Content Strategist & Brand Messaging Craftswoman 💡 I help brands build meaningful relationships with the people who matter. ✨ Sharing strategic ways to create value-packed content and stellar brand messaging.

As a digital marketing strategist, I help brands build meaningful relationships with stakeholders and scale them through digital channels. I run Valchanova.me, a hub for my consulting practice and a blog on marketing, digital strategy, and growth.

My core competencies include strategic research and planning, content marketing, brand messaging, and copywriting. I have worked with brands in various industries, from e-commerce to SaaS, from business services to luxury design. I have also trained more than 2,000 students and spoken at conferences across Europe. In my spare time, I organize popular science events with Ratio, fueling the passion for science in those who don't know they have it yet.

I aim to share my knowledge and experience with digital professionals and inspire them to create impactful and engaging marketing campaigns. I am passionate about words which is the building block of both content marketing, brand messaging, and copywriting. You can easily get in touch by contacting me at v@valchanova.me. Read more at https://valchanova.me.

Vassilena Valchanova

Clockk

Paul is CEO & Founder at Clockk, a software-as-a-service tool solving the time sheet problem for creative agencies and software consultancies. At Clockk he has led the business from inception to receiving a seed investment of $25,000 as one of five members of the inaugural Volta Cohort. As a technical founder, he is lead developer of the initial product and managing a distributed development team.

Clockk is being developed in consultation with experienced agency executives in New York, Toronto and Halifax, themselves with experience as managing directors of agencies in Europe, APAC, and North America.

CEO & Founder

Liquid Media Inc.

Paul Doerwald is Chancellor of Liquid Media, a boutique Software-as-a-Service application development company located in downtown Halifax, Nova Scotia. He programs in the JavaScript and Ruby languages, and the Ember.js and Ruby on Rails frameworks. Liquid Media has been in business for over sixteen years, and has clients throughout Canada and the United States. Liquid Media’s customers include major media companies such as Bell Media (formerly CTV Globemedia), sizeable non-profits including the Land Trust Alliance, the Pennsylvania Land Trust Association, and FEED NOVA SCOTIA, as well as a number of innovative startups.

When working with his clients, Paul strives to serve their best interests. When a simpler (and less expensive) option is possible, he always suggests it. When he makes a mistake, he admits it immediately, accepts the consequences, and finds a way to fix the problem. He believes in long-term business relationships; some of Liquid Media’s clients have been customers for over a decade, and he is fortunate to now count many of them as friends.

Paul completed his first degree, an Honours Bachelors of Music from Wilfrid Laurier University in 1999. A decade later in 2010 he completed a Masters of Software Engineering (with distinction) from the University of Oxford. His dissertation, “Software Project Communication: Towards Agile Documentation”, examines how a developer (or team of developers) should best document a software project so that it is easily transferrable to a new developer or team. Putting his dissertation into practice, Paul strives to make himself completely replaceable, to help ensure that his clients’ business outlives his involvement.

When he’s not working, Paul enjoys traveling, cooking, fine wine, good food, running, hiking, downhill skiing, and most importantly, spending time with his family.

Chancellor

3x founder (1 pico-exit). Bootstrapping Clockk ⏳ AI time tracking as I run my software consultancy. I rant about life running an agency.

Entrepreneur, software developer, creative, thoughtful. Loves to collaborate with others. Nothing is more fun than solving challenging business problems using software.

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The Battle

Vassilena Valchanova

Paul Doerwald

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