Content Strategist & Brand Messaging Craftswoman 💡 I help brands build meaningful relationships with the people who matter. ✨ Sharing strategic ways to create value-packed content and stellar brand messaging.

As a digital marketing strategist, I help brands build meaningful relationships with stakeholders and scale them through digital channels. I run Valchanova.me, a hub for my consulting practice and a blog on marketing, digital strategy, and growth.

My core competencies include strategic research and planning, content marketing, brand messaging, and copywriting. I have worked with brands in various industries, from e-commerce to SaaS, from business services to luxury design. I have also trained more than 2,000 students and spoken at conferences across Europe. In my spare time, I organize popular science events with Ratio, fueling the passion for science in those who don't know they have it yet.

I aim to share my knowledge and experience with digital professionals and inspire them to create impactful and engaging marketing campaigns. I am passionate about words which is the building block of both content marketing, brand messaging, and copywriting. You can easily get in touch by contacting me at v@valchanova.me. Read more at https://valchanova.me.

Vassilena Valchanova

Fiorlo

Our mission is to help ambitious humans (leaders, founders, creators) gain clarity, break the cycles of burnout, self-doubt, and “I shoulds” and lead with focus, intention and energy. 

We help leaders like you define your vision, master your thinking and emotions and build systems that help you elevate your leadership impact and create lasting change. 

Our programs work on three pillars: 

CLARITY. Identifying your career and life priorities for the season your in and confidently articulate the unique value you bring to the table as a leader, founder or creator. 

INTENTION. Understand the mindset, habit and behaviour shifts you need to make your priorities a reality and implement them so you can be at your best and stay on track with your goals (saving you time, money and energy in the process). 

RESILIENCE. Creating change requires energy, courage and consistency. We'll work together to build your capability and capacity to make your ambitions a reality without burning out.  

Our executive coaching, team coaching, live group programs and online courses have been described as “life changing” and “transformational” and 100% of our clients would recommend our coaching.

Founder, Coach and Consultant 

Associate Executive Coach

The Russell Partnership

Executive & Entrepreneur Coach

Manageable

Giving everyone at work the gift of a great manager.

Expert Coach

weare3sixty

Entrepreneur Leadership Coach

Tech Nation

As executive director for commercial, I was responsible for commercial growth and building a sustainable business. Successes include: 
- Grew commercial sales from £300k to £1.8M in 18months
- Developed a portfolio of products across sponsorship, executive learning, corporate innovation and international consulting. 
- Recruited and developed a sales and account management team.
- Worked with the CEO and executive team to manage the change programme that merged Tech City UK and Tech North to become a national organisation following central government funding.

Executive Director - Commercial

OXENFORD CONSULTING LIMITED

Advising and supporting organisations to create value in their communities, drive economic growth and enable individuals to thrive through strategic partnerships, behaviour change marketing and high growth tech initiatives.

Director 

ukactive 

Set the strategy, launched and delivered the inaugural ActiveLab digital tech accelerator scaling cutting-edge innovation in health and physical activity from the UK and across the globe.

Consultant, ActiveLab

Money and Pensions Service

Led strategic engagement with partners from the financial services, retail, technology and government sectors in support of Money Advice Service's aim to improve financial capability in the UK. 

Developed the partnership strategy to engage FTSE100 companies, including implementing an organisation-wide Account Management model, increasing partner investment by 50%.

I was privileged to lead an incredible, talented team of 12 who were a little adrift when we met. Coached them to be a cohesive, high-performing and energising partnerships capability.

Head of Strategic Partnerships

Tech City UK

Led the spin out of 10 Downing Street initiative Tech City into the private sector as Tech City UK with buy-in from cabinet ministers, special advisers and senior officials. 

Chief of Staff for Baroness Joanna Shields, former Tech City UK Chair and Digital Advisor to David Cameron, UK Prime Minister. 

Developed the business strategy and established operations, secured and managed £3M in funding and recruited the CEO and team. Advised the Chair on UK, EU and International stakeholder engagement and communications and an external media communications agency.

Executive Director and Chief of Staff 

Trusted executive coach to trailblazing tech CEOs, high-ranking government officials and impact-driven business leaders, founders and creators worldwide, I'm committed to helping ambitious humans build a meaningful, energising career and life without burning out. 

I partner with clients in 3 areas:
🚀 Authentic, high-impact leadership and personal growth 
🚀 Adaptive fitness - build your capacity for challenge, uncertainty & OPPORTUNITY without the burnout 
🚀 Career strategy and career transitions

Here's how we can work together:

✅ Architect: 1:1 Executive coaching program for experienced leaders who want to elevate their individual, team and business impact. You can choose between a 6 or 12 month program.

→ GO HERE: https://www.fiorlo.com/exec-coaching

✅ Bespoke team or group training on individual and team resilience for performance. 

Before I launched Fiorlo, I specialised in driving improved social and health outcomes through marketing and partnerships that combined world-leading behavioural economics, consumer psychology and public policy. Here, I discovered mental wellbeing and the concept of flourishing, a central pillar of my work.  

I went on to advise Ministers, FTSE 100 and Fortune 500 CEO's and digital tech entrepreneurs in my roles at Cabinet Office and at Tech City UK where I was a founding board director. 

I've coached leaders and teams from BlackRock, Cardano, Cabinet Office, Deloitte, Foreign & Commonwealth Office, Google and several successful start-ups. 

I'm also proud to be a partner and associate executive coach, facilitator and trainer with 
CIPR 
EY 
Humentic
Manageable 
The Russell Partnership 
weare3sixty. 

What my clients say:

"Working with Caroline has given me clarity, confidence and a clear roadmap to get where I want to be. She's helped me focus on and believe in what I'm really good at; identify and shatter barriers I'd been putting in my own way; and guided me to develop a forward plan that gives me energy." Matt Hamnett, Founder & MD

"Working with Caroline left me better equipped to lead through the daily challenges of my dynamic organisation that helped me increase my resilience, communicate with meaning and discover my USP." Amelie Badout, CSO & General Counsel

Drop me a DM to talk about how we can work together.

taplio

The Battle

Vassilena Valchanova

Caroline Rae

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