👋 Hi there! I'm Venessa, a passionate advocate for 𝗛𝗼𝘂𝘀𝘁𝗼𝗻'𝘀 𝘀𝗺𝗮𝗹𝗹 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀𝗲𝘀 𝗮𝗻𝗱 𝘀𝘁𝗮𝗿𝘁𝘂𝗽𝘀, specializing in custom promotional apparel and products designed to ignite your brand's visibility and engagement.

My professional journey has been an incredible blend of experiences—from working in 𝗣𝘂𝗯𝗹𝗶𝗰 𝗔𝗳𝗳𝗮𝗶𝗿𝘀 for the USAF to leading 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗲𝗳𝗳𝗼𝗿𝘁𝘀 in the education sector. 

With over a decade of expertise in 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝗯𝗿𝗮𝗻𝗱𝗶𝗻𝗴, I've developed a keen eye for what makes brands resonate and thrive.

Leaving the corporate world to embrace mompreneurship, I now channel my knowledge and creativity into empowering other businesses. 

We craft custom-designed apparel, embroidery, brand design, and promotional products to ensure Houston's SMBs and startups leave a memorable mark in today's dynamic market.

Our unwavering commitment to excellence and meticulous attention to detail guarantee that every client receives top-notch products and exceptional service. 

Grounded in family values, I deeply understand the importance of balance, commitment, and community. 

My volunteer work with the MS Society, Ronald McDonald House, and local schools has enriched my perspective, emphasizing the power of organization, perseverance, and dedication. 

These experiences infuse every project with a personal touch and a professional edge.

𝗛𝗼𝘄 𝗪𝗲 𝗘𝗺𝗽𝗼𝘄𝗲𝗿 𝗬𝗼𝘂

I thrive on partnering with 𝗛𝗼𝘂𝘀𝘁𝗼𝗻'𝘀 𝘃𝗶𝗯𝗿𝗮𝗻𝘁 𝗦𝗠𝗕𝘀 𝗮𝗻𝗱 𝘀𝘁𝗮𝗿𝘁𝘂𝗽𝘀—whether you're in 𝘁𝗲𝗰𝗵, 𝗲-𝗰𝗼𝗺𝗺𝗲𝗿𝗰𝗲, 𝗼𝗿 𝗮 𝗯𝗿𝗶𝗰𝗸-𝗮𝗻𝗱-𝗺𝗼𝗿𝘁𝗮𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀. 

Our mission is to elevate your brand through premium promotional apparel and products. We recognize the unique challenges and opportunities within these industries and are dedicated to crafting solutions that amplify your brand's strength and professionalism. 

From outfitting your team with custom-branded workwear to creating standout promotional items for your special events, we're here to make your brand unforgettable.

𝗢𝘂𝗿 𝗣𝗿𝗼𝗺𝗶𝘀𝗲 𝘁𝗼 𝗬𝗼𝘂

My transition from corporate marketing to mompreneurship is fueled by a desire to blend professional expertise with heartfelt passion. 

Our team is dedicated to ensuring your business shines with high-quality, custom solutions tailored to your specific needs. 

Your success is our mission, and we're committed to exceeding your expectations with every project.

📩 Reach out to me today to explore how we can enhance your brand.

Venessa Homewood

One of my favorite holiday traditions? Grocery shopping for Thanksgiving with my mom and sister. 

It might sound simple, but it’s become such a special part of our year. We turn a routine trip into a little fun, catching up on life, reminiscing about past holidays, and joking around in the aisles. 

There’s something about those moments together that really grounds me, a reminder of what the season is all about. 

This year, H-E-B sold these adorable Santa hats, and suddenly, the grocery store felt more festive than ever. 

What’s interesting is how H-E-B used branding here, without even putting a logo on the hat. The hat itself captures the spirit of H-E-B and Christmas all in one. Anyone who buys the hat, takes a photo in their store, and posts it on social media is promoting the H-E-B brand naturally, without even realizing it. 

When we saw them on the shelf, we put our hats on right away and couldn’t stop smiling and giggling. It was like a little reminder that the holidays are about joy, connection, and having fun with the people we love. We also got a lot of smiles and compliments from other shoppers who asked where they could find the cute hats! 🤠

So, whether it’s shopping with family, decorating your home, or just taking a moment to breathe and enjoy the season, I hope everyone finds time to cherish those small, meaningful moments. 

What are your favorite traditions that make this time of year special? 

And hey, maybe a simple Santa hat will be part of your tradition too, spreading cheer and maybe a little brand magic along the way. Want to put your brand on a festive hat? DM me to find out how!

Empowering Houston SMBs and Startups with Custom Promotional Products that Drive Engagement & Growth | Former Marketing Communications Director Turned Mompreneur | Dedicated to Community Impact |

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Hilton Houston Westchase

As Senior Group Sales Manager at Hilton Houston Westchase, I’ve transformed hotel sales by combining the traditional hospitality values with next-generation strategy-blending AI prospecting, digital visibility, brand alignment, and community impact to book real business that builds long-term partnerships.

Over the last 2 years, I’ve delivered triple-digit growth on accounts most had written off:
• Top Account One: +113% room nights | +123% revenue
• Top Account Two: +199% room nights | +274% revenue (flipped from Marriott)
• Top Account Three: Revived and rebuilt after multi-year decline in 2025

2024 performance:
• +44% increase in total group revenue
• +77% growth in guestroom sales

I’ve built a LinkedIn presence with over 135,000 organic impressions, turning every blitz, site visit, and internal win into pipeline power. I don’t post for likes-I post for leads. My content builds trust, opens doors, and keeps Hilton Westchase top of mind with national planners, regional decision-makers, and global brands.

I bring in mission-aligned partnerships like redM and convert purpose into pipeline-because impact should be part of the RFP.

What sets me apart?
You're not just booking a hotel-you’re booking a strategic partner who knows how to elevate your event, brand, and bottom line. I show up early, stay visible, and never stop converting.

Senior Group Sales Manager

ALife Hospitality Group

Events and Catering Specialist | Marketing and Business Development Leader

Dynamic professional with extensive experience leading events, developing brands, and driving business growth across hospitality and restaurant industries. Expert in creating unforgettable client experiences, strategic partnerships, and impactful marketing campaigns.

Key Expertise:

Events and Catering Leadership: Directed end-to-end event planning and execution for eight restaurant concepts. Skilled in venue pairing, menu selection, contract creation, and managing on-site logistics, including coordinating with valet, kitchen, and service staff.
Business Development: Drove new opportunities for ALife Hospitality by expanding the brand and forming strategic partnerships with Houston's Convention and Visitors Bureau and local associations.
Brand Development: Innovated branded products and marketing strategies, building strong client relationships and crafting compelling sales presentations. Monitored trends to optimize sales performance, pricing, and promotions.
Public Relations: Cultivated relationships with local media, influencers, and publishers to amplify brand visibility. Hosted PR dinners and tastings, creating engaging narratives around brand identity and menu design. Secured features in Houstonia Magazine and VisitHouston.
Marketing and Digital Expertise: Adept in leveraging social media platforms, Canva, and LinkedIn for brand awareness, digital campaigns, and customer engagement.
Skills:
Strategic Thinking · Sales and Marketing · Branding and Identity · Budget Management · Social Media Strategy · Canva · Client Relations · Team Leadership · Corporate Branding · Menu Engineering · Digital Marketing

Career Highlights:

Delivered seamless, high-quality events through exceptional organizational and leadership skills.
Forged key partnerships to expand business opportunities and enhance brand positioning.
Elevated public profile with innovative branding and PR initiatives.

Director of Events 

HelmsBriscoe

Global Account Manager

Wyndham Hotels & Resorts

As the Director of Group Sales, I successfully led a high-performing sales team, implemented groundbreaking digital marketing strategies, and consistently exceeded revenue and budget targets. Focused on Houston’s thriving Energy Corridor market, I positioned the property as a leader for corporate and association group events, ensuring exceptional client satisfaction and repeat business.

Key Leadership Contributions:
Sales Team Leadership: Directed and mentored a dynamic sales team, fostering a culture of innovation and accountability. Established clear goals, provided ongoing training, and empowered team members to surpass individual and collective targets.
Exceeding Revenue Goals: Consistently surpassed revenue and group sales budgets by implementing data-driven strategies, proactive prospecting, and effective contract negotiation.
Digital Marketing Leadership: Designed and executed bold digital campaigns leveraging platforms such as LinkedIn, social media, and CRM tools. These initiatives drove lead generation, client engagement, and increased bookings.
Client Relationship Management: Built strong, lasting relationships with key corporate and association clients, providing tailored solutions and ensuring flawless execution of events.
Strategic Market Analysis: Analyzed market trends and competitive data to identify opportunities, refine sales strategies, and optimize revenue performance.
Key Achievements:
Led the team to consistently exceed group sales revenue goals by 20% or more through innovative strategies and effective leadership.
Developed and implemented digital marketing campaigns that increased direct bookings by driving both revenue and brand recognition.
Introduced targeted outreach efforts in Houston’s Energy Corridor, resulting in the acquisition of major corporate and association clients.

Director of Group Sales

To assist in implementing all strategies and activities to generate and maximize overall revenue, through marketing, sales, promotion, advertising, and public relations that will impact positively on all operating departments of the hotel, thereby resulting in a profitable return on the ownership investment.  Promote high visibility of hotel through active involvement in industry associations and trade shows. Guide Sales Managers with established rate guidelines. Assist Director of Sales in implementing strategies/action plans to generate revenues for the hotel. Assist Director of Sales to stimulate productivity of all sales staff through guidance, development, and support. Active solicitation of key accounts to generate direct sales. Maintain Sales Teams focus on a Proactive Solicitation environment.
-Achieved 170% First Quarter Goal 2018
-Manager of the Quarter 2018

Senior Sales Manager-Corporate Group

Norris Conference Centers

As the Account Sales Manager, I played a pivotal role in a newly established position that was instrumental in driving 60% of the organization’s repeat business across five locations, including Austin, Fort Worth, Houston-Westchase, Houston-CityCentre, and San Antonio. I focused on strengthening corporate client relationships, rebooking events, and increasing revenue year over year.

Key Responsibilities:
Client Relationship Management: Built and maintained strong relationships with top corporate clients, ensuring repeat bookings and fostering long-term loyalty.
Revenue Growth: Consistently delivered a minimum 5% revenue increase year over year for each booking while maintaining gross operating profit.
Strategic Sales Execution: Rebooked high-value repeat business for corporate events, training classes, retreats, and social gatherings across all five locations.
Team Training & Development: Conducted on-site training for new general managers, business development managers, and catering sales managers to ensure operational consistency and sales success.
Business Development: Organized and led quarterly local sales calls with ownership and top clients to identify growth opportunities and enhance client relationships.
Key Achievements:
Successfully drove a 5%+ annual increase in revenue for repeat bookings, aligning with organizational goals and maintaining profitability.
Improved client retention and satisfaction and introduced multi-location booking opportunities.
Lead operational excellence by mentoring and training new team members, ensuring high performance across all locations.
Skills Demonstrated:
Sales Strategy & Revenue Growth | Client Relationship Management | Team Training & Development
Business Development | Cross-Location Sales Strategy | Event Planning Support | Strategic Sales Leadership
My contributions extended beyond sales to include training and development, ensuring consistent success for the organization as a whole.

Regional Key Account Manager

Crowne Plaza Houston Downtown

In the Director of Catering role at The Whitehall Houston, I spearheaded transformative initiatives to reposition the property, deliver exceptional results, and elevate team performance. My leadership extended to corporate projects, strategic rebranding efforts, and significant revenue growth, ensuring the property stood out in a competitive market.

Key Responsibilities:
Corporate Representation: Represented the entire IHG hotel brand at the Collaborate Marketplace and hosted high-profile events such as the IHG Oil and Gas Symposium.
Team Leadership & Development: Managed and guided a department of four, successfully training and promoting two sales assistants into managerial roles.
Strategic Rebranding: Played a key role in rebranding The Whitehall Houston, aligning marketing strategies and catering services with the property’s new positioning.
Revenue Growth: Oversaw catering operations with a focus on increasing food, beverage, room rental, and audio-visual revenue streams.
Key Achievements:
Delivered a 3.5% increase in food revenue, 4% increase in beverage revenue, and a 37% increase in both room rental and audio-visual revenue from 2013 to 2014.
Exceeded quarterly revenue goals in 2014:
183% of goal in Q1
115% of goal in Q2
105% of goal in Q3
Successfully rebranded the property, enhancing its market presence and client appeal.
Promoted team development, cultivating a culture of growth and leadership within the department.
Skills Demonstrated:
Leadership & Team Development | Catering Sales Strategy | Corporate Event Management
Revenue Optimization | Strategic Rebranding | Client Relationship Management
Food & Beverage Management | Audio-Visual Sales | Conference and Event Expertise
By combining strategic vision, team empowerment, and an unwavering focus on revenue growth, I played a pivotal role in repositioning The Whitehall Houston as a leading hospitality destination and consistently exceeded goals in every aspect of the catering operation.

Director of Catering

Hotel Sorella

As Group Sales Manager for Hotel Sorella, I drove group business that consistently exceeded revenue goals in rooms and food & beverage. Located in the vibrant CityCentre Houston, a premier destination for entertainment, dining, and shopping, I leveraged the hotel's boutique appeal to attract and secure high-value clients from around the world.

Key Responsibilities:
Revenue Generation: Proactively solicited group business to meet and surpass revenue goals, with a focus on rooms and food & beverage sales.
Global Client Outreach: Engaged with prospective clients worldwide, promoting Hotel Sorella as the premier boutique property in Houston’s dynamic CityCentre district.
Strategic Sales: Cultivated relationships with corporate, association, and leisure clients to secure bookings that maximized profitability.
Destination Marketing: Highlighted CityCentre’s unparalleled offerings—entertainment, dining, and shopping—to position the property as the top choice for group events.
Key Achievements:
Exceeded group sales targets by creating customized solutions for clients that emphasized the unique appeal of Hotel Sorella and its prime location.
Played a pivotal role in enhancing the property’s visibility and reputation through effective marketing and client engagement strategies.
Contributed to the hotel's reputation as a must-visit destination within CityCentre Houston for corporate events, social gatherings, and leisure stays.
Skills Demonstrated:
Group Sales Strategy | Revenue Optimization | Destination Marketing
Client Relationship Management | Boutique Hotel Positioning | Cross-Cultural Communication
At Hotel Sorella, I combined a passion for boutique hospitality with a strategic approach to sales, ensuring the property thrived in a competitive market while delivering exceptional experiences to clients from all over the globe.

Group Sales Manager

Crowne Plaza Downtown Houston

As Catering Sales Manager, I thrived in Houston’s fast-paced downtown corporate market, collaborating with top executive meeting planners from ExxonMobil, Chevron, and Kellogg, Brown, and Root. My role was instrumental in driving corporate catering revenue, which accounted for over 76% of the total catering budget, and achieving substantial year-over-year revenue growth.

Key Responsibilities:
Revenue Growth & Budget Management: Delivered strategic solutions to exceed corporate catering revenue goals, ensuring profitability and alignment with the hotel’s overall financial objectives.
Client Relationship Management: Partnered with high-profile executive meeting planners to curate seamless, high-quality corporate events tailored to their needs.
Strategic Market Focus: Specialized in the corporate catering market, leveraging data and insights to identify growth opportunities and secure repeat business.
Key Achievements:
Increased corporate catering revenue by 22% in 2011 compared to the prior year.
Delivered a 92% increase in booked corporate catering revenue in Q1 2012 over the previous year.
Achieved 104% of goal in Q3 2010 and an outstanding 140% of goal in Q1 2011.
Consistently surpassed personal revenue goals, averaging $180,000 to $250,000 per quarter.
Skills Demonstrated:
Revenue Growth Strategy | Corporate Event Management | Client Relationship Building
Budget Achievement | Catering Sales Optimization | Strategic Market Analysis
At Crowne Plaza Houston Downtown, I combined strategic acumen with exceptional client service to exceed revenue goals and deliver high-impact events that solidified the hotel’s reputation as a corporate catering leader in the Houston market.

Corporate Catering Sales Manager

Sheraton Houston Brookhollow Hotel

During my tenure at the 382-room Sheraton Houston Brookhollow Hotel, I advanced from Catering Sales Manager to Senior Catering Manager, where I played a pivotal role in driving revenue growth, managing high-profile events, and executing two major renovation re-launches that elevated the property’s market presence.

Key Responsibilities:
Sales Leadership: Consistently exceeded annual sales targets for four consecutive years by leveraging innovative sales strategies and maintaining a client-first approach.
Event Planning & Execution: Managed catering and event sales for corporate meetings, social gatherings, and large-scale functions, ensuring seamless execution and outstanding client satisfaction.
Strategic Re-Launch Initiatives: Spearheaded tailored marketing strategies and re-launch campaigns during two major property renovations, successfully reintroducing the property to the market.
Cross-Department Collaboration: Partnered with operations, marketing, and sales teams to ensure alignment and a seamless client experience during and after renovations.
Key Achievements:
Manager of the Year, 2006: Honored for exceptional leadership, revenue growth, and consistent sales excellence.
Exceeded sales goals for four consecutive years through innovative approaches to client engagement and business development.
Increased revenue post-renovation by executing targeted campaigns and expanding corporate and social event outreach.
Skills Demonstrated:
Catering & Event Sales | Revenue Optimization | Strategic Planning & Marketing
Client Relationship Management | Team Leadership | Re-Launch Campaign Execution
Through visionary leadership and operational expertise, I consistently delivered exceptional results, solidifying Sheraton Houston Brookhollow Hotel’s reputation as a premier venue for catering and events in a competitive market.

Senior Catering Manager

Omni Houston Hotel

Assistant to the Hotel Manager of the acclaimed Omni Houston Hotel in Uptown.  In this capacity, she assisted the operations team with schedules, quarterly actions and initiatives and also oversaw the private dining area at the former La Reserve restaurant.

Assistant to Hotel Manager

Over two decades in hospitality industry, I’ve mastered the art of building trust that converts and follows. My work has driven millions in revenue, created unforgettable client experiences, and built partnerships that outlast contracts.

Behind the titles and targets, I saw something missing:
Authentic digital presence.
Most professionals show up online with strategy-but no soul. Content-but no conviction. Success-but no alignment.

So I created Frick-E Formation™-an identity-first branding and AI-powered positioning system for high-performing leaders ready to turn their story into strategy, and their presence into profit.

I work at the intersection of AI, personal brand strategy, and high-impact sales.
Whether you're in hospitality, corporate leadership, or launching your next venture—what you need is not more followers.
You need function.
You need a digital identity that scales with you, speaks for you, and sells beyond you.

What I have: 
– Executive-level sales leadership with a hospitality foundation
– A proven framework to turn identity into income
– AI-powered brand strategy built for human connection
– Viral-level energy with enterprise-grade impact
– Conversion through clarity, not chaos

My clients don't hire me to go viral.
They partner with me to become undeniable.

If you’re ready to reintroduce yourself—not with noise, but with strategy that speaks—
send me a message with: “UNCLAIMED.”

Because visibility means nothing…
if your voice isn’t even yours.

Heather Fricke

Cup of Joey isn’t “grab a coffee.”
It’s the one room in Houston where you can meet a single human who reroutes your entire year before your latte even cools.

That’s purpose in motion-
not networking, alignment.

That’s why Cup of Joey hits different:
the room moves faster when your presence and purpose does the talking.

If you’re ready to stop hoping for connections and start showing up with a brand that opens doors before you introduce yourself—

DM PURPOSE
and I’ll prep your digital presence
Let’s reroute your year on purpose.
Frick-E Energy 

#FrickEEnergy #CupoJoey #PurposeInMotion #PresencePays #ConnectionChangesEverything
Tori Rasberry, CSP Regina M. Noriega Dianne Sawyer The Cannon Community

I help you show up online in a way that actually gets you clients. I teach you what to say, how to say it, and how to use AI so people choose YOU. Digital presence that converts — not just posts. | Frick-E Formation™

WTFRICK-E had happened was...
First take got cut off by random peoples not knowing we were recording an impromptu conversation
Second take here it is but still just a transformation journey from regular Cup of Joey purpose driven chats over coffee.
Sample of chatter every Friday morning Ion Houston...unscripted human authentic presence!!
Thank you Kunle Odeyemi MBA, PMP for wanting to capture these moments and Dianne Sawyer my like minded powerful coach that is a phenomenal partnership and support!!
Blessed and grateful 🙏 

Frick-E Energy 
#Frickeenergy #PresenceWithPurpose #FormationForward #AIMyVibe #aimarketing #The1PercentRoom #PresencePays #ActivationMode #GetFrickE ##CupOfJoey #DigitalProsperity #RealEnergyOnly

Today’s interaction on the 3Ps’ (people, passion & purpose) that drives a community’s growth was nicely explained by Heather Fricke & Dianne Sawyer

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The Battle

Venessa Homewood

Heather Fricke

Followers

Posts

Engagements

Likes

Performance ScoreVenessa Homewood's LinkedIn Performance

Performance ScoreHeather Fricke's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Venessa Homewood

Heather Fricke

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Venessa Homewood's LinkedIn Performance

Performance ScoreHeather Fricke's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreVenessa Homewood's LinkedIn Performance