Valchanova.me

Started as a personal blog, focused on marketing, growth and digital strategy, Valchanova.me was born out of the passion for sharing my knowledge and experience with digital professionals.

Now it's the hub for my consulting practice. I work with brands on markets all over the globe and I help them build meaningful relationships with stakeholders and scale them through digital channels.

Marketing, Growth, and Digital Strategy Consulting:
- Working with brands in industries from e-commerce to SaaS, from fitness to luxury design.
- Building digital strategies through hands-on customer research, data-driven persona building, and competitive auditing.
- Content marketing planning - building roadmaps and day-to-day team consulting about content production, distribution, and measurement.
- Performance marketing - creating strategies and managing budgets in paid channels from Google Ads and Facebook Ads to Quora and Reddit.
- Copywriting, landing page optimization, and CRO.
- Growth marketing - going beyond customer acquisition to activation, retention, and more.

Public Speaking & Training:
- An accredited lecturer at New Bulgarian University and Software University, guest speaker at Sofia University, having taught more than 2,000 students on Content Marketing, Marketing Analytics, and Gamification.
- Participated in more than 10 international events as a speaker on topics including measurement, content marketing, growth, and more.

Publishing:
- 300,000 readers accumulated through 10 years of content publishing.
- One of the top 20 blogs in Bulgaria, second most authoritative marketing blog (2010).
- Featured as a 'Must Read' on GrowthHackers.com.

Digital Marketing Strategist, Trainer, and Public Speaker

Ratio.bg

Responsible for all communication-related issues, including social media management, blogger relations, media relations, promotion of events, sponsorship proposals, etc.

Bragging rights:
- Led the full development of the event brand from 180 to 750 guests per conference
- Organized more than 50 events in different formats
- Overdelivered on guest expectations with an event NPS of 85 for the latest Ratio Science Forum
- Secured partnerships and sponsorships with national and international companies

Founder and Communications Manager

GrowthMentor

I'm dedicating some of my time to mentor founders, growth, and marketing leads through GrowthMentor, a curated platform of invite-only startup and growth marketing mentors.

I've so far had more than a 350 insightful discussions with companies in varied industries and sizes. Looking forward to talking with many more.

Check out my profile at the link below 👇

Mentor

Hypergrowth

I work to bring expert-led content to growth marketers and startup founders who can benefit from it. If you're curious about my work, check out the Hypergrowth Blog and our interview series Hypergrowth Talks.

Head Of Content

Enhancv

Enhancv helps you highlight your achievements, attitude, and personality to stand out and feel proud. The company has been featured at Forbes, Business Insider, Inc. Magazine, Lifehacker, The Hill.

Bragging rights:
- Optimized performance advertising efficiency and brought down CAC 3-fold in 6 months.
- Led the implementation of a full measurement strategy and implementing the data-driven approach for the whole team.
- Set up and led the first growth experimentation process in the company.
- Planned and executed an extensive customer research project through the Jobs-to-be-done methodology and implemented the findings in a product repositioning at the end of 2017 (team effort together with Enhancv's CMO and Art Director).

Digital Strategist

New Bulgarian University

Lecturer of Gamification in the Master's Department of New Bulgarian University.
Gaming elements, gamification strategy, and tactics, gamification mechanics, successful gamification implementation.

Already taught 3 years of students, undergoing a Master's Degree in New Media and Communications.

Lecturer - Gamification

Wishio

Creating and optimising the overall marketing strategy of the Wishio brand, including choice of channels, setting KPIs and conducting ongoing performance measurement. Managing an internal marketing and design team, as well as third parties for SEO, PPC and social media marketing. Keeping an active role in creating marketing campaigns, content marketing, promotion set-up and co-marketing campaign discussions with suppliers.

- Led the first marketing campaigns establishing the brand and reached some 150 000 targeted users through paid and organic channels.
- For 4 months served as project manager for the whole Wishio team of 8 people, analyzing company performance and keeping track of all major projects within the organization.

Marketing and Project Manager

Innologica Ltd.

Worked on the communication and marketing strategy of the content reader Inoreader. Developed an overall strategy with different consumer engagement and community building activities, including email marketing automation flows, media outreach to leading tech bloggers, content marketing and advertising management.

Product Marketing Manager

Ozone.bg

Developed the overall marketing strategy, marketing actions and programs for the company brand and specific product lines. Created the social media presence strategy and social media communications policy, determining the use of social media tactics so as strategic goals are met. Advertising planning and management, PR and blogger relations.

Managed all marketing budgets and did general oversight of a team of 5 content managers and 1 designer.

Bragging rights:
- developed the largest expansion of the site's target audience in overall history
- oversaw the transformation from a niche gaming brand to an entertainment and leisure brand with broader appeal
- created marketing campaigns leading the expansion of the company portfolio from 3 to 14 product categories with much larger and diverse target audience
- organized more than 20 events, such as gaming launches, product promotions and festival participations, including the largest gaming launch party in Bulgaria to date with 600+ guests

Head of Marketing

ASBIS

Worked for leading world tech brands like Dell, Razer and ASUS, developed locally the presence of ASBIS' private brands Canyon and Prestigio.

Bragging rights:
- led the establishment of Canyon as a lifestyle tech brand for teens and tweens, including the launch of 5 limited edition series
- introduced a local collaboration between Prestigio e-readers and famous Bulgarian authors
- created partnerships with off-road and drift stars to promote Prestigio GPS
- worked on community building activities with gamers for Razer, including many gaming competitions, product launch events and blogger outreach activities
- managed full year marketing budgets for Dell and ASUS and led all retailer co-campaigns

Marketing Coordinator

Content Strategist & Brand Messaging Craftswoman 💡 I help brands build meaningful relationships with the people who matter. ✨ Sharing strategic ways to create value-packed content and stellar brand messaging.

As a digital marketing strategist, I help brands build meaningful relationships with stakeholders and scale them through digital channels. I run Valchanova.me, a hub for my consulting practice and a blog on marketing, digital strategy, and growth.

My core competencies include strategic research and planning, content marketing, brand messaging, and copywriting. I have worked with brands in various industries, from e-commerce to SaaS, from business services to luxury design. I have also trained more than 2,000 students and spoken at conferences across Europe. In my spare time, I organize popular science events with Ratio, fueling the passion for science in those who don't know they have it yet.

I aim to share my knowledge and experience with digital professionals and inspire them to create impactful and engaging marketing campaigns. I am passionate about words which is the building block of both content marketing, brand messaging, and copywriting. You can easily get in touch by contacting me at v@valchanova.me. Read more at https://valchanova.me.

Vassilena Valchanova

Counting down the days to Friday for a great event! Just like last year, I'll be meeting fellow peers at Hyperscience's office in Sofia for the mini-conference of Women in Marketing - Bulgaria 🇧🇬.

If you're into events that provide practical value, you can check out the program below. If you're into events for the networking, you can check out the photos below.

If you can't come and join us live, there are virtual tickets available.

If you're based in Bulgaria and looking for a community you can feel at home in, apply – it's totally free and totally worth it.

You know the "there are two wolves" parable? Well, turns out it's valid in brand design, too 😅

Sarah Hart ✤ shared the interesting push and pull between:
👉 the von Restorff effect, thanks to which a distinctive visual brand stands out and gets etched in your customer's mind,
and
👉 the Bandwagon effect that makes us subconsciously crave to blend in with the pack and just drown in the sea of sameness of our industry.

In our live session this week, she shared practical ways to leverage von Restorff and fight against your subconscious conformist when designing for your brand. 

If you missed it, don't fret—check out below ⬇️

Press X to Market

We help B2B SaaS startups get to message-market fit by upgrading their messaging and nailing their GTM foundations

Founder

We're Not Marketers 💀

B2B product marketers in SaaS businesses are feeling misunderstood. Struggling to position what they do internally. Colleagues not having one clear idea what they do either.

What if there was a better way? This is We're Not Marketers.

The new podcast for SaaSy B2B product marketers who want CEO buy-in on what they do. Get the weekly masterclass without the inflated tuition and entry-level requirements, just to get your foot in the door.

Stop being overlooked and start listening.

Co Host

BizDev Labs

BizDev Labs is a GTM agency for B2B SaaS startups. We’re putting a spin on the traditional go-to-market model to help startups generate more revenue faster. Through the new way of B2B Growth, we refine your outbound playbook, repurpose and repackage your content, and find customer insights for better product market fit.

Product Marketing Lead

Product Marketing Advisor

Sherweb

Sherweb is a one of the leading cloud service provider in Canada and is the easiest cloud marketplace for managed service providers (MSP). I was responsible of one of their internal IP software called Office Protect. This Microsoft 365 add-on say goodbye to complicated portals, clunky PowerShell scripts and never-ending logs monitoring. I helped around the product strategy, demand generation, market insights, positioning and messaging. Some of my tasks were:

-Create the product's marketing plan, including measurable targets and tactics;
-Coordinate the relationship with sales, and ensure the achievement of partner recruiting objectives
-Translate product specifications into benefits for users and vendors across multiple channels.
-Become the reference person regarding competition;
-Establish the positioning of the product and the marketing strategy relating to it;
-Produce detailed marketing plans & perform competitive intelligence
-Ensure the creation of tools for Sales and marketing documents;
-Work closely with the development, operations, sales and marketing and customer service teams to ensure the success of its product in the market;

Allswealth

Allswealth is a financial planning software for Canadians build by Canadians. This Fintech startup believe financial planning should be accessible to everyone. They want you to live the life you want by providing you with the tools to balance your financial needs and wants for today and tomorrow. I joined Allswealth as a fractional CMO because I was greatly interested by the industry and I helped them with a handful of marketing tasks such as overall strategies, copywriting, PPC, product marketing, SEO, and customer interviews. We also collaborated on a research project at the Wilfrid Laurier University on doing a market research on the Fintech. This was part of trying to achieve PMF (product market fit).

Product Marketing Consultant

V2 Cloud

V2 Cloud is a DaaS (Desktop as a Service) software used by employees, students or clients deployed in less than 20 minutes. I was the first marketing hired and employee #9 in this B2B tech startup. I was wearing a lot of different hats but later on I was mainly focused on product marketing/design of V2 Cloud. Some of my accomplishments are:

-Promoted within 12 months for helping achieve an annual lead growth of 562%
-Developed and managed an affiliate program targeting tech blogs to write about us
and build-out an automatic process to gather reviews of our product
-Collaborated with our development team to launch over 25 features in 12 months based on
customer suggestions on our product feedback board (Canny)
-Interviewed over 20 customers to learn more about their businesses and how
they discovered/used V2 Cloud
-Set specific marketing goals that align with the overall direction and business goals
-Set a strong focus on SEO that increased our traffic by 900% within two years

Growth Marketer

Syneos Health

Syneos Health is a clinical trial company for phase 3 drugs. During this internship, I was supporting the marketing manager to making sure we were able to recruit enough participants for the clinical trial. Leveraging different channel of communication, I was able to help in the rebranding efforts of this pharmaceutical company and was in charge of the different social communities of Miami, Toronto & Quebec City.

Multimedia & Advertising Coordinator

Netleaf

Netleaf is a SEO agency for small and midsize businesses. I did my internship there and learned all of the basic of SEO and was able to do some work around two of the agency clients. I wrote a few articles, learned search optimization best practices, and discovered WordPress.

SEO Trainee

Marketing messaging is the single most important element for B2B SaaS startups.

We’re in a world of attention, today it’s not about distraction, it’s about disorientation.

You might care about campaigns, growth hacks, and hidden tricks, but the most important part is how you’re being relevant and memorable to your target audience.

I was frustrated with managing sales and marketing campaigns with silence as the only result, especially when the issue was right in front of my eyes.

While most are testing blindly, ad hoc and without a clear structure in mind, I get obsessed on what actually matters—tracking the index that is telling you that your key messages actually resonate.

Ideally, you would need a clear workflow that you can follow to get there, with someone who can be your guide to not make the same mistakes startups are making, over and over.

This index is called Message-Market Fit, and startups can get there in 5 steps:

Urgent problems → ICP → Research → Core Messaging → Message testing

I’ve helped 30+ early-stage B2B SaaS startups get there and I can help you:

→ Making sure your outbound emails are relevant and land meetings
→ Generating inbound leads from your content
→ Making your new feature or product launch is successful
→ Reinforcing your positioning in competitive markets

But like great messaging, you need trust to make things work.
If you’re new here, you can:

1. Subscribe to my newsletter to get better at messaging twice a month
2. Book a messaging audit with me to see if I can help

Find your preferred pick on my featured section

Merci, salut 👋

Gab Bujold 💀

Who actually owns the website? Product Marketing or SEO?

When BX Studio reached out to collab, we knew We're Not Marketers 💀 had to settle this once and for all.

Every team agrees the website matters. 
Almost no one agrees on who should control it.

It's time to break down the tension:

→ Who controls the story?
→ Who drives visibility?
→ How do you build a site that actually performs?

I've been on both sides of this fight: 
Worked on dozens of websites. Built SEO strategies. 
Written positioning that never saw the light of day because "it's not optimized."

This conversation is long overdue.

Expect hot takes, bold picks, and plenty of tangents.

The lineup:

One side: PMMs fighting for the narrative ✨
Other side: SEO experts living in the data  🔧

November 19th | 2:00pm EST
PS. This might get spicy 🌶️

Link to register in the comments 👇

Messaging + message testing for B2B SaaS | Co-host at We’re Not Marketers

You know what's worse than launching a feature as a PMM?

Explaining the same damn feature 47 times across Slack, email, and "quick syncs"

While Sales doesn't get it
Product keeps changing scope
And Marketing wants "just one more asset"

Meanwhile you're drowning in context switching and everyone's asking when the enablement doc is ready

(It's been ready. They just won't read it because it's a 10-page PDF that puts people to sleep)

This is the reality of being a PMM in 2025

But there’s a secret way that I’ve been using to make recurring product marketing tasks, sucks wayyyy less.

It’s a demo automation suite called Guideflow, and today they are launching their 2.0 version

I’m working with them, but my recommendation is truthful 👀 🙏

Q4 is kicking all of our asses, we need a break

But I won’t tell you how, I’ll show you instead 📺


With Guideflow, I can:

✔️ Turn any feature into an interactive demo in under 2 minutes

✔️ Stop the endless context switching and make feature launches actually stick 

✔️ Use AI to auto-customize demos for different stakeholders (sales, product, whoever needs it)

What’s not to love? 


This is what differentiate a great feature launch, than one that everyone ignore

It’s all about making them interactive

Check out Guideflow in the comments 👇

taplio

The Battle

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Gab Bujold 💀

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taplio

The Battle

Vassilena Valchanova

Gab Bujold 💀

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Vassilena Valchanova's LinkedIn Performance

Performance ScoreGab Bujold 💀's LinkedIn Performance

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Performance ScoreVassilena Valchanova's LinkedIn Performance