👋 Hi there! I'm Venessa, a passionate advocate for 𝗛𝗼𝘂𝘀𝘁𝗼𝗻'𝘀 𝘀𝗺𝗮𝗹𝗹 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀𝗲𝘀 𝗮𝗻𝗱 𝘀𝘁𝗮𝗿𝘁𝘂𝗽𝘀, specializing in custom promotional apparel and products designed to ignite your brand's visibility and engagement.

My professional journey has been an incredible blend of experiences—from working in 𝗣𝘂𝗯𝗹𝗶𝗰 𝗔𝗳𝗳𝗮𝗶𝗿𝘀 for the USAF to leading 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗲𝗳𝗳𝗼𝗿𝘁𝘀 in the education sector. 

With over a decade of expertise in 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝗯𝗿𝗮𝗻𝗱𝗶𝗻𝗴, I've developed a keen eye for what makes brands resonate and thrive.

Leaving the corporate world to embrace mompreneurship, I now channel my knowledge and creativity into empowering other businesses. 

We craft custom-designed apparel, embroidery, brand design, and promotional products to ensure Houston's SMBs and startups leave a memorable mark in today's dynamic market.

Our unwavering commitment to excellence and meticulous attention to detail guarantee that every client receives top-notch products and exceptional service. 

Grounded in family values, I deeply understand the importance of balance, commitment, and community. 

My volunteer work with the MS Society, Ronald McDonald House, and local schools has enriched my perspective, emphasizing the power of organization, perseverance, and dedication. 

These experiences infuse every project with a personal touch and a professional edge.

𝗛𝗼𝘄 𝗪𝗲 𝗘𝗺𝗽𝗼𝘄𝗲𝗿 𝗬𝗼𝘂

I thrive on partnering with 𝗛𝗼𝘂𝘀𝘁𝗼𝗻'𝘀 𝘃𝗶𝗯𝗿𝗮𝗻𝘁 𝗦𝗠𝗕𝘀 𝗮𝗻𝗱 𝘀𝘁𝗮𝗿𝘁𝘂𝗽𝘀—whether you're in 𝘁𝗲𝗰𝗵, 𝗲-𝗰𝗼𝗺𝗺𝗲𝗿𝗰𝗲, 𝗼𝗿 𝗮 𝗯𝗿𝗶𝗰𝗸-𝗮𝗻𝗱-𝗺𝗼𝗿𝘁𝗮𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀. 

Our mission is to elevate your brand through premium promotional apparel and products. We recognize the unique challenges and opportunities within these industries and are dedicated to crafting solutions that amplify your brand's strength and professionalism. 

From outfitting your team with custom-branded workwear to creating standout promotional items for your special events, we're here to make your brand unforgettable.

𝗢𝘂𝗿 𝗣𝗿𝗼𝗺𝗶𝘀𝗲 𝘁𝗼 𝗬𝗼𝘂

My transition from corporate marketing to mompreneurship is fueled by a desire to blend professional expertise with heartfelt passion. 

Our team is dedicated to ensuring your business shines with high-quality, custom solutions tailored to your specific needs. 

Your success is our mission, and we're committed to exceeding your expectations with every project.

📩 Reach out to me today to explore how we can enhance your brand.

Venessa Homewood

One of my favorite holiday traditions? Grocery shopping for Thanksgiving with my mom and sister. 

It might sound simple, but it’s become such a special part of our year. We turn a routine trip into a little fun, catching up on life, reminiscing about past holidays, and joking around in the aisles. 

There’s something about those moments together that really grounds me, a reminder of what the season is all about. 

This year, H-E-B sold these adorable Santa hats, and suddenly, the grocery store felt more festive than ever. 

What’s interesting is how H-E-B used branding here, without even putting a logo on the hat. The hat itself captures the spirit of H-E-B and Christmas all in one. Anyone who buys the hat, takes a photo in their store, and posts it on social media is promoting the H-E-B brand naturally, without even realizing it. 

When we saw them on the shelf, we put our hats on right away and couldn’t stop smiling and giggling. It was like a little reminder that the holidays are about joy, connection, and having fun with the people we love. We also got a lot of smiles and compliments from other shoppers who asked where they could find the cute hats! 🤠

So, whether it’s shopping with family, decorating your home, or just taking a moment to breathe and enjoy the season, I hope everyone finds time to cherish those small, meaningful moments. 

What are your favorite traditions that make this time of year special? 

And hey, maybe a simple Santa hat will be part of your tradition too, spreading cheer and maybe a little brand magic along the way. Want to put your brand on a festive hat? DM me to find out how!

Empowering Houston SMBs and Startups with Custom Promotional Products that Drive Engagement & Growth | Former Marketing Communications Director Turned Mompreneur | Dedicated to Community Impact |

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Oversaw HR project delivery for SLB, a $35B global technology company with 100,000 employees.  Managed technology obsolescence and ERP harmonization through scalable, user-focused solutions.
•	Directed six project managers and global teams of up to 80 to execute talent, payroll, and lifecycle transformation initiatives.
•	Collaborated with HR and IT to prioritize feature requirements for HRIS systems, improving user workflows and digital compliance.
•	Enhanced product stability and adoption through stakeholder engagement and agile governance frameworks.
•	Applied product thinking to roadmap definition and release coordination, enabling scalable HR lifecycle management.

Information Technology Program Manager

Led user enablement for SAP-driven digital transformation, supporting global ERP deployment and process governance.  
•	Orchestrated onboarding and engagement of 4000 global super users, supported by 20 global process leads.
•	Executed 13 phased releases across 80+ countries, laying the foundation for global ERP scalability.
•	Drove 90% close rate on user support requests through knowledge management, agile training, and feedback loops.
•	Improved product usability and adoption by integrating user feedback into continuous improvement sprints.
•	Received "Performed by Schlumberger" Award for value creation across Eastern Hemisphere.

Super User Program Manager

SAPinsight

The SAPinsight Leader Board is made up of well-respected, passionate Super User Network leaders who have combined decades of knowledge, experience, and wisdom leading, enabling, and strengthening Super User Networks. They each bring a strong set of real-world experiences in building and leading Super User programs.  They provide the true voice of Super Users through their insights, recommendations, and ideas that strengthen the strategic direction and relationships that support value for the SAPinsight Community.

Leader Board Member

Cameron

Led business analytics and performance management for Cameron, an $8B global manufacturing company.  
•	Managed a team of 15 SAP process and data analytics specialists.
•	Standardized global SAP reporting, enabling a single source of truth and streamlined decision-making.
•	Collaborated with functional leaders to align product data needs and dashboard priorities.
•	Managed a network of process expert users to iterate and enhance system-based analytics.

Business Analytics Senior Manager

M*Modal

Directed enterprise data strategy, BI product development and performance reporting for M*Modal, a $1.1B global healthcare IT company. 
•	Owned lifecycle of internal analytics platforms, from requirements gathering to reporting automation.
•	Integrated disparate systems into a unified warehouse to support product quality metrics for speech technology platforms, enhancing clinical documentation efficiency.
•	Enabled cross-team insights through master data consistency and advanced dashboard development.  
•	Selected and implemented a unified enterprise ITSM tool to streamline business service management.

Vice President, Business Intelligence

Spheris

Advanced through leadership roles to oversee Business Intelligence activities for Operations, Finance, and Sales at Spheris, a $116M global healthcare documentation company with 5,000 employees.  
•	Led the vision and execution of the enterprise data warehouse to enhance data analytics capabilities, managing 10 data integration and report developers.
•	Directed enterprise warehouse buildout to support new product line: speech recognition-enabled transcription.
•	Developed customer-facing analytics dashboards, increasing client transparency and retention (97%+).
•	Created and chaired the internal BI Steering Committee to evolve analytics strategy and measurement.

Manager, Business Intelligence                                                                     
Provided data and analysis to enable enterprise reporting and performance management initiatives.
•	Developed standardized performance metrics, dashboards, and compensation analytics.
•	Conducted key systems analysis to support the planning and successful implementation of a unified compensation plan for production-based employees across multiple platforms.

Director, Business Intelligence

EDiX

Owned full product lifecycle of internet-based clinical documentation services.  Played hybrid roles across product management, implementation and engineering during company’s growth from start-up to national service provider.
•	Led product design and rollout of outsourced transcription platforms.
•	Delivered vendor interface certification to drive sales enablement.
•	Received “EDiX Means Service” star award in 2002 for exceptional customer service and teamwork.

Manager, IT Solutions

ComputerPeople

Conducted user testing and data validation for telecom provisioning platforms (GTE, Bell Canada).

Business Technology Consultant

Accenture

Led testing and systems integration for enterprise provisioning applications (AT&T).

Systems Integration Consultant

Business technology leader with deep expertise in enterprise systems, data strategy and cross-functional program execution.  Proven success delivering global digital transformation and business intelligence initiatives that enhance performance, streamline operations, and support scalable growth.  Known for aligning systems with user needs and business goals, leading ERP deployments across 80+ countries, improving digital process resolution rates to 90%, and significantly reducing data-related incidents through proactive governance.  Builds high-performing teams and leads with a hands-on, collaborative style that accelerates adoption, increases transparency, and drives measurable value.

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Lisa Ayala

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