Spectrum ITEC Consulting & Solutions Ltd. O/A Spectrum Copywriting

🔸 Conversion copy for core website conversion pages in B2B tech and SaaS
🔸 Conversion copy for landing pages
🔸 Voice-of-customer research services
🔸 Positioning and messaging strategy

Conversion Copywriter and Messaging Strategist

🔸 Wrote and edited video scripts for eLearning developer serving clients in the gas, oil, mining, and construction sectors. 
🔸 Copyedited 30+ books for publishers and self-publishing clients.
🔸 Copyedited doctoral dissertations and master's theses.
🔸 Copyedited proposals, reports, and corporate policy documents.
🔸 Wrote press releases for marketing and communications for a private university.
🔸 Wrote copy for landing pages, brochures, web copy, social media ads, and email campaigns.
🔸 Interviewed subject matter experts for feature articles and wrote story-style articles.
🔸 Wrote copy for brochures, websites, and ads as needed by clients
🔸 Wrote copy for fundraising campaigns and proposals
🔸 Wrote copy for digital marketing campaigns

Freelance Copyeditor and Content Writer

Olds College

🔸 Edited eLearning courseware and instructors’ guides in more than 10 disciplines, including:

▪️ information technology
▪️ agricultural science and technology
▪️ farm management information systems (FMIS)
▪️ CAN bus
▪️ turf science
▪️ brewing and distilling industry & alcohol science
▪️ veterinary care
▪️ hospitality and tourism
▪️ professional communications.

🔸 Provided constructive feedback to improve rubric documentation.
🔸 Collaborated with editors, SMEs, writers, and college administrators to produce learning and teaching materials for courses uniquely offered at Olds College.
🔸 Edited program proposals submitted to Alberta’s Ministry of Higher Education.

Contract Editor

Advanced Systems (IT Consulting Firm and Tech Retailer)

🔸 Worked as administrative assistant and receptionist at a B2B IT consulting company and computer retailer.
🔸 Wrote and designed advertisements for computer products, published in the local paper
🔸 Assisted technicians with customer support
🔸 Assisted the company president with his charitable organization, A Better World. (Communicated with A Better World donors and maintained files pertaining to various projects; mailed packages, collected donors’ cheques, etc. Composed and designed newsletters; gathered news stories from agency workers and volunteers; assigned, edited, or wrote articles for publication.)
🔸 Designed advertisements, event invitations, brochures, and programs for charity fundraising events

Administrative Assistant and Writer/Editor

There are sooo many B2B SaaS copywriters on this platform. I know. 

So, rapid-fire, here’s how I can help you:

✨ Pricing Page Audit ✨

Your SaaS pricing page is not pulling its weight on your site. It's leaving money on the table. 😬

Let's fix that. 

It all starts with my Pricing Page Powerlift. 💪💰

//

✨ Website + Landing Page Copywriting and Wireframing ✨

Your landing pages aren't bringing in as many qualified leads as you know they could be.

I'll figure out why they're not hitting the mark. And then I'll create designer-ready wireframes so you can publish landing pages that resonate with your ICP. 💕

//

✨ LinkedIn Ad Strategy, Copy, and Creative Direction ✨

Your LinkedIn ads are safe and forgettable. 🥱

Let's turn them into scroll-stoppers. 👀 So your differentiated message lives rent-free in your ICP's brain until they're ready to buy.

//

I book 4 to 8 weeks out. So if you're interested in working with me, send a DM and we'll schedule a call.

Vesna M. – B2B Copywriter

Wallaby Copy

Your team has all the demographic data—you've done your surveys, you've got your Google analytics. You might even have buyer personas with pretend people like "Tabitha: CMO in her 40s."

But even with all that. Your marketing pieces don't seem to be quite, ummm...working?

It could be because you're talking like a brand. Or an "IT company" or an "online eCommerce business."

But that's the thing.

When you sell like a company, you tend to lose sight of your real goal.

To convince *people* to give you a try.

After all, it's people who click Book Demo, FREE TRIAL, and BUY. Not feature-scraping bots, leverage-seeking avatars, or even personas.

If you're missing out on sales, it might be because there's further to go. There are real people you haven't yet moved or sparked.

With conversion copy, I'll take your messaging to that final step. The one that converts. With a research-backed approach to hook your audience at their point in your brand journey, I can take your current copy—even if you sell complex B2B tech—and make it read like a conversation your prospects want to have. 

Your results? More insights into your customers and more revenue from optimized copy that converts.

Message me. Or email me: jess@wallabycopy.com

When you kick up your copy, you grow your biz.

Positioning Strategist & Conversion Copywriter

Planet Earth

Through this role, I developed the widest range of my skills. My tenure lends itself easily to one of those team totals that reads, "A combined experience of 243 years!"

My responsibilities include being kind and respectful to all other human beings and living things. Also, to take personal steps to care for the workplace. 

Despite Elon's plans, Mars isn't looking too promising, so I think it's our only one for now.

Human Being

Cypress Music Studio

I was lucky enough to put both my useless liberal arts degrees to work.

I moonlighted as a piano teacher after the hours of my marketing days. I had the privilege of working with tiny fingers that treated each key like a 88 tiny drums and hands so aged that my challenge was to help them reawaken muscle memories archived in decades of dormancy.

It's helped me learn how to explain things to all different types of people. 
Which helped me become a better consultant to my marketing clients. 

Doubley useful liberal arts degree, if you ask me.

(Moonlighting) Pianist & Teacher

Red Hat

At Red Hat, I had the pleasure of working for the Creative Strategy & Design team. Our team supported all corporate activity: marketing, product launches, events, and social. 

My role included:
--creating marketing videos for events and customer features
--editing videos
--sound design
--final sound mixing
--managing the content on our YouTube channels, which included editing video descriptions, copy editing captions and adding subtitles, tagging video content for SEO and search filters
--writing and editing video descriptions with SEO optimization
--tracking video success and performance with YouTube analytics and Salesforce.com tagging
--process documentation
--archiving and storing video content
--collaborating on video scripts
--assistant camera operation
--boom operation

Video Editor, Video Asset Manager

You’ve got the ingredients:
The vision, the product, & the team. 

Which is exactly why that positioning and messaging stuff will just come together...

Right?


Actually, I get it. You only have so many resources. Without dev, there IS no product, there is no team, and there's nothing to sell.


But, that’s where it gets topsy—turvy.

See, messaging and positioning is what gets people to notice you to even think about buying from you.

Noticing you means they read about your product.

And reading means they start to care.

Caring means they‘ll start to click...

And clicks lead to sign-ups, demos, emails, and nurture…

Which leads to a sale and then another sale. More customers, more reviews, more feedback,

And more growth.

Which means more money to make even better dev—

Which brings us to it:

Waiting on messaging and copy is the last thing you want to put off.

Message me. Let’s get you some growth.


SaaS • Analytics • IT • B2B
Past clients Intelitics, Acronis, Tanium, and Red Hat.

taplio

The Battle

Vesna M. – B2B Copywriter

Jess Kiernan 🇺🇦

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