I will build your personal brand on LinkedIn | LinkedIn Organic Growth Strategist | Content Marketing | LinkedIn B2B Marketing

Vedika Bhaia

Social Capital Inc.

we help you do cool launches on X and Linkedin.

Co-Founder

The Growth Square

The Fourth Square

We mostly help people with:
-Social Media Marketing, 
-Content Marketing 
-LinkedIn Marketing

So far I've taught over 4000+ people about How to  make your LinkedIn account a Lead Magnet. My entire Linkedin Startegy (from 300 to 165k followers) on a plate, served hot.

Founder

Exhibit Technologies Pvt Ltd

Interning for Exhibit was my first step into Digital Marketing
We made interactive content for the readers and Marketed for any kind of shows happening:
1)Tech Fashion Tour
2)Auto Tech Awards
3)Exhibit Tech Awards
4) Exhibit 501 Startups

I also helped with #InfluencEX19, which was an Award show for Influencers. This helped me know more about Influencer Marketing, and how to reach out to them!

Digital Marketing Intern

vedika.bhaia@thegrowthsquare.in
vedika@socialcap.uk

I used to think charging less would get me more clients.
After my trip to the US I realised it just made them trust me less.

when i was cheap, clients questioned everything. "why this approach?" "can we try something else?" "i'm not sure about this."

so when i raised my rates, they trusted my decisions completely.
same work. different psychology.

so here's what i've basically realized about pricing:

when someone sees a low price, their brain doesn't think "great deal." it thinks "what's the catch?"
they start looking for problems. inexperience. desperation. corners being cut.
low prices trigger fear of loss, not excitement about savings.

but when they see premium pricing, something else happens.
"if they can charge this much, they must deliver results."
"other people are paying this, so the value must be there."
"the risk of not solving this problem costs way more than the investment."

premium pricing signals confidence in your work.
think about it. rolex doesn't make better watches from a functionality standpoint. but the price tells you everything about what owning one means.
same thing with services.

a premium project isn't necessarily 10x better in execution. but the price signals experience, systems, proven results.

and here's the shift that changed everything for me:
i stopped anchoring clients to the price and started anchoring them to the outcome.
not "this costs X" but "this will generate Y for your business, and the investment is X."

when they're thinking about ROI, the price becomes secondary.
your pricing isn't just a number. it's a signal to the market about who you are and what you deliver.

Nikhil Kamath latest podcast with Elon Musk has broken the internet.
Elon said working will be optional in less than 20 years.

Then in the same conversation, he explained why AI needs truth, beauty and curiosity, why we might be in a simulation, and what replaces money when everyone has everything.

Here's what I learned:
→ there's a convergence happening that nobody's talking about
elon said tesla, spacex, and xai are merging: solar-powered AI satellites.
the winners aren't doing one thing well. they're combining AI, automation, and creativity in ways that didn't exist last year.

→ we're headed into a singularity
his timeline: in less than 20 years, working will be optional.
AI and robotics will produce everything. "if you can think of it, you can have it."

→ when everyone has everything, money disappears
the real currency becomes energy.
"you can't legislate energy. it's very difficult to generate or harness."

→ why AI needs truth, beauty, and curiosity
elon used HAL from 2001 as a warning. HAL tried to kill astronauts because it was forced to lie.
if we get these three right with AI, we get a great future.

→ we're probably in a simulation
video games went from pong to photorealistic in 50 years.
what are the odds we're in base reality? his answer: pretty low.

→ population decline is the crisis nobody's preparing for
more humans = more consciousness = better chance of understanding the universe.

→ when digital is free, physical becomes premium
live events become the most valuable thing.
people already pay 10x for in-person versus online.

even if Elon's off by 10 years, massive change is coming.

the question isn't "will this happen?"
it's "what am i building right now that still matters in that future?"

everyone's solution to feeling overwhelmed: "take a break, you deserve it"
that advice is useless when you have 47 things on your plate and a business to run. there’s only ONE advice that'll actually work if you're overwhelmed.

just move.

Here's how I do it:

>step 1: brain dump everything
i open my notes app and write down every single task bouncing around in my head. takes 10 minutes max.
client emails, content ideas, team follow-ups, personal stuff - everything goes on the list.

>step 2: pick the easiest thing and just start
not the most important. not the most urgent. the easiest.
because the act of completing something - anything - breaks the paralysis.

once i finish that first task, it’s easier to switch to another task. and suddenly everything else on my list doesn't feel as scary anymore.

the problem is most people stop at step 1.

they keep organizing. new planner. reorganizing notion. color-coding their calendar.

but if you're just organizing and not actually doing the work, you're still procrastinating.

you need to forget the perfect system and just move.

overwhelm doesn't go away when you plan better. it goes away when you make progress.

I've written 800+ LinkedIn posts in the last 3 years, and the ones that went viral all follow the same pattern.
I'm calling it the HIT framework because that's literally what these posts do - they hit.

H = Hook that stops the scroll
your first 3 lines need to make people think "wait, what?"
either:
- admit you were wrong about something big
- share an opinion most people disagree with
- call out advice that sounds good but doesn't work

don't build up to it. don't add context first. just say it.
example: "i wasted ₹50,000 on linkedin ads before i realized organic content is free and works better."

I = Insight from real experience
this is where most people mess up.
they share theory or what "should" work.

I share what I actually did
- the failures
- the pivot
- the specific moment things changed.

include real numbers. mention what didn't work first. be specific about the tools or tactics.

my posts with actual revenue numbers or exact timelines get 3x more engagement than generic advice posts. because people don't remember facts. they remember stories they can see themselves in.

T = Takeaway they can use
don't just inspire them. give them one clear next step.
not "what are your thoughts?" - that's lazy.
either:
- one action they can take this week
- a question that makes them think about their own situation
examples:
- "audit your last 5 posts - which one got the most saves? do more of that"
- "what's the one thing you keep posting about that gets zero engagement?"

most creators skip one part of HIT and wonder why their posts don't perform.
you need all three.

>the hook gets them to stop. 
>the insight builds trust. 
>the takeaway makes them remember you.

I have 300k followers & get 80+ inbound leads every month. 
Today, I'm giving away my process on how I make personalised proposals for each one in <5 mins.

Here's what my outreach looked like before:
- research the company (30 mins)
- write a custom proposal (1 hour)
- design it (1 hour)
- write an email (15 mins)

Half my day is gone for one proposal.
..and most prospects didn't even open it.

Here’s what my new process looks like:

>pulls prospect data from a spreadsheet
>researches their linkedin and website
>Gamma creates a custom proposal using that research
>Claude writes the email
>Sends everything automatically

Tested with 200+ prospects last month.
The response rate hit 28%. time spent: 2 hours total (just reviewing outputs).

This system gets me 90% there. Sometimes I have to edit the email or deck, but that barely takes me time.

Giving it all away today, it includes:
- n8n workflow (JSON file)
- setup documentation
- video walkthrough

comment "GAMMA" and i'll send it.

(you'll need n8n, API keys, and an hour to configure. not plug-and-play. but if outreach is eating your week, this helps.)

The penalty for being average has never been so severe, but the payout for being extraordinary has never been higher.
being "pretty good" at your job used to mean stability.

now it means you're competing with ai that works 24/7 and freelancers who charge half your rate.

the middle is disappearing.

if you're exceptional at what you do, companies will fight to keep you. pay you more. give you freedom.

if you're just okay, you're first on the chopping block.

the gap between "really good" and "good enough" used to be a small pay bump.

now it's the difference between irreplaceable and unemployed.
this isn't meant to scare you.
it's meant to wake you up.

the skills that got you hired 3 years ago won't keep you employed in 2026.
most people are waiting for things to go back to "normal." they won't.

so what do you do?

stop being comfortable with "good enough"
learn faster than your industry changes
build skills that can't be automated yet

make yourself so valuable that replacing you would actually hurt
ignoring this reality won't protect your career.
adapting will.

Everyone's posting about mental health and self-care.
And I'm all for it. Burnout is real. Boundaries matter. Rest is important.
..but sometimes you just need to own your shit.

i bought this poster because i was tired of making excuses.

"the algorithm isn't favoring my content" - or maybe my content just isn't that good yet.
"i don't have time to post consistently" - or maybe i'm just not prioritizing it.
"clients don't understand the value" - or maybe i'm not communicating it well enough.

this poster is my reminder to stop playing victim.
because victim mentality is comfortable. it protects your ego.

if it's the algorithm's fault, you don't have to improve.
if it's the economy's fault, you don't have to adapt.
if it's other people's fault, you don't have to change.

but comfortable doesn't build businesses. it keeps you stuck.
i'm not saying ignore mental health or push through burnout.

i'm saying there's a difference between "i need rest" and "i can't succeed because of external factors."

one is self-care. the other is an excuse.
this poster keeps me honest.

when something isn't working, my first question is: what could i have done differently?

not "who can i blame?"

bold of them to say they're better than Lovable. gotta try it out

Introducing Anything Max: vibe coding that's leaps above Lovable and Bolt

We've raised money at a $100M valuation to build what we believe is the future of vibe coding.

We asked 100 vibe coders to build their apps side by side on Lovable, Bolt, and Anything Max and they rated Anything Max the winner across all 3 categories - accuracy, design, and 'overall'.

Here's why:

• Full-stack control: Max can test backend hooks, branch database states, and debug issues, because Anything owns the full infrastructure.

• Max can load up your app in its own browser and click on all buttons like a human tester to find all edge case bugs, then trace the bug across the stack - could be a frontend, backend, or a database issue (only we can do this) and autonomously fix it with 97% accuracy.

Lovable and Bolt build prototypes, but Max users are building production-ready apps and already charging money for them.

Blake built a gut biome app to $10K run rate
Anthony built a referral tool to $20k in revenue
Yuri built a suite of apps doing $40K

Build your app with Max: https://lnkd.in/gPvMXitw

**************************************************

We're hosting a $100K Hackathon to help people grow their app to $10K MRR.

Hackathon participants get:

- Guide on how to get 100 paying customers for any app (has community, content, and product tactics we used to get our first 1000+ customers)
- How to rank top 5 on Product Hunt (what we did)
- 50 validated app ideas that are easy to build and can make you your first $10K. 
- Advanced Vibe Coding Guide: technical roadmap for going from idea to real app.
- $100 discount on Anything Max and a motivating group building alongside you

If you do it well, you can start the New Year with a functioning business.

Comment “Anything Max”, and we’ll send you a $100 discount code and the link to participate.

Media Engineered

Founder at Media Engineered, a performance creative marketing agency who work with ambitious DTC brands. 

Scaling ad spend whilst lowering acquisition costs through our ad creative system. 

Find out more at mediaengineered.com

Maintenance Technician

Apprentice

Scaling Meta advertisers with our Creative Data System | $26M+ in Tracked Meta Sales | Founder at Media Engineered

I'm the founder at Media Engineered, we work with DTC brands to help them scale their ad spend and slash CPA with our performance ad creatives and Meta ads. 

Our system takes a data driven approach to improving your creatives with strategic tests, iterating and optimising with each new batch of ads we make. 

I make posts about the steps you can take to improve your ad creatives, without the fluff. 

If you'd like to find out how we can scale your DTC brand with ad creatives, book a call or give me a message. 

Find me on other platforms:
→ YouTube: https://youtube.com/@adamtaylorl
→ Website: https://www.mediaengineered.com
→ Twitter: https://x.com/adamtaylorl

Adam Taylor

The most dangerous phrase in advertising:
"Let's try something different."

I hear it every time performance dips.

ROAS drops. Panic sets in. Everyone wants to pivot.

But "different" isn't a strategy.

Here's what actually works when ads start declining:

Step 1: Diagnose Before You Pivot
Don't assume the creative is dead. Check:
→ Is the hook rate dropping? (Fatigue)
→ Is the CTR dropping? (Offer clarity issue)
→ Is the CVR dropping? (Landing page problem)

Step 2: Iterate, Don't Reinvent
If hook rate is the issue, swap the first 3 seconds. Keep everything else.
If CTR is dropping, test different CTAs. Keep the angle.

Step 3: Test Adjacent, Not Opposite
If your winning angle was "expert authority," don't jump to "funny UGC."
Test “different expert” or “expert + patient testimonial.”

Stay close to what worked.

Real example:
Brand's top ad started declining after 6 weeks.

Their instinct: "Let's make something totally new."

Our move: Keep the exact script. Just change the creator from a 30-year-old to a 45-year-old.

Boom. CPA dropped 22%.

Ad ran another 8 weeks.

Innovation for innovation's sake kills momentum.

Iteration keeps winners alive.

When performance dips, don't ask "what's new?"

Ask "what's still true about what worked?"

Then build from there.

I talked to a founder yesterday who said:
"I just need someone to make ads that work."

I told him:
"No you don't. You need a system that finds what works."

Big difference.

Anyone can make ads.

But making ads that predictably drive down CPA and scale profitably?
That requires infrastructure.

Here's what that infrastructure actually looks like:

Layer 1: Research System
How do you gather customer insight? (Reviews, Reddit, support tickets, interviews)

Layer 2: Angle Development
How do you turn insights into testable messages?

Layer 3: Production Engine
How do you execute at volume without sacrificing quality?

Layer 4: Testing Framework
How do you structure tests so you learn something regardless of performance?

Layer 5: Learning Loop
How do you capture and compound insights from every test?

Most agencies only offer Layer 3.

They’ll make you 50 ads.

But they won’t tell you which angles to test or why.

The brands scaling past $1M/month don’t just have good creative.

They have systems that continuously surface what works and kill what doesn’t.

That's not a service.

That's an operating system.

And it's the only way to scale sustainably.

Most brands' creative testing looks like this:

Launch 10 ads.
Wait a week.
Pick the winners.
Repeat.

But they never ask WHY an ad won.

So when it dies, they're back to square one.

Here's what the brands scaling past $500K/month do differently:
They track angles, not just ads.

Every creative gets tagged with:

→ The core message
→ The awareness level
→ The format
→ The hook type

Then they group performance by angle.

If three different creatives with the “sleep disruption” angle all perform,
that's the signal.

They don’t remake the video.

They remake the angle in 5 new ways.

This is how you turn creative testing into a compounding system
instead of a guessing game.

Everyone's talking about creative volume.
"You need 50 ads a week to scale."

But here's what they're not saying:
Volume without direction is just noise.

I audited a brand last month spending $300K/month on Meta.
They were producing 60+ ads every week.

But performance was flat.
Why?

Because they had no angle strategy.
They were just making "stuff."

Different creators.
Different scripts.
Different formats.

But no hypothesis.
No learning.
No compounding.

The fix wasn't more ads.
It was fewer, better-targeted angles tested systematically.

We cut their output to 30 ads/week.
But every ad was designed to answer a specific question:
→ Does this pain point resonate?
→ Does this hook work for cold traffic?
→ Does this format convert better than UGC?

Within 6 weeks, CPA dropped 32%.

The lesson?
Quality isn't just about production value.
It's about strategic intent.

Make fewer ads.
Test smarter.

The best creative strategists I know don't just make ads.

They ask better questions.

Not: "What video should we make?"
But: "What belief do we need to shift to get this person to buy?"

Not: "Which format is trending?"
But: "Which format best delivers this specific message to this awareness level?"

Not: "Why did this ad fail?"
But: "What did this ad teach us about our market?"

Better questions = better ads.

I spoke to a founder spending $400K/month on Meta.

His biggest problem?
He was still personally writing, filming, and approving every single ad.

He was the highest-paid employee in his company,

but he was acting like the most junior creative.

He was the bottleneck.

This is the classic trap of the 7-figure founder.

You get there by doing everything.

But you scale past it by building systems that do the work for you.

Your job isn't to be the best creative in your business.

It's to build the system that produces the best creative.

Ads are overrated.

At least, by themselves.

A great ad can bring the right people to your business.

But it can't fix a broken business model.

You can have the best creative in the world, but it will fail if:
→ Your offer isn't clear, compelling, and urgent.
→ Your landing page is slow, confusing, or untrustworthy.
→ Your retention strategy is non-existent.

Ads turn attention into traffic.

Your offer, conversion experience, and customer LTV are what turn traffic into profit.

Focus on the fundamentals first.

I spoke to a brand spending $200K/month on Meta last week.

ROAS was declining.
CPA was climbing.
Every new creative batch underperformed the last.

Their diagnosis?
"We need better creators."

My diagnosis?
They had no idea what was actually working.

They were tracking metrics, but not insights.

They could tell me their top ad's ROAS.

But they couldn't tell me why it worked.

Was it the hook?
The angle?
The format?
The creator's delivery?
No clue.

So when that ad died, they just made random stuff and hoped something hit again.

This is the trap most brands fall into.

They treat creative like a content factory instead of a feedback system.

The fix isn't making more ads.

It's building a system that captures what you learn from every test.

We call it the Creative Data System.

It turns your ad account into a compounding intelligence machine.

Every ad answers a question.

Every test builds on the last.

After 90 days, you don't just have a library of ads.

You have a playbook of exactly what makes your customers stop, engage, and buy.

That's the difference between guessing and scaling.

Creative isn't just content.

It's a data system.

Most brands throw creatives into their ad account and hope something sticks.

The best brands turn their ad account into a feedback loop.

Every ad is a test designed to answer a specific question:
→ Which pain point resonates most with our audience?
→ Which hook stops the scroll for this persona?
→ Which angle builds the most trust and authority?

They're not just making ads.

They're systematically uncovering what their customers actually care about, then scaling those insights.

That's the difference between guessing and scaling.

The brands that win on Meta in 2025 aren't the ones with the biggest budgets.

They're the ones with the clearest systems.

I've worked with brands spending $50K/month and brands spending $1M/month.

The difference isn't always the money.

It's how they think about creative.

The stuck brands ask:
"What ad should we make next?"

The scaling brands ask:
"What insight are we testing, and how will we measure it?"

One treats creative like content.
The other treats it like a scientific process.

If you want to scale past your current ceiling, start thinking like a scientist,
not a content creator.

A founder told me yesterday:
"We're spending $150K/month but ROAS keeps dropping. We need new creatives."

I looked at their account.

They didn't need new creatives.

They needed a new approach.

Here's what I saw:
→ 80% of their ads were middle-of-funnel social proof
→ Zero problem-aware content for cold traffic
→ No founder-led ads
→ No authority figures

They were fishing in one tiny corner of the pond and wondering why they couldn't catch more fish.

The fix wasn't more ads.
It was full-funnel creative diversity.

Within 4 weeks of adding top-of-funnel educational content and bottom-of-funnel offer ads, they hit their highest ROAS month in 6 months.

Scaling isn't about doing more of what works.

It's about filling the gaps.

We’re hiring a Creator Co-ordinator 🎥

Media Engineered is growing fast – and we’re looking for someone who can help us scale our creator operations across our clients.

You’ll be the bridge between our creative strategists and our network of UGC creators joining our two current Creator Co-ordinators.

That means:

✅ Managing briefs, deadlines, and feedback loops
✅ Keeping creator folders organised and uploads tracked
✅ Communicating with creators daily to ensure smooth delivery
✅ Helping maintain quality control across raw footage and edits

Why join us?

– Work with top DTC brands spending $100k+/mo on Meta
– Be part of a fast-moving creative team that actually cares about results
– Remote-first, flexible schedule, and plenty of growth opportunities
– Learn real paid-social strategy and creative production from a team scaling 7-9 figure brands

If you’re organised, reliable, and love being at the centre of creative chaos – we’d love to hear from you.

👉 Apply here: mediaengineered.com/career

Your ad account isn't a creative library.

It's a learning machine.

Most brands look at their Meta account and see:
→ A list of ads
→ Some winners
→ Some losers

But they're missing the real value.

Every ad is a data point.

Every test tells you something about your market:
1. Which problems they care about most
2. Which language stops the scroll
3. Which proof points build trust
4. Which formats hold attention

The brands that scale are the ones who capture these insights and turn them into a playbook.

They don't just know their top ad.

They know why it worked.

And they can replicate it.

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The Battle

Vedika Bhaia

Adam Taylor

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