Valchanova.me

Started as a personal blog, focused on marketing, growth and digital strategy, Valchanova.me was born out of the passion for sharing my knowledge and experience with digital professionals.

Now it's the hub for my consulting practice. I work with brands on markets all over the globe and I help them build meaningful relationships with stakeholders and scale them through digital channels.

Marketing, Growth, and Digital Strategy Consulting:
- Working with brands in industries from e-commerce to SaaS, from fitness to luxury design.
- Building digital strategies through hands-on customer research, data-driven persona building, and competitive auditing.
- Content marketing planning - building roadmaps and day-to-day team consulting about content production, distribution, and measurement.
- Performance marketing - creating strategies and managing budgets in paid channels from Google Ads and Facebook Ads to Quora and Reddit.
- Copywriting, landing page optimization, and CRO.
- Growth marketing - going beyond customer acquisition to activation, retention, and more.

Public Speaking & Training:
- An accredited lecturer at New Bulgarian University and Software University, guest speaker at Sofia University, having taught more than 2,000 students on Content Marketing, Marketing Analytics, and Gamification.
- Participated in more than 10 international events as a speaker on topics including measurement, content marketing, growth, and more.

Publishing:
- 300,000 readers accumulated through 10 years of content publishing.
- One of the top 20 blogs in Bulgaria, second most authoritative marketing blog (2010).
- Featured as a 'Must Read' on GrowthHackers.com.

Digital Marketing Strategist, Trainer, and Public Speaker

Ratio.bg

Responsible for all communication-related issues, including social media management, blogger relations, media relations, promotion of events, sponsorship proposals, etc.

Bragging rights:
- Led the full development of the event brand from 180 to 750 guests per conference
- Organized more than 50 events in different formats
- Overdelivered on guest expectations with an event NPS of 85 for the latest Ratio Science Forum
- Secured partnerships and sponsorships with national and international companies

Founder and Communications Manager

GrowthMentor

I'm dedicating some of my time to mentor founders, growth, and marketing leads through GrowthMentor, a curated platform of invite-only startup and growth marketing mentors.

I've so far had more than a 350 insightful discussions with companies in varied industries and sizes. Looking forward to talking with many more.

Check out my profile at the link below 👇

Mentor

Hypergrowth

I work to bring expert-led content to growth marketers and startup founders who can benefit from it. If you're curious about my work, check out the Hypergrowth Blog and our interview series Hypergrowth Talks.

Head Of Content

Enhancv

Enhancv helps you highlight your achievements, attitude, and personality to stand out and feel proud. The company has been featured at Forbes, Business Insider, Inc. Magazine, Lifehacker, The Hill.

Bragging rights:
- Optimized performance advertising efficiency and brought down CAC 3-fold in 6 months.
- Led the implementation of a full measurement strategy and implementing the data-driven approach for the whole team.
- Set up and led the first growth experimentation process in the company.
- Planned and executed an extensive customer research project through the Jobs-to-be-done methodology and implemented the findings in a product repositioning at the end of 2017 (team effort together with Enhancv's CMO and Art Director).

Digital Strategist

New Bulgarian University

Lecturer of Gamification in the Master's Department of New Bulgarian University.
Gaming elements, gamification strategy, and tactics, gamification mechanics, successful gamification implementation.

Already taught 3 years of students, undergoing a Master's Degree in New Media and Communications.

Lecturer - Gamification

Wishio

Creating and optimising the overall marketing strategy of the Wishio brand, including choice of channels, setting KPIs and conducting ongoing performance measurement. Managing an internal marketing and design team, as well as third parties for SEO, PPC and social media marketing. Keeping an active role in creating marketing campaigns, content marketing, promotion set-up and co-marketing campaign discussions with suppliers.

- Led the first marketing campaigns establishing the brand and reached some 150 000 targeted users through paid and organic channels.
- For 4 months served as project manager for the whole Wishio team of 8 people, analyzing company performance and keeping track of all major projects within the organization.

Marketing and Project Manager

Innologica Ltd.

Worked on the communication and marketing strategy of the content reader Inoreader. Developed an overall strategy with different consumer engagement and community building activities, including email marketing automation flows, media outreach to leading tech bloggers, content marketing and advertising management.

Product Marketing Manager

Ozone.bg

Developed the overall marketing strategy, marketing actions and programs for the company brand and specific product lines. Created the social media presence strategy and social media communications policy, determining the use of social media tactics so as strategic goals are met. Advertising planning and management, PR and blogger relations.

Managed all marketing budgets and did general oversight of a team of 5 content managers and 1 designer.

Bragging rights:
- developed the largest expansion of the site's target audience in overall history
- oversaw the transformation from a niche gaming brand to an entertainment and leisure brand with broader appeal
- created marketing campaigns leading the expansion of the company portfolio from 3 to 14 product categories with much larger and diverse target audience
- organized more than 20 events, such as gaming launches, product promotions and festival participations, including the largest gaming launch party in Bulgaria to date with 600+ guests

Head of Marketing

ASBIS

Worked for leading world tech brands like Dell, Razer and ASUS, developed locally the presence of ASBIS' private brands Canyon and Prestigio.

Bragging rights:
- led the establishment of Canyon as a lifestyle tech brand for teens and tweens, including the launch of 5 limited edition series
- introduced a local collaboration between Prestigio e-readers and famous Bulgarian authors
- created partnerships with off-road and drift stars to promote Prestigio GPS
- worked on community building activities with gamers for Razer, including many gaming competitions, product launch events and blogger outreach activities
- managed full year marketing budgets for Dell and ASUS and led all retailer co-campaigns

Marketing Coordinator

Content Strategist & Brand Messaging Craftswoman 💡 I help brands build meaningful relationships with the people who matter. ✨ Sharing strategic ways to create value-packed content and stellar brand messaging.

As a digital marketing strategist, I help brands build meaningful relationships with stakeholders and scale them through digital channels. I run Valchanova.me, a hub for my consulting practice and a blog on marketing, digital strategy, and growth.

My core competencies include strategic research and planning, content marketing, brand messaging, and copywriting. I have worked with brands in various industries, from e-commerce to SaaS, from business services to luxury design. I have also trained more than 2,000 students and spoken at conferences across Europe. In my spare time, I organize popular science events with Ratio, fueling the passion for science in those who don't know they have it yet.

I aim to share my knowledge and experience with digital professionals and inspire them to create impactful and engaging marketing campaigns. I am passionate about words which is the building block of both content marketing, brand messaging, and copywriting. You can easily get in touch by contacting me at v@valchanova.me. Read more at https://valchanova.me.

Vassilena Valchanova

Counting down the days to Friday for a great event! Just like last year, I'll be meeting fellow peers at Hyperscience's office in Sofia for the mini-conference of Women in Marketing - Bulgaria 🇧🇬.

If you're into events that provide practical value, you can check out the program below. If you're into events for the networking, you can check out the photos below.

If you can't come and join us live, there are virtual tickets available.

If you're based in Bulgaria and looking for a community you can feel at home in, apply – it's totally free and totally worth it.

You know the "there are two wolves" parable? Well, turns out it's valid in brand design, too 😅

Sarah Hart ✤ shared the interesting push and pull between:
👉 the von Restorff effect, thanks to which a distinctive visual brand stands out and gets etched in your customer's mind,
and
👉 the Bandwagon effect that makes us subconsciously crave to blend in with the pack and just drown in the sea of sameness of our industry.

In our live session this week, she shared practical ways to leverage von Restorff and fight against your subconscious conformist when designing for your brand. 

If you missed it, don't fret—check out below ⬇️

PROGS Agency

Account Strategist and Content Manager

Email Marketing Intern

Email Marketing Manager

Europlam Consult

Europlam Consult provides training and workshops for educational professionals. My responsibilities within the company include:

- Designing business cards, flyers, greeting cards, emails, and other promotional materials
- Preparing presentations, materials and activities for training programs
- Brand development, website creation & management
- Assisting and co-facilitating training sessions
- Issuing certificates for completed training
- Client communication and copywriting
- Analyzing feedback received

Mentor the Young

Mentor the Young is a comprehensive mentorship initiative aimed at the professional, entrepreneurial, and personal development of young people. This program blends one-on-one mentorship with group events, online training, and business simulations to offer a multifaceted experience.

Throughout the program, my focus was on enhancing soft skills like time management, habit creation, and prioritization. I also engaged in marketing activities for my publishing house and other businesses.

Mentee

Ruepoint

Ruepoint is a global media intelligence company that specializes in providing monitoring, measurement, and consultancy services to the public relations and communications sectors. My responsibilities as an intern included:

- Conducting topic research and keyword analysis to inform content strategy and optimization
- Developing personalized content to support the personal brands of Ruepoint employees
- Creating engaging content for Ruepoint's blog and LinkedIn page
- Designing creative materials for various marketing initiatives

Additionally, I played a role in event planning and content planning, gaining valuable experience in project coordination and strategic communication.

This internship allowed me to develop a comprehensive skill set in content creation and brand strategy, providing a strong foundation for my career in marketing.

Content Marketing Intern

Sixty K Ltd (60K)

Sixty K Ltd is an independent outsourcer offering high-quality customer service and is among the industry leaders in the Balkans.

Working at Sixty K Ltd as a Customer Support was a vital part of my life and work experience. It taught me how to handle client correspondence properly and helped me build the confidence, communication skills, and organization skills needed to execute the tasks given.

Customer Support Specialist

EasyPay

EasyPay AD is a private company providing payment services through a network of more than 2500 offices across Bulgaria.

My favourite thing about working as an EasyPay cashier was the trust I got to build with customers for understanding their needs, being able to handle their problems and provide fast and efficient service. This job was pleasant and truly rewarding for me.

Cashier

Mussala Insurance Broker Varna office tsveten kvartal

Mussala Insurance Broker is an insurance company ranked among the top 10 brokers in Bulgaria (of more than 350).

Having little experience and knowledge about the industry, starting on this position was challenging for me. However, I was highly motivated to push through and outdo myself, and it was least to say rewarding. Not only did it boost my proactivity and organization skills, but I also gained a good grasp on persuasion, networking and sales.

As an Insurance Broker, I played to my strengths and focused on winning clients for our local office, providing them with the best deals, thus building rapport over time and enhancing the office's results significantly.

Insurance Broker

Freelance (Self employed)

I worked with children of ages 7-13 and had over 30 consistent students during the above stated time period.

Working with children taught me patience, empathy, resistance and so much more. Being a tutor was my first serious long-term job after I graduated from high school and it helped me truly understand the meaning of hard work and consistency: staying until late preparing lessons, researching for hours and hours for methods, activities and games that I can implement in my class sessions, constantly communicating with parents to report progress, and so on. 

I focused on developing my students' soft skills through the use of English and aimed to inspire their passion for learning the language. Creativity and authenticity were the top traits that helped me achieve this and bridge the gap between teacher and student, thus becoming truly connected. To this day I am extremely proud of my students and, of course, of myself, for being able to handle so many things at once and for giving my best in all of them.

English Tutor

Long story short:

- Love my work at PROGS
- Love taking marketing and design courses
- Love reading and writing
- Parent of five animals (one of them is a ginger cat—thoughts and prayers appreciated)
- Gaming is my sin
- Asked my partner which Disney princess I am—he said I’m Iago the parrot from Aladdin
- A happy and grateful person

Nice to meet you!

taplio

The Battle

Vassilena Valchanova

Yanita Petkova

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taplio

The Battle

Vassilena Valchanova

Yanita Petkova

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Vassilena Valchanova's LinkedIn Performance

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