I will build your personal brand on LinkedIn | LinkedIn Organic Growth Strategist | Content Marketing | LinkedIn B2B Marketing

Vedika Bhaia

Social Capital Inc.

we help you do cool launches on X and Linkedin.

Co-Founder

The Growth Square

The Fourth Square

We mostly help people with:
-Social Media Marketing, 
-Content Marketing 
-LinkedIn Marketing

So far I've taught over 4000+ people about How to  make your LinkedIn account a Lead Magnet. My entire Linkedin Startegy (from 300 to 165k followers) on a plate, served hot.

Founder

Exhibit Technologies Pvt Ltd

Interning for Exhibit was my first step into Digital Marketing
We made interactive content for the readers and Marketed for any kind of shows happening:
1)Tech Fashion Tour
2)Auto Tech Awards
3)Exhibit Tech Awards
4) Exhibit 501 Startups

I also helped with #InfluencEX19, which was an Award show for Influencers. This helped me know more about Influencer Marketing, and how to reach out to them!

Digital Marketing Intern

vedika.bhaia@thegrowthsquare.in
vedika@socialcap.uk

I used to think charging less would get me more clients.
After my trip to the US I realised it just made them trust me less.

when i was cheap, clients questioned everything. "why this approach?" "can we try something else?" "i'm not sure about this."

so when i raised my rates, they trusted my decisions completely.
same work. different psychology.

so here's what i've basically realized about pricing:

when someone sees a low price, their brain doesn't think "great deal." it thinks "what's the catch?"
they start looking for problems. inexperience. desperation. corners being cut.
low prices trigger fear of loss, not excitement about savings.

but when they see premium pricing, something else happens.
"if they can charge this much, they must deliver results."
"other people are paying this, so the value must be there."
"the risk of not solving this problem costs way more than the investment."

premium pricing signals confidence in your work.
think about it. rolex doesn't make better watches from a functionality standpoint. but the price tells you everything about what owning one means.
same thing with services.

a premium project isn't necessarily 10x better in execution. but the price signals experience, systems, proven results.

and here's the shift that changed everything for me:
i stopped anchoring clients to the price and started anchoring them to the outcome.
not "this costs X" but "this will generate Y for your business, and the investment is X."

when they're thinking about ROI, the price becomes secondary.
your pricing isn't just a number. it's a signal to the market about who you are and what you deliver.

Nikhil Kamath latest podcast with Elon Musk has broken the internet.
Elon said working will be optional in less than 20 years.

Then in the same conversation, he explained why AI needs truth, beauty and curiosity, why we might be in a simulation, and what replaces money when everyone has everything.

Here's what I learned:
→ there's a convergence happening that nobody's talking about
elon said tesla, spacex, and xai are merging: solar-powered AI satellites.
the winners aren't doing one thing well. they're combining AI, automation, and creativity in ways that didn't exist last year.

→ we're headed into a singularity
his timeline: in less than 20 years, working will be optional.
AI and robotics will produce everything. "if you can think of it, you can have it."

→ when everyone has everything, money disappears
the real currency becomes energy.
"you can't legislate energy. it's very difficult to generate or harness."

→ why AI needs truth, beauty, and curiosity
elon used HAL from 2001 as a warning. HAL tried to kill astronauts because it was forced to lie.
if we get these three right with AI, we get a great future.

→ we're probably in a simulation
video games went from pong to photorealistic in 50 years.
what are the odds we're in base reality? his answer: pretty low.

→ population decline is the crisis nobody's preparing for
more humans = more consciousness = better chance of understanding the universe.

→ when digital is free, physical becomes premium
live events become the most valuable thing.
people already pay 10x for in-person versus online.

even if Elon's off by 10 years, massive change is coming.

the question isn't "will this happen?"
it's "what am i building right now that still matters in that future?"

everyone's solution to feeling overwhelmed: "take a break, you deserve it"
that advice is useless when you have 47 things on your plate and a business to run. there’s only ONE advice that'll actually work if you're overwhelmed.

just move.

Here's how I do it:

>step 1: brain dump everything
i open my notes app and write down every single task bouncing around in my head. takes 10 minutes max.
client emails, content ideas, team follow-ups, personal stuff - everything goes on the list.

>step 2: pick the easiest thing and just start
not the most important. not the most urgent. the easiest.
because the act of completing something - anything - breaks the paralysis.

once i finish that first task, it’s easier to switch to another task. and suddenly everything else on my list doesn't feel as scary anymore.

the problem is most people stop at step 1.

they keep organizing. new planner. reorganizing notion. color-coding their calendar.

but if you're just organizing and not actually doing the work, you're still procrastinating.

you need to forget the perfect system and just move.

overwhelm doesn't go away when you plan better. it goes away when you make progress.

I've written 800+ LinkedIn posts in the last 3 years, and the ones that went viral all follow the same pattern.
I'm calling it the HIT framework because that's literally what these posts do - they hit.

H = Hook that stops the scroll
your first 3 lines need to make people think "wait, what?"
either:
- admit you were wrong about something big
- share an opinion most people disagree with
- call out advice that sounds good but doesn't work

don't build up to it. don't add context first. just say it.
example: "i wasted ₹50,000 on linkedin ads before i realized organic content is free and works better."

I = Insight from real experience
this is where most people mess up.
they share theory or what "should" work.

I share what I actually did
- the failures
- the pivot
- the specific moment things changed.

include real numbers. mention what didn't work first. be specific about the tools or tactics.

my posts with actual revenue numbers or exact timelines get 3x more engagement than generic advice posts. because people don't remember facts. they remember stories they can see themselves in.

T = Takeaway they can use
don't just inspire them. give them one clear next step.
not "what are your thoughts?" - that's lazy.
either:
- one action they can take this week
- a question that makes them think about their own situation
examples:
- "audit your last 5 posts - which one got the most saves? do more of that"
- "what's the one thing you keep posting about that gets zero engagement?"

most creators skip one part of HIT and wonder why their posts don't perform.
you need all three.

>the hook gets them to stop. 
>the insight builds trust. 
>the takeaway makes them remember you.

I have 300k followers & get 80+ inbound leads every month. 
Today, I'm giving away my process on how I make personalised proposals for each one in <5 mins.

Here's what my outreach looked like before:
- research the company (30 mins)
- write a custom proposal (1 hour)
- design it (1 hour)
- write an email (15 mins)

Half my day is gone for one proposal.
..and most prospects didn't even open it.

Here’s what my new process looks like:

>pulls prospect data from a spreadsheet
>researches their linkedin and website
>Gamma creates a custom proposal using that research
>Claude writes the email
>Sends everything automatically

Tested with 200+ prospects last month.
The response rate hit 28%. time spent: 2 hours total (just reviewing outputs).

This system gets me 90% there. Sometimes I have to edit the email or deck, but that barely takes me time.

Giving it all away today, it includes:
- n8n workflow (JSON file)
- setup documentation
- video walkthrough

comment "GAMMA" and i'll send it.

(you'll need n8n, API keys, and an hour to configure. not plug-and-play. but if outreach is eating your week, this helps.)

The penalty for being average has never been so severe, but the payout for being extraordinary has never been higher.
being "pretty good" at your job used to mean stability.

now it means you're competing with ai that works 24/7 and freelancers who charge half your rate.

the middle is disappearing.

if you're exceptional at what you do, companies will fight to keep you. pay you more. give you freedom.

if you're just okay, you're first on the chopping block.

the gap between "really good" and "good enough" used to be a small pay bump.

now it's the difference between irreplaceable and unemployed.
this isn't meant to scare you.
it's meant to wake you up.

the skills that got you hired 3 years ago won't keep you employed in 2026.
most people are waiting for things to go back to "normal." they won't.

so what do you do?

stop being comfortable with "good enough"
learn faster than your industry changes
build skills that can't be automated yet

make yourself so valuable that replacing you would actually hurt
ignoring this reality won't protect your career.
adapting will.

Everyone's posting about mental health and self-care.
And I'm all for it. Burnout is real. Boundaries matter. Rest is important.
..but sometimes you just need to own your shit.

i bought this poster because i was tired of making excuses.

"the algorithm isn't favoring my content" - or maybe my content just isn't that good yet.
"i don't have time to post consistently" - or maybe i'm just not prioritizing it.
"clients don't understand the value" - or maybe i'm not communicating it well enough.

this poster is my reminder to stop playing victim.
because victim mentality is comfortable. it protects your ego.

if it's the algorithm's fault, you don't have to improve.
if it's the economy's fault, you don't have to adapt.
if it's other people's fault, you don't have to change.

but comfortable doesn't build businesses. it keeps you stuck.
i'm not saying ignore mental health or push through burnout.

i'm saying there's a difference between "i need rest" and "i can't succeed because of external factors."

one is self-care. the other is an excuse.
this poster keeps me honest.

when something isn't working, my first question is: what could i have done differently?

not "who can i blame?"

bold of them to say they're better than Lovable. gotta try it out

Introducing Anything Max: vibe coding that's leaps above Lovable and Bolt

We've raised money at a $100M valuation to build what we believe is the future of vibe coding.

We asked 100 vibe coders to build their apps side by side on Lovable, Bolt, and Anything Max and they rated Anything Max the winner across all 3 categories - accuracy, design, and 'overall'.

Here's why:

• Full-stack control: Max can test backend hooks, branch database states, and debug issues, because Anything owns the full infrastructure.

• Max can load up your app in its own browser and click on all buttons like a human tester to find all edge case bugs, then trace the bug across the stack - could be a frontend, backend, or a database issue (only we can do this) and autonomously fix it with 97% accuracy.

Lovable and Bolt build prototypes, but Max users are building production-ready apps and already charging money for them.

Blake built a gut biome app to $10K run rate
Anthony built a referral tool to $20k in revenue
Yuri built a suite of apps doing $40K

Build your app with Max: https://lnkd.in/gPvMXitw

**************************************************

We're hosting a $100K Hackathon to help people grow their app to $10K MRR.

Hackathon participants get:

- Guide on how to get 100 paying customers for any app (has community, content, and product tactics we used to get our first 1000+ customers)
- How to rank top 5 on Product Hunt (what we did)
- 50 validated app ideas that are easy to build and can make you your first $10K. 
- Advanced Vibe Coding Guide: technical roadmap for going from idea to real app.
- $100 discount on Anything Max and a motivating group building alongside you

If you do it well, you can start the New Year with a functioning business.

Comment “Anything Max”, and we’ll send you a $100 discount code and the link to participate.

Building Personal Brands That Stand Out | Ghostwriting • Personal Branding • Copywriting • Content Strategy | 2M+ Impressions on LinkedIn & Counting | Brand Collabs

Your posts deserve more than 2 likes and 100 impressions.

And with the right strategy, they will.

Hi, I’m Harsh,
A personal branding strategist, ghostwriter, copywriter, and content strategist helping people turn quiet profiles into compelling personal brands on LinkedIn.

What I do:

I help founders, professionals, and creators

→ Show up with confidence online
→ Communicate clearly, without sounding like everyone else
→ Build content systems that grow both reach and trust

How I do it:

→ Through story-driven ghostwriting
→ With hooks that stop the scroll
→ Backed by strategy that’s consistent, not chaotic

What I've done:

→ 2M+ impressions on my own profile
→ Took a client from ~5K to 50K+ impressions
→ Grew their engagement from 2-digit likes to 3-digit traction within a few weeks
→ Built content strategies tailored to personal voice, not templates

How I can help you:

→ Want your content to reflect you?
→ Need consistency without the headache?
→ Ready to build a brand not just a profile?

DMs are open. Let’s get your content working for you, not against you.

Harsh Dubey

I might sound stupid but I walked more than 11k steps in Banaras last weekend and came back as a better writer.


So, I took a two-day break last weekend.

First one in nine months.

I was in Banaras, walked over 11,000 steps, and did absolutely nothing work-related.

Although I was still on LinkedIn, engaging here and there, scrolling a bit.

But no writing, no drafts, no client calls, no "I should post about this" thoughts.

Just walking, eating street food, and sitting by the Ganga like I had all the time in the world.

And it reflected this week.

Content ideas started flowing like they used to.

Writing felt easy again, not forced.

I finished drafts in half the time it was taking me before.

Yes, that’s what two days of break can do 

My brain finally got a chance to breathe.

And I didn't realise how burned out I was until I wasn't anymore.

The last break I took was back in February.

Nine months of grinding without a pause.

I kept telling myself "just one more week" and that week turned into months.

And you know what, I always knew breaks were important.

I've written posts about rest, about avoiding burnout, about taking time off.

But knowing and doing are two very different things.

I convinced myself I couldn't afford two days.

Where in reality it was I couldn't afford not to take them.

So, if you're reading this and thinking "I haven't taken a break in months either," trust me you need to.

Because two days won't ruin your momentum.

But months without a break definitely will.

I learned that hard way in Banaras.

And I'm not waiting another nine months to do it again.

Your LinkedIn profile as a founder either opens doors or gets ignored.
There's no in-between.

Most founders think a strong LinkedIn presence is about getting noticed.

But, a strong personal brand on LinkedIn won't just get you likes.
It changes how people see you before they even meet you.

When you build a real personal brand, it starts making the difference.

→ Investors start following you before you pitch:

Your content becomes your introduction, by the time you get on a call, they already know how you think.

→ Top talent reaches out to you:

Good people don't just apply, they follow founders they respect. Your posts become your hiring advantage.

→ Clients come to you instead of you chasing them:

When people see you solving problems publicly, they trust you can solve theirs too and that’s when they come to you without any second thought.

→ Partnerships happen without forced networking:

Other founders, collaborators, and brands start conversations because they've been following your journey.

→ You're no longer just another founder in the space:

You become the one people remember, the one they refer to, the one they think of first when an opportunity shows up.

→ Your company's reputation grows with yours:

People trust companies led by founders they know and your personal brand becomes your company's advantage.

That’s not all, there’s a lot more to it.
All from showing up consistently on one platform.

So, if you’re treating LinkedIn like an afterthought.
Start showing up because it’ll build trust that opens doors without asking.

What if I say that your comments might be doing more for your personal brand than your actual posts.

Let me explain this with a story (not a long one I swear)

So, someone left a comment on my post yesterday that was better than the post itself.

Okay, not exactly better but it added a perspective.

He didn't just agree or add a generic "love this."

He shared their own experience, connected it to what I said 
Dropped a perspective I hadn't even thought about.

And I immediately clicked on his profile.

The point being, your comments can take someone to your profile.

But most people don't realise this.

They treat comments like they're checking a box:

"Great post!" "Thanks for sharing!" "Insightful"

You scroll past those. Everyone does.

But then there are comments that make you stop.

>> The ones that add a perspective the post didn't cover 
>> The ones that challenge respectfully 
>> The ones that share a personal example that builds on the idea

And those comments do more for your presence than your last three posts combined.

I've seen people get clients from comments (I myself got one that way) 
I've seen people build stronger connections through

Because comments show how you think, not just what you think.

And people notice.

They notice when you take the time to actually read what someone wrote.
They notice when you challenge an idea respectfully.
They notice when you're real, not performative.

For the past few months, I started treating every comment like a mini-post.

Either I have something worth saying, or I don't comment at all.

And I’m seeing the difference.

Your next big opportunity might not come from your next post.

But it might come from how you showed up on someone else's.

So before you drop another "Great post " think about this

Would you stop scrolling if you saw your own comment?

If not, either make it better or skip it.

Because the people you want to work with are watching how you engage everywhere.

Not just on your own content.

To every FOUNDER trying to "crush it" here: You might be wasting your time.

It might sound harsh, but hear me out


Most of the founders are treating this platform like a daily checklist.

Write a post? Done.
Reply to three comments? Done.
Check the analytics? Done.

But but you’re forgetting the most basic step.

Who are you actually trying to reach?

The first thing that you need to be sorted with before POSTING on this platform is being clear on your goal.

Because the way you talk to investors is completely different from how you talk to potential hires.

Or customers. Or partners.

If you want investors → talk about vision and traction.
If you want talent → you talk about culture and what you're building.
If you want clients → you talk about the problems you solve.

You can't do all three in the same post.

And trying to appeal to everyone means you connect with no one.

I've seen founders post for months without clarity.

Their content is fine. Their writing is decent.
But they don't know who they're speaking to.

So their posts feel generic.

They get likes from random people but zero ROI.
Because they're talking to everyone, which means they're talking to no one.

And trust me it’s not as tough as it might sound.

You just need to pick your audience first and then write.
Not the other way around.

If you're raising, your content should make investors pay attention.
If you're hiring, it should make great talent want to work with you.
If you're selling, it should make your ideal customer see themselves in what you're saying.

You can't hit a target you haven't painted yet.

That's when posting stops feeling like a chore and starts generating actual results.

Because you're not just showing up.
You're showing up for someone specific.

And that specificity is what makes content work.

If you're posting without a clear goal, you're wasting time.

And if you're not sure how to define that goal or shape your content around it, that's exactly what I help founders figure out.

If your LinkedIn feed is full of cringe, that's on you.
Not the algorithm.

When I started showing up here, my feed was a mess.

Motivational quotes on random backgrounds.
"Agree?" posts with zero substance.
Generic content that said nothing.

And I kept complaining about it.

Then I looked at who I was following and what I was engaging with.

I realised that I was the problem.

I'd follow people just because they had big followings.

Engage with posts because everyone else was, not because they added value.

And LinkedIn kept showing me more of the same.

Because that's how it works, the algorithm isn't random.

It shows you what you've told it you care about.

Through who you follow, what you like, what you comment on.

So I changed mine.

Unfollowed people who only posted fluff.

Started following founders and creators who shared actual insights.

Engaged with content that made me think, not just scroll.

And within a few days my feed completely shifted. 

I was seeing the content that was actually worth my time.

So, if your feed feels useless, don't blame LinkedIn.

Look at who you're following.
Look at what you're engaging with.

Because that's exactly what you're going to keep seeing.

Follow people who share real insights, your feed changes.

Engage with valuable content, and you’ll see more of it.

Your feed isn't happening to you, you're building it.

Every follow. Every like. Every comment.

You're telling the algorithm what to show you more of.
 
So if you don't like what you're seeing, change what you're doing.
Simple as that.

My content creation process is STUPIDLY simple. 
Actually it’s boring…..

I don’t sit and brainstorm for hours. 
I don’t stare at a blank Google Doc waiting for inspiration.

I just write down what's already happening.

Every post I write comes from somewhere real:

1/ I live my life/do my work.
2/ I look for what’s worth sharing.
3/ I open my Notes app (yes, the default one).
4/ I write 3 bullet points so I don't forget.
5/ I expand it when I sit at my desk.

That's it. Just documenting what's already around me.

Most people struggle with content because they try to "create" from scratch.

They sit down and try to sound smart.

Try to invent wisdom they don't actually have.
Try to come up with something profound.

And then they're stuck.

Because you can't force insight, it just doesn't work that way.

The content is already happening in your day.
You just need to notice it and write it down.

Solved a problem today? That's a post.
Disagreed with something popular? That's a post.
Failed at something and learned why? That's definitely a post.
Had a realisation while talking to someone? Post.

And in this way you're not creating content. 
You're documenting your work and your thoughts.

That's the difference.

When you try to create, it feels forced.
When you document, it feels real.

Because it is real.

I've worked with three types of founders on LinkedIn and 90% of them are stuck in the first two categories.

1/ The "Creative" Founder:

>> They go all-in on creativity.
>> Their posts are bold, fresh, full of spark.
>> Then they vanish after three weeks.

2/ The "Structured" Founder:

>> They post daily, follow templates, and stay consistent.
>> But it reads like a bot wrote it.

And you know what, both fail for opposite reasons.

Then comes the third type.

>> The one who has figured out that creativity and structure are non-negotiables.

>> They bring ideas that make people stop scrolling.

>> But they also show up consistently, not just when inspiration hits.

And that's where it gets better.

Because creativity without structure burns you out.

It really doesn’t matter if you're brilliant for two weeks and gone for two months.

The founders who get this balance right don't just get likes or impressions.

They build real trust.

Attract actual opportunities.

Create brands that get stronger over time, not louder then quieter.

Honestly, it's not different from running a company.

Like in a company vision without process becomes chaos and process without vision leads to stagnation.

The same thing happens with your personal brand.

You need the spark that makes people stop and the discipline to keep showing up even when the spark isn't there.

I've seen founders with incredible ideas disappear because they couldn't build a rhythm.

And I've seen founders post every day for months with zero traction because every post felt the same.

So if you're asking yourself "Should I focus on being creative or being consistent?"

You're asking the wrong question.

The real question is: How do I bring both into my content?

Because one without the other keeps you stuck.

If you're showing up here as a FOUNDER, you're already doing what most won't.


I don’t need to tell you how many founders don't even have a LinkedIn presence.

They are busy "building in stealth."

They are waiting for the "perfect time" to launch.

They are scared of looking stupid in front of investors.

They're convinced content doesn't matter.

And that’s why if you're showing up here as a founder, you're already ahead.

Not because posting makes you special.

But because most are building something that they aren't talking about publicly.

They think their product will speak for itself.

Or that content is a distraction from "real work."

Or that they'll do it later when things are more figured out.

But that later has a cost they don’t realise now.

They stay invisible.

Their competitors who post regularly start getting noticed.

Potential customers find someone else who's talking about the same problem.

Investors see other founders building in public and remember their names.

And they keep waiting for the perfect time to start.

But those who are showing up know that it doesn't mean posting every day.

It doesn't mean going viral or chasing engagement.

It just means being visible enough that people know you exist.

That's it.

Share what you're building. Talk about the problems you're solving.

But show up.

Because in a digital world, if people can't see you, they can't trust you.

Your work matters. But if nobody sees it, does it really?

Posting is visibility and visibility creates opportunity.

So if you're here, posting about what you're building, keep going.

You're doing something most founders aren’t.

And if showing up consistently feels hard or you're not sure what to say, that's normal.

Most founders struggle with this.

Finding their voice, staying consistent, knowing what resonates.

And if that's you, I'm just a DM away.

You can't be authentic and polished at the same time, one of them has to give.

And I see founders choose to be polished every single time.

The worst part is that it’s not because they want to.
But because they think they have to.

I've worked with enough founders to see this pattern repeat.

They want to be authentic, but they're scared of looking weak.

And I know why they do so.

They think there’s this pressure to look credible, professional, like you have it all figured out.

Investors are watching. Customers are watching. Competitors are watching.

So they share the wins loudly and the struggles quietly.

But that's where the disconnect happens.

People don't trust you because you never fail.

They trust you because you're honest when you do.

Everyone building something knows it's hard.

Every founder has faced rejections, made bad calls, and struggled to keep going.

Pretending you haven't just makes you unreachable.

And the founders who get this right aren't sharing every problem they face.

They're just not hiding when things go wrong.

They talk about what didn't work, what they'd change, what it taught them.

No corporate speak. No forced optimism.

Just real.

That's what people remember.

Because while everyone else is polishing their content, you're being human.

If you're only sharing wins, you're telling half the story.

And half stories don't build real connections.

Your audience doesn't need you to have it all figured out.

They just need to know you're being straight with them.

I sent a draft to my first international client.
They sent it back with one line: "Can you make this UK English?"

I stared at my screen for a good minute.

UK English? What's the difference?

I didn’t know there's a lot of them.

And I learned all of it the hard way.

Colour vs color. Realise vs realize. Organisation vs organization.

I thought spelling was just spelling, but apparently not.

Then came the real fun part.

After writing for a few weeks I realised that it's not just about adding a 'u' or 'z' here and there, the entire tone shifts.

US English is direct. Punchy. Gets to the point fast.

UK English? More formal. A bit reserved. It takes its time.

I remember rewriting an entire piece because 
I used "gotten" instead of "got."

Thankfully my client was polite about it 

But I could feel the cringe through the email.

"We don't really say 'gotten' here."

And I immediately made a doc.

Every time a client corrected something, I added it to the list.

My list grew fast.

And now, I can switch between both without even thinking.

But back then I was out here Googling "Is it grey or gray?" at 2 AM.

So, if you're writing for international clients, here's what I wish I knew:

→ Ask upfront which English they prefer 
→ Use tools like Grammarly set to the right region 
→ Read content from that region to get the feel 
→ Don't assume your way is the only way

Because getting this wrong doesn't just look unprofessional.

It breaks the flow for the reader.

And when you're ghostwriting, your job is to sound like them, not like you.

So yeah, I didn't know the difference when I started, but now I do.

And every time I catch myself before typing "color" for a UK client
I feel like I've leveled up.

This might sound like a small detail and tbh it is
But small details are what make you good at this.

Your LinkedIn post won’t survive if it doesn’t pass the 5-second rule….


When someone scrolls through LinkedIn, they’re not reading.
They’re scanning, looking for something that feels worth their attention.

That’s why your post has exactly 5 seconds to prove its worth.
And it all boils down to the way you open it.

If the first 2–3 lines don’t pull the reader in, the rest doesn’t matter.

It’s just like walking past a shop
You don’t step in if the window display doesn’t make you curious.

So how do you check if your hook works?

It’s simple, read only the opening out loud and ask yourself
Would I stop scrolling for this?

If you can’t answer with a confident yes, rewrite it.
The best hooks are rarely the first ones we write.

A strong hook tells the readers there’s value inside
And most importantly makes them want to lean in to find it.

Here are a few simple ways to test your own:

→ Does it challenge a belief?
→ Does it spark curiosity without giving it all away?
→ Does it promise an answer to a problem your audience cares about?

Because in the end, attention on LinkedIn is lost in the first five seconds.

So stop asking, Is my post good enough?
Start asking, Is my hook strong enough to make them care?

The founders who copy successful founders get 73% fewer likes than those sharing their own stories.

And I’m not saying this just for the sake of it.

Last month I analysed around 30-40 founder’s content on this platform 

More than 70% of the content was copied or rephrased.

And then they get frustrated that their content isn't working. 

"I'm posting the same stuff as [successful Founder], but nobody engages."

That’s exactly why this isn’t happening.

Because when you copy another founder's content: 

→ You're speaking to their audience, not yours 
→ You're sharing their experiences, not your journey
→ You're building their brand, not your own (unknowingly)

That viral post about "10 years of entrepreneurship lessons"

It worked because that founder actually lived those 10 years.

But your version of their story is just empty words.

Instead if you focus on your story as a founder and start sharing it. 

You’ll start seeing why it works. 

Because authenticity always wins over imitation.

Your 2-year journey is more valuable than someone else's 20-year story.

Your small wins are more relatable than their massive victories. 

Your current struggles are more helpful than their past successes.

Your audience doesn't need another copy of someone else. 

They need the original version of you.

So, stop trying to sound like the founders you admire. 

Start sounding like the founder you are.

That's where the real connection happens.

There’s this unspoken perk of GHOSTWRITING that nobody mentions, which is….


You get to learn about industries you'd never step into otherwise.

Most people think this job is just about writing catchy hooks or fixing grammar.

But that’s barely 10% of it.

I write for clients across finance, D2C, tech, and other spaces.

And I have never worked in any of them, but I write for clients who do.

Which means I have to understand their world to write in their voice.

That too, not just the surface-level stuff, but actual depth.

Because if I don't get it, the content won't sound real.

So I research. Like a lot.

Industry reports, articles, competitor content, market trends, customer behavior.

Whatever helps me understand how that business actually works.

And in that process, I get a front-row seat to how different businesses actually run.

So essentially, I'm getting a free MBA in multiple sectors while getting paid to write about it.

Isn’t that a pretty good deal?

As a GHOSTWRITER you’re not limited to one worldview or one way of thinking.

You keep moving between industries, understanding how each one operates, and taking the best ideas with you.

Most people spend their career in one lane.

They become experts in that space, but they only see through that lens.

Ghostwriting doesn't let you do that.

It forces you to understand multiple worlds at once (Obviously not trying to compare any industry or niche)

So yeah, the writing matters.

But the real value is the access to knowledge across industries that you'd never get sitting in one job.

And that’s  the part of the job that actually keeps it interesting.

You aren't just writing words; you're collecting knowledge.

If it looks like a wall of TEXT, no one will read it.
It might sound harsh, but it’s true.

We scan before we read.

If there’s a block of 10 sentences stuck together, it gets skipped in no time.

No matter how good the CONTENT is, the formatting is the lock.
And the reason is our brain processes formatted content differently.

If you want people to actually read what you write, you have to make it look effortless.

And it’s not that difficult, here’s how to do it:

-> One thought per line: Don't jam three different ideas into one sentence, give each point its own space to breathe.

-> Use visual anchors: Use arrows, bullet points, or numbers, it gives the eye a path to follow down the screen.

-> Varied sentence length: Mix short, punchy lines with slightly longer ones. It creates a rhythm that keeps people reading.

-> Break the rectangles: If a paragraph looks like a solid block on your phone screen, it’s too long. Hit 'Enter' and split it in half.

-> The "Mobile Check": Always look at your draft on a phone, what looks fine on a laptop usually looks cluttered on a small screen.
That’s it.

Your writing shouldn't feel like a wall, it should feel like a slide.
Make it easy for th e eye, and the brain follows.

That's the difference between getting skipped and getting read.

Why do some founders build brands that last while others burn out in weeks? (and it’s not what you think)

Most founders think personal branding is either authentic or strategic.
But never both.

The authentic ones share raw stories. 

-> Talk about failures openly. 
-> Post when they feel like it. 
-> But their message gets lost in inconsistency.

The strategic ones have content calendars. 

-> Post at optimal times. 
-> Follow proven frameworks. 
-> But it sounds like every other business profile.

And both fail for different reasons.

I've been watching successful founder brands for months now.
The ones who actually build something lasting don't pick a lane.

They follow both. (Authentic+Strategic)

→ They share real founder struggles that feel relatable.
→ They also show up with the discipline they run their companies with.

And that's what works on this platform.

Authenticity gets people to care and strategy keeps them engaged.
Your audience needs both the real you and the reliable you.

So stop thinking it's either-or. Start thinking it's both.

Building on LinkedIn isn't complicated until and unless you try to make it.

You just need three things.....


1/ Your content: 

→ Share what you're learning 
→ Talk about what you're experiencing
→ Write like you'd explain it to a friend

2/ The way you engage: 

→ Comment on others' posts with actual thoughts 
→ Show up before you ask people to show up for you 
→ Be visible even when you're not posting

3/ Your consistency: 

→ Pick a schedule you can maintain (thrice a week works) 
→ Your audience needs to know you'll actually be here 
→ Consistency isn't about frequency, it's about showing up

That's it.

Now, you might say that this is so simple 
And honestly it is like that only.

But some like to do fancy stuff and make it complicated

And the people who are crushing it here

They're just doing these three things while everyone else is looking for shortcuts.

That's the difference. 

Just three things, done repeatedly, over months is what it takes.

If I cover your name and profile picture, would anyone know it's you?
Or do you sound like everyone else?

I can bet that a lot of founders will fall in the second category and the reason is

They strip away everything that makes them interesting to sound "professional."

As a founder: 

>> You spend years building a product that disrupts the market.
>> You fight to be different.
>> You obsess over your unique value proposition.

But the moment you open LinkedIn, you start blending in.

And the most common reason is, if it’s working for them it’ll work for me too.

On this platform, YOUR VOICE is the only thing that makes you different.

The way you talk about problems.
The opinions you actually hold.
The quirks that make you, you.

But unfortunately, most founders hide all of that.
They think being professional means being generic.

So they sand down the edges, remove the personality, and post something that’s working for everyone else.

But, trust me if you sound like a template, you get treated like one.

I've read posts from founders that were well-written, structured, and valuable.

But I couldn't tell you who wrote them.
Because they all sound the same in some or the other way.

So, yes, your slang matters. Your strong takes matter. Your weird quirks matter.

That's what makes people remember you.

Stop trying to sound like what you think a founder should sound like.
And start sounding like yourself.

Because the moment you do, your content stops blending in.

It starts standing out.
And people actually start paying attention.

If you're struggling to find that voice or you're not sure how to bring it into your content without losing credibility, that's exactly what I help founders figure out.

taplio

The Battle

Vedika Bhaia

Harsh Dubey

Followers

Posts

Engagements

Likes

Performance ScoreVedika Bhaia's LinkedIn Performance

Performance ScoreHarsh Dubey's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Vedika Bhaia

Harsh Dubey

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Vedika Bhaia's LinkedIn Performance

Performance ScoreHarsh Dubey's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreVedika Bhaia's LinkedIn Performance