Rise Up

Head of Customer Success

Upskyld - Learning through Podcasts 🎧

Upskyld helps professionals to understand and leverage trends through audio learning. We unlock the potential of podcasts by using AI to create a personalized learning experience to lead in highly competitive markets.

My missions as the CEO of the startup:
- Setting and executing the company's vision, mission, and long-term strategy.
- Overseeing all operations and business activities to ensure they align with the company's goals and values.
- Building and maintaining strong relationships with stakeholders, including investors, customers, and partners.
- Leading innovation and development initiatives to keep the company at the forefront of the industry.
- Driving revenue growth and profitability, through established Sales process and Marketing Growth.
- Fostering a positive, inclusive, and high-performing organizational culture.

CEO & co-founder

Hook

Investor

URBAN LINKER

- Digital Marketing: annual BtoB and BtoC strategy and KPIs, lead acquisition campaigns, Social media global strategy, SEO, SEA...
- Redesign of the brand identities and websites as well as building from scratch a web-based platform/product for our clients and prospects (product management)
- Product Owner/Product Management: manage the entire product lifecycle and product roadmap for the recruitment process platform, build and share strategic roadmaps, support the development team by prioritizing the product backlog and creating user stories, evaluate ideas and prioritize features, work with the engineering team on core specifications and product functionality, analyzing and reporting on progress
- Content Marketing: global strategy and KPIs, articles and white paper redaction, podcasts, webinars...
- Partnerships: creating and implementing long-term partnerships within the startup ecosystem (incubators, schools and training, startup communities...) all over our national territory >> +80 partners in 20 months
- Responsible for 3 other brands within the recruitment industry (Construction, Healthcare and Finance): visual identities, content, digital marketing strategies...

CMO and Product Builder

TestWe

- Building and implementing an international marketing strategy: digital marketing, SEM and SEQ, SEO, social media strategy
- Identity redesign, website, lead acquisition campaigns and implementing workflows with the sales team for a better tracking and ROI: + 247% of leads, + 500% of traffic within 2 years
- Expansion into Brazilian and Portuguese markets, established reputation as an expert in France/Portugal. International development through partnerships and direct sales
- Growth Hacking implementation program
- Leadership in marketing strategies to enhance customer experience
- Content marketing: strategy and execution to build better brand awareness
- Building and managing a team of marketing experts
- Internal HR implementation policy, staff recruitment process

CMO and Business Development

Jüssi

- Handling international accounts from Neo@ogilvy: liaising with global stakeholders, reporting on digital performance and optimizations brought to the accounts (Sage, IBM, Chubb).
- Performance strategies: establish and implement digital strategies based on companies’ objectives (i.e. awareness, lead generation). Elaboration and execution of media plans throughout SEM, paid social, display and programmatic tactics – increase of 25% business with Sage (recaptured lost accounts within 6 months by improving processes, workflows and campaign performance).
- New business: developing the account via agency’s other expertise such as SEO, UX experience, creatives

Account Director

Fox Parrack Singapour

- Elaborated and presented high-level marketing strategies for new business – using new digital marketing techniques within the execution plan. Conducted discovery search for brand repositioning: online and market survey, workshops and findings presentation to the client.
- Strong customers care and programme management skills: from brainstorming with the creative team to executive strategies on time and budget as well as managing the financial performance of the accounts. I report from my own initiative to the CSD on all accounts to maintain the highest levels of support for clients through adequate resourcing.
- Developed excellent relationships with clients and seek any business opportunities.
- Team Management 
- Contributed to the agency’s own marketing plan: identifying new opportunities of growth, actively proposed social activity to ensure the company’s good ambiance and strengthen relationships with the team.

Senior Account Manager

Metia

- Marketing campaign creation and implementation: E-marketing, high-impact direct marketing, lead generation (C-level face-to-face relationship building) and social media strategies (LinkedIn and Facebook).
- Developing strong knowledge of B2B technology and financial technology sectors, having worked with clients such as Microsoft, Oracle, SAP, ACI, Brother, Broadridge, Logica, Verint and SSP.
- Events organization: Organising seminars with panel discussion and inspiration speech set up followed by high targeted lead generation campaigns for SAP, Verint and SSP.
- Understanding ‘FinTech’ clients’ business needs, drivers and requirements: Managing campaigns from inception to completion with a strong eye to core client deliverables, budgets and timelines.
- Microsoft campaigns: Managing Appbuilder campaigns (for developers to develop Apps on Microsoft Gaming, Phone and Windows 8), as well as the launch of the O365 campaign internally and externally (for distributors). I have also managed and monitored their financial challenges and requirements.
- New business development: Building existing customer relationships (+20%) and developing new client proposals such as internal lead gen. campaigns to drive new projects.

Account Manager

EDENRED FRANCE

- Designed new products to develop the market position of Edenred services and enhance the national brand image through analysing market trends. I also established business models to evaluate project pricing and profitability. 
- Carried out product and service launches, coordinating with the company’s primary divisions (production, commercial, IT, legal and financial management).  
- Digital marketing acquisition: Managing e-mail campaigns to enhance sales and attract new prospects.
- Wrote and designed all on and offline support, including website content and design, client proposals and booklet
- Organised both internal and external national events and exhibitions to improve the Edenred brand and its image, and to help ensure long-term growth such as the 30% attendance increase on work council events every year. I also increased their issue volume from 50K€ to 300K€ on a two year term). 
- Increased the donations to the French Red Cross charity: Delivered a 58% increase on total donations generated in two years, bringing in an extra 400K€, through heavy promotion of dedicated partnerships through Social Media like Facebook and Twitter, and our organisation’s social and ethic responsibilities. 
- Mobile marketing: Achieved two iPhone Apps’ specifications for Ticket Restaurant® (55K downloads) and Ticket Kadeos® (8K downloads), and launched the internal and external communications plan.

Marketing Projects Manager

Ogilvy Paris

- Managed French event Week of Taste (Semaine du Goût): Project managed from beginning to end, the successful implementation of a media and communication plan and the management of public relations within a strict budget. 
- Coordinated with the design team visuals and campaigns, including the brief, client proposals and the campaign delivery.
- Established a climate of trust within a company during a crisis of ownership and finance through team building, and the organisation of personnel and facilitation of work sessions.

Junior Account Manager

Dynamic leader skilled in elevating customer experiences and fostering business growth, specializing in innovative client relationship and retention strategies.

+17 years XP in: Customer Success, Product Management, Marketing, Leadership in international environment.

Skills:
- Customer relationship management
- Analysis & improvement of customer satisfaction Development of retention strategies
- Product strategy and launch
- Pre-sales, technical demonstrations, onboarding International business development Implementation and monitoring of KPIs
- Pitching and public speaking
- Market Research & personas
- Community management
- Team management
- Crisis management

Tools:
Product - Figma, Jira, Linear, Miro, Amplitude, Trello, Slack,Teams, Mixpanel
Marketing - GA, GTM, Hubspot, Webflow, Notion, Zapier, Growth tools
Customer - CRM Hubspot/Pipedrive, Typeform, Zendesk, NPS scoring, Loom, Skalin (notions)

Soft skills:
Leadership and team management Structured and organised
Empathy and active listening Team spirit
Proactive and highly motivated Excellent oral presentation skills Problem-solving and conflict resolution

Marie Verchere 🎧

Hello le réseau,

HELP pour le fils de mon collègue 
Clara Speicher, Guillaume Le Manchec si jamais vous avez besoin de personnes à l'accueil dans les tours à la Défense par exemple ?
Matthieu Masquelier (si tu as des contacts à l'Aréna)

PreSales Manager | Specialist in Learning in the Flow of Work and Sustainable Skill Anchoring #AdaptiveLearning #TimeToSkill #MemoryAnchoring

🚨 Cher réseau, j’ai besoin de votre aide !

Je suis actuellement à la recherche d’une entreprise prête à accueillir mon fils Johann (17ans) dans le cadre de son alternance en 1ère Bac Pro Métiers de l’Accueil pour une durée de 2 ans. 
Il est impératif pour lui de trouver une entreprise avant mi-décembre, au plus tard.

Johann est un jeune sérieux, motivé, curieux et pleinement investi dans son projet professionnel (il est aussi très souriant ^^). 
Il souhaite découvrir le monde de l’accueil sous toutes ses facettes, que ce soit pour :
 👉 l'accueil physique et téléphonique
 👉 la gestion de la relation client
 👉 l'organisation, l'orientation, l'information
 👉 la participation à la vie d’une structure

🔎 Secteurs visés : hôtellerie (son rêve), commerce, administrations, cabinets médicaux, associations, collectivités, entreprises de services…

En résumé : toute structure qui souhaite former un jeune motivé et dynamique !
📍 Région parisienne

Si vous connaissez une entreprise, un contact ou un recruteur susceptible d’être intéressé, votre soutien sera précieux.

 N’hésitez pas à aimer, partager ou commenter ce post : cela pourrait faire toute la différence pour lui 🙏

Un immense merci d’avance pour votre aide et votre bienveillance !

Legitbee

My tasks: 
👉 Defining, implementing and monitoring the marketing strategy and its levers: SEA/SEO/Content optimisation, inbound and outbound, automation, landing pages, emailing, social networks, etc. 
👉 Management and reference of the Marketing team 
👉 Definition of the communication strategy, implementation and monitoring 
👉 Management of service providers and freelancers involved in marketing and communication and press relations 
👉 Creation and monitoring of B2B and B2C marketing campaigns, acquisition of visibility and brand awareness. 
👉 Development of content and marketing and communication materials 👉 Definition and monitoring of key success indicators 
👉 Definition, implementation and management of digital marketing and communication tools 
👉 Organisation of our presence at VivaTech in 2024 in partnership with the Crédit Agricole Group and the Village By CA NDF In short, some very quiet days 😉

Marketing Communication Manager (CMCO)

MBA Spécialisé Digital Marketing & Business

En tant que membre du jury de thèse au sein du MBA Digital Marketing & Business (DMB), j'accompagne les étudiants tout au long de leur parcours de recherche, du choix de leur sujet à la rédaction de leur thèse. Mon rôle consiste à les guider dans l'élaboration de leur plan, la structuration de leurs idées, leur parcours d'interviews, etc. 

Mon objectif est de les aider à transformer leurs recherches en un projet solide et cohérent, tout en les coachant pour qu'ils abordent leur soutenance avec confiance et professionnalisme.

Coach et jury de thèse

New Economy’ module This course comprises 5 key lessons, from familiarisation with the basic concepts of blockchain to their use in a marketing and communication strategy.

Teacher ‘Blockchain in marketing and communication’.

I'm supporting several final-year teams in the DMB MBA in their construction of a space in The Sandbox. Pedagogical objectives: 
📚 Acculturate the students to the Web3 universe (Tokenisation, Gamification, Experience) 
📚 Acculturate the students to the metaverse universe (Construction and animation of communities.

Teacher - Blockchain and Web3

Urban Linker

✅ My tasks:
 👉 Find talented Developers, Product, Data, iOT, embedded, AI and robotics 
👉 Conduct face-to-face or video interviews 
👉 Monitor the recruitment process 
👉 Finalise recruitments and draft promises to hire
 👉 Prospect by telephone 
👉 Create a client portfolio from scratch 
👉 Manage client needs 
👉 Take part in entrepreneurial and technical events (meetups, VivaTech...)

Tech Recruiter

My tasks: Make contact with journalists specialising in the recruitment market or the tech sector in order to promote the Urban Linker group's Annual Salary Surveys.

Press Relations Officer

As a content writer for Urban Linker, my tasks were 
👉 Journalistic research 
👉 Interviewing professionals 
👉 Writing articles 
👉 SEO optimisation 
👉 Integrating articles into the site 
👉 Promoting content on LinkedIn Themes : - Technology - Recruitment - The e-commerce sector - The challenges of web development 

And much more, don't hesitate to take a look 👀 

Formats 📕 - Blog articles - 2 White Papers (Personal Branding // The importance of soft skills in a recruitment process)

Brand Content Creator

The Great Millennials

The Great Millennials is a project that aims to make topics related to blockchain technology accessible while highlighting promising French players in the sector. Our method: popularise, illustrate and interview 🎙

Founder

MedQuest - Recrutement Santé

As a content writer for MedQuest, my tasks were 👉 Journalistic research work 👉 Interviewing professionals 👉 Writing articles 👉 SEO optimisation 👉 Integrating articles on the site 👉 Promoting content on LinkedIn Themes: - The medtech sector, - The biotech sector - The e-health sector - Recruitment And much more, don't hesitate to take a look 👀

Briks - Recrutement BTP

In charge of writing content for Briks, my missions were 
👉 Journalistic research work 
👉 Interviewing professionals 
👉 Writing articles 
👉 SEO optimisation 
👉 Integrating articles on the site 
👉 Promoting content on LinkedIn 

Themes: - The construction sector 
- The real estate sector 
- The energy sector 
- Freelancing in the construction sector 
- Recruitment And much more, don't hesitate to take a look 👀

KANDBAZ

Multi-hatted for a year, as a Community Manager, Blog Article Writer, Centre Assistant and much more! Article topics: 👉 Entrepreneurship 👉 Starting a business 👉 Domiciliation

Assistant Digital Manager

Social Media Manager

Dalbe

Communications Assistant

BNP Paribas

Writing articles for the IMEX intranet.
Organisation of in-house events, in particular CSR Week, to raise employee awareness of sustainable development.

Internal Communications Officer

👉 With Legitbee: we offer a solution that not only allows you to prepare your estate, i.e. map your assets and plan the transmission of information to your loved ones and professionals, but also to secure your data, documents and memories with a view to passing them on.

We make it possible to pass on everyone's entire estate, from the most traditional assets to digital assets and memories. Everything that has value and is important to you now finds its rightful place in the preparation of your estate. 

With Legitbee, nothing is lost, everything is passed on 


🆕 I will be teaching final-year students at the DMB MBA from September 2024 on a course entitled ‘Blockchain in marketing and communication’.

👉 I also offer training courses and talks on 2 subjects I'm passionate about: web3 and personal branding

------------------------------------------------------
Subscribe now! 🔔

Juliette Demain

Je suis en train de créer le premier Career Compass pour les profils Tech 🇫🇷

→ Salaire, progression, compétences rares...

Tu obtiens un rapport complet.
Avec des scores custom.
Sur 5 critères.

Et grâce aux données The Product Crew tu récupère : 

☑ une analyse de ton profil.
☑ des conseils pour te positionner en salaire 
☑ les opportunités d'évolutions vs. tes objectifs.

Le tool est en bêta
Et j'ai besoin de ton aide
Pour le tester et l'améliorer.

Si tu es software engineer / tech lead / EM / CTO / etc. ce tool est pour toi 

Mets un comm et je te shoot le lien 

Mathias Mehdi

Building the largest AI-powered Content Machine in French tech @TPC | Blockchain Speaker and Thesis Jury Member @EFAP

🚨 On a atteint les 8 000 utilisateurs en 10 jours


Je crois que notre dernier outil avec The Product Crew a cartonné... ce n'est pas moi qui le dit, les chiffres parlent pour moi : 

→ 8K d'utilisateurs en 10 jours 
→ + d'une minute passée en moyenne sur le tool 
→ des dizaines de DM de retours ultra positifs


Et parce qu’on ne s’arrête jamais quand la fusée décolle…

🔥 Je vous annonce une grosse mise à jour sur https://lnkd.in/esVGGD-r?

→ Vous pouvez maintenant explorer des scénarios alternatifs pour comprendre le marché comme jamais auparavant.

Mais voilà le vrai plot twist

Ce tool, c’était le premier win.
Un avant-goût.

Je bosse déjà sur plusieurs nouveaux outils. 

Donc si tu penses encore que 8K users en 10 jours c’est “impressionnant”...

Dis-toi qu’avec Mehdi et Mathias on considère désormais ces stats comme la nouvelle norme minimale.

La suite ?

On va aller plus haut, plus vite, plus fort.

Feedback

En 3 mois, j'ai lancé 2 tools IA et récolté 3500 leads


Depuis, je reçois beaucoup de DM pour échanger sur comment je créé mes tools

Du coup : 

Je lance Vibing for Leads, une newsletter simple et actionnable où je te partage chaque semaine comment j’utilise l’IA pour accélérer l’acquisition de leads chez The Product Crew : 

Au programme :
 → les outils que je te recommande 
 → des backstages de mes builds
 → des tutos plug-and-play

Le but est simple : 
→ t’aider à gagner du temps, 
→ générer plus de leads
→ mettre 6 mois dans la vue de tes concurrents. 

Tu n'es pas dev ? 
Tu veux bâtir des leads magnets qui convertissent vraiment ? 

👉 Bienvenue dans Vibing for Leads.

hi Mathias

By Juliette Demain, Building the largest AI-powered Content Machine in French tech @TPC | Blockchain Speaker and Thesis Jury Member @EFAP

Chaque semaine : un shot d’IA pour booster ton acquisition — tools, backstages, tutos plug-and-play 

90% des simulateurs que tu vois passer ne servent à RIEN

Ils existent parce que quelqu’un a voulu “faire un outil cool”.

Pas parce qu’il y avait un vrai problème derrière.

Moi j’ai arrêté de perdre du temps.
 
J’ai créé un framework. 

Il me permet de choisir quel simulateur construire en prio et sortir le plus rapidement. 

Le voila : le V.I.P.S


V — Volume (le test qui tue 80% des idées)

Si le problème n’apparaît pas tout le temps, partout, chez tout le monde → c’est mort.

Je scrute tout :
→ les calls recruteurs,
→ les DM,
→ les briefs clients,
→ les feedbacks utilisateurs.

S’il n’y a pas un torrent de signaux → NEXT.

Un simulateur doit répondre à un problème que les gens rencontrent à la chaîne.

Pas un petit irritant.

Pas un “tiens ça serait sympa”.

Un vrai besoin. Répété. 

I — Impact (le critère qui sépare l’utile du gadget)

Un bon simulateur résout une vraie douleur. 

Je me demande toujours :
→ Est-ce que ça fait perdre du temps ?
→ Est-ce que ça crée du stress ?

Si la réponse est “non” → poubelle.

P — Potential 

Si le résultat ne provoque pas un “WAAAA MERCI”, ce n’est pas un simulateur.

Il doit générer un output concret, valorisant, actionnable :

→ scoring,
→ diagnostic
→ estimation
→ plan d’action
→ priorisation
 
Ça fait sourire, ça ne convertit pas => NEXT

S — Scalability (le piège dans lequel 99% tombent)

Avec The Product Crew on refuse de construire un simulateur “one-shot”.
 
S’il ne peut pas vivre longtemps → dehors.

Un bon simulateur doit :

→ avoir des déclinaisons possibles,
→ rester pertinent 6 à 12 mois.
→ être facilement maintenable et évoluable 
 
À la fin, je mets une note :
Volume : /10
Impact : /10
Potential : /10
Scalability : /10

< 35 → abandon (trop faible ou trop risqué)
35–45 → back-up (pas prioritaire, mais exploitable)
> 45 → je build (gros potentiel, asset stratégique)
> 52 → priority build (simulateur à très haute valeur et potentiel banger)

Mathias Mehdi

200 bêta-testeurs en 24h sur le Tech Compass



Et voila pourquoi c'est trop cool

Ce nouveau tool confronte 2 choses :

→ Ce que voient nos recruteurs chaque semaine : 

- ce qui déclenche un “yes” chez un CTO
- ce que les scale-ups valorisent réellement
- les attentes qui évoluent d’une semaine à l’autre

Parce qu’ils sont immergés dans le marché, ils détectent avant tout le monde les signaux faibles 

(shout out to Juliette & Benjamin)

→ Ce que les experts métiers voient au quotidien :

- les technos qu’ils utilisent de plus en plus
- les problématiques complexes qu'ils resolvent

Et c’est à l’intersection de ces deux lectures que le Tech Compass prend toute sa force.

→ Nos recruteurs apportent l’expertise marché.
→ Les engineers apportent l’expertise métier.

Le résultat :

Un outil qu’aucun cab' ne propose gratuitement, capable d’aligner enfin :

ce que les engineers font vraiment
et ce que le marché valorise


Et ca sort bientôt 😏

taplio

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Juliette Demain

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taplio

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Marie Verchere 🎧

Juliette Demain

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