Vaughan Broderick

Wiley

Co-Author, Innovation in Action

Helping organisations become future-ready & thrive in constant disruption through field-tested human-centred innovation methods

- Customer insights
- Customer experience design
- Growth strategy
- Service design
- Lean innovation methods
- Workshop design and facilitation
– Human-centred design capability programmes

🔥 Highlighted Testimonials:

"The experience was so positive and impactful for us that we have asked Vaughan back on numerous occasions to assist us with designing services.  His expertise in design thinking coupled with an engaging personal style makes him a valued member of the team that is transforming our organisation." 
- Nick Scott, General Manager, Service Delivery, Brackenridge

"Vaughan facilitated our value proposition workshop as we were at a loss as to how to get started. Vaughan skilfully challenged our thinking through a range of activities and questioning, and we left the workshops feeling a sense of clarity, newfound enthusiasm and collective understanding. We would not hesitate to use Vaughan again in the future.” 
- Sara Luckman, Strategy Manager, NZ Young Farmers

"The group greatly appreciated the interactive nature of the program combined with the opportunity to think and reflect on how the practices and skills developed would benefit the public sector and challenges with which they are grappling. Thanks Vaughan, hopefully we can repeat this next year." 
- Dr. Chris Vas, General Manager Food Innovation Precinct, Western Australia

Founder - Innovation Lab

University of Canterbury

Lecturer - Innovation by Design - July 2023 - Present

- Teaching human-centred design to business masters students.

Guest Coach - Executive MBA March 2023 - Present

- Coaching MBA innovation students

Mentor - Innovation and Entrepreneurship - Mar 2021- Present

- Mentoring student founders to utilise design thinking and lean innovation methods

Impact Lead - Centre for Entrepreneurship - July 2023 - Present

Innovation Lecturer - Executive MBA Coach - Startup Coach

Festival for the Future

Guest innovation workshop facilitator at Aotearoa’s biggest leadership and innovation summit.

Guest Workshop Facilitator

Chartered Accountants Australia and New Zealand

Authoring training content on Business Models, Value Propositions, Pitching & Storytelling, Strategy and Creative Problem-solving using a design thinking approach

Author - Strategy and Creative Problem-solving

Te Whatu Ora Waitaha Canterbury

Helping public sector organisations use design thinking to collaborate, innovate and create more insight driven, human-centric organisations.

+ Design thinking projects
+ Workshop facilitation
+ Design research
+ Prototyping and testing

Design Thinking Coach

Brackenridge Services Ltd

Helping to reimagine, redesign and implement service and system change to meet regulatory requirements, exceed client and stakeholder experiences and outcomes. So far, we have redesigned the assessment and transition process for individual service offerings that have resulted in reduced lead time, improved quality, reduced risk and increased customer experience and outcomes.

Key Responsibilities:
Co-designing service and innovation
Stakeholder engagement and communication
Amplifying the voice of the customer
Change leadership and embedding new ways of working

Change and Innovation Project Manager

Consulting in the social services sector as part of my MBA (and post-graduation), I am leading the digital transformation of Life Storybooks for young people in care. This project requires multi-stakeholder management, the development and maintenance of key relationships across all levels, meeting and surpassing key project deliverables and the development of effective change leadership implementation strategies.

The project necessitated the effective use of design thinking, lean and change leadership methodologies to manage various stages of the project and included the establishment of the additional project supporting elements such as foundation and design principles, organisational structures and development specifications.

Innovation Project Manager

Sabbatical

Taking a year off to travel with my family provided a great opportunity for many amazing experiences together. The most valuable part was how we developed personally and as a family when confronted with challenges and obstacles that required adaptability, problem-solving, teamwork and coping skills.

World Traveler

Broderick Consulting Ltd

Broderick Consulting was in the business of helping clients achieve their financial goals. I founded and grew a successful business serving hundreds of clients throughout New Zealand until a successful sale was executed.

Founder and Adviser 

Innovation coach helping you & your organisation thrive in disruption | Teaching proven practical methods to help people innovate | UC MBA | Follow for posts about startups, innovation & leadership

Innovation shouldn’t feel like pressure without progress.

Yet many leaders I work with are stuck in exactly that space.

They’re expected to move fast—but don’t have time to think.
They’re leading innovation—but unclear whether they’re solving the right problem.
They’ve run strategy sessions and pilots—but can’t make the change stick.

I help leaders and teams slow down where it matters—so they can move faster where it counts.

My work focuses on four key challenges:

Understanding the real problem behind the problem (no more jumping to solutions)
Designing smarter decisions in complexity (move forward with clarity, not chaos)
Aligning teams and stakeholders (so change feels shared, not forced)
Implementing innovation that sticks (not stalls)

I blend psychology, human-centred design, and practical strategy to help people turn insight into action - especially when the stakes are high and the path isn’t obvious.

As an innovation coach, advisor and educator, I’ve supported 225+ teams across business, government, and education to design smarter decisions and lead real change.

I’m known as The Slow Strategist - not because I move slowly, but because I help leaders pause where it matters most. Before assumptions harden. Before decisions get baked in. Before “solution mode” derails the real work.

I’m the co-author of Innovation in Action: Unlock Curiosity, Creativity and Clarity with the DUCTRI Method, and I write a weekly newsletter read by 10,000+ professionals who want to lead with confidence - not chaos.

Earlier in my career, I founded and scaled a financial services business to 2,000+ clients and $500M in assets. Burnout led to a complete reinvention: I sold the company, travelled through 23 countries with my family, completed an Exec MBA, and retrained in human-centred innovation.

That reset equipped me with the real skills leaders need to thrive in a VUCA world: slowing down to think clearly, making human-centred decisions in ambiguity, and turning insight into action.

If you’re:
	•	Leading innovation on a complex challenge
	•	Building something new from scratch
	•	Or stuck trying to make change stick

…here’s how I can help:

1. Read by 10,000+ smart professionals each week
-> https://vaughanbroderick.com/newsletter/

2. Join 275+ smart innovators on the Innovation in Action book waitlist:
-> https://vaughanbroderick.com/the-ductri-playbook/

3. Workshops | Consulting | Speaking | Innovation Training
-> Let’s have a conversation: DM me

Research Associate

Co-authoring academic research papers on innovation and design thinking.

Vaughan Broderick 🦆🌳

Citizens Development Business Finance PLC

[Key Accountabilities: Operational + Marketing + Assets Handling + Recoveries]

Citizens Development Business Finance PLC (CDB) is a multi-award winning financial institution with a history of over twenty-five years, ranked within the top five largest licensed financial institutions among 46 Non-Banking Financial Institutions (NBFI) in Sri Lanka. CDB is licensed by the Monetary Board of the Central Bank of Sri Lanka under the Finance Business Act no 42 of 2011 and registered under the Finance Leasing Act No. 56 of 2000.  A listed public company on the Main Board of the Colombo Stock Exchange, our network spans 71 online-connected outlets across major cities in Sri Lanka while possessing an asset base over Rs. 100 Bn.

CDB was incorporated as a Public Limited Liability Company on 07th September 1995 under the provisions of the Companies Act No. 17 of 1982 and re-registered under the Companies Act No. 07 of 2007 under the Company Registration No. PB 232 PQ. CDB has been granted a BBB (lka)/ RWN rating from Fitch Rating.

The main financial services offered by CDB include fixed deposits, savings accounts, leasing, personal loans, home loans, hire purchase financing, pawning, corporate and retail credit, credit card and debit card facilities backed by an island wide ATM network, foreign currency exchange, corporate financial services. The wide range of financial services offered by CDB has propelled it to the forefront of the industry as a total financial services provider to the citizens of Sri Lanka.

Gold Loan Officer

Sri Lanka Institute of Marketing-SLIM

The Sri Lanka Institute of Marketing (SLIM) is the apex body for Sri Lankan Marketers, which was founded in 1970 and subsequently incorporated by an act of Parliament in 1980, recognizing it as the National Body for Marketing and a ‘not-for-profit’ organization. We are mandated to uplift the Marketing profession in Sri Lanka, professionals from numerous industries in an honorary capacity.

Freelance Student Recruitment Agent

Fiverr

Fiverr is a global platform connecting businesses with freelance talent in the simplest way possible.

Freelancer

Colombo Stock Exchange

The Colombo Stock Exchange (CSE) operates the only stock market in Sri Lanka and is responsible for providing a transparent and regulated environment where companies and investors can come together. CSE is a company that is limited by guarantee. It is licensed by the Securities and Exchange Commission of Sri Lanka (SEC) and is a mutual exchange consisting of 15 Members and 16 Trading Members. All Members and Trading Members are licensed by the SEC to operate as Stockbrokers. 

The CSE has its Head Office in the World Trade Centre, Colombo 1 and branches in Matara, Kandy, Kurunegala, Negombo, Jaffna, Anuradhapura, Ratnapura and Ambalantota.

The CSE is a member of the World Federation of Exchanges (WFE) and a founding member of the South Asian Federation of Exchanges (SAFE). We are also A Great Place to Work Certified.

Equity Investor

Community Policing Committee - Polgahawela Police Station | G.S. Division - 969 Pannala

The Ministry of Defense of Sri Lanka has established a Community Policing Committies to ensure the safety and order of the public in each police jurisdiction, as well as to ensure the welfare of the people.
For this national task, the police, divisional secretariats, religious places, other government institutions, senior citizens of the area and selected youth groups are directly involved in each police jurisdiction.

Deputy Secretary

Tuskers Internationals

Tusker International is the pioneer of construction software education in the Middle East Region.

Services :-

Software Education - CubiCost 5D BIM, QS software all in one, PM 3 in 1, Advance Excel, BIM with Revit and naviswork

Cost Consultancy - Preliminary Estimation, Cost Planning, BoQ preparation, Cost Controlling

Software Reselling - We are partnered with Glodon Company Ltd for promote 5D BIM technology in the Middle East region

Technical Manager

Techno Sagacity (Pvt) Ltd

Techno Sagacity is the pioneer of education of digital technologies in AEC industry in Sri Lanka.

TECHNO SAGACITY was founded in 2021. This was founded with a view to develop the construction industry through digital technology.

The main objective of implementing TECHNO SAGACITY is to give standard education regarding digital technologies related to the AEC (Architecture, Engineering and Construction Industries. TECHNO SAGACITY aims to promote software education among Sri Lankan construction professionals.

ESOFT College of Engineering and Technology

Course Representative of BSc (Hons) in Quantity Surveying Consultancy 2022/23 Batch

I am an energetic young person who studies Marketing, Branding, Creative and Optimistic Content Creation, Quantity Surveying, Five Dimensional Building Information Modeling, and Entrepreneurship theoretically and practically with enthusiasm and believes in the "power of effective communication" and the "power of networking". 

I started my professional Marketing and Branding Journey with the Sri Lanka Institute of Marketing (SLIM), the apex body of marketing in Sri Lanka. But before that, I had done a self-study about sales, marketing, and branding fields due to my strong desire, and the knowledge gained from that was a great help to start my professional marketing and branding journey.
Currently, I have completed the Professional Certificate in Marketing course at SLIM, and I hope to continue on that marketing journey to become a chartered marketer.

Also, I am currently taking my marketing potential to a new path by becoming a part of CDB, a well-reputed brand in Sri Lanka's financial industry.

In my Quantity Surveying journey, I am a BSc (Hons) in Quantity Surveying Consultancy undergraduate at Kingston University in the UK, and currently a BTEC Higher National Diploma in Quantity Surveying holder at Pearson College in the UK. Additionally, In my QS journey, I study Five Dimensional Building Information Modeling and Sustainable Construction, the revolutionary and exciting future of Quantity Surveying.

I also got an opportunity to work as a Technical Manager at Tusker International, a pioneer of construction software education in the Middle East Region, and, Techno Sagacity, a pioneer of construction software education in Sri Lanka.
I believe that due to my strong interest in Sales, Marketing, and Branding fields, the knowledge gained through self-study is one of the reasons for this valuable opportunity. I am happy to mention that the positive customer satisfaction feedback I received during my tenure as Technical Manager in those two organizations is very pleasing.

I hope to be the best version of myself by adding the marketing, selling, branding, storytelling, entrepreneurship, digital marketing, customer service, HRM, new product development, and other leading skills I get through the marketing journey with the financial management, contract management, project management, Law and other leading skills I get through my Quantity Surveying journey.
Adding my humanity and people skills (soft skills) to it, I hope to contribute my best for the betterment of the organization I work for.

Thank you for going through the brief introduction about me.

taplio

The Battle

Vaughan Broderick 🦆🌳

Rasanjana Adikari

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