Valchanova.me

Started as a personal blog, focused on marketing, growth and digital strategy, Valchanova.me was born out of the passion for sharing my knowledge and experience with digital professionals.

Now it's the hub for my consulting practice. I work with brands on markets all over the globe and I help them build meaningful relationships with stakeholders and scale them through digital channels.

Marketing, Growth, and Digital Strategy Consulting:
- Working with brands in industries from e-commerce to SaaS, from fitness to luxury design.
- Building digital strategies through hands-on customer research, data-driven persona building, and competitive auditing.
- Content marketing planning - building roadmaps and day-to-day team consulting about content production, distribution, and measurement.
- Performance marketing - creating strategies and managing budgets in paid channels from Google Ads and Facebook Ads to Quora and Reddit.
- Copywriting, landing page optimization, and CRO.
- Growth marketing - going beyond customer acquisition to activation, retention, and more.

Public Speaking & Training:
- An accredited lecturer at New Bulgarian University and Software University, guest speaker at Sofia University, having taught more than 2,000 students on Content Marketing, Marketing Analytics, and Gamification.
- Participated in more than 10 international events as a speaker on topics including measurement, content marketing, growth, and more.

Publishing:
- 300,000 readers accumulated through 10 years of content publishing.
- One of the top 20 blogs in Bulgaria, second most authoritative marketing blog (2010).
- Featured as a 'Must Read' on GrowthHackers.com.

Digital Marketing Strategist, Trainer, and Public Speaker

Ratio.bg

Responsible for all communication-related issues, including social media management, blogger relations, media relations, promotion of events, sponsorship proposals, etc.

Bragging rights:
- Led the full development of the event brand from 180 to 750 guests per conference
- Organized more than 50 events in different formats
- Overdelivered on guest expectations with an event NPS of 85 for the latest Ratio Science Forum
- Secured partnerships and sponsorships with national and international companies

Founder and Communications Manager

GrowthMentor

I'm dedicating some of my time to mentor founders, growth, and marketing leads through GrowthMentor, a curated platform of invite-only startup and growth marketing mentors.

I've so far had more than a 350 insightful discussions with companies in varied industries and sizes. Looking forward to talking with many more.

Check out my profile at the link below 👇

Mentor

Hypergrowth

I work to bring expert-led content to growth marketers and startup founders who can benefit from it. If you're curious about my work, check out the Hypergrowth Blog and our interview series Hypergrowth Talks.

Head Of Content

Enhancv

Enhancv helps you highlight your achievements, attitude, and personality to stand out and feel proud. The company has been featured at Forbes, Business Insider, Inc. Magazine, Lifehacker, The Hill.

Bragging rights:
- Optimized performance advertising efficiency and brought down CAC 3-fold in 6 months.
- Led the implementation of a full measurement strategy and implementing the data-driven approach for the whole team.
- Set up and led the first growth experimentation process in the company.
- Planned and executed an extensive customer research project through the Jobs-to-be-done methodology and implemented the findings in a product repositioning at the end of 2017 (team effort together with Enhancv's CMO and Art Director).

Digital Strategist

New Bulgarian University

Lecturer of Gamification in the Master's Department of New Bulgarian University.
Gaming elements, gamification strategy, and tactics, gamification mechanics, successful gamification implementation.

Already taught 3 years of students, undergoing a Master's Degree in New Media and Communications.

Lecturer - Gamification

Wishio

Creating and optimising the overall marketing strategy of the Wishio brand, including choice of channels, setting KPIs and conducting ongoing performance measurement. Managing an internal marketing and design team, as well as third parties for SEO, PPC and social media marketing. Keeping an active role in creating marketing campaigns, content marketing, promotion set-up and co-marketing campaign discussions with suppliers.

- Led the first marketing campaigns establishing the brand and reached some 150 000 targeted users through paid and organic channels.
- For 4 months served as project manager for the whole Wishio team of 8 people, analyzing company performance and keeping track of all major projects within the organization.

Marketing and Project Manager

Innologica Ltd.

Worked on the communication and marketing strategy of the content reader Inoreader. Developed an overall strategy with different consumer engagement and community building activities, including email marketing automation flows, media outreach to leading tech bloggers, content marketing and advertising management.

Product Marketing Manager

Ozone.bg

Developed the overall marketing strategy, marketing actions and programs for the company brand and specific product lines. Created the social media presence strategy and social media communications policy, determining the use of social media tactics so as strategic goals are met. Advertising planning and management, PR and blogger relations.

Managed all marketing budgets and did general oversight of a team of 5 content managers and 1 designer.

Bragging rights:
- developed the largest expansion of the site's target audience in overall history
- oversaw the transformation from a niche gaming brand to an entertainment and leisure brand with broader appeal
- created marketing campaigns leading the expansion of the company portfolio from 3 to 14 product categories with much larger and diverse target audience
- organized more than 20 events, such as gaming launches, product promotions and festival participations, including the largest gaming launch party in Bulgaria to date with 600+ guests

Head of Marketing

ASBIS

Worked for leading world tech brands like Dell, Razer and ASUS, developed locally the presence of ASBIS' private brands Canyon and Prestigio.

Bragging rights:
- led the establishment of Canyon as a lifestyle tech brand for teens and tweens, including the launch of 5 limited edition series
- introduced a local collaboration between Prestigio e-readers and famous Bulgarian authors
- created partnerships with off-road and drift stars to promote Prestigio GPS
- worked on community building activities with gamers for Razer, including many gaming competitions, product launch events and blogger outreach activities
- managed full year marketing budgets for Dell and ASUS and led all retailer co-campaigns

Marketing Coordinator

Content Strategist & Brand Messaging Craftswoman 💡 I help brands build meaningful relationships with the people who matter. ✨ Sharing strategic ways to create value-packed content and stellar brand messaging.

As a digital marketing strategist, I help brands build meaningful relationships with stakeholders and scale them through digital channels. I run Valchanova.me, a hub for my consulting practice and a blog on marketing, digital strategy, and growth.

My core competencies include strategic research and planning, content marketing, brand messaging, and copywriting. I have worked with brands in various industries, from e-commerce to SaaS, from business services to luxury design. I have also trained more than 2,000 students and spoken at conferences across Europe. In my spare time, I organize popular science events with Ratio, fueling the passion for science in those who don't know they have it yet.

I aim to share my knowledge and experience with digital professionals and inspire them to create impactful and engaging marketing campaigns. I am passionate about words which is the building block of both content marketing, brand messaging, and copywriting. You can easily get in touch by contacting me at v@valchanova.me. Read more at https://valchanova.me.

Vassilena Valchanova

Counting down the days to Friday for a great event! Just like last year, I'll be meeting fellow peers at Hyperscience's office in Sofia for the mini-conference of Women in Marketing - Bulgaria 🇧🇬.

If you're into events that provide practical value, you can check out the program below. If you're into events for the networking, you can check out the photos below.

If you can't come and join us live, there are virtual tickets available.

If you're based in Bulgaria and looking for a community you can feel at home in, apply – it's totally free and totally worth it.

You know the "there are two wolves" parable? Well, turns out it's valid in brand design, too 😅

Sarah Hart ✤ shared the interesting push and pull between:
👉 the von Restorff effect, thanks to which a distinctive visual brand stands out and gets etched in your customer's mind,
and
👉 the Bandwagon effect that makes us subconsciously crave to blend in with the pack and just drown in the sea of sameness of our industry.

In our live session this week, she shared practical ways to leverage von Restorff and fight against your subconscious conformist when designing for your brand. 

If you missed it, don't fret—check out below ⬇️

Asim Khaliq

7 Successful Exits | 25+ yrs of Experience | Transforming Business Consultants into Brand Leaders | CMO & Brand Strategist | Generated $800M+ in E-Commerce Revenue

Follow Me for Daily Tips on Business, E-Commerce, Marketing & Growth.

About Me:

Consultant , Coach, Entrepreneur, and Content Creator.

I founded my first company when I was 22 years old.

Over the last 27 years, I've built 7 businesses, generating more than $800 million in revenue for myself and my clients. 

I have helped 100s of businesses in 30+ countries with scaling, growing and hiring people.

With a career spanning over two decades, I’ve worked with startups, growth-stage businesses, and established brands to help them define who they are, build what matters, and scale what works.

Areas of Focus

E-Commerce & Business Strategy:

↳ Positioning new businesses for meaningful market entry
↳ Rebranding and repositioning for mature businesses
↳ Structuring offers, funnels, and monetization models
↳ Building execution systems for product, marketing, and operations

Entrepreneur Coaching & Advisory:

↳ Working 1-on-1 with aspiring founders and professionals
↳ Guiding startup leaders through launch, traction, and scale
↳ Mentoring eCommerce teams in high-growth environments

Leadership & Team Building:

↳ Strategies for leading with purpose.
↳ Building teams that drive growth and innovation.

Organizational Growth:

↳ Developing branding and marketing strategies to fuel growth.
↳ Consulting on e-commerce growth, from 7-figure to 9-figure revenue.
↳ Scaling businesses through effective growth marketing and processes.

Key Highlights:

↳ Founded and scaled 7 businesses from scratch.
↳ Generated $800M+ in revenue for myself and clients.
↳ Developed systems and processes that help organizations thrive.
↳ Hired and managed thousands of employees across 30+ countries.
↳ Helped over 100 businesses build teams, develop strategies, and scale globally.
↳ Led the growth of e-commerce companies from 7-figure to 9-figure revenues.

Industry Expertise

Fashion & Apparel, Beauty, Consumer Goods, Hair Care, Nutrition, Furniture, Food, Technology, Home & Kitchens, Jewelry, Real Estate, Online Education, Accounting & HR

My Approach:

I’ve lived every stage of the business lifecycle.

From launching ideas to building brands, from hiring globally to fixing what’s broken, my work is grounded in hands-on experience, deep strategic thinking, and a passion for building what matters.

My coaching and consulting is rooted in practical experience, not just theory.

Let’s Connect:

Whether you're launching your first product, growing your team, or preparing to scale

Let’s talk. (DM me if you want to grow your brand, business, or revenue.)

Best regards

Asim Khaliq

Member Board of Directors

I Almost Quit:

(And every time, right before the breakthrough.)

What I learned the hard way is simple:

Success doesn’t reward talent first.

It rewards endurance.

Here’s the real problem we don’t talk about:

We give up too early, right before momentum kicks in.
W
→ Failures blur our sense of direction
→ Delays convince us we’re not capable
→ Setbacks feel personal, not situational
→ We mistake slow progress for no progress

Therefore, train yourself to try “one more time”:

→ Break the challenge into one small next step.
→ Create routines that move you even when motivation is low
→ Replace “Why isn’t it working?” with “What can I improve today?”
→ Build patience like a muscle instead of expecting instant results

Trying one more time compounds into outcomes others call “luck.”

→ You develop grit, the real competitive advantage
→ You eventually arrive where most people quit
→ You break limits you once believed were permanent
→ You start seeing progress where others see problems

Here’s what I remind myself today:

Your life doesn’t change when you achieve something.

It changes when you refuse to stop trying.

So, the next time you feel like giving up, pause and ask:

“What if the breakthrough is one attempt away?”

Because most of the time… it is.

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Business Growth Coach & eCommerce Consultant | Top 3 Marketing Leader in Canada | 25+ Years Building & Scaling Businesses | 7x Founder | Generated $800M+ in E-Commerce

Excellence Alone Won’t Earn Trust or Respect:

(8 Habits That Quietly Erode Your Reputation)

People notice more than your output. 

They notice how you show up.

→ Your habits
→ Your attitude
→ Your consistency

Even small missteps compound over time and quietly damage your credibility.

Here’s how you unknowingly sabotage your reputation:

1) Missing Deadlines:
→ Hurts your credibility; signals unreliability.
↳ Fix: Break tasks into smaller milestones, communicate delays early, build buffer time.

2) Gossiping at Work:
→ Destroys trust; fuels negativity.
↳ Fix: Avoid drama, focus on solutions, create a safe space for teammates.

3) Constant Complaining:
→ Drains energy; labels you as negative.
↳ Fix: Raise issues with solutions, elevate standards instead of spreading noise.

4) Poor Communication Skills:
→ Creates confusion; slows progress.
↳ Fix: Be clear, prompt, and thoughtful. Listen deeply,it changes perception.

5) Oversharing Personal Issues:
→ Blurs professional boundaries.
↳ Fix: Be authentic, but know when to pause. Keep work conversations purposeful.

6) Lack of Accountability:
→ Breaks trust; weakens influence.
↳ Fix: Own mistakes, take responsibility, avoid passing the buck.

7) Inappropriate Social Media Behavior:
→ Questions judgment; harms credibility.
↳ Fix: Post with intention. If you wouldn’t say it in a meeting, don’t share online.

8) Missing Work or Arriving Late:
→ Signals low commitment.
↳ Fix: Respect others’ time. Build a rhythm that demonstrates reliability, even unseen.

Remember:

Consistency, accountability, and integrity make you unforgettable.

→ Polish your presence, not just your skills.

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Habits That Make Good Employees Look Unprofessional

Different Moments Demand Different Leaders:

(I learned this the hard way.)

Years ago, I kept pushing one of my teams with the same “visionary” approach I always used. 

It worked in the past, so I thought it would work again.

It didn’t.

→ Motivation dropped. Execution slowed.

And I realised something powerful:

Leadership isn’t a personality (It’s a portfolio.)

Here are the six styles every strong leader switches between:

1) Coaching:
↳ When the goal is long-term growth and capability.

2) Authoritative:
↳ When you need to set direction and energize the team.

3) Pacesetting:
↳ When the team is highly skilled and speed matters.

4) Coercive:
↳ When a crisis hits, you need immediate action.

5) Affiliative:
↳ When morale is low and people need connection.

6) Democratic:
↳ When you need collective wisdom and deep buy-in.

The mistake?

Most people rely on one of these, usually the one that matches their personality.

The real skill?

→ Learning to read the room.
→ Adjusting to the moment.
→ Choosing the style your team needs.

If you want to grow as a leader, start here:

→ Expand your range.
→ Build your emotional intelligence.

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7  Empowering Things to Say Back to a Gaslighter .

Your Resolution to Succeed Matters More Than Anything Else:

(Most people pause, doubt, and lose rhythm.)

I’ve seen this over and over again.

People depend too much on motivation.

When motivation fades, so does progress.

→ They wait for the right time.
→ They seek approval before action.
→ They let emotions decide their effort.
→ They lose focus when results are slow.

Therefore, resolution is what keeps you moving when nothing works.

→ Commit before you’re ready.
→ Show up even when it’s hard.
→ Focus on what you can control.
→ Stay grounded in your purpose.

And strong resolution builds unshakable momentum:

→ You build resilience that lasts.
→ You inspire trust and consistency.
→ You move forward despite challenges.
→ You grow into the person success demands.

Remember:

Opportunities, resilience, and success only come from perseverance.

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The Battle

Vassilena Valchanova

Asim Khaliq

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taplio

The Battle

Vassilena Valchanova

Asim Khaliq

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Vassilena Valchanova's LinkedIn Performance

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