Vaughan Broderick

Wiley

Co-Author, Innovation in Action

Helping organisations become future-ready & thrive in constant disruption through field-tested human-centred innovation methods

- Customer insights
- Customer experience design
- Growth strategy
- Service design
- Lean innovation methods
- Workshop design and facilitation
– Human-centred design capability programmes

🔥 Highlighted Testimonials:

"The experience was so positive and impactful for us that we have asked Vaughan back on numerous occasions to assist us with designing services.  His expertise in design thinking coupled with an engaging personal style makes him a valued member of the team that is transforming our organisation." 
- Nick Scott, General Manager, Service Delivery, Brackenridge

"Vaughan facilitated our value proposition workshop as we were at a loss as to how to get started. Vaughan skilfully challenged our thinking through a range of activities and questioning, and we left the workshops feeling a sense of clarity, newfound enthusiasm and collective understanding. We would not hesitate to use Vaughan again in the future.” 
- Sara Luckman, Strategy Manager, NZ Young Farmers

"The group greatly appreciated the interactive nature of the program combined with the opportunity to think and reflect on how the practices and skills developed would benefit the public sector and challenges with which they are grappling. Thanks Vaughan, hopefully we can repeat this next year." 
- Dr. Chris Vas, General Manager Food Innovation Precinct, Western Australia

Founder - Innovation Lab

University of Canterbury

Lecturer - Innovation by Design - July 2023 - Present

- Teaching human-centred design to business masters students.

Guest Coach - Executive MBA March 2023 - Present

- Coaching MBA innovation students

Mentor - Innovation and Entrepreneurship - Mar 2021- Present

- Mentoring student founders to utilise design thinking and lean innovation methods

Impact Lead - Centre for Entrepreneurship - July 2023 - Present

Innovation Lecturer - Executive MBA Coach - Startup Coach

Festival for the Future

Guest innovation workshop facilitator at Aotearoa’s biggest leadership and innovation summit.

Guest Workshop Facilitator

Chartered Accountants Australia and New Zealand

Authoring training content on Business Models, Value Propositions, Pitching & Storytelling, Strategy and Creative Problem-solving using a design thinking approach

Author - Strategy and Creative Problem-solving

Te Whatu Ora Waitaha Canterbury

Helping public sector organisations use design thinking to collaborate, innovate and create more insight driven, human-centric organisations.

+ Design thinking projects
+ Workshop facilitation
+ Design research
+ Prototyping and testing

Design Thinking Coach

Brackenridge Services Ltd

Helping to reimagine, redesign and implement service and system change to meet regulatory requirements, exceed client and stakeholder experiences and outcomes. So far, we have redesigned the assessment and transition process for individual service offerings that have resulted in reduced lead time, improved quality, reduced risk and increased customer experience and outcomes.

Key Responsibilities:
Co-designing service and innovation
Stakeholder engagement and communication
Amplifying the voice of the customer
Change leadership and embedding new ways of working

Change and Innovation Project Manager

Consulting in the social services sector as part of my MBA (and post-graduation), I am leading the digital transformation of Life Storybooks for young people in care. This project requires multi-stakeholder management, the development and maintenance of key relationships across all levels, meeting and surpassing key project deliverables and the development of effective change leadership implementation strategies.

The project necessitated the effective use of design thinking, lean and change leadership methodologies to manage various stages of the project and included the establishment of the additional project supporting elements such as foundation and design principles, organisational structures and development specifications.

Innovation Project Manager

Sabbatical

Taking a year off to travel with my family provided a great opportunity for many amazing experiences together. The most valuable part was how we developed personally and as a family when confronted with challenges and obstacles that required adaptability, problem-solving, teamwork and coping skills.

World Traveler

Broderick Consulting Ltd

Broderick Consulting was in the business of helping clients achieve their financial goals. I founded and grew a successful business serving hundreds of clients throughout New Zealand until a successful sale was executed.

Founder and Adviser 

Innovation coach helping you & your organisation thrive in disruption | Teaching proven practical methods to help people innovate | UC MBA | Follow for posts about startups, innovation & leadership

Innovation shouldn’t feel like pressure without progress.

Yet many leaders I work with are stuck in exactly that space.

They’re expected to move fast—but don’t have time to think.
They’re leading innovation—but unclear whether they’re solving the right problem.
They’ve run strategy sessions and pilots—but can’t make the change stick.

I help leaders and teams slow down where it matters—so they can move faster where it counts.

My work focuses on four key challenges:

Understanding the real problem behind the problem (no more jumping to solutions)
Designing smarter decisions in complexity (move forward with clarity, not chaos)
Aligning teams and stakeholders (so change feels shared, not forced)
Implementing innovation that sticks (not stalls)

I blend psychology, human-centred design, and practical strategy to help people turn insight into action - especially when the stakes are high and the path isn’t obvious.

As an innovation coach, advisor and educator, I’ve supported 225+ teams across business, government, and education to design smarter decisions and lead real change.

I’m known as The Slow Strategist - not because I move slowly, but because I help leaders pause where it matters most. Before assumptions harden. Before decisions get baked in. Before “solution mode” derails the real work.

I’m the co-author of Innovation in Action: Unlock Curiosity, Creativity and Clarity with the DUCTRI Method, and I write a weekly newsletter read by 10,000+ professionals who want to lead with confidence - not chaos.

Earlier in my career, I founded and scaled a financial services business to 2,000+ clients and $500M in assets. Burnout led to a complete reinvention: I sold the company, travelled through 23 countries with my family, completed an Exec MBA, and retrained in human-centred innovation.

That reset equipped me with the real skills leaders need to thrive in a VUCA world: slowing down to think clearly, making human-centred decisions in ambiguity, and turning insight into action.

If you’re:
	•	Leading innovation on a complex challenge
	•	Building something new from scratch
	•	Or stuck trying to make change stick

…here’s how I can help:

1. Read by 10,000+ smart professionals each week
-> https://vaughanbroderick.com/newsletter/

2. Join 275+ smart innovators on the Innovation in Action book waitlist:
-> https://vaughanbroderick.com/the-ductri-playbook/

3. Workshops | Consulting | Speaking | Innovation Training
-> Let’s have a conversation: DM me

Research Associate

Co-authoring academic research papers on innovation and design thinking.

Vaughan Broderick 🦆🌳

Digital Finest

I guide established coaches, consultants, and solopreneurs in overcoming the following challenges:
 ➤ spending too much time chasing clients instead of helping them
 ➤ creating custom solutions or offers for each prospect
 ➤ willing to become a trusted authority but don't know where to start
 ➤ struggling to articulate what solution you provide
 ➤ want to charge more without working after hours
 ➤ overwhelmed by tech and marketing

You're in the right place if you're facing any of the above. 

They face similar challenges before working together:

🟪 Miloš Pelucha, a Travel Consultant, had a lot of great ideas but couldn't get them in front of the right people or properly communicate his consulting value. One week after finishing the program, he landed his first paying client.

🟪 Victoria Patenaude, a North American Communication Consultant, struggled to create a streamlined system to automate her client acquisition workflow and maximize her productivity. With personalized guidance, she could organize her ideas and deliverables to create one cohesive, streamlined system.

🟪 Wilson Obeneme, a Productivity Coach, struggled to define his niche and target the right clients for his coaching passion project. Three weeks after finishing the program, he was able to fill out his first-ever group program.

🟪 Ron Chio, a Marketing Consultant, went from struggling to finding the right direction for his business to having several new high-ticket clients in the pipeline.

If you want to build an evergreen coaching program or consulting framework, follow in their footstep and stop worrying about the next paying client or spending all your waking hours working inside your business. 

🟪 Take the first step: Click below to learn more about The Client Acquisition program.

Marketing Business Development Consultant

At Digital Finest, we build client acquisition systems that work 24/7 for you.
Join an established group of coaches and consultants who enjoy a predictable stream of leads without tech overwhelmed or feast and famine cycle. Focus on what you do best and let us handle the Marketing.

Web Designer & Developer

The Nomad Solopreneur

Every Saturday, innovators, misfits, or globetrotters share their inspiring stories and unique journeys that helped them build location-independent businesses.‍ Tune in now and learn from those who walk the talk, and apply actionable tips to build and grow your own business.

Podcast Host

I am on a mission to help 10,000 solopreneurs build lifestyle businesses. I interview successful business owners weekly, sharing their lessons and insights. Each Tuesday, I break down the episode for you in under five minutes.

Content Writer

I tried my hand at web design in the summer of 2010 while making only $200 at my full-time job. That was low, even by Romanian standards.

A newborn passion for web design turned into a freelancing side hustle, which helped me earn enough to quit my job and go full-time into freelancing a year later. Little did I know that those freelancing gigs would become a full-blown marketing business in 2016.

Freelance Web Designer & Developer

Electrica SA

Database Developer

Bilancia Exim Srl

Sales Marketing Executive

Imagistica Advertising

Sales Representative

Bye, inconsistent revenue. I'll help you monetize your expertise by gaining clarity on your audience, creating an offer stack that builds trust & a marketing funnel that works 24/7・Marketing Consultant・Podcast host

🟪 Are you a Thought Leader, Industry Expert, or an established Coach or Consultant who is:

 ➤ spending too much time chasing clients instead of helping them?
 ➤ creating custom solutions or offers for each prospect? 
 ➤ aiming to become a trusted authority but don't know where to start?
 ➤ struggling to articulate what solution you provide?
 ➤ want to charge more without working after hours?
 ➤ overwhelmed by tech and marketing?
 ➤ have a website that undersells your authority?

You're in the right place if you answer YES to any of the above. 

I can guide you through overcoming the above and other business and marketing challenges in just six weeks. 

Before I tell you how allow me to share how the consultants and coaches below overcome similar challenges:

🟪 Miloš Pelucha, a Travel Consultant, had a lot of great ideas but couldn't get them in front of the right people or properly communicate his consulting value. One week after finishing the program, he landed his first paying client.

🟪 Victoria Patenaude, a North American Communication Consultant, struggled to create a streamlined system to automate her client acquisition workflow and maximize her productivity. With personalized guidance, she could organize her ideas and deliverables to create one cohesive, streamlined system.

🟪 Wilson Obeneme, a Productivity Coach, struggled to define his niche and target the right clients for his coaching passion project. Three weeks after finishing the program, he was able to fill out his first-ever group program.

🟪 Ron Chio, a Marketing Consultant, went from struggling to finding the right direction for his business to having several new high-ticket clients in the pipeline.

They all went through The Expertise Productization Accelerator, a proven step-by-step process to build a scalable, streamlined business that doesn't sacrifice your time.

They can now attract better clients, charge more, and serve them better without working long hours or creating a custom solution each time.

If you want to build a systematized coaching program or consulting framework, follow in their footstep and stop worrying about the next paying client or spending all your waking hours working inside your business. 

🟪 Take the first step: send me a message with the word Productization to learn if The Expertise Productization Accelerator is right for you.

Remember, great things happen to those who act.

taplio

The Battle

Vaughan Broderick 🦆🌳

Gabe Marusca

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