💥 Messaging that does justice to your solution.
🔥 Copy that resonates with your ideal buyer.

Sounds simple, right? 

And yet, in B2B tech, so many things get in the way:

❌ Agencies turn your website into a billboard — stroking boardroom egos but causing web visitors to bounce.

❌ Product marketers get too close to the product — forgetting to connect the dots for your ideal buyer.

❌ Too many cooks in the kitchen — causing your copy to get more cliche with every iteration.

And let's not forget:

❌ Everybody’s sycophantic ChatGPT is adding their two cents.

Well, I can help.

My process doesn’t just involve deep discovery, VoC research, and messaging strategy. 

I make the experience painless (and peaceful!) for your team. 

We’ll establish which stakeholders are involved and how they’ll contribute. So from Day 1, everyone knows what to expect and who's got the final say.

How do I do that?

➡️ Live or async Figma walkthroughs
➡️ Friendly but firm management of stakeholder feedback
➡️ Constructive handoff to design with creative direction

Here’s what clients say ⤵️

⭐⭐⭐⭐⭐
“She had this way of making people feel heard, managing different opinions and keeping everything moving forward at the same time. … She wireframed the pages so we could see exactly how the copy would actually work on a website in reality. And that's something that really saved us a lot of time when it came to design. She would record these short videos explaining … how the research shaped the structure. And those videos would make it really easy for everyone across the company, across different time zones to get aligned with what was happening.” — Christopher Garrett, Chief Revenue Officer, Hushmail 

⭐⭐⭐⭐⭐
“Vesna is strategic, mindful of nuance, a keen observer and a very good synthesizer of the most relevant pieces of information that matter to the reader. She is very knowledgeable of what makes websites great vs meh. … In the age where AI is actively displacing writing talent, Vesna’s expertise in crafting the right story and delivering the right message that matters is so refreshing (and renders AI helpless).” — Nadia Davis, VP of Marketing, CaliberMind

As for results? 📈

“ Within about three weeks of launching our new website, we've seen, depending on how you measure it, a 20 to 35% increase in our sales revenue.” — Christopher Garrett, Chief Revenue Officer, Hushmail


Whether your goal is more demo requests, more free trial starts, or more plan signups, I’ll work with you to boost conversions with better, bolder, buyer-aligned B2B copy. 🎯

Vesna M. – B2B Copywriter

Wanna know what my favorite tool is?

It's Gong.

🗣️ "But wait. You're a solo conversion copywriter & messaging strategist. Why would you need Gong?"

You're right. Gong is not part of MY stack.

But when I find out it's part of my client's stack, I get up from my office chair and do the "Gettin' Jiggy Wit It" dance (when no one's watching, of course).

I still remember the first time I got access to a client's Gong to watch product demos and sales call recordings to my heart's content. I was like a kid in a candy shop. 🍬🍭

I never needed to bother my client or ask them how to find what I'm looking for. It was intuitive. I could filter by AE and all kinds of other parameters to curate the types of recordings I needed to review for MY purposes.

Plus, AI summaries and key insights were already there. I could judge very quickly if the call was relevant for me to watch. 

(And yes, if you must know, I did bust out the popcorn once or twice. I like to, shall we say, immerse myself. 🍿)

I always get a-ha moments. And they're always immensely valuable as part of my website messaging strategy and copywriting process: 

➡️ I get to hear what in-market buyers are thinking out loud
➡️ Buyers don't have the curse of knowledge that existing customers do
➡️ I can identify any weird gaps between what your website says and what your AEs are saying about your product
➡️ I can see, firsthand, what sales verbiage resonates and what doesn't (honestly, you AEs, you impress me to no end)
➡️ I hear your prospects crack the occasional joke, and as you know, humor is how they cope with the familiar frustrations of the status quo

This is gold you will never get from surveys or product reviews.

It's also wild how only 8-12 calls can surface key patterns worth digging into. 

That's when I'll schedule a chat with someone like your principal sales engineer who understands both your ICP and your product like the back of their hand. This often leads to further messaging-related a-ha moments easily missed (or simply forgotten) by busy, overburdened marketers.

So Gong, as a non-paying (vicarious?) customer, thank you. You make my job easier. For everyone involved. 💜

Vesna Miro

🟣 Buyer-aligned website copy for sales-led B2B Tech & SaaS // 🟠 Home - product - landing - pricing & demo pages that resonate with jaded buyers // 🥇 Copyhackers Certified SaaS Copywriter

GIF of a music video clip from the Will Smith song "Gettin' Jiggy Wit It" showing the famous dance

POV: Your AI gives you "perfect" copy. 

✅ Syntax is tight
✅ Cognitive load is light
✅ Audience focus is right

But something ... "Je ne sais quoi" ... feels off. 🤔

So you step back and ask yourself, "But what is this copy actually saying?"

And then it hits you: the whole thing is contrived.

The "assembly" of components is perfect enough to create the illusion of substance. 

But when you examine closely, when you disassemble the components, there are assumptions that just don't belong there.

Good thing you know:
➡️ The subject matter
➡️ The business
➡️ The market
➡️ The product
➡️ The customer
...

Get my point?

Most website revamps start in Figma.

New layout.
New visuals.
New words.

It feels productive.

But if you don’t revisit the foundation first, you’re just rearranging furniture.

Here are the 5Cs I look at to audit current messaging, buyer alignment, and conversion gaps:

1️⃣ Company

• What are we (the company) saying right now? On the homepage. Across product pages. Ads. Sales decks. Demos. Social. Etc.
• Is there alignment? Is Marketing telling one story while Sales is telling another?
• What has changed in the product, the ICP, or the strategy that the website hasn’t caught up to yet?
• Where are the disconnects? Where is there a mismatch?


2️⃣ Customers

• What are our best customers saying about our solution? What are our in-market buyers saying? Across sales call recordings, customer interviews, case studies, win-loss notes, reviews?
• How does it compare to the messages we have been putting out there? Does our website align with how buyers actually buy?


3️⃣ Competitors

• How are competitors and competing alternatives positioned?
• What are they all saying? What are they *not* saying? Is there an opportunity in the gap?
• Which of our differences can we highlight while also checking all the other boxes?
• What do we do that is unique in our customers’ eyes that they don’t get from a competitor?


4️⃣ Conversion Clues

• Now we dig into more granular detail like website visitor behavior
• What clues can we dig up in our web analytics tools (GA4, heatmapping, etc.)
• What are our most visited pages? Which pages have the highest bounce? How long do people stay, how far do they scroll? 
• What about engagement data across the rest of the marketing funnel?


5️⃣ Continuous Learning

• Before we go live (and after), how will we validate our webpage so we know it has the best chance of resonating? (Wynter message testing, Lyssna 5-second tests, etc.)?
• Do we have the traffic and budget to do a proper A/B test?
• How will we continually challenge our assumptions, keep learning from buyer behavior, and iterate so our website keeps working harder over time?


This work is foundational. Without it, you will always end up with just another new website that isn’t hitting the mark. 

If you’ve been there before and are finally ready to do it right this time, you know where to find me. 😉


\\\\

Hi, I’m Vesna, and I help sales-led B2B SaaS companies get higher-quality leads with better, bolder, buyer-aligned website messaging. If you need equal parts strategy and execution, let’s connect.✌

2324 

"Spark Growth Over A Drink." 

At 2324, we are more than just a bubble tea shop.
Our goal is to foster an environment that empowers youths to engage and influence the local subculture, creating future-inspiring moments that shape their personal and professional journeys 🧋

Owner

Joyce Tsang Content Marketing Limited

"When a door closes, a window opens." 

Approaching eight years of content creation experience at the time, my media, in-house, as well as agency background has equipped me with a vast pool of knowledge. My content has attracted other like-minded entrepreneurs, and clients reached out to me via different channels. So I took a leap of faith and decided to start my own business.

Joyce Tsang Content Marketing is not only my professional profile but also a service-providing platform. We aim to educate entrepreneurs and small business owners to do content marketing the smart way. Our content marketing tips and strategy explanations are created specifically with Slashers, Entrepreneurs, and SMB owners in mind.

Founder & Content Marketer

stuVVz.*=

“We share the stories of those who create with passion.”

As the founder and editor of the online art and culture magazine, I am responsible of everything from website design, writing articles, monitoring social media, running EDM, hosting offline events, creating our own publication, and more.

We are best known for our in-depth artist interviews, where we shed light on the creative processes and personal journeys of emerging artists who now have millions of followers around the world.

Founder

HKU SPACE

Responsible for the Brand Management Module (July to November 2021 semester) under the Advanced Diploma in Marketing and Brand Management. My duties include preparing all teaching materials, group assignments, and examination.

Parttime Lecturer

Crabtree & Evelyn

Responsible for all owned channel organic social media content for the brand. That includes building the local content strategy, social content execution and localisation, PR, influencer management, community building (both online and offline) and more.

Social Media Manager

TBWA HONG KONG

Involved in building content strategies, creative pitching, content angle, and managing content executions (inclusive of visual formats and copywriting). Clients included Hennessy, Formula E and more.

Content Director

the Hive Hong Kong

On top of overseeing, monitoring, and educating all social media team members in content creation, company branding, and event promotion via Facebook and Instagram for all locations (Hong Kong, Vietnam, Thailand and Singapore); I was also responsible for assigning and approving social media marketing proposals for any the Hive projects, as well as planning for new pages and social media accounts.

Head of Social Media 

Oversee, monitor, and educate all social media team members in content creation, company branding, and event promotion via Facebook and Instgram for all locations (Hong Kong, Vietnam, Thailand and Singapore).

STAKK Factory Limited

Responsible for coming up with content ideas, storyboard creation, script writing, casting, and the monitoring of video production, inclusive of shooting and editing.

Assistant Producer

Digital Content Creator

Blackbird Automotive 

Responsible for translating articles from Chinese to English, inclusive of online and print.

Translator

Obscura Magazine

Reporter for Obscura Magazine, inclusive of online and print.

Reporter

I give entrepreneurs a content strategy to drive growth 🧲⚡ Consultation | Training & Mentorship | Fractional CMO

When I got my tattoos, my mom said I would never be hired by successful companies in Hong Kong. But I was confident I would manage fine. I knew there were others like me—people unafraid to be themselves.

Through content creation, I've attracted opportunities to:

⚡ Freelance as an actress, model, hair braider, and earn side gig money as a student
⚡ Become a professional dancer, dance instructor, and choreographer, performing on my dream stage before age 30
⚡ Land my dream job as a fresh graduate with no experience
⚡ Found my online art and culture magazine, published a bilingual print, and hosted events around Hong Kong
⚡ Climb the corporate ladder to become a Content Director with little managerial experience

Now, I run Joyce Tsang Content Marketing, a boutique consultancy that educates entrepreneurs and small business owners on how to do content marketing the smart way. I am one of the few marketers in Hong Kong capable of formulating content strategy down to execution. As a business founder and educator, I am passionate about simplifying complex concepts. My mission is to empower people who are unafraid to be themselves and pursue their passions. 

If you identify as someone with an #entrepreneurial mindset and want to explore how #contentmarketing can benefit your business and help you reach your full potential, schedule a free 30-minute diagnosis call with me to get immediate answers to all your content marketing questions: https://calendly.com/joyce-1031/30min.

Joyce Tsang 👩‍💼 Content Marketing Expert

I don’t actually get paid for any of the things you see below:


Mentoring youth, 
Visiting high schools to host workshops, 
Or sharing as a panelist with intimate groups of individuals.


It takes time to prepare, travel, and deliver. 
Yet I still do it—and I truly enjoy it. 


Why?


Because these engagements are more than just soul-fulfilling volunteer work.
They’re not simply about quenching my thirst for teaching.


They serve a bigger goal and purpose: 
✨️ to constantly show up.✨️ 


When was the last time you decided to show up just because?


👉️ Just because you might bump into someone inspiring.
👉️ Just because it’s good to get out of the house.
👉️ Just because you know human connections are good for you.
👉️ Just because you understand that building a company—
or a personal brand—
takes more than posting consistently online.


The people I’ve met at these events often turn into valuable connections, 
referrals, 
and even advocates for what I do.


Sometimes, it’s not about collecting the right name cards.
It’s about showing you can do what you preach.


And it’s about those silent individuals out there, struggling to get started -
who might come across you once and think:


"Hey, she’s doing what I want to do, too." ☺️ 

___
Got you interested in #ContentMarketing #HKMarketing & #AsiaContentStrategy? 🧲⚡

Join a community of 200+ entrepreneurs and gain access to valuable resources that will help you level up your content game. 

Subscribe to my exclusive email list today! https://loom.ly/ZnL_SWM

Joyce Tsang 👩‍💼 Content Marketing Expert and Speaker

Helping Passionate Entrepreneurs Scale with Content Clarity 🧲 | Full-Funnel Impact⚡7x Reach → 2x Engagement → 2% Cold Lead Conversion

In a classroom of university students from Hong Kong and Cambodia— what do you think is the most valuable knowledge for them?


🤔 What social media marketing is?
🤔 The structure of storytelling?
🤔 The theory of content marketing?


No—

the most valuable knowledge lies in the conversations between the students:
exchanging local insights about their culture,
sharing perspectives that resonate with their generation.


So, what was my role and goal as a speaker,
hosting a two-hour workshop for the Teaching-Research-Practice Initiative:
The Hang Seng University of Hong Kong & National University of Management Cambodia?


To inspire them with ideas,
provide case studies,
and spark discussions that help them learn and apply new concepts immediately. 


"Thank you so much for giving such a stimulating, 
highly engaging workshop to the students last week. 
You are amazing in creating such high energy in the classroom."  

— Jessie S.T. Cheung (PhD), Department of Management, School of Business 
___
Got you interested in #ContentMarketing #HKMarketing & #AsiaContentStrategy? 🧲⚡

Join a community of 200+ entrepreneurs and gain access to valuable resources that will help you level up your content game. 

Subscribe to my exclusive email list today! https://loom.ly/ZnL_SWM

Mail, except for my Taobao deliveries, is usually not a good thing.


But this mail I receive once a year never fails to impress.


Thank you, CoCoon Foundation, 
for including me not just once,
but for three years already.


While it’s the result of your year’s worth of hard work,
it also feels much like a report card for me. 💯 


This latest edition reminded me that I have grown,
I have succeeded,
I have failed,
and I have moved on.


Being part of Step 2—

initiating a Hong Kong high‑school‑wide workshop on creative thinking
for my bubble tea shop (though no longer here now)—

is still something I consider a real achievement.


I’m glad my business was able to touch so many students,
serving as a case study for them to design packaging,
spark discussions,
and collaborate with classmates.


Not to mention,
seeing fellow entrepreneurs such as dear Wing Leung here is a gem. 💪 


Look how far we’ve come—

it’s been hard,
it’s still hard,
but we’re still going on!

___
Got you interested in #ContentMarketing #HKMarketing & #AsiaContentStrategy? 🧲⚡

Join a community of 200+ entrepreneurs and gain access to valuable resources that will help you level up your content game. 

Subscribe to my exclusive email list today! https://loom.ly/ZnL_SWM

taplio

The Battle

Vesna M. – B2B Copywriter

Joyce Tsang 👩‍💼 Content Marketing Expert

Followers

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Performance ScoreVesna M. – B2B Copywriter's LinkedIn Performance

Performance ScoreJoyce Tsang 👩‍💼 Content Marketing Expert's LinkedIn Performance

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taplio

The Battle

Vesna M. – B2B Copywriter

Joyce Tsang 👩‍💼 Content Marketing Expert

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Vesna M. – B2B Copywriter's LinkedIn Performance

Performance ScoreJoyce Tsang 👩‍💼 Content Marketing Expert's LinkedIn Performance

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Performance ScoreVesna M. – B2B Copywriter's LinkedIn Performance