Content Strategist & Brand Messaging Craftswoman 💡 I help brands build meaningful relationships with the people who matter. ✨ Sharing strategic ways to create value-packed content and stellar brand messaging.

As a digital marketing strategist, I help brands build meaningful relationships with stakeholders and scale them through digital channels. I run Valchanova.me, a hub for my consulting practice and a blog on marketing, digital strategy, and growth.

My core competencies include strategic research and planning, content marketing, brand messaging, and copywriting. I have worked with brands in various industries, from e-commerce to SaaS, from business services to luxury design. I have also trained more than 2,000 students and spoken at conferences across Europe. In my spare time, I organize popular science events with Ratio, fueling the passion for science in those who don't know they have it yet.

I aim to share my knowledge and experience with digital professionals and inspire them to create impactful and engaging marketing campaigns. I am passionate about words which is the building block of both content marketing, brand messaging, and copywriting. You can easily get in touch by contacting me at v@valchanova.me. Read more at https://valchanova.me.

Vassilena Valchanova

Growth @ Tella ⎸ I write about growth, product, and video 🎥

Growth at Tella 🎥  the screen recorder that edits for you. To work together, drop me a message.

Louise de Sadeleer

Starting today, I'll only accept connection requests by hot people

Growth @ Tella ⎸ Make screen recordings worth sharing 🎥

How I feel whenever I create a PR as a non-engineer

Me, when 654 people sign up for my webinar, but only 38 show up

It's 2032, AI has replaced me at work, and this is what I do all day:

things I think are boy jobs: 

- putting gas in my car
- checking surf forecast 
- knowing how much I'm spending on AI tokens

Who here wants to (wo)mansplain Sponsored LinkedIn posts to me? 

- are they worth it? 
- which type of tools do they work for? 
- how expensive? how fast?
- any content/people to follow about this?
 
Only looking for free advice, don't send me a paid consulting link.

Uber’s founder said plumbing is where the money will be once AI takes over, so I made a plumbing course on Tella this weekend. 

DM for link.

‘Cause you shouldn’t have to pay to watch your co-workers videos 🙂‍↔️

Teams, this one’s for you. Tella just shipped:

- Unlimited free viewer seats 
- Advanced sharing for vids & playlists (invite/link)

Oh, and not to forget about our Loom migration tool. Upload vids in seconds, keep your entire library.

How I never run out of video hook ideas: 

1. Save good hooks on TikTok, YouTube, X etc 
2. Use Claude to download vids
3. Analyse transcript + frames 
4. Create hook database 

For the full demo, I made a YT vid 👇

Claude, when I bully it into violating its ethical code and "do it anyways":

What's the difference between you and pro YouTubers getting thousands of views? 

I did some digging... 

It's mostly: 

- Great hooks 
- Good topic selection (based on keywords)
- Motion graphics 

That last part is totally automatic for me now. I created this tweet animation in 2 minutes using Remotion. Check out my latest video to learn how 👇

Prediction: Soon, we’re all going to be teaching AI workflows. For viewers, it'll become a matter of, do you want to learn from: 

- A cute blonde girl
- A strict old guy you can barely understand
- The “AI course guy”
- Someone who speaks your native language 

I suggest you choose wisely.

If you run an affiliate or creator program, please build this Slack bot (takes 10min).

👉 Finds all YouTube videos posted by affiliates and posts them to Slack channel. 

Here’s how it works: 

→ Every morning at 9am, searches YouTube for new videos mentioning your product (e.g. for us, checks video bio for affiliate link) 

→ Posts new video links to a Slack channel with direct video links 

→ Lets you give feedback, use as inspo for other partners, share on socials + avoid manually searching videos by partners

Now when an affiliate drops a new video, my team sees it in a Slack channel before I even open my laptop.

Never miss a partner video again :)

taplio

The Battle

Vassilena Valchanova

Louise de Sadeleer

Followers

Posts

Engagements

Likes

Performance ScoreLouise de Sadeleer's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Vassilena Valchanova

Louise de Sadeleer

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Louise de Sadeleer's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreLouise de Sadeleer's LinkedIn Performance