Spectrum ITEC Consulting & Solutions Ltd. O/A Spectrum Copywriting

🔸 Conversion copy for core website conversion pages in B2B tech and SaaS
🔸 Conversion copy for landing pages
🔸 Voice-of-customer research services
🔸 Positioning and messaging strategy

Conversion Copywriter and Messaging Strategist

🔸 Wrote and edited video scripts for eLearning developer serving clients in the gas, oil, mining, and construction sectors. 
🔸 Copyedited 30+ books for publishers and self-publishing clients.
🔸 Copyedited doctoral dissertations and master's theses.
🔸 Copyedited proposals, reports, and corporate policy documents.
🔸 Wrote press releases for marketing and communications for a private university.
🔸 Wrote copy for landing pages, brochures, web copy, social media ads, and email campaigns.
🔸 Interviewed subject matter experts for feature articles and wrote story-style articles.
🔸 Wrote copy for brochures, websites, and ads as needed by clients
🔸 Wrote copy for fundraising campaigns and proposals
🔸 Wrote copy for digital marketing campaigns

Freelance Copyeditor and Content Writer

Olds College

🔸 Edited eLearning courseware and instructors’ guides in more than 10 disciplines, including:

▪️ information technology
▪️ agricultural science and technology
▪️ farm management information systems (FMIS)
▪️ CAN bus
▪️ turf science
▪️ brewing and distilling industry & alcohol science
▪️ veterinary care
▪️ hospitality and tourism
▪️ professional communications.

🔸 Provided constructive feedback to improve rubric documentation.
🔸 Collaborated with editors, SMEs, writers, and college administrators to produce learning and teaching materials for courses uniquely offered at Olds College.
🔸 Edited program proposals submitted to Alberta’s Ministry of Higher Education.

Contract Editor

Advanced Systems (IT Consulting Firm and Tech Retailer)

🔸 Worked as administrative assistant and receptionist at a B2B IT consulting company and computer retailer.
🔸 Wrote and designed advertisements for computer products, published in the local paper
🔸 Assisted technicians with customer support
🔸 Assisted the company president with his charitable organization, A Better World. (Communicated with A Better World donors and maintained files pertaining to various projects; mailed packages, collected donors’ cheques, etc. Composed and designed newsletters; gathered news stories from agency workers and volunteers; assigned, edited, or wrote articles for publication.)
🔸 Designed advertisements, event invitations, brochures, and programs for charity fundraising events

Administrative Assistant and Writer/Editor

There are sooo many B2B SaaS copywriters on this platform. I know. 

So, rapid-fire, here’s how I can help you:

✨ Pricing Page Audit ✨

Your SaaS pricing page is not pulling its weight on your site. It's leaving money on the table. 😬

Let's fix that. 

It all starts with my Pricing Page Powerlift. 💪💰

//

✨ Website + Landing Page Copywriting and Wireframing ✨

Your landing pages aren't bringing in as many qualified leads as you know they could be.

I'll figure out why they're not hitting the mark. And then I'll create designer-ready wireframes so you can publish landing pages that resonate with your ICP. 💕

//

✨ LinkedIn Ad Strategy, Copy, and Creative Direction ✨

Your LinkedIn ads are safe and forgettable. 🥱

Let's turn them into scroll-stoppers. 👀 So your differentiated message lives rent-free in your ICP's brain until they're ready to buy.

//

I book 4 to 8 weeks out. So if you're interested in working with me, send a DM and we'll schedule a call.

Vesna M. – B2B Copywriter

2324 

"Spark Growth Over A Drink." 

At 2324, we are more than just a bubble tea shop.
Our goal is to foster an environment that empowers youths to engage and influence the local subculture, creating future-inspiring moments that shape their personal and professional journeys 🧋

Owner

Joyce Tsang Content Marketing Limited

"When a door closes, a window opens." 

Approaching eight years of content creation experience at the time, my media, in-house, as well as agency background has equipped me with a vast pool of knowledge. My content has attracted other like-minded entrepreneurs, and clients reached out to me via different channels. So I took a leap of faith and decided to start my own business.

Joyce Tsang Content Marketing is not only my professional profile but also a service-providing platform. We aim to educate entrepreneurs and small business owners to do content marketing the smart way. Our content marketing tips and strategy explanations are created specifically with Slashers, Entrepreneurs, and SMB owners in mind.

Founder & Content Marketer

stuVVz.*=

“We share the stories of those who create with passion.”

As the founder and editor of the online art and culture magazine, I am responsible of everything from website design, writing articles, monitoring social media, running EDM, hosting offline events, creating our own publication, and more.

We are best known for our in-depth artist interviews, where we shed light on the creative processes and personal journeys of emerging artists who now have millions of followers around the world.

Founder

HKU SPACE

Responsible for the Brand Management Module (July to November 2021 semester) under the Advanced Diploma in Marketing and Brand Management. My duties include preparing all teaching materials, group assignments, and examination.

Parttime Lecturer

Crabtree & Evelyn

Responsible for all owned channel organic social media content for the brand. That includes building the local content strategy, social content execution and localisation, PR, influencer management, community building (both online and offline) and more.

Social Media Manager

TBWA HONG KONG

Involved in building content strategies, creative pitching, content angle, and managing content executions (inclusive of visual formats and copywriting). Clients included Hennessy, Formula E and more.

Content Director

the Hive Hong Kong

On top of overseeing, monitoring, and educating all social media team members in content creation, company branding, and event promotion via Facebook and Instagram for all locations (Hong Kong, Vietnam, Thailand and Singapore); I was also responsible for assigning and approving social media marketing proposals for any the Hive projects, as well as planning for new pages and social media accounts.

Head of Social Media 

Oversee, monitor, and educate all social media team members in content creation, company branding, and event promotion via Facebook and Instgram for all locations (Hong Kong, Vietnam, Thailand and Singapore).

STAKK Factory Limited

Responsible for coming up with content ideas, storyboard creation, script writing, casting, and the monitoring of video production, inclusive of shooting and editing.

Assistant Producer

Digital Content Creator

Blackbird Automotive 

Responsible for translating articles from Chinese to English, inclusive of online and print.

Translator

Obscura Magazine

Reporter for Obscura Magazine, inclusive of online and print.

Reporter

I give entrepreneurs a content strategy to drive growth 🧲⚡ Consultation | Training & Mentorship | Fractional CMO

When I got my tattoos, my mom said I would never be hired by successful companies in Hong Kong. But I was confident I would manage fine. I knew there were others like me—people unafraid to be themselves.

Through content creation, I've attracted opportunities to:

⚡ Freelance as an actress, model, hair braider, and earn side gig money as a student
⚡ Become a professional dancer, dance instructor, and choreographer, performing on my dream stage before age 30
⚡ Land my dream job as a fresh graduate with no experience
⚡ Found my online art and culture magazine, published a bilingual print, and hosted events around Hong Kong
⚡ Climb the corporate ladder to become a Content Director with little managerial experience

Now, I run Joyce Tsang Content Marketing, a boutique consultancy that educates entrepreneurs and small business owners on how to do content marketing the smart way. I am one of the few marketers in Hong Kong capable of formulating content strategy down to execution. As a business founder and educator, I am passionate about simplifying complex concepts. My mission is to empower people who are unafraid to be themselves and pursue their passions. 

If you identify as someone with an #entrepreneurial mindset and want to explore how #contentmarketing can benefit your business and help you reach your full potential, schedule a free 30-minute diagnosis call with me to get immediate answers to all your content marketing questions: https://calendly.com/joyce-1031/30min.

taplio

The Battle

Vesna M. – B2B Copywriter

Joyce Tsang 👩‍💼 Content Marketing Expert

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?