I will build your personal brand on LinkedIn | LinkedIn Organic Growth Strategist | Content Marketing | LinkedIn B2B Marketing

Vedika Bhaia

Social Capital Inc.

we help you do cool launches on X and Linkedin.

Co-Founder

The Growth Square

The Fourth Square

We mostly help people with:
-Social Media Marketing, 
-Content Marketing 
-LinkedIn Marketing

So far I've taught over 4000+ people about How to  make your LinkedIn account a Lead Magnet. My entire Linkedin Startegy (from 300 to 165k followers) on a plate, served hot.

Founder

Exhibit Technologies Pvt Ltd

Interning for Exhibit was my first step into Digital Marketing
We made interactive content for the readers and Marketed for any kind of shows happening:
1)Tech Fashion Tour
2)Auto Tech Awards
3)Exhibit Tech Awards
4) Exhibit 501 Startups

I also helped with #InfluencEX19, which was an Award show for Influencers. This helped me know more about Influencer Marketing, and how to reach out to them!

Digital Marketing Intern

vedika.bhaia@thegrowthsquare.in
vedika@socialcap.uk

I used to think charging less would get me more clients.
After my trip to the US I realised it just made them trust me less.

when i was cheap, clients questioned everything. "why this approach?" "can we try something else?" "i'm not sure about this."

so when i raised my rates, they trusted my decisions completely.
same work. different psychology.

so here's what i've basically realized about pricing:

when someone sees a low price, their brain doesn't think "great deal." it thinks "what's the catch?"
they start looking for problems. inexperience. desperation. corners being cut.
low prices trigger fear of loss, not excitement about savings.

but when they see premium pricing, something else happens.
"if they can charge this much, they must deliver results."
"other people are paying this, so the value must be there."
"the risk of not solving this problem costs way more than the investment."

premium pricing signals confidence in your work.
think about it. rolex doesn't make better watches from a functionality standpoint. but the price tells you everything about what owning one means.
same thing with services.

a premium project isn't necessarily 10x better in execution. but the price signals experience, systems, proven results.

and here's the shift that changed everything for me:
i stopped anchoring clients to the price and started anchoring them to the outcome.
not "this costs X" but "this will generate Y for your business, and the investment is X."

when they're thinking about ROI, the price becomes secondary.
your pricing isn't just a number. it's a signal to the market about who you are and what you deliver.

Nikhil Kamath latest podcast with Elon Musk has broken the internet.
Elon said working will be optional in less than 20 years.

Then in the same conversation, he explained why AI needs truth, beauty and curiosity, why we might be in a simulation, and what replaces money when everyone has everything.

Here's what I learned:
→ there's a convergence happening that nobody's talking about
elon said tesla, spacex, and xai are merging: solar-powered AI satellites.
the winners aren't doing one thing well. they're combining AI, automation, and creativity in ways that didn't exist last year.

→ we're headed into a singularity
his timeline: in less than 20 years, working will be optional.
AI and robotics will produce everything. "if you can think of it, you can have it."

→ when everyone has everything, money disappears
the real currency becomes energy.
"you can't legislate energy. it's very difficult to generate or harness."

→ why AI needs truth, beauty, and curiosity
elon used HAL from 2001 as a warning. HAL tried to kill astronauts because it was forced to lie.
if we get these three right with AI, we get a great future.

→ we're probably in a simulation
video games went from pong to photorealistic in 50 years.
what are the odds we're in base reality? his answer: pretty low.

→ population decline is the crisis nobody's preparing for
more humans = more consciousness = better chance of understanding the universe.

→ when digital is free, physical becomes premium
live events become the most valuable thing.
people already pay 10x for in-person versus online.

even if Elon's off by 10 years, massive change is coming.

the question isn't "will this happen?"
it's "what am i building right now that still matters in that future?"

everyone's solution to feeling overwhelmed: "take a break, you deserve it"
that advice is useless when you have 47 things on your plate and a business to run. there’s only ONE advice that'll actually work if you're overwhelmed.

just move.

Here's how I do it:

>step 1: brain dump everything
i open my notes app and write down every single task bouncing around in my head. takes 10 minutes max.
client emails, content ideas, team follow-ups, personal stuff - everything goes on the list.

>step 2: pick the easiest thing and just start
not the most important. not the most urgent. the easiest.
because the act of completing something - anything - breaks the paralysis.

once i finish that first task, it’s easier to switch to another task. and suddenly everything else on my list doesn't feel as scary anymore.

the problem is most people stop at step 1.

they keep organizing. new planner. reorganizing notion. color-coding their calendar.

but if you're just organizing and not actually doing the work, you're still procrastinating.

you need to forget the perfect system and just move.

overwhelm doesn't go away when you plan better. it goes away when you make progress.

I've written 800+ LinkedIn posts in the last 3 years, and the ones that went viral all follow the same pattern.
I'm calling it the HIT framework because that's literally what these posts do - they hit.

H = Hook that stops the scroll
your first 3 lines need to make people think "wait, what?"
either:
- admit you were wrong about something big
- share an opinion most people disagree with
- call out advice that sounds good but doesn't work

don't build up to it. don't add context first. just say it.
example: "i wasted ₹50,000 on linkedin ads before i realized organic content is free and works better."

I = Insight from real experience
this is where most people mess up.
they share theory or what "should" work.

I share what I actually did
- the failures
- the pivot
- the specific moment things changed.

include real numbers. mention what didn't work first. be specific about the tools or tactics.

my posts with actual revenue numbers or exact timelines get 3x more engagement than generic advice posts. because people don't remember facts. they remember stories they can see themselves in.

T = Takeaway they can use
don't just inspire them. give them one clear next step.
not "what are your thoughts?" - that's lazy.
either:
- one action they can take this week
- a question that makes them think about their own situation
examples:
- "audit your last 5 posts - which one got the most saves? do more of that"
- "what's the one thing you keep posting about that gets zero engagement?"

most creators skip one part of HIT and wonder why their posts don't perform.
you need all three.

>the hook gets them to stop. 
>the insight builds trust. 
>the takeaway makes them remember you.

I have 300k followers & get 80+ inbound leads every month. 
Today, I'm giving away my process on how I make personalised proposals for each one in <5 mins.

Here's what my outreach looked like before:
- research the company (30 mins)
- write a custom proposal (1 hour)
- design it (1 hour)
- write an email (15 mins)

Half my day is gone for one proposal.
..and most prospects didn't even open it.

Here’s what my new process looks like:

>pulls prospect data from a spreadsheet
>researches their linkedin and website
>Gamma creates a custom proposal using that research
>Claude writes the email
>Sends everything automatically

Tested with 200+ prospects last month.
The response rate hit 28%. time spent: 2 hours total (just reviewing outputs).

This system gets me 90% there. Sometimes I have to edit the email or deck, but that barely takes me time.

Giving it all away today, it includes:
- n8n workflow (JSON file)
- setup documentation
- video walkthrough

comment "GAMMA" and i'll send it.

(you'll need n8n, API keys, and an hour to configure. not plug-and-play. but if outreach is eating your week, this helps.)

The penalty for being average has never been so severe, but the payout for being extraordinary has never been higher.
being "pretty good" at your job used to mean stability.

now it means you're competing with ai that works 24/7 and freelancers who charge half your rate.

the middle is disappearing.

if you're exceptional at what you do, companies will fight to keep you. pay you more. give you freedom.

if you're just okay, you're first on the chopping block.

the gap between "really good" and "good enough" used to be a small pay bump.

now it's the difference between irreplaceable and unemployed.
this isn't meant to scare you.
it's meant to wake you up.

the skills that got you hired 3 years ago won't keep you employed in 2026.
most people are waiting for things to go back to "normal." they won't.

so what do you do?

stop being comfortable with "good enough"
learn faster than your industry changes
build skills that can't be automated yet

make yourself so valuable that replacing you would actually hurt
ignoring this reality won't protect your career.
adapting will.

Everyone's posting about mental health and self-care.
And I'm all for it. Burnout is real. Boundaries matter. Rest is important.
..but sometimes you just need to own your shit.

i bought this poster because i was tired of making excuses.

"the algorithm isn't favoring my content" - or maybe my content just isn't that good yet.
"i don't have time to post consistently" - or maybe i'm just not prioritizing it.
"clients don't understand the value" - or maybe i'm not communicating it well enough.

this poster is my reminder to stop playing victim.
because victim mentality is comfortable. it protects your ego.

if it's the algorithm's fault, you don't have to improve.
if it's the economy's fault, you don't have to adapt.
if it's other people's fault, you don't have to change.

but comfortable doesn't build businesses. it keeps you stuck.
i'm not saying ignore mental health or push through burnout.

i'm saying there's a difference between "i need rest" and "i can't succeed because of external factors."

one is self-care. the other is an excuse.
this poster keeps me honest.

when something isn't working, my first question is: what could i have done differently?

not "who can i blame?"

bold of them to say they're better than Lovable. gotta try it out

Introducing Anything Max: vibe coding that's leaps above Lovable and Bolt

We've raised money at a $100M valuation to build what we believe is the future of vibe coding.

We asked 100 vibe coders to build their apps side by side on Lovable, Bolt, and Anything Max and they rated Anything Max the winner across all 3 categories - accuracy, design, and 'overall'.

Here's why:

• Full-stack control: Max can test backend hooks, branch database states, and debug issues, because Anything owns the full infrastructure.

• Max can load up your app in its own browser and click on all buttons like a human tester to find all edge case bugs, then trace the bug across the stack - could be a frontend, backend, or a database issue (only we can do this) and autonomously fix it with 97% accuracy.

Lovable and Bolt build prototypes, but Max users are building production-ready apps and already charging money for them.

Blake built a gut biome app to $10K run rate
Anthony built a referral tool to $20k in revenue
Yuri built a suite of apps doing $40K

Build your app with Max: https://lnkd.in/gPvMXitw

**************************************************

We're hosting a $100K Hackathon to help people grow their app to $10K MRR.

Hackathon participants get:

- Guide on how to get 100 paying customers for any app (has community, content, and product tactics we used to get our first 1000+ customers)
- How to rank top 5 on Product Hunt (what we did)
- 50 validated app ideas that are easy to build and can make you your first $10K. 
- Advanced Vibe Coding Guide: technical roadmap for going from idea to real app.
- $100 discount on Anything Max and a motivating group building alongside you

If you do it well, you can start the New Year with a functioning business.

Comment “Anything Max”, and we’ll send you a $100 discount code and the link to participate.

Helping founders & coaches turn their story into brands people trust & chase | Ghostwriter | Personal Branding Strategist | Visual Designer | Get results in 90 days or your money back | Founder of DigiSynqe

You understand the power of personal branding.
↳ It attracts investors
↳ Builds trust with stakeholders
↳ Positions you as a thought leader.

But when you're busy scaling a business, 
↳ LinkedIn often falls to the bottom of the priority list.

Sound familiar?

🔹 You have great ideas but struggle to turn them into engaging posts.
🔹 Your profile doesn’t showcase your leadership or achievements.
🔹 Your posts barely get traction—20 likes, 200 impressions, 5 comments.
🔹 You don’t have time to post or engage consistently.

You’re missing out on opportunities because of an inactive LinkedIn presence.

𝗛𝗲𝗿𝗲’𝘀 𝘁𝗵𝗲 𝗴𝗼𝗼𝗱 𝗻𝗲𝘄𝘀: 
You don’t have to do it alone. 
I’m here to help.

𝗪𝗵𝘆 𝗪𝗼𝗿𝗸 𝗪𝗶𝘁𝗵 𝗠𝗲?
I help busy founders and C-level executives:
✅ Build a strong, authentic personal brand aligned with your business goals.
✅ Establish thought leadership that drives trust and influence.
✅ Stay top of mind with your network and target audience.
✅ Turn your ideas into scroll-stopping, high-impact posts.

𝗛𝗼𝘄 𝗜 𝗛𝗲𝗹𝗽:
𝟭. 𝗣𝗿𝗼𝗳𝗶𝗹𝗲 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻 
I’ll ensure your LinkedIn profile reflects your leadership, achievements, and vision.

𝟮. 𝗧𝗮𝗶𝗹𝗼𝗿𝗲𝗱 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 
We’ll craft a content plan that aligns with your goals and speaks directly to your audience.

𝟯. 𝗧𝗵𝗼𝘂𝗴𝗵𝘁 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 
I create insightful posts that showcase your expertise and build authority.

𝟰. 𝗖𝗼𝗻𝘀𝗶𝘀𝘁𝗲𝗻𝘁 𝗣𝗼𝘀𝘁𝗶𝗻𝗴 
Regular, value-driven posts to keep you visible and relevant.

𝟱. 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 
I handle comments, messages, and interactions, so you stay connected without the time drain.

𝗪𝗵𝘆 𝗜𝘁 𝗠𝗮𝘁𝘁𝗲𝗿𝘀:
Your LinkedIn presence isn’t just another task
↳ It’s a powerful tool to:

✅ Build trust with investors, clients, and partners.
✅ Attract growth opportunities and high-value connections.
✅ Cement your reputation as a forward-thinking leader.

Ready to Elevate Your LinkedIn Presence?
You focus on scaling your business.
↳ I’ll focus on making sure the right people see why you’re a leader worth following.

Let’s turn your LinkedIn into a powerful asset that drives results.

👉 𝗕𝗼𝗼𝗸 𝗮 𝟭:𝟭 𝗰𝗮𝗹𝗹 𝘁𝗼𝗱𝗮𝘆 from Featured section!

Mallika Some

After spending 1 year on LinkedIn, here's my honest opinion:


Growing followers is not difficult.

Here are 11 practical X vs Y lessons that actually moved the needle for me explained the way no one tells you 👇

---

1. SEO based Optimized profile vs. Pretty profile
 An optimized profile gets you found in search.
SEO helps your profile come out in the search appearance. 
Find the appropriate keywords for your niche 
Don't just stuff them. 
Weave them into your profile headline, about section, banner text. 

A pretty profile just looks good.
People don’t follow what they can’t discover.
People may watch you but they never gonna follow you. 

---

2. Professional headshot vs. Cropped selfie
A pro headshot builds trust instantly.
If you need to pay for this, go ahead. 
This is the logo of your online shop. 
It will form your good/bad impression. 

A selfie looks casual and kills credibility.
Your DP is your logo. 
Treat it like branding, not decoration.

---

3. Clear headline vs. Clever headline
Clear headline tells me who you help + how.
I'm not gonna invest 30 minutes just to understand your offer. 
So let it be clear and simple so anyone can understand.

Clever headline makes me guess.
If I have to decode your headline, I’m not following you.

---

4. Creator Mode on vs. Creator Mode off
Creator Mode pushes your content to the right audience.
Without it, your posts stay limited.
Visibility is a setting. Turn it on.

---

5. Updated profile vs. Dusty profile
Updated profiles show that you’re active, relevant, alive.

Outdated ones feel abandoned.
People follow momentum, not stagnation.

---

6. Thought leadership vs. Recycled opinions
Sharing your POV makes you memorable.
Everyone wants to be unique and your POV is the best way to do so. 

Repeating others makes you invisible.
Your originality is your algorithm.

---

7. Engaging with others vs. Posting and disappearing
Engagement builds relationships and reach.
Spend 30-40 minutes every day to engage with others. 
If you want to be followed, give them the reason.

Ghost-posting builds nothing.
You can’t be social on social media without being social.

---

8. High-quality content vs. High-frequency content
One valuable post beats 7 forgettable ones.
You can post once a week without compromising quality. 

Posting daily without depth leads to burnout and low reach.
Quality compounds. Quantity fades.

---

9. Being relatable vs. Sounding perfect
Relatable makes people trust you.

Perfection makes them scroll past you.
Vulnerability > vanity. Always.

---

Your follower count grows when your actions grow.

Follow Mallika Some if you want more personal branding & LinkedIn growth insights.

You need 30 days. 4 weeks. 40 hours.
To build a personal brand that changes your career.
If that sounds unbelievable, try applying it.

Invest time upgrading your personal Branding Skills:

1. If you don’t post at all, start with one story a week

2. If you already post, learn how to write strong hooks

3. If you already know hooks, learn content structure

4. If you get decent reach, learn storytelling

5. If you can write stories, learn authority-building content

6. If you already build authority, learn positioning

7. If you’re positioned well, learn how to build trust

8. If you build trust, learn inbound lead generation

9. If you get leads, learn conversion through content

10. If you're converting, build a personal brand system

11. Once the system works, scale your influence

12. Then teach this to your team


Is it tough? Yes.
Is it doable? Absolutely.

Nobody is asking you to become a celebrity.
Personal branding isn't rocket science.
It only requires consistency + clarity.

Ignore people who say “LinkedIn doesn’t work.”
And NO you shouldn’t outsource your entire identity to trends.
Take charge.

Follow Mallika Some for more such insights.

Anyone can grow 9k followers in 3 months. 
It took 11 months for me because I was doing this wrong.


Here are the mistakes I made but you don't need to:

1. Writing like a professional instead of a human.
2. Trying to sound smart instead of clear.
3. Posting without a story attached.
4. Repeating generic advice with no POV.
5. Writing long posts no one asked for.
6. Posting inconsistently and expecting consistency in results.
7. Obsessing over reach instead of resonance.
8. Talking at people, not to them.
9. Creating without understanding your audience’s daily pain.
10. Posting without a content system or workflow.


---

The fix isn’t more ideas, it’s better execution.
Start writing like you talk, share the real stories behind your lessons, and build a simple content system you can stick to.

When you do that, your content starts working for you, not against you.


---
If you want simple, actionable content and storytelling frameworks you can use every day
Follow Mallika Some for personal branding insights.

Confession: I couldn’t sell my service to even 1 person.

December 2024: I joined LinkedIn thinking I would easily sell my writing services.

I thought selling was simple:
Offer a cheap price + deliver quality work = people will buy.

But I was wrong.

Because there’s one thing I didn’t realise back then:

People don’t say YES to you.
They say YES to the emotion you sell.
They buy the emotion your offer promises.

It took me 6 months to decode this:

You’re not selling a website.
You’re selling certainty that their business will look legit.

You’re not selling a fitness program.
You’re selling the confidence they’ve been chasing for years.

You’re not selling a financial plan.
You’re selling freedom from money anxiety.

You’re not selling personal branding.
You’re selling visibility, authority, and trust.


The people winning on LinkedIn aren’t the ones with the best service.
They’re the ones who understand which emotion their audience is starving for.

So ask yourself today:
- What emotion does my content make people feel?
- What emotion does my offer deliver?
- Is my messaging aligned with that emotion?

Sell the emotion.
The “yes” will follow naturally.

If you want help identifying your audience’s core emotion and building a brand around it, book a call from my ft section.

I fell into a rabbit hole today.

A 10-minute read turned into 2 hours of studying one thing:

The art of the hook sentence.

Not the academic kind.
Not the boring “introduction paragraph” stuff they teach in school.

I’m talking about the kind of sentence that yanks a reader by the collar and whispers:

> “Don’t you dare scroll.”



Today, I went through 63 iconic opening lines from some of the best writers in history.

And here’s what I wish I knew before while documenting my own journey as a writer:


1. Great writing doesn’t start with ideas. It starts with attention.

A brilliant insight dies if your first line doesn’t earn 2 seconds of patience.
Writers in literature knew this decades ago.
Creators on LinkedIn are still learning it.


2. Simplicity beats cleverness. Always.

The best hooks weren’t heavy.
They weren’t intellectual show-offs.

They were short.
Human.
Unexpected.
Sharp enough to make you stop breathing for a second.

3. A hook isn’t about “what you say.” It’s about “what the reader feels.”

This is the part that hit me today.

Hook writing isn’t a technique, it’s emotional engineering.
A good hook creates tension.
A good hook creates curiosity.
A good hook creates discomfort.
And that’s why it works.

Here’s what I’m taking forward in my writing journey now:

I’m no longer trying to write the “perfect” hook.
I’m trying to write the most honest one.
The line that reflects my truth, not someone else’s template.

If the sentence doesn’t carry a pulse, it doesn’t go in the post.

As I document this journey, one thing is becoming clear:

Writing isn’t about writing more.
It’s about writing sharper.


Follow Mallika Some if you want more posts that break down writing, hooks and personal branding.

How I create 30 days of content ideas  in 30 minutes

It was never easy for me to manage my business, client work, agency (CYS) work
I sometimes had to skip posting for lack of time

One day I spent fully on time management, creating strategy and system that can work as my VA
So I did and never then looked back. 
Here's my 20hours of research based system that save 2000 hours


1. Advanced Google Search

I don’t “Google” like everyone else.
I use operators that pull data from corners of the internet nobody checks:

– intitle: founders "personal branding"
– site: medium "linkedin growth"
– filetype: pdf "thought leadership strategy"
– inurl: case-study "branding"

This gives me:
✔ expert opinions
✔ research-backed insights
✔ niche-specific patterns in minutes.
---

2.Competitor & Industry Leader Analysis

Great content leaves clues. I reverse-engineer:
-What topics their posts repeat
- What hooks got the most comments
- What pain points their audience vents in the comments
- Which formats consistently go viral (long-form, 1-liners)

I use:
Free tools:
– LinkedIn search
– Glasp
– YouTube comment mining
– X thread search

Paid tools:
– Taplio
– Social Blade
– TubeBuddy (for YouTube trend mining)

One competitor gives you 50 ideas.
Ten competitors gives a year’s content.

---
3. Deep Research Using ChatGPT + Grok

I don’t ask them for ideas, anyone can do that.
I ask them for angles:
“Give me contrarian takes on X topic.”
“Give me unpopular opinions the founders have about Y.”
“Explain where beginners go wrong in Z.”
“Give me 10 case studies nobody talks about.”

Then I cross-compare:
ChatGPT = structured insights
Grok = fresh, raw, real-time insights

The overlap = fundamentals
The differences = unique ideas
The conflict = viral opinions


4. Blog Mining ( long-form content gives micro-content)

I scan 5–10 niche blogs and pull:
- Headlines
- Subtopics
- Misconceptions
- Mistake sections
- Lessons learned sections
- FAQs

From one blog, I extract:
→ 3 LinkedIn posts
→ 1 story post

10 blogs = 60+ pieces of content.
---

5. YouTube Transcript + Comment Research (goldmine)

I read transcripts to get structure.
Comments reveal pain points in the audience’s own words.

Using them, I extract:
1-liners
Stories
Real frustrations
Missed points
Objections founders actually have

---

6. Free Tools I Use Daily for Idea Gathering
Free Tools
- Google Alerts
- AnswerThePublic
-Quora
- Reddit
- X search filters
- YouTube transcripts
- LinkedIn’s Top Content section
- Glasp for content tagging

---

7. Dump → Categorise → Convert (the final 5-minute hack)

When I’m done collecting:
Step 1: Dump it all into one document
Step 2: Categorise by theme
Step 3: Convert each theme into 3–4 posts
(How-to, mistakes, opinions, story)

And boom:
30 days of content done in 30 minutes.


My content gets easier when I stop forcing ideas and start collecting signals.

If you want me to turn this into a carousel + free template, comment “SYSTEM”.

If I had chosen a shortcut, I would've quit in 3 months 
Before even getting good enough to land my first client.

—
Everyone wants the shortcut.
The quick hack.
The “how do I get clients , earn money in 30 days?” plan.


But here’s what nobody tells you

You can get client 
You can get rich.
Just not fast at first.


Because you’ll probably make no money for a long time 
You'll not get 1 client for some time 
While you’re learning the skills that make money.


You’ll write 100 bad posts before one goes viral.
You’ll pitch 50 clients before one says yes.
You’ll design, sell, fail, and rebuild again.


And that’s okay.
Because the goal isn’t to make money fast 
It’s to get so good that eventually, clients chase you, money can’t ignore you.


Alex Hormozi said it best:

> “Find a service people already buy.
Do it better, faster, or safer.
Charge more.
And don’t stop when you get bored.”


That’s the entire playbook.
But most people stop at the “bored” part.

---

If you’re building a personal brand or service-based business, the first stage isn’t about money. It’s about mastery.


Follow Mallika Some for more real, unfiltered lessons on building your personal brand and attracting clients who actually pay. 💬

Before you become an entrepreneur, be a labourer.
When my husband first told me this, I laughed.

But life has a way of proving you wrong slowly, brutally, and honestly.

Because every entrepreneur first works like an unpaid labourer.

No one talks about this part.

We glorify entrepreneurship like some shiny badges:
Luxury cars.
Perfect offices.
Beach vacations.
No boss. No rules.

But the truth?
It’s never a one-day match. It’s a never-ending test series.

What comes before the lifestyle is this:
▪️ 15–18 hour days
▪️ Holidays that don’t exist
▪️ Late-night client calls
▪️ 4–5 hours of sleep
▪️ Self-doubt you can’t share
▪️ Failures that sting
▪️ And the courage to execute again

This isn’t the reality people sell on the internet.
This is the reality they live behind the scenes.

When I saw million-dollar founders online, I thought:
“Wow, what a life. I want that too.”

Then I stepped into entrepreneurship myself.
And the reality slapped me in the face.

You face challenges you didn’t sign up for.
You fix problems you didn’t create.
You fall.
You get up.
You replan.
You rebuild.
And you do it all over again.

Because business isn’t easy.
It demands everything before it gives you anything.

If you’re dreaming of entrepreneurship…
Don’t just prepare to be a founder.
Prepare to be a labour first.

That’s the foundation of every success story you admire.

—

Have you ever faced this labour phase in your journey too?

3 seconds.
That’s all the time you get on LinkedIn before someone decides whether your post lives or dies. 🧐

Last weekend, I walked into a cafe I’d never been to before.

The moment I opened the door, I knew whether I wanted to stay.

Not because of the food.
Not because of the menu.
Not because I had tasted anything yet.

It was the vibe in the first 2 seconds.

If the lighting felt dull, or the smell felt off, or the energy felt boring 
My brain had already decided: Nope, not staying.

And that’s exactly how people react to your LinkedIn posts.

You spend hours writing what you think is a masterpiece…
But it still gets 2 likes and vanishes into the feed.

Not because the idea was bad.
Not because you can’t write.
But because the first 3 seconds didn’t convince anyone to stay.

That’s all it takes for readers to decide:
“Should I stop or keep scrolling?”

So before you hit post, ask yourself:

👉 Would I stop scrolling for this?

Because if you wouldn’t… no one else will.

✍️ Follow me for more scroll-stopping writing insights that make your posts land.

I received 150 DMs in November, hardly opened 10…
Because 90% killed the opportunity in the first message.

Most people DM like this:
 “Hi Mallika.”
 “Let’s connect.”
 “Let’s follow each other.”
Then they wonder why nothing moves forward.

And here’s something even funnier:
Some people DM me
 “Hey Mallika, love your content! Hope to learn from you!”

But when I reply… they’ve already disappeared.
You call it networking?
But it’s a noise.

Here’s the loop I found:
1️. Follow someone you genuinely like
Don’t overthink. 
Read their content.
Share your opinion or experience if you have.

2️. Engage with them daily
Likes and comments build familiarity faster than introductions.

3️. Find a post you love
Don't be just random. 
Something that genuinely hits you.

4️. DM why you loved it
Show them your mind. 
Not your pitch.

5️. Show interest
Ask thoughtful questions. 
Be curious, not transactional.

6️. Provide value
Share an insight, idea, tool, or resource without expecting anything back.

7️. Get on a call
Only when the connection feels earned. Not forced.
This is how real relationships are built online.

What's the funniest DM you got?

---
🧩 By the way, I just launched my new e-book.

If you want to level up your content, learn my frameworks, and grow on LinkedIn faster, grab it now. 
It’s packed with practical, creator-tested insights you can apply immediately.

[Link is in the comment.]
Or DM“EBOOK”and I’ll share the link with you.

taplio

The Battle

Vedika Bhaia

Mallika Some

Followers

Posts

Engagements

Likes

Performance ScoreVedika Bhaia's LinkedIn Performance

Performance ScoreMallika Some's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Vedika Bhaia

Mallika Some

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Vedika Bhaia's LinkedIn Performance

Performance ScoreMallika Some's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreVedika Bhaia's LinkedIn Performance