💥 Messaging that does justice to your solution.
🔥 Copy that resonates with your ideal buyer.

Sounds simple, right? 

And yet, in B2B tech, so many things get in the way:

❌ Agencies turn your website into a billboard — stroking boardroom egos but causing web visitors to bounce.

❌ Product marketers get too close to the product — forgetting to connect the dots for your ideal buyer.

❌ Too many cooks in the kitchen — causing your copy to get more cliche with every iteration.

And let's not forget:

❌ Everybody’s sycophantic ChatGPT is adding their two cents.

Well, I can help.

My process doesn’t just involve deep discovery, VoC research, and messaging strategy. 

I make the experience painless (and peaceful!) for your team. 

We’ll establish which stakeholders are involved and how they’ll contribute. So from Day 1, everyone knows what to expect and who's got the final say.

How do I do that?

➡️ Live or async Figma walkthroughs
➡️ Friendly but firm management of stakeholder feedback
➡️ Constructive handoff to design with creative direction

Here’s what clients say ⤵️

⭐⭐⭐⭐⭐
“She had this way of making people feel heard, managing different opinions and keeping everything moving forward at the same time. … She wireframed the pages so we could see exactly how the copy would actually work on a website in reality. And that's something that really saved us a lot of time when it came to design. She would record these short videos explaining … how the research shaped the structure. And those videos would make it really easy for everyone across the company, across different time zones to get aligned with what was happening.” — Christopher Garrett, Chief Revenue Officer, Hushmail 

⭐⭐⭐⭐⭐
“Vesna is strategic, mindful of nuance, a keen observer and a very good synthesizer of the most relevant pieces of information that matter to the reader. She is very knowledgeable of what makes websites great vs meh. … In the age where AI is actively displacing writing talent, Vesna’s expertise in crafting the right story and delivering the right message that matters is so refreshing (and renders AI helpless).” — Nadia Davis, VP of Marketing, CaliberMind

As for results? 📈

“ Within about three weeks of launching our new website, we've seen, depending on how you measure it, a 20 to 35% increase in our sales revenue.” — Christopher Garrett, Chief Revenue Officer, Hushmail


Whether your goal is more demo requests, more free trial starts, or more plan signups, I’ll work with you to boost conversions with better, bolder, buyer-aligned B2B copy. 🎯

Vesna M. – B2B Copywriter

Wanna know what my favorite tool is?

It's Gong.

🗣️ "But wait. You're a solo conversion copywriter & messaging strategist. Why would you need Gong?"

You're right. Gong is not part of MY stack.

But when I find out it's part of my client's stack, I get up from my office chair and do the "Gettin' Jiggy Wit It" dance (when no one's watching, of course).

I still remember the first time I got access to a client's Gong to watch product demos and sales call recordings to my heart's content. I was like a kid in a candy shop. 🍬🍭

I never needed to bother my client or ask them how to find what I'm looking for. It was intuitive. I could filter by AE and all kinds of other parameters to curate the types of recordings I needed to review for MY purposes.

Plus, AI summaries and key insights were already there. I could judge very quickly if the call was relevant for me to watch. 

(And yes, if you must know, I did bust out the popcorn once or twice. I like to, shall we say, immerse myself. 🍿)

I always get a-ha moments. And they're always immensely valuable as part of my website messaging strategy and copywriting process: 

➡️ I get to hear what in-market buyers are thinking out loud
➡️ Buyers don't have the curse of knowledge that existing customers do
➡️ I can identify any weird gaps between what your website says and what your AEs are saying about your product
➡️ I can see, firsthand, what sales verbiage resonates and what doesn't (honestly, you AEs, you impress me to no end)
➡️ I hear your prospects crack the occasional joke, and as you know, humor is how they cope with the familiar frustrations of the status quo

This is gold you will never get from surveys or product reviews.

It's also wild how only 8-12 calls can surface key patterns worth digging into. 

That's when I'll schedule a chat with someone like your principal sales engineer who understands both your ICP and your product like the back of their hand. This often leads to further messaging-related a-ha moments easily missed (or simply forgotten) by busy, overburdened marketers.

So Gong, as a non-paying (vicarious?) customer, thank you. You make my job easier. For everyone involved. 💜

Vesna Miro

🟣 Buyer-aligned website copy for sales-led B2B Tech & SaaS // 🟠 Home - product - landing - pricing & demo pages that resonate with jaded buyers // 🥇 Copyhackers Certified SaaS Copywriter

GIF of a music video clip from the Will Smith song "Gettin' Jiggy Wit It" showing the famous dance

POV: Your AI gives you "perfect" copy. 

✅ Syntax is tight
✅ Cognitive load is light
✅ Audience focus is right

But something ... "Je ne sais quoi" ... feels off. 🤔

So you step back and ask yourself, "But what is this copy actually saying?"

And then it hits you: the whole thing is contrived.

The "assembly" of components is perfect enough to create the illusion of substance. 

But when you examine closely, when you disassemble the components, there are assumptions that just don't belong there.

Good thing you know:
➡️ The subject matter
➡️ The business
➡️ The market
➡️ The product
➡️ The customer
...

Get my point?

Most website revamps start in Figma.

New layout.
New visuals.
New words.

It feels productive.

But if you don’t revisit the foundation first, you’re just rearranging furniture.

Here are the 5Cs I look at to audit current messaging, buyer alignment, and conversion gaps:

1️⃣ Company

• What are we (the company) saying right now? On the homepage. Across product pages. Ads. Sales decks. Demos. Social. Etc.
• Is there alignment? Is Marketing telling one story while Sales is telling another?
• What has changed in the product, the ICP, or the strategy that the website hasn’t caught up to yet?
• Where are the disconnects? Where is there a mismatch?


2️⃣ Customers

• What are our best customers saying about our solution? What are our in-market buyers saying? Across sales call recordings, customer interviews, case studies, win-loss notes, reviews?
• How does it compare to the messages we have been putting out there? Does our website align with how buyers actually buy?


3️⃣ Competitors

• How are competitors and competing alternatives positioned?
• What are they all saying? What are they *not* saying? Is there an opportunity in the gap?
• Which of our differences can we highlight while also checking all the other boxes?
• What do we do that is unique in our customers’ eyes that they don’t get from a competitor?


4️⃣ Conversion Clues

• Now we dig into more granular detail like website visitor behavior
• What clues can we dig up in our web analytics tools (GA4, heatmapping, etc.)
• What are our most visited pages? Which pages have the highest bounce? How long do people stay, how far do they scroll? 
• What about engagement data across the rest of the marketing funnel?


5️⃣ Continuous Learning

• Before we go live (and after), how will we validate our webpage so we know it has the best chance of resonating? (Wynter message testing, Lyssna 5-second tests, etc.)?
• Do we have the traffic and budget to do a proper A/B test?
• How will we continually challenge our assumptions, keep learning from buyer behavior, and iterate so our website keeps working harder over time?


This work is foundational. Without it, you will always end up with just another new website that isn’t hitting the mark. 

If you’ve been there before and are finally ready to do it right this time, you know where to find me. 😉


\\\\

Hi, I’m Vesna, and I help sales-led B2B SaaS companies get higher-quality leads with better, bolder, buyer-aligned website messaging. If you need equal parts strategy and execution, let’s connect.✌

Ripple Effect Copy

96%+ of most audiences don’t convert. And most markets are highly sophisticated and over-marketed. So how do you ensure your marketing creates more high-quality customers?

Well, despite lessons from 100+ years of direct response tests…

Most businesses still overlook: “People hate to be sold. But they love to buy.”

And so they produce marketing that's too product-focused. Boring. Irrelevant. Confusing. That diminishes any sense of value. And let's be honest…

Most just repeat the same old crap. Even big-name brands do it!

Thing is, they’ve got insane customer awareness. Massive audiences. And they can absorb any wasted costs. (Not to mention, they’re ultimately playing a very different game anyway.) 

And hey, small brands stay small for a reason, right?

So you’re after a smarter approach. You know that to ignore human nature – as many do – is folly.

You know that when you show your prospects tailored messages and offers … with the right tone, emotional appeal, positioning, experience and psychology…

You can show them why clicking, subscribing or buying from you right away is – without a doubt – the next best decision they could make.

To see how I could help you do that, click the link in my profile. And I'll show you the one proven method (that's widely overlooked) that consistently creates high-quality customers. 

To your next lift in conversions,

Ben
Conversion strategist & copywriter

“I found Ben punctual, honest, reliable and completely trustworthy. Always working very hard and to a high standard.”—M. B. (past client)

Landing Pages | Product Pages | Sales Pages | Web Copy | Ad Copy | Sales Emails

Conversion Copywriter

Hayden's Arboricultural Consultants Ltd

Providing specialist advice and solving a range of problems with respect to trees on development sites. Daily management of projects. Working with internal and external teams to help clients get planning permission (high success rate with few appeals, which resulted in efficiency gains and cost savings for clients). 

Regularly supported and mentored other team members. 

Tasked with researching and replacing the company data-collection software used on field computers for surveys. Facilitated the replacement with a system that resulted in ongoing cost savings for the company. Achieved considerable time and efficiency gains for all three internal teams. Aided integration with other company processes (e.g. company database).

Consultant

BF Tree Care

First discovered the importance of sales (both face-to-face and online). This also provided me with my first introduction to copywriting and it's potential ROI.

Ran and managed every aspect of the business: carrying out and overseeing on-site work; liaising with clients during all stages of business from initial enquiries, sales and operations; fostering relationships within my team, with clients, members of the public and other professionals associated with our work.

Small Business Owner

Conversion copywriter | Connect your offers with the people you set out to serve. And create more happy, repeat and referring customers.

When you look at your email inbox – or the ads on your preferred social channel…

What do you see?

Probably, a load of in-your-face BUY NOW! tactics with no consideration for what matters to you. It's the same with marketing everywhere. Dull, generic messages. Overly brand- or product-focused drivel. The kind most people tune out. 

The problem is, when someone tunes out, that’s an automatic "No!" to any offers they’re shown.

And that's "The Default Response". 

Of course, these are obvious examples. There are many reasons why people ignore ads and emails. Or bounce off web pages. Or otherwise decide (usually subconsciously) not to respond to a piece of marketing. Some – like common distractions that plague all our lives – you can't have any control over…

But there is a lot you can control. You can dodge "The Default Response". And 100+ years of tested marketing has proven the one way to do it. (Yet many marketers and business owners still overlook it!)

Click the link at the top of my profile. And I'll show it to you.

To your next lift in conversions,

Ben
Conversion strategist & copywriter

“I found Ben punctual, honest, reliable and completely trustworthy. Always working very hard and to a high standard.”—M. B. (past client)

Landing Pages | Product Pages | Sales Pages | Web Copy | Ad Copy | Sales Emails

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