Vaughan Broderick

Wiley

Co-Author, Innovation in Action

Helping organisations become future-ready & thrive in constant disruption through field-tested human-centred innovation methods

- Customer insights
- Customer experience design
- Growth strategy
- Service design
- Lean innovation methods
- Workshop design and facilitation
– Human-centred design capability programmes

🔥 Highlighted Testimonials:

"The experience was so positive and impactful for us that we have asked Vaughan back on numerous occasions to assist us with designing services.  His expertise in design thinking coupled with an engaging personal style makes him a valued member of the team that is transforming our organisation." 
- Nick Scott, General Manager, Service Delivery, Brackenridge

"Vaughan facilitated our value proposition workshop as we were at a loss as to how to get started. Vaughan skilfully challenged our thinking through a range of activities and questioning, and we left the workshops feeling a sense of clarity, newfound enthusiasm and collective understanding. We would not hesitate to use Vaughan again in the future.” 
- Sara Luckman, Strategy Manager, NZ Young Farmers

"The group greatly appreciated the interactive nature of the program combined with the opportunity to think and reflect on how the practices and skills developed would benefit the public sector and challenges with which they are grappling. Thanks Vaughan, hopefully we can repeat this next year." 
- Dr. Chris Vas, General Manager Food Innovation Precinct, Western Australia

Founder - Innovation Lab

University of Canterbury

Lecturer - Innovation by Design - July 2023 - Present

- Teaching human-centred design to business masters students.

Guest Coach - Executive MBA March 2023 - Present

- Coaching MBA innovation students

Mentor - Innovation and Entrepreneurship - Mar 2021- Present

- Mentoring student founders to utilise design thinking and lean innovation methods

Impact Lead - Centre for Entrepreneurship - July 2023 - Present

Innovation Lecturer - Executive MBA Coach - Startup Coach

Festival for the Future

Guest innovation workshop facilitator at Aotearoa’s biggest leadership and innovation summit.

Guest Workshop Facilitator

Chartered Accountants Australia and New Zealand

Authoring training content on Business Models, Value Propositions, Pitching & Storytelling, Strategy and Creative Problem-solving using a design thinking approach

Author - Strategy and Creative Problem-solving

Te Whatu Ora Waitaha Canterbury

Helping public sector organisations use design thinking to collaborate, innovate and create more insight driven, human-centric organisations.

+ Design thinking projects
+ Workshop facilitation
+ Design research
+ Prototyping and testing

Design Thinking Coach

Brackenridge Services Ltd

Helping to reimagine, redesign and implement service and system change to meet regulatory requirements, exceed client and stakeholder experiences and outcomes. So far, we have redesigned the assessment and transition process for individual service offerings that have resulted in reduced lead time, improved quality, reduced risk and increased customer experience and outcomes.

Key Responsibilities:
Co-designing service and innovation
Stakeholder engagement and communication
Amplifying the voice of the customer
Change leadership and embedding new ways of working

Change and Innovation Project Manager

Consulting in the social services sector as part of my MBA (and post-graduation), I am leading the digital transformation of Life Storybooks for young people in care. This project requires multi-stakeholder management, the development and maintenance of key relationships across all levels, meeting and surpassing key project deliverables and the development of effective change leadership implementation strategies.

The project necessitated the effective use of design thinking, lean and change leadership methodologies to manage various stages of the project and included the establishment of the additional project supporting elements such as foundation and design principles, organisational structures and development specifications.

Innovation Project Manager

Sabbatical

Taking a year off to travel with my family provided a great opportunity for many amazing experiences together. The most valuable part was how we developed personally and as a family when confronted with challenges and obstacles that required adaptability, problem-solving, teamwork and coping skills.

World Traveler

Broderick Consulting Ltd

Broderick Consulting was in the business of helping clients achieve their financial goals. I founded and grew a successful business serving hundreds of clients throughout New Zealand until a successful sale was executed.

Founder and Adviser 

Innovation coach helping you & your organisation thrive in disruption | Teaching proven practical methods to help people innovate | UC MBA | Follow for posts about startups, innovation & leadership

Innovation shouldn’t feel like pressure without progress.

Yet many leaders I work with are stuck in exactly that space.

They’re expected to move fast—but don’t have time to think.
They’re leading innovation—but unclear whether they’re solving the right problem.
They’ve run strategy sessions and pilots—but can’t make the change stick.

I help leaders and teams slow down where it matters—so they can move faster where it counts.

My work focuses on four key challenges:

Understanding the real problem behind the problem (no more jumping to solutions)
Designing smarter decisions in complexity (move forward with clarity, not chaos)
Aligning teams and stakeholders (so change feels shared, not forced)
Implementing innovation that sticks (not stalls)

I blend psychology, human-centred design, and practical strategy to help people turn insight into action - especially when the stakes are high and the path isn’t obvious.

As an innovation coach, advisor and educator, I’ve supported 225+ teams across business, government, and education to design smarter decisions and lead real change.

I’m known as The Slow Strategist - not because I move slowly, but because I help leaders pause where it matters most. Before assumptions harden. Before decisions get baked in. Before “solution mode” derails the real work.

I’m the co-author of Innovation in Action: Unlock Curiosity, Creativity and Clarity with the DUCTRI Method, and I write a weekly newsletter read by 10,000+ professionals who want to lead with confidence - not chaos.

Earlier in my career, I founded and scaled a financial services business to 2,000+ clients and $500M in assets. Burnout led to a complete reinvention: I sold the company, travelled through 23 countries with my family, completed an Exec MBA, and retrained in human-centred innovation.

That reset equipped me with the real skills leaders need to thrive in a VUCA world: slowing down to think clearly, making human-centred decisions in ambiguity, and turning insight into action.

If you’re:
	•	Leading innovation on a complex challenge
	•	Building something new from scratch
	•	Or stuck trying to make change stick

…here’s how I can help:

1. Read by 10,000+ smart professionals each week
-> https://vaughanbroderick.com/newsletter/

2. Join 275+ smart innovators on the Innovation in Action book waitlist:
-> https://vaughanbroderick.com/the-ductri-playbook/

3. Workshops | Consulting | Speaking | Innovation Training
-> Let’s have a conversation: DM me

Research Associate

Co-authoring academic research papers on innovation and design thinking.

Vaughan Broderick 🦆🌳

Longevity & Health Tech Expert | Biohacker | Unconventional & Strategic Insights To Get Healthy + Wealthy 👑 High Performance Coaching | Ecom Entrepreneur, Investor, Agency Owner

I can help you in 3 ways:

📌 1. Elite Performance Coaching fusing business strategy with longevity, neuroscience, nutrition, plant medicine, and spirituality. Boost productivity, defy burnout, unlock superhuman potential.

📌 2. Branding for industries of the future. Deliver end-to-end solutions, online courses, compelling narratives, design, newsletters, landing pages, web development, ecom, marketing, social strategy, and content creation for standout growth.

📌 3. Strategic Alliances. Collaborate with top firms for funding, capital raising, and growth acceleration, unlocking opportunities for visionary leaders.

👇🏼

Most coaches give you strategy and disappear.

"Go build your funnel."
"Go set up your AI workflows."
"Go figure out your tech stack."

Then you're alone, drowning in Zapier tutorials at midnight while your nervous system crashes.

I don't do that.

I'm a holistic nutritionist who architects tech stacks. A biohacker who implements AI automations. A flow coach who codes custom solutions from scratch.

While other coaches hand you a Notion doc and peace out, I'm in the trenches with you:

→ Optimizing your nervous system so you stop self-sabotaging

→ Building your landing pages, email sequences, and sales funnels

→ Setting up your AI workflows and automation infrastructure

→ Connecting you to my network of 35K+ elite performers

15 years biohacking + self-taught coder at 9 = I don't just strategize your empire. I build it with you.

In 2020, my health crashed after a head-on collision and launching two startups during the pandemic. Chronic pain, digestive issues, blindness in one eye from concussion for 2+ years. Modern medicine failed me.

A decade of biohacking saved me: spirituality, food as medicine, biofeedback, light therapy, grounding, trauma therapy, identity shift. I healed myself holistically because I had the tools.

Now I give YOU those tools, PLUS the tech execution most coaches can't touch.

I left my 9-5 because I hated asking permission to take vacations.

I've built multiple brands from zero while travelling the world, climbing the Alps on my road bike. My life is unconventional with a no-BS approach.

This is for entrepreneurs who want execution, not excuses. Access, not just advice.

You don't build brands or optimize your body just to survive the grind. You do it to thrive, unapologetic, unstoppable, with energy to lead your empire and live fearlessly.

Growth doesn't happen in the comfort zone. I'll shatter your paradigm.

📌 DM "FULLSTACK" if you're ready to invest with a coach who actually builds alongside you.

Katy Poon

Your sleep didn't just ruin your week.
It stole $384K from your business.

Not because you're lazy.
Not because you lack strategy.

❌ Because your exhausted brain hired the wrong person at 11 PM.

❌ Said yes to the wrong partnership when your nervous system was too depleted to discern.

❌ Under-priced your offer because clarity doesn't live in brain fog.

That founder who scaled from $300K to $1M?

She didn't hustle harder.
She slept 8 hours.

Made decisions from a regulated nervous system.

Priced from abundance, not survival mode.

Same vision board.
Different biology.
5x revenue difference.

Here's what nobody tells you:

Poor sleep isn't just "being tired."
↳ It's building your empire on a foundation your body can't sustain.

Your 7-figure vision needs 7-figure vitality.
↳ Right now? You're running on 5-figure energy with premium ambition.

Optimize your biology so your decisions [and your revenue] compound.

📌 Comment "MAGNETIC" to join the leaders building empires on rested brains, not fumes.

💾 Save this if you're not ready yet. But start counting the cost of "not yet." 💰

Longevity Strategist for Elite Performers 🏆 I optimize the biology behind 7-figure empires | Coach | Biohacker | Unconventional Insights To Get Healthy + Wealthy 👑 | Ecom Entrepreneur, Investor, Agency Owner

Your muscle mass is literally your retirement plan.

Not your 401k.
Not your investment portfolio.
Your muscle.

Here's what they don't tell you:

⚠️ After 30, you lose 3-8% of muscle mass per decade.

⚠️ By 60, that loss accelerates to 10% per decade.

What wealthy women at 70 know that you're just figuring out:

💸 Financial wealth buys freedom.

💸 But muscle mass buys TIME to enjoy it.

That exit strategy you're building? Brilliant.

But what's your strategy for the energy to actually live the life you've been architecting?

Because muscle is the difference between:

→ Traveling through Italy at 75 vs. watching from a chair

→ Leading your empire for 30 more years vs. selling it because your body quit first

→ Building generational wealth vs. spending it all on assisted living

🔥 You've future-proofed your portfolio.
Time to future-proof the CEO running it.

After 40, your body doesn't lose muscle because you're aging.

It loses muscle because you stopped signalling that it was valuable.

Every time you skip strength training for another spin class, your body hears: *"Muscle isn't a priority anymore."*

So it trades it for survival efficiency.

That hormone fog you're pretending isn't there? That's your body's way of saying: *"We can't sustain this pace on this operating system."*

The most expensive mistake isn't a bad investment.

It's building wealth your body can't hold long enough to enjoy.

For the past 5 years, I've been guiding my private 1-1 clients through a program that recodes their biology while building the business infrastructure that scales without breaking them.

Muscle optimization isn't a side quest.
It's the foundation.

We don't just "add workouts." We rebuild your operating system so your body trusts the next 30 years of your vision.

𝗜'𝗺 𝗹𝗮𝘂𝗻𝗰𝗵𝗶𝗻𝗴 𝘁𝗵𝗶𝘀 𝘀𝗼𝗼𝗻.

First founding group gets early access + special pricing.

📌 DM "MAGNETIC" to join the waitlist for entrepeneurs building empires that last.

💾 Save this if you're not there yet... but track what "not yet" is costing in vitality.

👇 When's the last time you lifted heavy? And are you building a body that can carry your legacy for 30+ more years?

JSESSIONID

Feed | LinkedIn

LinkedIn Login, Sign in | LinkedIn

li_at

One thing that drives me crazy 👉🏼 people blaming the sun for all their problems. 

Do you notice that people never forget to apply sunscreen but they neglect exercise, nutrition, relationships, and sleep?!

The sun isn’t killing you— it’s the rest of your BAD HABITS = compounding inflammation & toxins = weakened immune system = cancer, diseases, etc.

Eg. Why do some people get skin cancer and others don’t? How come some get lung cancer while there are people who smoke a pack a day + drink while living to be Centurians? 

We’re all creatures of Mother Earth, and our bodies must align with the natural rhythm of the sunrise and sunset (circadian rhythm).

The reason we are sick is that everyone’s stuck inside concrete jungles all day, suffocating in their own stale air and toxic scents, products, and perfumes while staring at blue screens all day and night.

3 things you can do today to level up your circadian health:


—-—-
🚫 Low energy, always irritated, lack of emotional control, cravings, brain fog?

✅ Light directly affects our mood + health. Start your day by viewing sunlight right when you wake up (even when it's cloudy and NOT through a window). Spend at least 20 minutes outside to get sun on your skin and eyes to signal to your brain that it's time to reset the clock.

😎 Sunlight triggers a neural circuit that controls the timing of the hormones, cortisol + melatonin, key components in your sleep/wake cycle.


—-—-
🚫 You’re on your phone in bed, but blue light suppresses melatonin production and delays sleep onset, disrupting your circadian rhythm.

✅ Wear 99.9% blue light blockers at night time. To take it to the next level, turn off all overhead lights and only light your house with lights coming from below.


—-—-
🚫 Stressed or anxious?

✅ Utilize “optic flow”, go for a walk, and incorporate light movement— outside if possible because Nature Therapy is the real deal. Dr. Huberman says, "The actual movement of objects past us as we walk quiets some of the circuits responsible for stress.

—-—-
STOP BLAMING THE SUN 👉🏼  audit the rest of your BAD habits instead. 🚫

——
🔥 Hi, I’m Kate. I deliver uncomfortable truths to trigger you to think differently and take meaningful action. 

No sugar-coating, no fluff, no excuses—just raw perspectives that challenge everything you’ve been told and afraid to face.

If you’re not ready, keep scrolling.

But if you’re prepared to break free from the matrix of societal conditioning and take action, let’s get to work.

📌 Follow + ring my bell for more content like this, or enroll in my Biohacking Longevity academy to help you make informed decisions about your health.

LinkedIn

How I Healed From Chronic Pain & Trauma 👉🏼 In the fall of 2020, my body shut down from a car accident, chronic stress, trauma from leaving a toxic relationship, burnout from starting a couple of online businesses at the same time, and COVID. 

On the outside, the more stressed I was, the harder I worked, but mentally, I was hanging by a thread.

I decided to hold myself accountable …and *DECIDED* I would heal myself.

It was the pandemic, the world was shut down, and treatment was hard to obtain.

I’ve been biohacking for over a decade, so I knew a thing or two about healing my body.

✅ Here’s what I did:

→ Talked to a therapist regularly.

→ Walked the walk (not just talk the talk).

→ Ran toward the feelings I didn’t want to feel.

→ Didn’t drag a partner to project my traumas onto.

→ Journaled and meditation became a regular practice.

→ Removed all distractions. Did it myself so I didn’t become codependent.

→ Maintained an active social life for my sanity but was strict with alcohol and vices.

→ When people triggered me, I got curious and ran towards it rather than get mad or hold grudges.

→ Exercised and ate nutritious foods *every day*. My routine grounds me, so I never sacrifice it.

→ Channelled all my focus into my businesses and health.

🧠 Because of that, I learned how to:

→ Detach from outcomes.
→ Be okay with being alone.
→ Switch emotional states on the fly.
→ Empowered my resilience even more.
→ Everything I want is literally falling into my lap.

Life feels effortless when you live in alignment with your vision— in flow.

📌 Hard Truths You Need To Hear: 

→ Stop talking and start doing.
→ No one is coming to save you.
→ You’re not the only one suffering.
→ You’re probably too easy on yourself.
→ If you’re having a hard time, it’s your fault.
→ Why aren’t you taking accountability to build up your mental resilience?

These were things I reminded myself of every single day.

——
📸: This selfie is significant because it was the day it all started. I was just about to go out for happy hours with a GF, and as I was taking this picture, I heard a POP in my gut. At that time, my life was crazy (good and bad), and my brain was adjusting to a huge change. I suddenly felt bloated. That bloating didn't go away for almost two years. You may not see it, but I felt it.

——

Your health determines your wealth.

▶️ We have a comprehensive step-by-step course with 90+ lessons to help you learn everything you need to get healthy and wealthy from:

✅ how to eat for longevity
✅ best fitness protocols
✅ HRV & heart coherence
✅ how to find your passion
✅ effective stress management
✅ how to screen health professionals
✅ supplement recommendations & brands

📌 Bonus: one free coaching session for a limited time only. Comes with one free coaching call for a limited time ($399 value)

Claim your spot in our Elite Longevity System today: https://lnkd.in/gq5rue8r

#peakperformers #longevity #healingjourney #personalgrowth

(13) LinkedIn

My friends, you chase 7-8 figures but normalize bloating, crashes, and burnout. 

Truth? Health is your ultimate wealth multiplier. 

Fix your cells. 
Free your fortune.

In 2020 I burned out hard: head-on MVA after settling a lawsuit where I got hit by a car on my road bike, launched 2 startups during the summer of the pandemic, while leaving a toxic relationship.

Body completely shut down.

I suffered from chronic pain and bloating for years. "Experts" pushed pills and slapped a blanket diagnosis on me.

Fuck that. Don't excuse my French, btw.

When a doctor tells you that you have IBS or SIBO, they're basically telling you, "I don't know how to fix you."

Gut issues = chronic stress, trauma, habits, patterns.

Don't prescribe me pills, and do NOT fuck with my friends. I'm pissed RN because I currently have a GF, suffering BAD, on PPIs and believes her doctor!!

I've been biohacking for 15+ years.
I trusted my body over textbook advice.

I healed MYSELF holistically: 
⚡️ Energy work.
⚡️ Identity recoding.
⚡️ Lifestyle medicine.
⚡️ Reset my nervous system. 
⚡️ Stepped into a new timeline.
⚡️ Built a new me from the ground up.

That's why I put together this FREE 9-day masterclass if you are just beginning your healthy, wealthy journey.

Science-backed biohacks, and my personal elite protocols that have kept me lean + high energy since I began my journey in 2007. 

I've never fallen off the bandwagon or lost motivation to work out— and I NEVER will.

LONGEVITY IS A LIFESTYLE.

You get:
✓ Smart food choices. Save $10K on junk advice.
✓ No more snacking. 2 extra hours for deals.
✓ End bloating. Clear head closes sales.
✓ Kill 3PM crash. 4 peak hours daily.
✓ Steady energy. Build without burnout.
✓ Stable blood sugar. 15% faster work.
✓ Calm moods. Confidence pulls clients.
✓ 500% output. More time + cash.

No:
❌ Crash diets. Eat cake, stay lean.
❌ Endless tracking. Brain free for big wins.
❌ Boring rules. Live unapologetically.
❌ Willpower fights. Habits on auto.
❌ Gym marathons. Easy glow-ups.
❌ Stress. Innerpeace attracts (not chases).

Get it free here: https://lnkd.in/gzkKC_nC

We're the average of our environment. I am you. You are me. I want you to be healed so we can lift each other up. ⚡️

(50) LinkedIn

I rarely talk about my day job on LinkedIn because I keep my personal brand centred around health.

Wellness, biohacking, and longevity are my passions.

Can you tell? 😌

I’ve NEVER strayed from my passions, no matter how many 6-figure contracts I turned down when the company didn’t align with my values.

I’ve been running a digital agency since I was 22, launching e-commerce brands.  I work with the best of the best. I code + design + write + market + build + sell— and I over-deliver because I CAN DO ALL THESE THINGS MYSELF, so I know how to hire. 

❤️ That's why no matter how hard life gets, I go to bed EVERY night excited to wake up to slay the next day…

I’m doing what I love. 

When you love life, it loves you right back.

📌 Even when I was:

→ suffering from despairing loneliness
→ living in chronic pain from a car accident
→ lost absolute control of my health in 2020
→ couldn’t keep up with my friends on my road bike
→ went from super athlete to not being able to move
→ couldn’t digest food when my gut shut down from chronic stress
→ left a toxic relationship, walked away with nothing (my ex and I worked together for years)

📌 Success is subjective. I may not seem successful to you because I’m 38 and:

→ No kids.
→ Not married.
→ ZERO desire to live a conventional life.
→ ZERO desire to be in a conventional relationship.
→ My life experiences are things that can never be talked about on LI. 😉

📌 Since I left my 9-5 in 2016, I designed a life I don’t need a vacation from:

→ Travel whenever I want.
→ Never had to interview for a job since 2007.
→ Travel solo riding my bike around the world.
→ I own a lovely condo in downtown Vancouver whenever I need to reset with a routine.
→ I spend 3-6 months out of a year traveling “homeless” and in monk mode.

This is not a brag. I want to show you what's possible. 🫶🏻

📌 How?

✅ FOLLOW YOUR DREAMS.
✅ CHASE YOUR PASSIONS.
✅ Never chase instant gratification.
✅ Never fall out of alignment with your values.
✅ Trust YOURSELF that you’ll make anything happen.
✅ To be human is to suffer. Learn to enjoy the suffer. 
✅ The journey is all you have.

Sorry darling, no one is coming to save you.

But you have the power to save yourself and create the reality you desire.

It may not happen tomorrow, but that's why you must start now. 

Everything little thing you do today that gets you closer to your vision will compound. 

Trust me.
Trust the process.

Most importantly, surround yourself with people who are already doing it. 

You are the average of your environment.
NEVER forget that.



--------------------

Stuck at your income ceiling? Your stressed nervous system is holding you back.

Unlock it with "𝗨𝗻𝗯𝗿𝗲𝗮𝗸𝗮𝗯𝗹𝗲: 𝗧𝗵𝗲 𝗘𝗹𝗶𝘁𝗲 𝗟𝗼𝗻𝗴𝗲𝘃𝗶𝘁𝘆 𝗦𝘆𝘀𝘁𝗲𝗺™

We teach you to take control of your biology to take back control of your life.

🔥 Secure your spot: https://lnkd.in/g2KXaXQC

linkedin.com/home

Longevity isn't about living to 120.

It's about not burning out by 40.

Most high-performers I work with are doing everything "right":
→ Optimizing sleep
→ Tracking macros
→ Cold plunging at 5am

But their nervous system is still stuck in survival mode.

Here's what I've learned after 15 years of biohacking and a decade of entrepreneurial followed by severe burn out:

You can't supplement your way out of dysregulation.

The same biology that makes you magnetic in business is the same biology that determines how you age.

Capacity isn't built in your calendar.

It's built in your cells.

The women I work with aren't interested in living longer just to work harder.

They want to scale without burning out.
Lead without self-sabotage.
Build legacy without sacrificing their health.

That's not a longevity protocol.
That's nervous system capacity.

When you stop trying to outwork your biology and start upgrading it instead?

That's when longevity becomes inevitable.

💎 If this resonates, DM me "CAPACITY" and I'll send you something that will shift how you see your business ceiling forever.

You're not afraid of success. You're afraid your nervous system will treat it like a threat.

And it will.

Because right now? Your body's running calculations you're not even conscious of:

❌ "If I land 10 more clients, that's 10 more people who could reject me."

❌ "If I scale to 7 figures, that's 7 figures worth of visibility… and judgment."

❌ "If I become who I say I want to be... will I still be safe?"

So your subconscious does what it's designed to do.

It caps you.

→ The launch you delay until "the timing's better"

→ The visibility you avoid because "you're not ready yet"

→ The revenue ceiling you hit every single year

This isn't mindset work.

This is your body's threat detection system doing exactly what it's supposed to do: protecting you from what it perceives as danger.

The leaders scaling without the ceiling?

✅ They didn't just get better strategies.

✅ They became biologically capable of holding more.

✅ They trained their nervous system to code wealth as safety.

✅ They built bodies that can carry empires without collapsing.

✅ They made success feel inevitable instead of threatening.

Your next level doesn't require you to override your body's wisdom.

It requires you to upgrade your biology.

When you're done white-knuckling your way to goals that terrify you, this is where capacity becomes your competitive edge.

📌 DM "CAPACITY" if your body just said yes.

Are you sabotaging your health by doing this unconsciously?

I often see this in burnt-out workers and athletes.

Athletes rely on their devices (Oura, Whoop, Garmin) to tell them their body is “ready for their next hard workout” while ignoring bodily signals.

❌ anxiety
❌ bloating
❌ sleep issues
❌ sugar cravings
❌ digestive issues
❌ missed / late periods*
❌ not pooping consistently
❌ chronic soreness & fatigue
❌ unexpected weight gain / loss

You’re pushing your body too hard.

These symptoms are NOT normal and shouldn’t be ignored.

Your body is stuck in fight-or-flight. CHRONIC STRESS is the root cause of inflammation, illness, and disease, whether it’s from sports, work, a toxic relationship at home or arguing with strangers on the internet.

Trust me. 🤞🏼 I spent 12 years pushing my body + mind to the limits. My acupuncturist chides me often: “Katy, your mind is too strong, but you must listen to your body.”

I don’t feel pain like normal people, never have low energy, and can always go go GO. That’s how my brain is wired.

Having a strong mind is a double-edged sword: we can’t always trust our brains (cognitive + subconscious biases), but our BODIES NEVER LIE.

🚨 “Interoception” is the ability to sense your body's internal state.

Your built-in compass for sensing hunger, fatigue, or unease—the direct line from body to brain that guides when to recharge or recalibrate. 

In our always-on world, we've muted it... until a wake-up call forces the reset.

Too bad many of us ignore these signals until something drastic happens.

We KNOW we should do something (slow down), but we don’t.

🆘 Does your interoception suck? No worries.

In a world where we're conditioned to GO GO GO, it takes more discipline to SLOW DOWN than speed up.

Your brain needs time + repetition to adjust and implement new ideas.

When you experience symptoms, do this:

✅ 1. Take a step back. Audit your habits.

✅ 2. Ask: what habits may contribute to symptoms?

✅ 3. Identify potential triggers: consider diet, stress, sleep, exercise, relationships, trouble at work, and environment.

✅ 4. Experiment with changes: replace a trigger with a new habit.

✅ 5. Execute and consistently rewire your brain to form a new habit: Stick to your changes and be patient, as changes occur slowly over time. Take baby steps.

✅ 6. Track your progress in a journal.

✅ 7. Seek professional help if you’re not getting better.

———
I’m not here to scare you but to PLANT A SEED. 🌱

Your body is screaming for help.

Something needs to change.

The good news is that it’s never too late to start…. but it's always too late to wait.

Depending on where you are in your journey, you may not resolve your symptoms, but you can surely relieve them or at least increase the quality of your life!

Why not?!


- - - 
♻️ Repost to spread wellness with your network.
📌 Follow me Katy Poon & ring my bell for more content like this.
🔗 More links & free training resources in comments

I'm a longevity strategist who eats rotisserie chicken in front of my laptop. Microplastics and all.

*read until the end for the ultimate LONGEVITY secret.

I’ve been biohacking for 15+ years with excellent biomarkers and V02 max in the 60s. I drink scotch. I dance. I demolish Chinese fruit cake and white rice like it's my job (rice, rice baby 🍚).

Here's why I'm not worried:

→ Because longevity isn't about perfecting one thing. It's about not letting everything else kill you first.

Sleep, exercise, nutrition?
Those matter.

But so does community.
Purpose.
Passion.
Peace.

INNER-FUCKING-PEACE, babes. IYKYK.

Don’t excuse my French. 🧘🏻‍♀️

📌🔥⚠️ You can eat organic kale three times a day and still die from a nervous system that never learned safety.

I spent years resetting mine.
Hard, painful work.

But now my body doesn't treat life like a threat.

I’m an endurance cyclist, hunting for the steepest roads to climb, riding hundreds of miles per day is normal.

Lift heavy. 
Red light. Sauna. PEMF mat. 
Live by the water and ground barefoot in it daily.
The works.

Never counted a calorie in my life.

In a relationship with incredible communication and connection. Great sex. Zero resentment (we would’ve not attracted each other if we both didn't do the DEEP INNER WORK— that everyone avoids).

Grew up poor but in a stable environment. Loved. Supported. Something I’m grateful for daily.

I don't carry chronic stress because I DESIGNED MY LIFE not to generate it.

That's the longevity game.

❌ THIS is why I don't take conventional health (or life) advice… It’s all targeted for the AVERAGE and that ain’t my algorithm.

Hey, I was average once.
But I optimized my life so I'm no longer average.
I'm above average. 🤓

Took a decade of hard work— therapy, facing my childhood traumas, sitting still in extremely uncomfortable emotions, cutting out ‘friends’, hero dose plant medicine journeys… ALL the works. And a lot of consistency… and the work is for a lifetime (it never ends).

We all started somewhere.

Now, if you're still a prisoner of the grind:

Stuck in a toxic job, a draining relationship, or a body that feels unsafe no matter what supplements you take, getting pissed off at strangers online —

START THERE.

💙 Work on your INNERPEACE and creating safety for your nervous system.

Fuck everything else (for now)…. but you should probably avoid the store-bought rotisserie chicken until then!

📌 P.S. I designed a program for exactly this.

Not longevity through obsession.
Longevity through design.

To build the kind of inner peace that makes you unbothered AF.

To create a magnetic life where wealth, opportunities, abundance, and success flow to you, effortlessly.

Not because you hustled harder. 

Because you became indestructible from the inside out.

If you're done surviving success and ready to design for it, DM me CAPACITY. I’ve got your back.

You're scrolling from a job that funds the vacation. I'm working from the vacation. We are not the same.

2013. 
↳ 9-5.
↳ Cubicle. 
↳ Fluorescent lights.

Staring out the window on the most beautiful day of summer → watching people enjoy the sunshine while I waited for permission to exist.

That's the day I decided:
𝗜 𝘄𝗶𝗹𝗹 𝗻𝗲𝘃𝗲𝗿 𝗮𝘀𝗸 𝗳𝗼𝗿 𝗮𝗽𝗽𝗿𝗼𝘃𝗮𝗹 𝘁𝗼 𝗹𝗶𝘃𝗲 𝗺𝘆 𝗹𝗶𝗳𝗲 𝗮𝗴𝗮𝗶𝗻.

↳ Not for vacation days.
↳ Not for freedom.
↳ Not for the audacity to work with an ocean view.

That moment of absolute clarity changed everything.
Because clarity isn't just intention.

It's activation.

I didn't "manifest" this.
I got clear AF.

Then I got RUTHLESS.

Absolute clarity isn't woo-woo.
It's your brain's search engine.

When you know EXACTLY what you want, your brain becomes a heat-seeking missile.

Every decision, every opportunity, every "no" gets filtered through that singular vision (it’s called your reticular activating system if you want to get science-y).

You stop negotiating with yourself.
You stop waiting for the right time.
You start building.

10 years later, this isn't a flex.

This is TuesYay.

Remote work. Ocean views. Gym sessions between calls. Fuck yes. (don’t excuse my French!).

Not because I got lucky.
Because I REFUSED to live under anyone else's terms.

The life you want isn't on the other side of permission.

It's on the other side of clarity.

And the discipline to build accordingly.

This is why I built The Magnetic Method; the exact framework I've guided hundreds of private clients to scale from 6-7 figures.

We rebuild your biology, identity, and business infrastructure simultaneously. 

📌 Enroll here: https://lnkd.in/gitMKA2P

10 years ago, I had 47 unfinished courses in my inbox.

I thought I was broken.

Turns out… I was just broke.

Not financially.
Energetically.

I'd grown up poor.
Scarcity was my operating system.

I'd just quit my corporate job to build a business.

But my nervous system was still running EMPLOYEE CODE.

Every time I tried to execute like a CEO?
My body shut me down.

Not because I didn't know what to do.
But because I didn't have the capacity to hold it.

You can't think your way out of a biology problem.

Your nervous system is the ceiling.

And no amount of strategy will fix what your body won't let you become.

How to start building capacity right now:

📌 1. Stop forcing execution when you're dysregulated.

Your body can't tell the difference between a deadline and a predator. If you're already in fight-or-flight, pushing harder = deeper depletion.

→ Before you "push through," take 60 seconds to regulate.
↳ Box breathing. 
↳ Cold water on your wrists. 
↳ A 2-minute walk.

Regulation first. Execution second.

📌 2. Track your capacity, not your output.

Stop measuring success by how much you checked off the list.

Start asking: *How much energy do I have left at the end of the day?*

If you're collapsing every night, you're not building. You're borrowing.

→ Your goal isn't to do more.

It's to do what you do *without depleting yourself.*

📌 3. Build in nervous system recovery like you build in client calls.

You wouldn't skip a sales meeting.

Don't skip the thing that makes the sales meeting possible.

→ Block 15 minutes midday for regulation.
↳ No email. 
↳ No strategy. 
↳ Just recalibration.

Your nervous system isn't a luxury.
It's the infrastructure your entire business runs on.

The moment I stopped collecting courses and started building capacity?

Everything I couldn't finish before became inevitable.

That's why I built The Magnetic Method™, a 90-day intensive to build the nervous system capacity your business actually requires.

I got over it.
And I can show you how.

No fluff. 
Just biology. 

DM “CAPACITY” and I will send you the deets.

xx,
Kate

Your cortisol spikes are costing you a Chanel bag.

Let me break down the math nobody's teaching you:

Every time your body goes into stress mode, you're not just "tired".  You're bleeding revenue.

❌ Foggy decision on a deal = -$8K (Classic Flap)

❌ Avoided pitch because you "didn't feel ready" = -$15K (Boy Bag + wallet)

❌ Self-sabotaged launch = -$25K (full season's worth)

❌ Stayed small for another year = -$100K+ (the entire boutique)

Meanwhile, the woman with stable energy and regulated habits?

✅ She closed the deal with clarity.
✅ She pitched without second-guessing.
✅ She launched on time.
✅ She scaled past you.

Same opportunities.
Different biology.
Different bank account.

THE UNCOMFORTABLE TRUTH YOU DON’T WANNA HEAR:

Your body's STATE determines your capacity to EARN.

Chronic fatigue?
↳ You're leaving money on the table daily.

Hormone crashes at 3 PM?
↳ That's your highest-earning hours… gone.

Poor sleep?
↳ Your decision-making is costing you six figures.

You didn't build a seven-figure strategy to run it on a burnt-out nervous system.

My framework that changes this:

🔥 Ground your biology first: regulate cortisol, stabilize energy
🔥 Calibrate your capacity: build resilience to hold bigger goals
🔥 Activate magnetic positioning: attract opportunities effortlessly
🔥 Scale sustainably: without the crash

Because that Chanel budget?
It already exists.

You're just spending it on surviving success instead of embodying it.

💾 Bookmark this if you're done funding depletion.

When you're ready to redirect that budget → DM me "CAPACITY" and I'll send you the framework I use with my private 1:1 clients that recodes biology for economic expansion.

Your toxic relationship isn't just draining your soul. It's costing you $250K.

Some of you are going to be mad, but I'm gonna say it anyway.

📌 Let's talk about the business decision nobody audits: YOUR PARTNER. 

Here's the breakdown nobody wants to admit:

⚠️ Cognitive load from relationship stress:
→ Distracted during work = -3 productive hours/day
→ At $150/hour value = -$450/day
→ 250 work days = -$112,500/year

⚠️ Opportunities you avoided because "it's too stressful right now":
→ Promotion you didn't apply for = -$30K raise
→ Business you didn't start = -$80K potential revenue
→ Speaking gig you declined = -$15K + visibility lost

⚠️ Health costs from chronic stress:
→ Therapy, medical bills, stress-shopping = -$12,500/year

Total annual cost: $250,000
Over 3 years? $750,000.

That person who left and suddenly started THRIVING?

They didn't "get lucky."
They didn't "find themselves."
They stopped paying the $250K/year relationship tax.

Their nervous system came out of survival mode.
They had cognitive bandwidth again.

They could finally take the risks their partner vetoed for years.

🔥 The person you choose to build with is the most expensive business decision you'll ever make.

Choose wrong?
↳ You don't just lose love.
↳ A decade of earning potential.
↳ Opportunities your future self will resent you for declining.

You lose the empire you could have built if your energy wasn't spent managing someone else's emotions.

𝗪𝗵𝗮𝘁 𝘁𝗵𝗲𝘆 𝗱𝗼𝗻'𝘁 𝘁𝗲𝗹𝗹 𝘆𝗼𝘂:
You didn't choose them randomly.

Your nervous system picked someone who felt SAFE when you were building, not someone who could scale with your vision.

Maybe they grounded you when you were chaotic. Or felt stable when you were uncertain.

But you've evolved.
And if they haven't? 
Your body knows it before your mind admits it.

𝗨𝗡𝗖𝗢𝗠𝗙𝗢𝗥𝗧𝗔𝗕𝗟𝗘 𝗧𝗥𝗨𝗧𝗛: You're either building an empire together… or you're building alone while pretending you're not.

There's NO middle ground at your level.

Every year you stay costs you:

- Income you'll never recover
- Opportunities that won't come back
- Energy you're spending on damage control instead of empire-building

For the past 5 years, I've been guiding my private 1:1 clients in building the biology AND the financial infrastructure that makes leaving possible, and staying in misalignment impossible.

We don't just "work on your mindset."

We regulate your nervous system so you stop choosing from fear.

We build funnels so you're never financially trapped.

We architect your brand so opportunities come to YOU.

We optimize your biology so you have the energy to rebuild.

I put this into a self-paced program and launching soon. Waitlist is open.

📌 Comment "CAPACITY" if you're done sacrificing your potential for someone who can't match your vision.

💾 Save this if you're not ready to face the cost yet, but it's compounding while you wait. I'm here for you.

👉🏼 Increase your productivity by 500% by taking advantage of your biology’s oscillating patterns:

LEARN TO DROP INTO *90min FLOW BLOCKS*

Our bodies have a quantifiable natural work/rest cycle called the ‘ultradian cycle’, which hypothesizes that our alertness (focus) lasts approximately 90 minutes before our body begins to crave a break—that should be at least 20 minutes to recharge. 

Ultradian rhythms are oscillating biological patterns hardwired into our DNA, affecting all aspects of our physical, mental, and emotional health. 

I set up my desk, a timer for 90 minutes, and I try not to eliminate all distractions—including bathroom breaks, to avoid disrupting a flow state.

💡 Tips to drop into a deep 90min flow block:

➡️ Create a ritual to drop into DEEP WORK → by “anchoring habits.” Eg. My pre-game routine for a block of deep work: make coffee, sit down, tidy desk, breathwork for a state change → and begin work.

➡️ Flow states are neurochemically taxing for your brain. Do max 3-4x per day (up to 4 if you’re a pro) but you MUST deploy ACTIVE RECOVERY. Check out my post on ACTIVE RECOVERY (most of us are doing it wrong). Link in comments.

➡️ Eliminate ALL distractions during the flow block. This includes bathroom breaks, getting up to get water. Phone on an airplane. Set yourself up for success before you start.

———

Peak performers don’t waste time! And it’s not hard once these habits and strategies are HARDWIRED into your brain. * I have lots of resources on peak performance and flow states on my blog.

———

My 2 fav hobbies drop me right into flow:

1. Climbing mountains on my road bike
2. Writing

💬 In the comments, tell me your experience with flow blocks, or your biggest barriers when dropping into flow. 👇🏼

———

⚡️ The future is no longer about time management but energy management. Want to learn more productivity tips to prevent burn and amplify longevity?

📌📌📌 🏆 P.S. If you’re ready to unlock what your body is truly capable of, you’ll love our xSuperhuman Academy, where we teach you how to become an Elite Biohacker. Health attracts wealth.

Becoming xSuperhuman means taking extreme ownership of your body + mind to slay at your highest levels. No fluff, just results.

We deliver unconventional insights to stay prepared for whatever life throws your way.

*link in comments/profile

Enroll here: https://lnkd.in/gjPk7mqa

I’m 36, so that means I have 27 years of disease-free life if I lived like the average sedentary individual on a SAD (standard American diet) diet.

📌 The average lifespan on the USA is 79.
↳ how long you’ll be on earth

📌The average healthspan is 63.
↳ time we live free of major diseases

Where are you on this spectrum?

———
The 4 Horsemen are major diseases that restrict our health span, aka major drivers of morbidity as we age:

❌ cancer
❌ metabolic diseases → diabetes
❌ cardiovascular diseases → heart disease 
❌ neurodegenerative diseases → Alzheimers & dementia

But let’s not forget to mention: arthritis, cataracts, depression, lung disease, osteoporosis, and outcomes from COVID.

What’s the no. 1 risk factor of ALL these diseases?

👉🏼 AGING.

Young people: by 28, aging is the number one risk factor for disease.

This is why you must optimize longevity TODAY.

But guess what?

It's never too late to start.

But always too late to wait.

———

📌 PS. I spent 5 years and $30K+ figuring out what actually works.

Then I built the system I wish I'd had to scale in health and wealth without self-sabotage.

Get access to THE WEALTHY BODY™ here: https://lnkd.in/gp8rsHfK

You're one regulated nervous system away from quitting your 9-5.

Not one more certification.
Not one more side hustle weekend.
Not "when you have enough saved."

🔥 Your capacity to hold the unknown.
That's the only thing standing between you and your resignation letter.

Here's what's really keeping you in that job you've outgrown:

Your body associates safety with a paycheck.
↳ Benefits.
↳ Predictability.
↳ The illusion of security.

So every time you think about leaving?

Your nervous system panics.
↳ Heart races.
↳ Stomach drops.
↳ Mind spirals into worst-case scenarios.

That's not intuition telling you to stay.

That's your biology protecting you from expansion it hasn't been trained to hold.

It does not understand freedom (yet).

💸 The women who've left and thrived?

They didn't have more money saved.
They had more capacity.

✓ They trained their body to feel safe in uncertainty.

✓ They built their health so their energy could sustain the transition.

✓ They created magnetic personal brands that attracted opportunities *before* they even quit.

They didn't leave because they were ready.

They became ready by building the biology to hold it.

You already know what you want to do.
Your body just hasn't caught up yet.

This is how you close the gap.

DM “CAPACITY” and I’ll send you the deets.

xx,
Kate

PS. This is why I built The Magnetic Method™, the exact methodology I've used with my $20K+ private 1:1 clients for the last few years to quit and scale. 90 days intensive. → DM “CAPACITY” and I'll send you the program details.

(35) LinkedIn

In 2026, there are two types of people: those who ARE the brand, and those who get replaced by AI.

One month left in 2025. Here's your game plan to become irreplaceable in 2026.

Your expertise? ChatGPT has it.
Your strategy? Everyone can Google it.
Your credentials? AI doesn't need them.

The only thing that can't be replicated?
YOU.

Most people will ignore this. That's why most people are replaceable.

Personal brand isn't marketing anymore. It's survival.

When AI can do what you do, WHO you are becomes the only competitive advantage.

Not your offer.
Not your funnel.
Not your content strategy.

You.

Here's why most personal branding fails

A dysregulated nervous system can't sustain visibility.

You can't stay consistent.
You can't handle being seen.
You won't have the grit to keep showing up.

Because the conventional system taught you to stay small, stay safe, and run on the hamster wheel— to keep you a prisoner to recessions and layoffs.

Personal branding requires what the system never prepared you for

Thinking for yourself.

Being visible consistently.
Holding conviction without external validation.

That's not a marketing problem.
That's an identity problem.

And identity shifts don't happen overnight.

This is going to require an enormous shift:

From performing to embodying.
From convincing to being inevitable.
From borrowed authority to biological capacity.

Most people aren't willing to do this work.
That's why most people stay invisible.

You need to start today.

Not because of some arbitrary deadline.
But because identity recoding takes time.

Every day you're not building your personal brand, you're not just missing visibility.

You're missing personal development.
You're missing capacity building.
You're missing the nervous system infrastructure that makes 2026 inevitable.

December isn't preparation.
It's the work itself.

Identity recoding doesn't happen overnight.

That's why waiting until January means you're already 30 days behind.

If you're done surviving your visibility and ready to build the capacity that makes showing up inevitable, here is the exact framework I’ve guided hundreds of 1:1 clients through. I wish I had this when I was building my brand a decade ago!

📌 Get it here: https://lnkd.in/gitMKA2P

💣 You don’t wanna hear it, so I’m gonna say it: why you need to exercise vigorously 

Participants in a 2-year intense exercise intervention reversed the effects of ageing on the heart, making it look 20 years younger!

Studies show vigorous aerobic exercise for 5-6 hours a week can:

→ reverse heart ageing
→ lower blood pressure
→ have anti-cancer effects
→ 20% increase in V2 Max after 2 years

Vo2 max is one of the strongest predictors for longevity.

———

Guys, you know I’m that annoying girl who loves MONYAYS and won’t shut up about EXERCISE. 💪🏼 It solves every problem (from my anecdotal evidence 🤓).

→ anxiety
→ fat gain
→ loneliness
→ depression
→ hopelessness
→ limiting beliefs

I’m guilty about being obsessed with exercise. 

I began this lifestyle when I turned 20 and have NEVER fallen off the bandwagon or lost motivation to exercise since. 🤞🏼

I'm sure y'all were happy when we heard that Zone 2 cardio was the best to keep you younger.

But I’ve come across many studies showing vigorous exercise is required to increase Vo2 max.

I’m not surprised. 

Why?

I've been in endurance sports since I turned 20 in 2007. Most of my friends are 20-30+years older than me. 

Yet some look + act younger than people MY age! 

I think the reason is vigorous exercise— especially endurance sports such as cycling and climbing mountains OUTDOORS.

The rolling hills that we ride are Mother Nature’s way of HIIT. Ups, down, up down.

On top of that, we killed two birds with one stone because we exercise outdoors.

As we all know, nature therapy is the real deal.

You can't deny it.

———

Studies show intense exercise at 80% max heart rate for 30-40 minutes or HIIT can significantly increase BDNF.

Here’s what intense exercise can do:

→ Intense exercise at 75-80% max heart rate for 20-30 minutes, along with the Norwegian 4x4 protocol once a week, can reverse heart age by 20 years.

→ Intense exercise at 80% max heart rate for 30-40min or HIIT can significantly increase BDNF (aka fertilizer for your brain).

→ Has anti-cancer effects by activating the immune system and killing circulating tumor cells through the mechanical force of blood flow.

→ Benefits of physical activity may be even stronger for cancer patients, with a 48% reduced risk of dying from any cause for breast cancer and a 42% reduced risk for colar rectal cancer.

→ While aerobic exercise at 50-70% max heart rate for 150 minutes a week lowers cancer risk

→ Lactate, produced during exercise, acts as a signalling molecule that communicates with the brain and increases BDNF (brain-derived neurotropic factor), aka fertilizer for your brain. Improves learning, memory, and neurotransmitter levels.

———

📌📌📌 For those ready to invest in their next level, enroll in Unbreakable: The Elite Longevity System™.

🔗 Apply here: https://lnkd.in/gjPk7mqa

Most entrepreneurs prepare for hard times.

I stay prepared.

There's a difference.

Preparing is reactive.

You brace for the next challenge. You strategize for worst-case scenarios. You white-knuckle your way through chaos.

Staying prepared is biological.

Your nervous system doesn't spike when the opportunity appears.

It gets excited.

And that distinction?
That's what makes you magnetic.

I've been training in the cold for over a decade.

Cycling in torrential rain.
Climbing mountains in conditions that make people turn back.

Not because I'm disciplined.
Because I'm reconditioning my nervous system to see obstacles as invitations.

Two years ago, my world shattered when my partner got sick.
But my nervous system didn't.
I didn't freeze. 
I didn't spiral. 
I didn't disappear.

I saw it as another mountain to climb on my roadbike.. And I have climbed hundreds of the steepest mountains. 🏔️

And that's when I understood:

Magnetism isn't a brand strategy.
It's a nervous system state.

ⓧ You can't attract premium clients when you're operating from survival.

ⓧ You can't build authority when your body is constantly bracing for collapse.

ⓧ You can't show up with conviction when your nervous system is dysregulated.

PEOPLE FEEL IT.

They feel the difference between someone who's *trying* to be confident and someone who's embodied in their capacity.

That energy …that unshakeable, this-is-inevitable energy… doesn't come from a rebrand.

It comes from a recoded nervous system.

Entrepreneurship is a series of never-ending problems.

You solve one.
You create three more.

Most people burn out trying to outthink the chaos.

I optimized my biology to thrive in it.

✓ Cold plunges. 
✓ Hard workouts in bad weather. 
✓ Choosing discomfort when comfort is available.

It's not about proving toughness.

It's about preconditioning your capacity for the visibility, scale, and scrutiny you're building toward.

The truth?

→  Your personal brand is only as magnetic as your nervous system is regulated.

→  Your messaging is only as compelling as your belief in your inevitability.

→  Your business is only as scalable as your biology can handle.

Most entrepreneurs are optimizing their strategy. I'm teaching you to optimize your operating system.

That's what makes you unforgettable.
That's what makes you magnetic.

That's what makes the right people say "𝘐 𝘯𝘦𝘦𝘥 𝘵𝘰 𝘸𝘰𝘳𝘬 𝘸𝘪𝘵𝘩 𝘺𝘰𝘶" without you ever having to convince them.

This is the work most leadership coaches skip. If you're ready to optimize your biology before your business. DM me "CAPACITY" and I'll send you the framework.

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Katy Poon

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The Battle

Vaughan Broderick 🦆🌳

Katy Poon

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