Content Strategist & Brand Messaging Craftswoman 💡 I help brands build meaningful relationships with the people who matter. ✨ Sharing strategic ways to create value-packed content and stellar brand messaging.

As a digital marketing strategist, I help brands build meaningful relationships with stakeholders and scale them through digital channels. I run Valchanova.me, a hub for my consulting practice and a blog on marketing, digital strategy, and growth.

My core competencies include strategic research and planning, content marketing, brand messaging, and copywriting. I have worked with brands in various industries, from e-commerce to SaaS, from business services to luxury design. I have also trained more than 2,000 students and spoken at conferences across Europe. In my spare time, I organize popular science events with Ratio, fueling the passion for science in those who don't know they have it yet.

I aim to share my knowledge and experience with digital professionals and inspire them to create impactful and engaging marketing campaigns. I am passionate about words which is the building block of both content marketing, brand messaging, and copywriting. You can easily get in touch by contacting me at v@valchanova.me. Read more at https://valchanova.me.

Vassilena Valchanova

Globally Experienced Design Thinking & Creative Leadership Facilitator | Lecturer | Coach

In 2013, I stopped being a full-time mom and a full-time NGO activist and moved from Southeast Asia to Switzerland to pursue a new path. 

Before moving to Southeast Asia, I had:

 + Been a singer from the age of 8 to the age of 19 (a pretty famous one) 
 + Worked as a model while studying Computer Science and then Sociology
 + Conducted qualitative research among vulnerable groups to design effective and efficient prevention 
 campaigns for HIV/AIDS-affected people supported by UNAIDS

While living in Southeast Asia, I had:

 + Raised two human beings
 + Raised funds for underprivileged women and children in Nepal, Laos & Thailand to build school toilets, classrooms, and libraries 
 + Worked with the Lao International School Board and supported introducing the International Baccalaureate, the Primary Years Program & the building of the new school premises
 + Founded and managed the Lao Cultural Study Series ( still thriving 20 years later)
 + Designed and curated the Learning Program for the National Museum Volunteers in Bangkok

Since I have been living in Switzerland, I have:

 + Designed and curated Learning Programs for Innovation Accelerators
 + Designed and delivered 40+ courses on Leadership, Innovation, and Change to universities in Switzerland and Europe
 + Supported the growth of inclusive global learning communities
 + Designed and delivered innovation strategies and training for UNAIDS, the International Trade Center, UNOG, and IdeaSquare at CERN
 + Consulted private clients on strategies, systems, and processes for innovation

Why choose to work with me? 

I bring energy, creativity, and practical solutions to the table. My mission is to make learning not only impactful but also enjoyable. When you work with me, you’ll leave with more than knowledge—you’ll leave with the confidence to apply it.

Drop me a message if you are curious to have a chat.

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Vassilena Valchanova

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