Content Strategist & Brand Messaging Craftswoman 💡 I help brands build meaningful relationships with the people who matter. ✨ Sharing strategic ways to create value-packed content and stellar brand messaging.

As a digital marketing strategist, I help brands build meaningful relationships with stakeholders and scale them through digital channels. I run Valchanova.me, a hub for my consulting practice and a blog on marketing, digital strategy, and growth.

My core competencies include strategic research and planning, content marketing, brand messaging, and copywriting. I have worked with brands in various industries, from e-commerce to SaaS, from business services to luxury design. I have also trained more than 2,000 students and spoken at conferences across Europe. In my spare time, I organize popular science events with Ratio, fueling the passion for science in those who don't know they have it yet.

I aim to share my knowledge and experience with digital professionals and inspire them to create impactful and engaging marketing campaigns. I am passionate about words which is the building block of both content marketing, brand messaging, and copywriting. You can easily get in touch by contacting me at v@valchanova.me. Read more at https://valchanova.me.

Vassilena Valchanova

PROGS Agency

Account Strategist and Content Manager

Email Marketing Intern

Email Marketing Manager

Europlam Consult

Europlam Consult provides training and workshops for educational professionals. My responsibilities within the company include:

- Designing business cards, flyers, greeting cards, emails, and other promotional materials
- Preparing presentations, materials and activities for training programs
- Brand development, website creation & management
- Assisting and co-facilitating training sessions
- Issuing certificates for completed training
- Client communication and copywriting
- Analyzing feedback received

Marketing Coordinator

Mentor the Young

Mentor the Young is a comprehensive mentorship initiative aimed at the professional, entrepreneurial, and personal development of young people. This program blends one-on-one mentorship with group events, online training, and business simulations to offer a multifaceted experience.

Throughout the program, my focus was on enhancing soft skills like time management, habit creation, and prioritization. I also engaged in marketing activities for my publishing house and other businesses.

Mentee

Ruepoint

Ruepoint is a global media intelligence company that specializes in providing monitoring, measurement, and consultancy services to the public relations and communications sectors. My responsibilities as an intern included:

- Conducting topic research and keyword analysis to inform content strategy and optimization
- Developing personalized content to support the personal brands of Ruepoint employees
- Creating engaging content for Ruepoint's blog and LinkedIn page
- Designing creative materials for various marketing initiatives

Additionally, I played a role in event planning and content planning, gaining valuable experience in project coordination and strategic communication.

This internship allowed me to develop a comprehensive skill set in content creation and brand strategy, providing a strong foundation for my career in marketing.

Content Marketing Intern

Sixty K Ltd (60K)

Sixty K Ltd is an independent outsourcer offering high-quality customer service and is among the industry leaders in the Balkans.

Working at Sixty K Ltd as a Customer Support was a vital part of my life and work experience. It taught me how to handle client correspondence properly and helped me build the confidence, communication skills, and organization skills needed to execute the tasks given.

Customer Support Specialist

EasyPay

EasyPay AD is a private company providing payment services through a network of more than 2500 offices across Bulgaria.

My favourite thing about working as an EasyPay cashier was the trust I got to build with customers for understanding their needs, being able to handle their problems and provide fast and efficient service. This job was pleasant and truly rewarding for me.

Cashier

Mussala Insurance Broker Varna office tsveten kvartal

Mussala Insurance Broker is an insurance company ranked among the top 10 brokers in Bulgaria (of more than 350).

Having little experience and knowledge about the industry, starting on this position was challenging for me. However, I was highly motivated to push through and outdo myself, and it was least to say rewarding. Not only did it boost my proactivity and organization skills, but I also gained a good grasp on persuasion, networking and sales.

As an Insurance Broker, I played to my strengths and focused on winning clients for our local office, providing them with the best deals, thus building rapport over time and enhancing the office's results significantly.

Insurance Broker

Freelance (Self employed)

I worked with children of ages 7-13 and had over 30 consistent students during the above stated time period.

Working with children taught me patience, empathy, resistance and so much more. Being a tutor was my first serious long-term job after I graduated from high school and it helped me truly understand the meaning of hard work and consistency: staying until late preparing lessons, researching for hours and hours for methods, activities and games that I can implement in my class sessions, constantly communicating with parents to report progress, and so on. 

I focused on developing my students' soft skills through the use of English and aimed to inspire their passion for learning the language. Creativity and authenticity were the top traits that helped me achieve this and bridge the gap between teacher and student, thus becoming truly connected. To this day I am extremely proud of my students and, of course, of myself, for being able to handle so many things at once and for giving my best in all of them.

English Tutor

Long story short:

- Love my work at PROGS
- Love taking marketing and design courses
- Love reading and writing
- Parent of five animals (one of them is a ginger cat—thoughts and prayers appreciated)
- Gaming is my sin
- Asked my partner which Disney princess I am—he said I’m Iago the parrot from Aladdin
- A happy and grateful person

Nice to meet you!

taplio

The Battle

Vassilena Valchanova

Yanita Petkova

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