Content Strategist & Brand Messaging Craftswoman 💡 I help brands build meaningful relationships with the people who matter. ✨ Sharing strategic ways to create value-packed content and stellar brand messaging.

As a digital marketing strategist, I help brands build meaningful relationships with stakeholders and scale them through digital channels. I run Valchanova.me, a hub for my consulting practice and a blog on marketing, digital strategy, and growth.

My core competencies include strategic research and planning, content marketing, brand messaging, and copywriting. I have worked with brands in various industries, from e-commerce to SaaS, from business services to luxury design. I have also trained more than 2,000 students and spoken at conferences across Europe. In my spare time, I organize popular science events with Ratio, fueling the passion for science in those who don't know they have it yet.

I aim to share my knowledge and experience with digital professionals and inspire them to create impactful and engaging marketing campaigns. I am passionate about words which is the building block of both content marketing, brand messaging, and copywriting. You can easily get in touch by contacting me at v@valchanova.me. Read more at https://valchanova.me.

Vassilena Valchanova

Knurture

Design + Storytelling + Behavioral Science. 2 Partners. 250+ Customers. 1 Decade. 2k+ Sprints. $2b+ in MRR.

We're not an agency. 

We're two partners who have worked alongside 250+ D2C & SaaS teams like co-op commerce (raised $5.8M from Bessemer VP & Shopify) • Clearbrain (YC, acquired by Amplitude) • Caseology (acquired) • Nixplay. Work with us: https://knurture.typeform.com/to/qP6CES

Co-Founder and Partner

co-op commerce

I wear many hats for team co-op including brand design, marketing, innovation & strategy, product design & user research.

ʙʀᴀɴᴅ ᴅᴇꜱɪɢɴ
• Developed the entire co-op brand including logo, color palette, typography and illustrations.

ᴍᴀʀᴋᴇᴛɪɴɢ ꜱɪᴛᴇ
• Designed, wrote copy and developed the co-op marketing site in Webflow.

ᴩʀᴏᴅᴜᴄᴛ ʀᴏᴀᴅᴍᴀᴩ
• Collaborated with the team to build the product roadmap by conceptualizing, prototyping & validating new concepts.

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• Designed the co-op application from scratch.

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• Ran research to identify the most pressing needs for independent merchants & shoppers.

Fractional Creative Lead (Design, UX, Storytelling)

The Startup Factory

Triangle Startup Factory is the Southeast's premier accelerator that provides startups with hands-on mentorship and up to $200,000 in seed capital. Katie works with TSF's portfolio companies throughout the entire business development lifecycle to prioritize and undertake projects that will have the highest return on investment. She helps today’s fastest growing early stage companies maintain a relentless focus on their application’s experience.

Executive UX Strategist

Kate Page

Katie works as an independent user experience and content consultant. She creates and tests interaction patterns and microcopy for B2B and SaaS applications. She work with agencies, development shops, and expansion stage companies to make changes that have an impact on AARRR.

Freelance Experience Consultant

Connected for Cause

Connected for Cause helped student groups and small nonprofits develop a fund-raising plan. C4C hosted seminars, connected groups and planned large fund-raising events.

Founder & Co-Director

Beacon and Milestone

Katie worked with Beacon & Milestone as an independent contractor providing content solutions for marketing websites and product interfaces. She developed content audits, inventories, and style guides. She began focusing specifically on value driven interface microcopy and product focused content strategy.

Contract Content Strategist

Unblab

Collaborated with Unblab's CEO/CMO to refine the messaging around their marketing materials using customer feedback. The company was acquired by Aol in late 2010.

Contract User Researcher, Content Strategist & Web Writer

🍭 Fractional product designer & behavioral science nerd helping apps get good & sticky (300+ and counting).

I use design, storytelling & behavioral science to make your customers dance 💃🏻🕺🏽 inside. See how I've helped 250+ companies connect the dots between their product and their audience's desires here: https://tinyurl.com/y97z7uer or schedule a free 30 min call: https://calendly.com/knurture/intro

taplio

The Battle

Vassilena Valchanova

Katie Deloso 🍭

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