Spectrum ITEC Consulting & Solutions Ltd. O/A Spectrum Copywriting

🔸 Conversion copy for core website conversion pages in B2B tech and SaaS
🔸 Conversion copy for landing pages
🔸 Voice-of-customer research services
🔸 Positioning and messaging strategy

Conversion Copywriter and Messaging Strategist

🔸 Wrote and edited video scripts for eLearning developer serving clients in the gas, oil, mining, and construction sectors. 
🔸 Copyedited 30+ books for publishers and self-publishing clients.
🔸 Copyedited doctoral dissertations and master's theses.
🔸 Copyedited proposals, reports, and corporate policy documents.
🔸 Wrote press releases for marketing and communications for a private university.
🔸 Wrote copy for landing pages, brochures, web copy, social media ads, and email campaigns.
🔸 Interviewed subject matter experts for feature articles and wrote story-style articles.
🔸 Wrote copy for brochures, websites, and ads as needed by clients
🔸 Wrote copy for fundraising campaigns and proposals
🔸 Wrote copy for digital marketing campaigns

Freelance Copyeditor and Content Writer

Olds College

🔸 Edited eLearning courseware and instructors’ guides in more than 10 disciplines, including:

▪️ information technology
▪️ agricultural science and technology
▪️ farm management information systems (FMIS)
▪️ CAN bus
▪️ turf science
▪️ brewing and distilling industry & alcohol science
▪️ veterinary care
▪️ hospitality and tourism
▪️ professional communications.

🔸 Provided constructive feedback to improve rubric documentation.
🔸 Collaborated with editors, SMEs, writers, and college administrators to produce learning and teaching materials for courses uniquely offered at Olds College.
🔸 Edited program proposals submitted to Alberta’s Ministry of Higher Education.

Contract Editor

Advanced Systems (IT Consulting Firm and Tech Retailer)

🔸 Worked as administrative assistant and receptionist at a B2B IT consulting company and computer retailer.
🔸 Wrote and designed advertisements for computer products, published in the local paper
🔸 Assisted technicians with customer support
🔸 Assisted the company president with his charitable organization, A Better World. (Communicated with A Better World donors and maintained files pertaining to various projects; mailed packages, collected donors’ cheques, etc. Composed and designed newsletters; gathered news stories from agency workers and volunteers; assigned, edited, or wrote articles for publication.)
🔸 Designed advertisements, event invitations, brochures, and programs for charity fundraising events

Administrative Assistant and Writer/Editor

There are sooo many B2B SaaS copywriters on this platform. I know. 

So, rapid-fire, here’s how I can help you:

✨ Pricing Page Audit ✨

Your SaaS pricing page is not pulling its weight on your site. It's leaving money on the table. 😬

Let's fix that. 

It all starts with my Pricing Page Powerlift. 💪💰

//

✨ Website + Landing Page Copywriting and Wireframing ✨

Your landing pages aren't bringing in as many qualified leads as you know they could be.

I'll figure out why they're not hitting the mark. And then I'll create designer-ready wireframes so you can publish landing pages that resonate with your ICP. 💕

//

✨ LinkedIn Ad Strategy, Copy, and Creative Direction ✨

Your LinkedIn ads are safe and forgettable. 🥱

Let's turn them into scroll-stoppers. 👀 So your differentiated message lives rent-free in your ICP's brain until they're ready to buy.

//

I book 4 to 8 weeks out. So if you're interested in working with me, send a DM and we'll schedule a call.

Vesna M. – B2B Copywriter

CAPE.Agency

Helping SaaS, tech, IT, and IoT companies acquire more customers, more profitably with conversion messaging that reveals the full extent of your tech's powers.

Head of Strategy & Copy

GrowthMentor

Helping SaaS, tech, and DTC companies get clarity on their messaging, marketing + growth strategies and improving how they communicate with their audience through better copy and UX/CX.

Check it out at >> app.growthmentor.com/mentors/eden-bidani

Growth Mentor

Green Light Copy

Helping SaaS, tech, IT and IoT businesses grow their revenue with landing pages, ads, email sequences, and website copy... that drive performance like they're supposed to.

Recent exciting projects I've helped clients with include:

→ A full messaging revamp (strategic narrative + core messaging), new website copy, and brand relaunch copy for a super cool MDR service provider

→ A full messaging revamp (strategic narratives + core messaging), new website copy, and brand relaunch copy for a SaaS company that's splitting into a parent company and 2 child companies (B2B SaaS and B2C SaaS)

→ A messaging revamp (new core messaging) + new website copy for a startup gearing up for their Series A in Q3

→ A "Book a Demo" page optimization for Census that increased conversions by 30%+ with 95% statistical significance

→ A sales page optimization that helped sell out a 40-person, $2K marketing course during a global pandemic

→ A native acquisition funnel (cold traffic, evergreen offer) that helped generate $1M in sales in 1 month

Want to speak about a project you're working on (or plan to work on soon)? You're welcome to send me a DM here - or there's a proper form on my website.

Conversion Copywriter + Acquisition Strategist

Atomik Designs

Direct selling cosmetics and beauty products

Co-Founder | Sales Manager | Sales Trainer | Marketing Copywriter

Show the world your tech is the hero they've been waiting for 🦸‍♂️ Conversion copywriter & messaging strategist for SaaS and tech companies

“Eden got to the heart of our messaging and captured it in clear and compelling language. And then helped us create a fresh, new website that’s fully aligned with the company’s business objectives. It was a real pleasure working with her.”

- Howard Silverman, Head of Marketing @CyberProof, a UST company

---

Your tech’s got the power to save your audience's world 🦸‍♀️

But if your TA:

❌ Doesn't know you exist
❌ Doesn't know why they should care
❌ Doesn't know how or why you're different from those other guys on the same magic quadrant

– then winning them as customers is going to be frankly, almost impossible.

At CAPE.Agency, my (tiny but mighty) team and I use conversion messaging (conversion copywriting + strategic messaging) to wrap your tech up in a clear and powerful verbal cape.

So your audience instantly recognizes:

● What your tech does
● Who it’s for
● Why it’s awesome

We then apply this new messaging to your website, ads, landing pages, emails, and more to earn prospects' attention, and convert that attention quickly – and profitably – into sign-ups, booked demos, and closed/won deals.

And the results? Well, they're super 💥

→ Home page messaging that fixed positioning and doubled sign-ups for an early-stage PLG SaaS.

→ 30% lift in conversions with 95% statistical confidence for a B2B SaaS "book a demo" page.

→ A B2B SaaS home page that doubled visitors' time on page, doubled time on page, and cut the bounce rate from 51.5% to 35.6%.

---

"It was really incredible to work with Eden. As part of our rebrand we had new messaging and positioning ready to go, but needed help translating that into fresh copy to support our PPC ads and other assets. And Eden really delivered! The copy was clear and crisp, was presented well, and was received well by the team."

- Kate Gleeson, Head of Brand @Supermetrics

---

“Your initial prototype captured our needs very well and provided suggestions that fit perfectly into our existing frameworks and that we’d never considered. You were a pleasure to work with through multiple rounds of edits, and everyone on the team was pleased to have you onboard for the duration of the project!"

- Kate Gregorio, Former Manager Web UX Content @GoTo

---

So if your software is ready to conquer the world then send me a DM to book a 20-min intro call today.

taplio

The Battle

Vesna M. – B2B Copywriter

Eden Bidani

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