Spectrum ITEC Consulting & Solutions Ltd. O/A Spectrum Copywriting

🔸 Conversion copy for core website conversion pages in B2B tech and SaaS
🔸 Conversion copy for landing pages
🔸 Voice-of-customer research services
🔸 Positioning and messaging strategy

Conversion Copywriter and Messaging Strategist

🔸 Wrote and edited video scripts for eLearning developer serving clients in the gas, oil, mining, and construction sectors. 
🔸 Copyedited 30+ books for publishers and self-publishing clients.
🔸 Copyedited doctoral dissertations and master's theses.
🔸 Copyedited proposals, reports, and corporate policy documents.
🔸 Wrote press releases for marketing and communications for a private university.
🔸 Wrote copy for landing pages, brochures, web copy, social media ads, and email campaigns.
🔸 Interviewed subject matter experts for feature articles and wrote story-style articles.
🔸 Wrote copy for brochures, websites, and ads as needed by clients
🔸 Wrote copy for fundraising campaigns and proposals
🔸 Wrote copy for digital marketing campaigns

Freelance Copyeditor and Content Writer

Olds College

🔸 Edited eLearning courseware and instructors’ guides in more than 10 disciplines, including:

▪️ information technology
▪️ agricultural science and technology
▪️ farm management information systems (FMIS)
▪️ CAN bus
▪️ turf science
▪️ brewing and distilling industry & alcohol science
▪️ veterinary care
▪️ hospitality and tourism
▪️ professional communications.

🔸 Provided constructive feedback to improve rubric documentation.
🔸 Collaborated with editors, SMEs, writers, and college administrators to produce learning and teaching materials for courses uniquely offered at Olds College.
🔸 Edited program proposals submitted to Alberta’s Ministry of Higher Education.

Contract Editor

Advanced Systems (IT Consulting Firm and Tech Retailer)

🔸 Worked as administrative assistant and receptionist at a B2B IT consulting company and computer retailer.
🔸 Wrote and designed advertisements for computer products, published in the local paper
🔸 Assisted technicians with customer support
🔸 Assisted the company president with his charitable organization, A Better World. (Communicated with A Better World donors and maintained files pertaining to various projects; mailed packages, collected donors’ cheques, etc. Composed and designed newsletters; gathered news stories from agency workers and volunteers; assigned, edited, or wrote articles for publication.)
🔸 Designed advertisements, event invitations, brochures, and programs for charity fundraising events

Administrative Assistant and Writer/Editor

There are sooo many B2B SaaS copywriters on this platform. I know. 

So, rapid-fire, here’s how I can help you:

✨ Pricing Page Audit ✨

Your SaaS pricing page is not pulling its weight on your site. It's leaving money on the table. 😬

Let's fix that. 

It all starts with my Pricing Page Powerlift. 💪💰

//

✨ Website + Landing Page Copywriting and Wireframing ✨

Your landing pages aren't bringing in as many qualified leads as you know they could be.

I'll figure out why they're not hitting the mark. And then I'll create designer-ready wireframes so you can publish landing pages that resonate with your ICP. 💕

//

✨ LinkedIn Ad Strategy, Copy, and Creative Direction ✨

Your LinkedIn ads are safe and forgettable. 🥱

Let's turn them into scroll-stoppers. 👀 So your differentiated message lives rent-free in your ICP's brain until they're ready to buy.

//

I book 4 to 8 weeks out. So if you're interested in working with me, send a DM and we'll schedule a call.

Vesna M. – B2B Copywriter

Steve Harrison

Scottish Enterprise

Working with Scottish Government on Green Datacentres and Digital Infrastructure. Exploring ways to use renewable energy to power the digital engine rooms. 

Working in the Mission Portfolio Management Office helping transition Scottish Enterprise & Team Scotland to deliver the bold levels of economic transformation within : 

https://www.scottish-enterprise.com/our-organisation/what-we-do/our-ambition

Working on the Future Economy & National Programmes - a bold initiative to  help Scotland #buildbackbetter, greener , fairer and stronger. Green Energy ( incl Offshore Wind) , Hydrogen Economy , De- Carbonised Heat and NZ Heavy Duty Vehicles make up the Climate and NZ theme, Space and Future Healthcare Manufacturing make up the High Value Manufacturing theme, Health for Wealth seeks to align improved citizen health and economic prosperity and Digital Scaling seeks to address the challenges identified by the Scottish Technology Ecosystem Review.

Working to co-create, develop and manage projects which create significant & sustainable positive economic impact across Scotland.

Experienced Project Manager  in a range of sectors: Forestry & Timber Technologies, Sustainable Construction, Creative Industries, Energy, Food/Drink, Life Sciences, Technology & Engineering.

Project Manager

Growing Business
Managed a diverse portfolio of Account designated companies across a range of technologies & services. Providing a support service offering a range of financial schemes, programs and interventions to help create growth.
Facilitated the development of sustainable growth strategies for several companies focused on improving commercial success and strengthening their routes to market.

Account Manager

Helping to take university owned intellectual property to the market and to bring more businesses to work with the Universities of Scotland.

Commercialisation manager

Facilitating the transfer of Intellectaul Property from within Universities to the commercial world. Specifically working to support Robert Gordon University achieve its business interaction aspirations.

Commercialisation Manager

Univeristy of Aberdeen 

I work with the Business School to develop entrepreneurial programmes, materials and events to support their ambitions.

I design & deliver a programme around Business Model Innovation & Disruptive Thinking.

Honorary Executive Fellow

The Cash Factory

Director

John Crane Europe

Developed &amp; deployed a business performance improvement framework (LIFE ~ Little Improvements From Everyone). A hybrid of Lean Business, Theory of Constraints, Total Quality Management &amp; Neuro Linguistic Programming. 
Trained, coached &amp; guided 15 Regional Business Performance Improvement managers; Australia  &amp; the UK). Managed a small core team of central experts.
Example Improvement: ROS increased from 5% to 12% in a £4M Business Unit.

Business Performance Manager

John Crane Europe, Asia & Africa

Led a strategic review of a £250M business leading to a plan to improve profitability to  &gt; 20%. Primary focus was the Oil &amp; Gas sector.
Facilitated a series of regional workshops to analyse the current reality of the business and to develop a 2010 vision.
Facilitated the development &amp; buy-in to a plan to create a new £Bn business venture focussed on core technologies of the Energy Industries.
Example Strategic Plan: Team plan created to increase ROS from -3% to +18% in 3 years through overseas expansion and changing the market pricing mechanism in a £5M Business Unit. (Achieved 13% in year 2)

Strategy Development Manager

John Crane

Developed &amp; managed a &quot;Next Generation&quot; management development programme. Programme spanned 18 months with 9 participants. All participants have moved into positions of higher authority and many are sought after for critical assignments. Idea expanded into Smiths Group leadership development programmes.
Designed &amp; led a &quot;Coaching for Excellence&quot; programme focussed on performance improvement for individuals. (Behaviour, attitude &amp; skill were the key areas) 15 + people went through the programme with most improving and achieving their potential.; Slough + Ballymena Factories
Operations Improvements &amp; Development
Introduced Lean techniques &amp; methods. Helped improve delivery performance from a mediocre 65% to &gt; 90% on many product lines, whilst also reducing lead-times by often &gt; 50%.
Facilitated team development activities and the creation of &quot;mini&quot; operational business units.
Responsibility for Inventory Management &amp; Supply Chain Development. Helped cause an increase in stock turns from 4 to 12+.

people Development Manager

John Crane / Bundy

Project Engineer

Dad. Change Agent. Facilitator. Strategist. Linkybrain PM @ Scottish Enterprise & Hon. Executive Fellow Uni@Aberdeen

loves finding interesting ideas and people. Knitting. Gardening. Trying to make the world a better place. Learning to be Delightful ....and delightful to be learning.

Dreams: Creating a world where good ideas flourish and poor ideas perish. Where planet positive is the norm not the exception. 

Ambitions: Growing a thriving economy in Scotland, based upon 21st Century technologies & services seeking to deliver ever increasing levls of customer delight.

Next 12 months Goal: To help more companies and founders  thrive than last year.

Successes: Ranging from crafting strategies for a billion growth to a million to a thousand  and helping many be achieved. Coaching many folk at all ages and levels to become and do more.

Specialties: Thinking differently,creative problem solving, opportunity finding, facilitation, project management, root cause analysis

Strategy development, strategic marketing, demand creation, facilitation, business improvement, people development, 
coaching.

An avid user of tools and techniques helping to turn theories into practical methods of achieving results. 

Favoured approaches: Theory of Constraints, NLP, lean, TQM, SL2, MHBS, MHGS, SPIN, De Bono, Buzan, Trusted advisor, AI, 5D.....

taplio

The Battle

Vesna M. – B2B Copywriter

Steve Harrison

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