway: it’s easier to get what you want when you make yourself indispensable at the right organisation.

Two years ago, the current version of my life was my dream.

Now it’s normal.

And I still catch myself thinking about what’s next… what’s missing… what I haven’t cracked yet.

That’s the trap.

We’re wired to measure the gap, not the gain.

But pause for a second.

You’re probably standing in a chapter you once hoped you’d reach.

The client you wanted,
The confidence you were building,
The skills you doubted you’d ever master,
The conversations you were once too intimidated to have.

Progress doesn’t feel like a big deal when you’re inside it.

It feels messy.
Too small.
Too slow.
Uneventful.

Until you zoom out.

I’m not where I want to be yet.

But I’m closer than I’ve ever been.
And that counts.

Yes I have places I still want to go, but where I am now isn't so bad after all.

Something nobody likes to hear but I need to say:

Instead of asking for free value from others, leverage the internet to create opportunities for yourself.

When I started creating content, I didn’t ask anyone for feedback or handouts.

When I was trying to get my dream job, I didn’t ask anyone for referrals or tips.

When I wanted to move to the UK, I didn’t text random people who had a work visa for advice or hacks.

Even when I wanted to start therapy, I just looked up different therapists and platforms on google maps.

Whatever I wanted to do, I just started.

I asked GPT, I spoke to personal connections about their experience, I watched tutorials and YouTube videos.

I’m not against helping people.

I’m just saying there’s so much free info out there today that you don’t have to rely on a stranger’s kindness to go after what you want.

Feb ‘26 recap (my most honest one yet):

1. Sometimes I forget just how beautiful London really is.

2. Getting to be at OT during our first unbeaten run for years was special.

3. Lifting consistently for the first time in my life, baby steps but can see progress already.

4. My biggest motivation to be active physically is so that I can eat like this.

5. Being around people who push me and have high standards inspires me like nothing else.

6. I have enough friends but sometimes I find it so calming to get in a pint alone.

7. There’s nothing that makes Londoners happier than sunlight (did I just call myself that!?)

8. I’ve had insomnia for years so used to take melatonin. I quit, now only get 5 hours a night on average sadly.

9. Nature (the moon, the stars, trees, sunsets) soothe me like nothing else ever can.

10. Indian food will always, ALWAYS be my favourite cuisine in the whole wide world.

How was Feb for you?

A supremely underrated skill to succeed at work as a 20-something:

Emotional equilibrium.

Nobody wants to hire or promote someone whom they can't trust to hold it together.

Can you show up as your best self at work even when life gets messy, other people get on your nerves, or you're just having a bad day, week, or month?

I'm not saying you need to bury your emotions completely and put on a happy face regardless of what's going on in your personal life.

After all, we're only human.

I'm just saying - the people who are given exciting new opportunities are the ones who are trusted the most.

If the powers don't have the confidence that you have your shit together, you're doomed.

It's okay to be emotional, but it's more important to come back to baseline quickly (at least in the workplace).

Good writers are chameleons. Top writers are masters of deception.

My manager is a Scouse lad who I struggled to understand for the first 3 months.

My longest standing client is a 52 y/o female entrepreneur who works with governments. 

My colleagues are people based all over the world. So is my audience.

And I’m a 20 something guy from India, living in London.

I’m never fake to anyone, I don’t change my accent, I’m never dishonest about who I am.

But one skill that I’ve mastered is how to adapt depending on who I’m dealing with.

Don’t underestimate how far cultural awareness can take you.

Simply fitting in in rooms you’ve never been a part of before can be a cheat code for a great career.

I've woken up in a bad mood every day this week.

So every morning I'd tell myself "let me do the bare minimum today and just focus on getting through the day".

But something strange started happening.

I'd start the day in a bad mood.

But as I went about my day speaking with my team, collaborating with my clients, catching up with my loved ones, going on walks...

Like clockwork, every single time, I automatically felt more motivated and naturally ditched the "bare minimum" approach without even realising it.

2 learnings from this:

- Good mood often follows movement, just sitting in bed and moping around rarely makes me feel better. You don't have to conquer the world, but do SOMETHING, because you'll build momentum and feel better in the process.

- How lucky am I that my daily routine gives me energy on bad days even if I had none when I woke up? I'm actually really proud of having built a life where doing just simple, everyday stuff gives me joy when I need it most.

P.S.
Saturday plans?

Sam G. Winsbury

We Create Thought Leaders Through Personal Branding | 150+ Personal Brands Built | Founder & CEO Kurogo

[Free Guide] Sign More Clients On LinkedIn: https://personalbranding.kurogo.co.uk/become-the-authority



We turn entrepreneurs into credible thought leaders through personal branding so they can scale their businesses, unlock untapped opportunities and outlast their competition.

If you’re anything like our clients, you’re an expert in your field. One of the best.

But you just don’t seem to have the reputation you deserve.

You want to be the go-to authority in your industry and become an opportunity magnet.

That way you could…

- Generate inbound leads consistently
- Win clients and customers with ease
- Attract media features
- Attract top talent
- Speak on stage

The list is endless.

We help our clients do just that through the power of personal branding, by:

1. Giving them clarity on their brand and positioning them as industry leaders.
2. Blowing up their social profiles and landing them high-profile media features.
3. Helping them convert their new-found reputation into meaningful opportunities and ROI

And having built 300+ personal brands, we’ve got quite good at it, achieving results like these in the process:

🚀 Jack generated 2.5M views and 6 figures in revenue in 90 days with us 
🚀 Joe and Olly generated millions of views and saw a record month
🚀 Guy added 5 figures of pipeline value in a matter of months
🚀 Shan Grew 24,000 followers and landed $200,000 in sales
🚀 Olie added £50K of inbound revenue to his pipeline
🚀 Sue generated over 8.3 million views in 4 months
🚀 Jemma increased her views by 51,347%
🚀 James became an Amazon Best Seller 
🚀 Tom generated 5M views in 3 months 
🚀 Anna doubled her followers in 1 year
🚀 Debbie generated 11M Views

Your reputation is your biggest asset. Take control of it! 

If you want to see how we could help you build your personal brand, shoot me a dm saying ‘Personal Brand’

If you're not quite ready yet, I post daily content on here showing you how to do it yourself.

Founder

2023: Lara published her first LinkedIn post
2024: She built a $100K/year agency 
2025: She built a 7 figure community 
2026: She grew her SaaS to $190K/month

3x back to back proves it wasn’t luck. 

So I interrogated her for 45 mins to get the blueprint. 

Here’s what she shared: 

→ The secrets behind 2,000 viral posts 
→ The formula for monetising her brand
→ How stupid people get rich in 2026

I’m going to release the whole convo.

Comment ‘LINKEDIN’ and I’ll send it to you asap.

Personal Brand Advisor To Leading Entrepreneurs & Execs | 350+ Brands Built | Speaker | Sky, Entrepreneur, Insider | Founder & CEO Kurogo

Most LinkedIn "experts" will tell you to:

- Comment on 20 posts a day.
- Post selfies to “build connection.”
- Spend 3 hours engaging before posting.
- Be chronically on LinkedIn for 8+ hrs per day.
- Use productivity carousels as inspiration (steal them).

I did none of that.

Yet I’ve grown my LinkedIn to 62K+ followers and generate 20-50 leads p/m.

Here’s the 9-step blueprint I followed instead:

1) Mapped myself into my niche and ICP.
2) Positioned myself as an expert in my industry.
3) Optimised my profile for credibility & conversion.
4) Posted only 3 types of content inside clear pillars. 
5) Engaged with the right people, not just anyone.
6) Collected ‘signals of interest’ from my audience.
7) Created ecosystems to turn connections into clients.
8) Nurtured warm leads with high value emails.
9) Made it frictionless for people to book & buy

You don’t have to take every guru’s word as gospel.

You just have to do a few steps consistently.

Focus on what actually moves the needle.

Ps. Put all 9 steps into this complete guide. 

Want me to send it to you? 

1. Hit like on this post
2. Comment ‘LINKEDIN’

1,857 days ago I registered ‘Brandly’ on companies house.

Since then:

→ Hired my first team
→ Moved to London
→ Rebranded to Kurogo
→ Signed 350 clients
→ Generated 100M views
→ Grew to 20 people
→ Built this awesome audience
→ Met lifelong friends
→ Failed x74,628 (& counting)
→ Spoke around the world
→ Lost some £
→ Made some £
→ Grew my first beard hair
→ Life changing experiences
→ Met mentors

This list could be 10x the length. I’ll stop here.

The only constant: figuring it out as I go.

My advice: try that thing that’s scaring, even if you don’t feel qualified (doesn’t have to be entrepreneurship - I actually don’t always recommend it).

How I changed my life:

1. I started waking up an 90 minutes earlier and completed the most important task for the day first

2. I created a vision of exactly what kind of person I wanted to be and what kind of life I wanted to live in 5 years time

3. I learnt how to talk to busy people

4. I stopped consuming content from 30 different voices and unfollowed 100s of people on social media

5. I set a high standard for the way I live and the way I wanted the people closest me to be

6. I surrounded myself with other ambitious people

7. I didn’t forget that none of it really matters

8. I put in enough reps to negate luck

9. I put myself in challenging situations to build my confidence

10. I started doing everything with intention and conviction

11. I remembered to laugh

12. I brainwashed myself into believing I could do anything

13. I moved to a new city and lived alone for 6 months

14. I live by a simple rule: if I won’t be worrying about this in 5 years time, I shouldn’t worry about it now

15. I move my body every day and don’t fill it with fake food

16. I started doing weekly reviews of my progress and performance

17. I stuck in there through some very hard times

18. I realised that the smartest way to success is to learn from other people who have already done the thing you want to achieve

I believe success leaves clues (that’s why I started a podcast to get the blueprint out of the worlds best business owners).

Your next client is scrolling LinkedIn right now.

But they’re seeing your competitors posts, not yours.

LinkedIn is the only platform with:

→ 10 million decision-makers
→ 61 million senior-level influencers
→ 277% more B2B leads than Facebook

Your buyers, partners, investors are all here.

But most founders post at random. Or worse, not at all.

So use this suuuper simple 3 part positing strategy

(It’s the same framework I use with clients after £10M+ pipeline and 100M+ views)

1️⃣ Growth Content → Reach new people
2️⃣ Authority Content → Build trust and credibility
3️⃣ Conversion Content → Turn followers into clients

Every post follows a simple system:

- Hook in the first two lines (promise or cliffhanger)
- Simple sections, clear bullets, easy to skim
- Always end with a clear takeaway or next step

Reminder:

Content is your 24/7 salesperson.

It builds trust before you ever speak.

I condensed our entire ‘Authority Engine’ strategy into this blueprint.

The exact systems I used to turn my LinkedIn personal brand into an acquisition machine.

A complete step-by-step breakdown of:

- How to position yourself as the go-to authority
- How to amplify your brand & build an audience online
- How to convert your influence into meaningful opportunities

Want to get your hands on a copy? 

Comment 'AUTHORITY' and I'll send you a link

(pls make sure we’re connected so I can send)

Old way to build a business:

Let your work speak for itself.
Hope referrals continue.
Focus on the product.

New way:

Don’t just build a great product. Talk about it. 
Share your ideas and expertise online.
Be the best and the best known.

Your work won’t ‘do the talking’ like it would in 2015. 

Here’s how to do the talking for it (without overdoing it): 

1. Underpin with authority positioning
2. Share high utility content (stuff people will use)
3. Document wins in real time (feels natural that way)
4. Admit weaknesses (the Pratfall effect)
5. Be confident but not arrogant (confidence → trust)
6. Be the spotlight, don’t be IN the spotlight (big difference)

Remember: the role of a founder has quietly changed.

It used to be to run the company.
Now it’s to represent it.

The person buyers trust is the business they choose.

The easiest sale you’ll ever make is to the person who’s already decided you’re the answer. 

That’s why I post content to get people ‘sold’ before they even speak to us. 

Meanwhile most people are sending and spending their way to leads.

That way is done. Finito. 🪦.  

Instead, use content to become the authority.

Here’s the simple framework we use with clients:

1. Growth Content → Reach new people
2. Authority Content → Build trust
3. Conversion Content → Turn followers into clients

(£10M+ pipeline, 100M+ views later - this still works)

Every post should have:

- Hook in the first two lines (cliffhanger or promise)
- Short paragraphs, bullets, flow (easy to skim)
- Clear takeaway or next step (drive action)

This is just scratching the surface.

But I wrote a step by step guide on this:

“How To Become The Authority, Sign More Clients & Grow Your Business”

It covers:

- Our 9 step ‘Authority Engine’
- How to position yourself as an authority
- What to post and how to post it
- How to turn connections into clients

It’s your beginner → pro blueprint for LinkedIn.

And it’s linked in the comments (free)

I’ve spent the last 6 years helping 370 entrepreneurs and execs generate 100,000,000s of views and £10,00,000s of revenue, including building my own audience of 62,000 people and booking 20-50 meetings per month. 

In that time I’ve learned a thing or two about LinkedIn: 

There are 9 steps you can take to start building 
and monetising your personal brand on here. 

When I look at all of our most successful clients: 

1. They follow the same 3-part model (P-A-C)
2. Within P-A-C there are 9 specific steps 
3. They all do it in a specific orde

So whilst most LinkedIn ‘experts’ are telling you to use this hook and that Claude prompt, the top 1% in every industry are using a repeatable formula to build authority and pipeline. 

For the first time, I broke down the exact 9 step process. 

Then put it into this complete guide. 

Inside: 

→ What the top 1% do to dominate their niche
→ Why ‘expertise’ alone is not enough in 2026
→ How to position yourself as the go-to authority
→ How to amplify your brand & build an audience online
→ How to convert your influence into meaningful opportunities
→ Step-by-step: How to build and monetise your personal brand 

Giving it all away today. 

Want it? 

1. Comment ‘AUTHORITY’
2. Connect with me so I can send

In 2026, your personal brand is your biggest competitive advantage.

If people don’t know you, they can’t buy from you.

If they don’t trust you, they won’t work with you.

So use these 5 strategies to create a profitable personal brand:

(Save this and read it back daily)

1️⃣ Make Your Profile a Sales Machine

Use your Featured section to show proof & case studies.
Put your value proposition at the start of your tagline.
Write your About section like a sales letter.

2️⃣ Post Content That Positions You THE Expert

Share your process → "How I" > "How To"
Turn real-life conversations into posts.
Talk about failures & lessons.
Teach what you wish someone had taught you.
Track what resonates (double down on what works).

3️⃣ Create a Cadence

As an example:

2x posts per week to grow your audience.
2x posts per week to nurture trust.
1x post per week to convert.

Have 3-5 content topics.

4️⃣ Engage

Respond to comments within the first hour.
Message people who view your profile.
Follow up with prospects who engage with your posts.

5️⃣ Make Your Writing Gripping

Focus on the first line (the hook makes or breaks your post).
Write like you talk (conversational > corporate).
Turn lessons into actionable frameworks.

Some of the results we’re seeing with this (in 6 months):

→ £120,000 of new business.
→ 2 leads from just 2 posts.
→ 14,000+ new followers.

If you apply them too, expect:

- More authority.
- More opportunities.
- Huge industry presence.

So here’s the challenge:

Follow the gameplan above and go all in for 6 months.

If you do? It’ll be impossible NOT to see results.

Want a head start? 

This guide takes you through each of these 5 steps (+ 4 more) for becoming an authority, signing clients and growing your business on LinkedIn: https://lnkd.in/ewjUE-Cj

taplio

The Battle

Varun Khadri

Sam G. Winsbury

Followers

Posts

Engagements

Likes

Performance ScoreVarun Khadri's LinkedIn Performance

Performance ScoreSam G. Winsbury's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Varun Khadri

Sam G. Winsbury

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Varun Khadri's LinkedIn Performance

Performance ScoreSam G. Winsbury's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreVarun Khadri's LinkedIn Performance