Content Strategist & Brand Messaging Craftswoman 💡 I help brands build meaningful relationships with the people who matter. ✨ Sharing strategic ways to create value-packed content and stellar brand messaging.

As a digital marketing strategist, I help brands build meaningful relationships with stakeholders and scale them through digital channels. I run Valchanova.me, a hub for my consulting practice and a blog on marketing, digital strategy, and growth.

My core competencies include strategic research and planning, content marketing, brand messaging, and copywriting. I have worked with brands in various industries, from e-commerce to SaaS, from business services to luxury design. I have also trained more than 2,000 students and spoken at conferences across Europe. In my spare time, I organize popular science events with Ratio, fueling the passion for science in those who don't know they have it yet.

I aim to share my knowledge and experience with digital professionals and inspire them to create impactful and engaging marketing campaigns. I am passionate about words which is the building block of both content marketing, brand messaging, and copywriting. You can easily get in touch by contacting me at v@valchanova.me. Read more at https://valchanova.me.

Vassilena Valchanova

ARKplus

ServiceNow Training and Adoption Lead

ARKplus specialises in helping organisations and individuals to successfully use Salesforce technology in their daily work and ensure User Adoption success on the world’s #1 CRM solution. Together we help make life easier for the individual user and help maximise return on investment for the organisation by providing custom training and education services.

As a Content Developer, I help translate technical information and custom business processes into clear step-by-step training. All of the training is based on the specific business processes and on the way they occur in the company’s Salesforce implementation. I often communicate with Subject Matter Experts (SMEs) to get a deep understanding of the particular business processes.

I lead training such as Train the Trainer, as well as End-User Training. I am one of the people in the company who have the most experience with the Salesforce software and knows the processes in the projects best. The Train the Trainer model is a frequently used approach in the development industry. We have also implemented it within our company. One of its core advantages is that it is less costly to send one trainer to train internal experts, than hiring external trainers for every single session. My trainees often tell me that this type of training helps them to retain the information better than in other training models. 

My job function as an End-User Trainer includes responsibilities such as:
– Developing a training curriculum, program, and related materials for specific Salesforce technology products
– Contributing to and implementing training and documentation policies, standards, and procedures
– Interprets internal or external business issues and recommends best practices

Salesforce Enablement Expert 

The biggest Salesforce Enablement project globally - with over 350 myTrailhead units, 106 In-App Guidance Walkthroughs and 250+ How To videos produced.

I worked with Product Owners and Subject Matter Experts from multiple departments across the company to elicit business guidance for their new Global Operating processes. I translated this processes into instructional content for e-learning and classroom training. 

We developed and delivered training for 13 different roles, delivering both Train the Trainer and End User Training sessions in EMEA, APAC and AMER. 

Industry: Electrical Equipment
Clouds: Sales Cloud, Service Cloud, Salesforce Field Service, CPQ

Salesforce Training Curriculum Developer and Instructor

Buzz Fixer

In 2013 I decided to become a freelancer and run my own business as a Marketing Consultant. After 2 years I was among the first 100 people who have been certified аs an Ontraport Certified Expert. At Buzz Fixer, I had been successfully offering 360-degree coverage for this particular software by supporting clients on their automation journey. At this position I have been in charge of:

– Communicating with potential and current customers 
– Discovering customer needs and mapping marketing automation strategies to match them
– Building custom Ontraport implementations
– Supporting and troubleshooting Ontraport accounts, auditing and upgrading existing campaigns and setups

Certified Ontraport Consultant and Marketing Automation Expert  

Trailhead by Salesforce

Certified to deliver B2B101 and B2B110 classes on behalf of Trailhead Academy.

After successfully passing the Salesforce Instructor Certification Program, I have become a Certified Salesforce Instructor. Thanks to my high product knowledge, presentation skills, and classroom management, today I am training an organization's employees on how to effectively use and enable the CRM platform into their business processes.

Certified Salesforce Instructor

Duracell Inc.

Salesforce Learning & Development Consultant

RazorSocial

RazorSocial is one of the world-leading providers in the delivery of independent advice in relation to social media tools and social media technology.

As a Marketing Consultant, part of a team with highly experienced technology and social media professionals, I was helping companies by offering them a road map for success. Some of my job functions were:

– Social Media Consulting and Research
– Marketing Automation
– Assistance in Link Prospecting
– Blogger Outreach
– Content Optimization

For the latest insights on the most interesting and useful tools, visit ➡️ www.razorsocial.com

Online Marketing Consultant

Social Me

For over 2 years I was offering Social Me clients holistic solutions for their best presence on Facebook, Twitter, YouTube, Google+. Among our clients, there were big companies like Absolut Vodka Bulgaria, Jameson Irish Whiskey, Chivas Regal Bulgaria, Ariana Brewery, Technopolis, Activia by Danone, X Factor Bulgaria, Net Magazine, Nikon Bulgaria, and many more. 

My role was to manage daily Social Media Marketing Campaigns and lead External Communication in order to reach out to investors, suppliers, and shareholders.

As a PR Expert, I was also responsible for planning, organizing, managing, and coordinating a range of events. Social Me was the main organizer of the Social Me Workshop events that brought marketing specialists and business owners the latest news in social media and taught them how to take advance of them for their business.

PR Expert and Social Media Strategist

Open Gate Italia

Back in 2012, I was an In-house Social Media Consultant focused on setting up strategies for the company's clients and improving the overall social media knowledge at the office.

Open Gate Italia has the mission to support the needs of its clients while covering the entire chain of stakeholders and acting in Public Affairs, Regulatory and Media issues, and Business areas in an integrated way.

Open Gate Italia oversees institutional relations, regulatory affairs, and strategic communications for Italian and multinational businesses in the following fields:

- Information & Communication Technology
- Utilities (Energy, Infrastructures, Transportations
- Cinema & Media
- Trade & Industrial Unions
- Investment and Hedge Funds
- Sports Business

Social Media Expert

BENLET MARINE

Media analysis on a daily and monthly basis. Assisting the project manager and the account manager.

PR assistant

Salesforce Training & Development Consultant 💻 Certified Salesforce Instructor | 10x Salesforce Certified | All Times Trailhead Ranger 👩🏻‍💻

I am a person with a strong passion for helping businesses and professionals understand and adopt automation in their marketing strategies. I translate business processes into custom team training to help with your team’s Salesforce enablement. 👩🏻‍💻

Thanks to my 6 years of experience as a Marketing Automation Expert, at the moment, I feel extremely comfortable with technology. 💻 My expertise in business automation using tools and software solutions like Ontraport, ActiveCampaign, Drip, MailerLite, and many more, have helped me to understand much better and faster the specifics of Salesforce, and in 2020 I have become a Salesforce Certified Instructor. ✅ Today, I can proudly say that I’m also successfully certified as a Salesforce Administrator, Salesforce Experience Cloud Consultant, Salesforce Sales Cloud Consultant, Salesforce Marketing Cloud Email Specialist, and Ontraport Expert.

I am an ALL STAR Salesforce Ranger on Trailhead, a world-leading Salesforce’s free learning platform, which keeps me inspired when creating myTrailhead training content for our customers. 💡 For me, it is very important to keep up with the changes that Salesforce is releasing, and that's why I am continuously learning and leveraging my in-demand skills. Here, you can check my Trailhead account and see more about my learning path ➡️ https://trailblazer.me/id/dkoshedzhiyska  

Driven by the desire to help businesses and entrepreneurs do more of what they do best, I continue to discover new features and uses for Salesforce in my daily work with clients at ARKplus Limited. As a Content Developer and Certified Instructor, I can help you with the adoption of your Salesforce technology, and thanks to the expertise of my team, we can also develop a customised program for your business. 💼

During my work as а Founder and Ontraport Consultant at Buzz Fixer, I created a 5-day Challenge for every marketer that wants to increase the sales of the company he/she works in – "Build a Sustainable Sales Strategy for Email Marketing". 📈 Check it in my “Projects” section below and challenge yourself! 👇

I was one of the keynote speakers at the WordCamp Sofia 2019, organiser of WordCamp Retreat Sinemorets 2019 and volunteer during WordCamp Sofia 2018. It’s a great pleasure for me to teach other people who want to expand their spectrum of knowledge! 📚

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The Battle

Vassilena Valchanova

Diana Koshedzhiyska

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