Valchanova.me

Started as a personal blog, focused on marketing, growth and digital strategy, Valchanova.me was born out of the passion for sharing my knowledge and experience with digital professionals.

Now it's the hub for my consulting practice. I work with brands on markets all over the globe and I help them build meaningful relationships with stakeholders and scale them through digital channels.

Marketing, Growth, and Digital Strategy Consulting:
- Working with brands in industries from e-commerce to SaaS, from fitness to luxury design.
- Building digital strategies through hands-on customer research, data-driven persona building, and competitive auditing.
- Content marketing planning - building roadmaps and day-to-day team consulting about content production, distribution, and measurement.
- Performance marketing - creating strategies and managing budgets in paid channels from Google Ads and Facebook Ads to Quora and Reddit.
- Copywriting, landing page optimization, and CRO.
- Growth marketing - going beyond customer acquisition to activation, retention, and more.

Public Speaking & Training:
- An accredited lecturer at New Bulgarian University and Software University, guest speaker at Sofia University, having taught more than 2,000 students on Content Marketing, Marketing Analytics, and Gamification.
- Participated in more than 10 international events as a speaker on topics including measurement, content marketing, growth, and more.

Publishing:
- 300,000 readers accumulated through 10 years of content publishing.
- One of the top 20 blogs in Bulgaria, second most authoritative marketing blog (2010).
- Featured as a 'Must Read' on GrowthHackers.com.

Digital Marketing Strategist, Trainer, and Public Speaker

Ratio.bg

Responsible for all communication-related issues, including social media management, blogger relations, media relations, promotion of events, sponsorship proposals, etc.

Bragging rights:
- Led the full development of the event brand from 180 to 750 guests per conference
- Organized more than 50 events in different formats
- Overdelivered on guest expectations with an event NPS of 85 for the latest Ratio Science Forum
- Secured partnerships and sponsorships with national and international companies

Founder and Communications Manager

GrowthMentor

I'm dedicating some of my time to mentor founders, growth, and marketing leads through GrowthMentor, a curated platform of invite-only startup and growth marketing mentors.

I've so far had more than a 350 insightful discussions with companies in varied industries and sizes. Looking forward to talking with many more.

Check out my profile at the link below 👇

Mentor

Hypergrowth

I work to bring expert-led content to growth marketers and startup founders who can benefit from it. If you're curious about my work, check out the Hypergrowth Blog and our interview series Hypergrowth Talks.

Head Of Content

Enhancv

Enhancv helps you highlight your achievements, attitude, and personality to stand out and feel proud. The company has been featured at Forbes, Business Insider, Inc. Magazine, Lifehacker, The Hill.

Bragging rights:
- Optimized performance advertising efficiency and brought down CAC 3-fold in 6 months.
- Led the implementation of a full measurement strategy and implementing the data-driven approach for the whole team.
- Set up and led the first growth experimentation process in the company.
- Planned and executed an extensive customer research project through the Jobs-to-be-done methodology and implemented the findings in a product repositioning at the end of 2017 (team effort together with Enhancv's CMO and Art Director).

Digital Strategist

New Bulgarian University

Lecturer of Gamification in the Master's Department of New Bulgarian University.
Gaming elements, gamification strategy, and tactics, gamification mechanics, successful gamification implementation.

Already taught 3 years of students, undergoing a Master's Degree in New Media and Communications.

Lecturer - Gamification

Wishio

Creating and optimising the overall marketing strategy of the Wishio brand, including choice of channels, setting KPIs and conducting ongoing performance measurement. Managing an internal marketing and design team, as well as third parties for SEO, PPC and social media marketing. Keeping an active role in creating marketing campaigns, content marketing, promotion set-up and co-marketing campaign discussions with suppliers.

- Led the first marketing campaigns establishing the brand and reached some 150 000 targeted users through paid and organic channels.
- For 4 months served as project manager for the whole Wishio team of 8 people, analyzing company performance and keeping track of all major projects within the organization.

Marketing and Project Manager

Innologica Ltd.

Worked on the communication and marketing strategy of the content reader Inoreader. Developed an overall strategy with different consumer engagement and community building activities, including email marketing automation flows, media outreach to leading tech bloggers, content marketing and advertising management.

Product Marketing Manager

Ozone.bg

Developed the overall marketing strategy, marketing actions and programs for the company brand and specific product lines. Created the social media presence strategy and social media communications policy, determining the use of social media tactics so as strategic goals are met. Advertising planning and management, PR and blogger relations.

Managed all marketing budgets and did general oversight of a team of 5 content managers and 1 designer.

Bragging rights:
- developed the largest expansion of the site's target audience in overall history
- oversaw the transformation from a niche gaming brand to an entertainment and leisure brand with broader appeal
- created marketing campaigns leading the expansion of the company portfolio from 3 to 14 product categories with much larger and diverse target audience
- organized more than 20 events, such as gaming launches, product promotions and festival participations, including the largest gaming launch party in Bulgaria to date with 600+ guests

Head of Marketing

ASBIS

Worked for leading world tech brands like Dell, Razer and ASUS, developed locally the presence of ASBIS' private brands Canyon and Prestigio.

Bragging rights:
- led the establishment of Canyon as a lifestyle tech brand for teens and tweens, including the launch of 5 limited edition series
- introduced a local collaboration between Prestigio e-readers and famous Bulgarian authors
- created partnerships with off-road and drift stars to promote Prestigio GPS
- worked on community building activities with gamers for Razer, including many gaming competitions, product launch events and blogger outreach activities
- managed full year marketing budgets for Dell and ASUS and led all retailer co-campaigns

Marketing Coordinator

Content Strategist & Brand Messaging Craftswoman 💡 I help brands build meaningful relationships with the people who matter. ✨ Sharing strategic ways to create value-packed content and stellar brand messaging.

As a digital marketing strategist, I help brands build meaningful relationships with stakeholders and scale them through digital channels. I run Valchanova.me, a hub for my consulting practice and a blog on marketing, digital strategy, and growth.

My core competencies include strategic research and planning, content marketing, brand messaging, and copywriting. I have worked with brands in various industries, from e-commerce to SaaS, from business services to luxury design. I have also trained more than 2,000 students and spoken at conferences across Europe. In my spare time, I organize popular science events with Ratio, fueling the passion for science in those who don't know they have it yet.

I aim to share my knowledge and experience with digital professionals and inspire them to create impactful and engaging marketing campaigns. I am passionate about words which is the building block of both content marketing, brand messaging, and copywriting. You can easily get in touch by contacting me at v@valchanova.me. Read more at https://valchanova.me.

Vassilena Valchanova

Counting down the days to Friday for a great event! Just like last year, I'll be meeting fellow peers at Hyperscience's office in Sofia for the mini-conference of Women in Marketing - Bulgaria 🇧🇬.

If you're into events that provide practical value, you can check out the program below. If you're into events for the networking, you can check out the photos below.

If you can't come and join us live, there are virtual tickets available.

If you're based in Bulgaria and looking for a community you can feel at home in, apply – it's totally free and totally worth it.

You know the "there are two wolves" parable? Well, turns out it's valid in brand design, too 😅

Sarah Hart ✤ shared the interesting push and pull between:
👉 the von Restorff effect, thanks to which a distinctive visual brand stands out and gets etched in your customer's mind,
and
👉 the Bandwagon effect that makes us subconsciously crave to blend in with the pack and just drown in the sea of sameness of our industry.

In our live session this week, she shared practical ways to leverage von Restorff and fight against your subconscious conformist when designing for your brand. 

If you missed it, don't fret—check out below ⬇️

Fiorlo

Our mission is to help ambitious humans (leaders, founders, creators) gain clarity, break the cycles of burnout, self-doubt, and “I shoulds” and lead with focus, intention and energy. 

We help leaders like you define your vision, master your thinking and emotions and build systems that help you elevate your leadership impact and create lasting change. 

Our programs work on three pillars: 

CLARITY. Identifying your career and life priorities for the season your in and confidently articulate the unique value you bring to the table as a leader, founder or creator. 

INTENTION. Understand the mindset, habit and behaviour shifts you need to make your priorities a reality and implement them so you can be at your best and stay on track with your goals (saving you time, money and energy in the process). 

RESILIENCE. Creating change requires energy, courage and consistency. We'll work together to build your capability and capacity to make your ambitions a reality without burning out.  

Our executive coaching, team coaching, live group programs and online courses have been described as “life changing” and “transformational” and 100% of our clients would recommend our coaching.

Founder, Coach and Consultant 

Associate Executive Coach

The Russell Partnership

Executive & Entrepreneur Coach

Manageable

Giving everyone at work the gift of a great manager.

Expert Coach

weare3sixty

Entrepreneur Leadership Coach

Tech Nation

As executive director for commercial, I was responsible for commercial growth and building a sustainable business. Successes include: 
- Grew commercial sales from £300k to £1.8M in 18months
- Developed a portfolio of products across sponsorship, executive learning, corporate innovation and international consulting. 
- Recruited and developed a sales and account management team.
- Worked with the CEO and executive team to manage the change programme that merged Tech City UK and Tech North to become a national organisation following central government funding.

Executive Director - Commercial

OXENFORD CONSULTING LIMITED

Advising and supporting organisations to create value in their communities, drive economic growth and enable individuals to thrive through strategic partnerships, behaviour change marketing and high growth tech initiatives.

Director 

ukactive 

Set the strategy, launched and delivered the inaugural ActiveLab digital tech accelerator scaling cutting-edge innovation in health and physical activity from the UK and across the globe.

Consultant, ActiveLab

Money and Pensions Service

Led strategic engagement with partners from the financial services, retail, technology and government sectors in support of Money Advice Service's aim to improve financial capability in the UK. 

Developed the partnership strategy to engage FTSE100 companies, including implementing an organisation-wide Account Management model, increasing partner investment by 50%.

I was privileged to lead an incredible, talented team of 12 who were a little adrift when we met. Coached them to be a cohesive, high-performing and energising partnerships capability.

Head of Strategic Partnerships

Tech City UK

Led the spin out of 10 Downing Street initiative Tech City into the private sector as Tech City UK with buy-in from cabinet ministers, special advisers and senior officials. 

Chief of Staff for Baroness Joanna Shields, former Tech City UK Chair and Digital Advisor to David Cameron, UK Prime Minister. 

Developed the business strategy and established operations, secured and managed £3M in funding and recruited the CEO and team. Advised the Chair on UK, EU and International stakeholder engagement and communications and an external media communications agency.

Executive Director and Chief of Staff 

Trusted executive coach to trailblazing tech CEOs, high-ranking government officials and impact-driven business leaders, founders and creators worldwide, I'm committed to helping ambitious humans build a meaningful, energising career and life without burning out. 

I partner with clients in 3 areas:
🚀 Authentic, high-impact leadership and personal growth 
🚀 Adaptive fitness - build your capacity for challenge, uncertainty & OPPORTUNITY without the burnout 
🚀 Career strategy and career transitions

Here's how we can work together:

✅ Architect: 1:1 Executive coaching program for experienced leaders who want to elevate their individual, team and business impact. You can choose between a 6 or 12 month program.

→ GO HERE: https://www.fiorlo.com/exec-coaching

✅ Bespoke team or group training on individual and team resilience for performance. 

Before I launched Fiorlo, I specialised in driving improved social and health outcomes through marketing and partnerships that combined world-leading behavioural economics, consumer psychology and public policy. Here, I discovered mental wellbeing and the concept of flourishing, a central pillar of my work.  

I went on to advise Ministers, FTSE 100 and Fortune 500 CEO's and digital tech entrepreneurs in my roles at Cabinet Office and at Tech City UK where I was a founding board director. 

I've coached leaders and teams from BlackRock, Cardano, Cabinet Office, Deloitte, Foreign & Commonwealth Office, Google and several successful start-ups. 

I'm also proud to be a partner and associate executive coach, facilitator and trainer with 
CIPR 
EY 
Humentic
Manageable 
The Russell Partnership 
weare3sixty. 

What my clients say:

"Working with Caroline has given me clarity, confidence and a clear roadmap to get where I want to be. She's helped me focus on and believe in what I'm really good at; identify and shatter barriers I'd been putting in my own way; and guided me to develop a forward plan that gives me energy." Matt Hamnett, Founder & MD

"Working with Caroline left me better equipped to lead through the daily challenges of my dynamic organisation that helped me increase my resilience, communicate with meaning and discover my USP." Amelie Badout, CSO & General Counsel

Drop me a DM to talk about how we can work together.

taplio

The Battle

Vassilena Valchanova

Caroline Rae

Followers

Posts

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Performance ScoreVassilena Valchanova's LinkedIn Performance

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taplio

The Battle

Vassilena Valchanova

Caroline Rae

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Vassilena Valchanova's LinkedIn Performance

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Performance ScoreVassilena Valchanova's LinkedIn Performance