Valchanova.me

Started as a personal blog, focused on marketing, growth and digital strategy, Valchanova.me was born out of the passion for sharing my knowledge and experience with digital professionals.

Now it's the hub for my consulting practice. I work with brands on markets all over the globe and I help them build meaningful relationships with stakeholders and scale them through digital channels.

Marketing, Growth, and Digital Strategy Consulting:
- Working with brands in industries from e-commerce to SaaS, from fitness to luxury design.
- Building digital strategies through hands-on customer research, data-driven persona building, and competitive auditing.
- Content marketing planning - building roadmaps and day-to-day team consulting about content production, distribution, and measurement.
- Performance marketing - creating strategies and managing budgets in paid channels from Google Ads and Facebook Ads to Quora and Reddit.
- Copywriting, landing page optimization, and CRO.
- Growth marketing - going beyond customer acquisition to activation, retention, and more.

Public Speaking & Training:
- An accredited lecturer at New Bulgarian University and Software University, guest speaker at Sofia University, having taught more than 2,000 students on Content Marketing, Marketing Analytics, and Gamification.
- Participated in more than 10 international events as a speaker on topics including measurement, content marketing, growth, and more.

Publishing:
- 300,000 readers accumulated through 10 years of content publishing.
- One of the top 20 blogs in Bulgaria, second most authoritative marketing blog (2010).
- Featured as a 'Must Read' on GrowthHackers.com.

Digital Marketing Strategist, Trainer, and Public Speaker

Ratio.bg

Responsible for all communication-related issues, including social media management, blogger relations, media relations, promotion of events, sponsorship proposals, etc.

Bragging rights:
- Led the full development of the event brand from 180 to 750 guests per conference
- Organized more than 50 events in different formats
- Overdelivered on guest expectations with an event NPS of 85 for the latest Ratio Science Forum
- Secured partnerships and sponsorships with national and international companies

Founder and Communications Manager

GrowthMentor

I'm dedicating some of my time to mentor founders, growth, and marketing leads through GrowthMentor, a curated platform of invite-only startup and growth marketing mentors.

I've so far had more than a 350 insightful discussions with companies in varied industries and sizes. Looking forward to talking with many more.

Check out my profile at the link below 👇

Mentor

Hypergrowth

I work to bring expert-led content to growth marketers and startup founders who can benefit from it. If you're curious about my work, check out the Hypergrowth Blog and our interview series Hypergrowth Talks.

Head Of Content

Enhancv

Enhancv helps you highlight your achievements, attitude, and personality to stand out and feel proud. The company has been featured at Forbes, Business Insider, Inc. Magazine, Lifehacker, The Hill.

Bragging rights:
- Optimized performance advertising efficiency and brought down CAC 3-fold in 6 months.
- Led the implementation of a full measurement strategy and implementing the data-driven approach for the whole team.
- Set up and led the first growth experimentation process in the company.
- Planned and executed an extensive customer research project through the Jobs-to-be-done methodology and implemented the findings in a product repositioning at the end of 2017 (team effort together with Enhancv's CMO and Art Director).

Digital Strategist

New Bulgarian University

Lecturer of Gamification in the Master's Department of New Bulgarian University.
Gaming elements, gamification strategy, and tactics, gamification mechanics, successful gamification implementation.

Already taught 3 years of students, undergoing a Master's Degree in New Media and Communications.

Lecturer - Gamification

Wishio

Creating and optimising the overall marketing strategy of the Wishio brand, including choice of channels, setting KPIs and conducting ongoing performance measurement. Managing an internal marketing and design team, as well as third parties for SEO, PPC and social media marketing. Keeping an active role in creating marketing campaigns, content marketing, promotion set-up and co-marketing campaign discussions with suppliers.

- Led the first marketing campaigns establishing the brand and reached some 150 000 targeted users through paid and organic channels.
- For 4 months served as project manager for the whole Wishio team of 8 people, analyzing company performance and keeping track of all major projects within the organization.

Marketing and Project Manager

Innologica Ltd.

Worked on the communication and marketing strategy of the content reader Inoreader. Developed an overall strategy with different consumer engagement and community building activities, including email marketing automation flows, media outreach to leading tech bloggers, content marketing and advertising management.

Product Marketing Manager

Ozone.bg

Developed the overall marketing strategy, marketing actions and programs for the company brand and specific product lines. Created the social media presence strategy and social media communications policy, determining the use of social media tactics so as strategic goals are met. Advertising planning and management, PR and blogger relations.

Managed all marketing budgets and did general oversight of a team of 5 content managers and 1 designer.

Bragging rights:
- developed the largest expansion of the site's target audience in overall history
- oversaw the transformation from a niche gaming brand to an entertainment and leisure brand with broader appeal
- created marketing campaigns leading the expansion of the company portfolio from 3 to 14 product categories with much larger and diverse target audience
- organized more than 20 events, such as gaming launches, product promotions and festival participations, including the largest gaming launch party in Bulgaria to date with 600+ guests

Head of Marketing

ASBIS

Worked for leading world tech brands like Dell, Razer and ASUS, developed locally the presence of ASBIS' private brands Canyon and Prestigio.

Bragging rights:
- led the establishment of Canyon as a lifestyle tech brand for teens and tweens, including the launch of 5 limited edition series
- introduced a local collaboration between Prestigio e-readers and famous Bulgarian authors
- created partnerships with off-road and drift stars to promote Prestigio GPS
- worked on community building activities with gamers for Razer, including many gaming competitions, product launch events and blogger outreach activities
- managed full year marketing budgets for Dell and ASUS and led all retailer co-campaigns

Marketing Coordinator

Content Strategist & Brand Messaging Craftswoman 💡 I help brands build meaningful relationships with the people who matter. ✨ Sharing strategic ways to create value-packed content and stellar brand messaging.

As a digital marketing strategist, I help brands build meaningful relationships with stakeholders and scale them through digital channels. I run Valchanova.me, a hub for my consulting practice and a blog on marketing, digital strategy, and growth.

My core competencies include strategic research and planning, content marketing, brand messaging, and copywriting. I have worked with brands in various industries, from e-commerce to SaaS, from business services to luxury design. I have also trained more than 2,000 students and spoken at conferences across Europe. In my spare time, I organize popular science events with Ratio, fueling the passion for science in those who don't know they have it yet.

I aim to share my knowledge and experience with digital professionals and inspire them to create impactful and engaging marketing campaigns. I am passionate about words which is the building block of both content marketing, brand messaging, and copywriting. You can easily get in touch by contacting me at v@valchanova.me. Read more at https://valchanova.me.

Vassilena Valchanova

Counting down the days to Friday for a great event! Just like last year, I'll be meeting fellow peers at Hyperscience's office in Sofia for the mini-conference of Women in Marketing - Bulgaria 🇧🇬.

If you're into events that provide practical value, you can check out the program below. If you're into events for the networking, you can check out the photos below.

If you can't come and join us live, there are virtual tickets available.

If you're based in Bulgaria and looking for a community you can feel at home in, apply – it's totally free and totally worth it.

You know the "there are two wolves" parable? Well, turns out it's valid in brand design, too 😅

Sarah Hart ✤ shared the interesting push and pull between:
👉 the von Restorff effect, thanks to which a distinctive visual brand stands out and gets etched in your customer's mind,
and
👉 the Bandwagon effect that makes us subconsciously crave to blend in with the pack and just drown in the sea of sameness of our industry.

In our live session this week, she shared practical ways to leverage von Restorff and fight against your subconscious conformist when designing for your brand. 

If you missed it, don't fret—check out below ⬇️

StackedSP

We help tech startups achieve audacious goals by stacking their teams with champions.

Founder & CEO

FounderProject

FounderProject is a new type of venture fund run by students investing in student startups.

Real Ventures

Real Ventures is Canada's largest, and most active seed stage venture fund.

Venture Capital

Ex-VC of early stage startups. Then founded FounderProject, a venture fund run by students investing in student startups. 

The problem? The fund didn’t materialize as I’d hoped, and that hit hard. 

Yet, amidst the disappointment there was real impact. Hundreds of startups took flight, thousands of startup jobs were created, and the VC world took notice.

It became clear to me: while the right funding matters, the right talent can make or break a startup. That insight led me to create StackedSP, a talent firm for venture backed startups.

Fast forward a decade, StackedSP has helped founders and their startups hire thousands - from founding employees, to leaders. Today, those startups are industry leaders and have raised billions from top investors.

But it's not just about the hires. I actively invest in tech startups, and am a limited partner in venture funds. And, building community is crucial. 

Enter Unstacked Startups – a hub for startup founders and talent. There's a podcast, live events, and a newsletter called FounderMail.

My mission? Empower founders, and startups to build a better future.

Ilan Saks

Startups don’t run on process — they run on people.

One of my favorite moments with Ruchi Varshney (ex-Dropbox eng leader, now co-founder of Maple) was when she broke down what talent actually means inside a high-velocity startup:

“Talent is the lifeblood of the company."

She also said something that every founder or leader should consider:

“Assume a default position of trust and rule by exception.”

Her take on early hires?
Generalists. High-grit operators. People who “flow like water” and fill gaps you weren't aware of.

Very insightful from someone who has scaled both a 200-person org and an early stage startup.

Full episode is live.
#UnstackedStartupsPodcast #HighAgencyTalent

Unstacked Startups & StackedSP | Backing founders & helping them hire elite talent ⚡

Hiring for raw attitude beats chasing nice resumes—every. single. time.

Andrew Gazdecki (Founder of acquire.com), nails it: “Attitude → Motivation → Skill —in that order.” You can train craft; you can’t teach optimism or intrinsic drive. 

Master the art of spotting high-potential talent—people who spike in curiosity, soak up ambiguity, and drive the room’s energy. 

Next time you’re interviewing, flip the script:

Does this person light up talking about solving gnarly problems?

Would I want to be stuck in a six-hour flight delay with them?

Could they teach me something new, tomorrow?

What's the most underrated hiring signal you’ve ever used? Give the clip below a listen!

Most startups don’t have a hiring problem.
They have a clarity problem.

In the last month, I’ve met dozens of founders who are trying to hire their first 5–10 team members.
Brilliant people building real products…
but struggling to attract the talent they need.

Every time, I ask the same question:
“Why would a top engineer or go-to-market hire choose your startup over the other 200 hiring this month?”

And that’s where things fall apart.

Great candidates aren’t just looking for a job.
They’re looking for a reason to bet their career on you.

If you can’t articulate:
• What you’re building
• Why now
• Why it matters
• And why the right person should care

…you’ll lose the talent you need before the process even starts.

At StackedSP, we keep seeing the same truth:
Top people don’t chase titles.
They chase conviction.

If your startup can communicate that clearly, hiring stops being a bottleneck—and becomes a competitive advantage.

Founders: What’s the one thing you wish more candidates understood about your vision?

#StartupHiring #Founders #EarlyStage #TechRecruiting #TeamBuilding

Loved this conversation with Ruchi Varshney — one of the sharpest minds in SaaS infrastructure and someone I genuinely enjoy learning from.

Billing isn’t glamorous, but it is critical to a SaaS company.

Ruchi breaks down pricing, AI in finance, and how to build trust-first teams in a way only she can.

Huge shoutout to Ruchi for making the time — grateful to have her on the Unstacked Startups Podcast.
🎧 Full episode: https://lnkd.in/eR8w5k3Y

 #UnstackedPod

“Billing is the heartbeat of SaaS.”

On this episode of Unstacked Startups, we sit down with Ruchi Varshney, co-founder of Maple and former Dropbox engineering leader, to talk about:

• Innovative pricing models
• AI’s role in finance
• Building trust-first startup teams
• What early-stage founders get wrong

This one’s for SaaS leaders, CFOs, and product minds rethinking what billing can (and should) do.

🎧 Listen now: https://lnkd.in/eR8w5k3Y

taplio

The Battle

Vassilena Valchanova

Ilan Saks

Followers

Posts

Engagements

Likes

Performance ScoreVassilena Valchanova's LinkedIn Performance

Performance ScoreIlan Saks's LinkedIn Performance

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taplio

The Battle

Vassilena Valchanova

Ilan Saks

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Vassilena Valchanova's LinkedIn Performance

Performance ScoreIlan Saks's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreVassilena Valchanova's LinkedIn Performance